What STUDIO LENNON Co., Ltd. does

STUDIO LENNON Co., Ltd. (주식회사 스튜디오레논) is a Seoul-based, privately held CG/VFX production studio headquartered in Gangnam-gu, founded and co-led by Seo Chae-won and Jang Ho-seok. The company delivers six core service lines: Game PV (full 3D promotional cinematics, claiming the most extensive Korean game-cinematics track record), Advertising (one-stop planning-to-delivery commercial production), New Entertainment (AR/VR and immersive media), Motion Art (opening sequences, creature, and digital environment design), AI Contents (AI-assisted content production including deepfake R&D on the proprietary Wonso Ul IP), and VFX (post-production including large-scale digital crowd simulation and creature rendering, executed in part through its wholly-owned subsidiary Beluca).

The studio's underlying technology stack combines 3D computer graphics, visual effects, motion art, and emerging AI content generation. Notable technical components include large-scale digital crowd simulation (300,000 digitally rendered troops and 10,000 digital horses used in KBS drama Goryeo-Khitan War), digital creature pipelines, an internal custom render submission system, JavaScript-based Web 3D rendering via glTF/three.js, and deep-learning-based deepfake R&D. The studio deploys 100+ VFX personnel on flagship productions versus a leaner 17-person core staff, indicative of a contractor-extended operating model.

Revenue is generated through project-based professional services for cinematics, advertising, VFX post-production, and motion graphics, with pricing negotiated per engagement against enterprise clients. The go-to-market is direct enterprise field sales targeting major Korean and international brands. Anchor clients span gaming (Netease Games titles Onmyoji and Identity V), broadcasting (KBS historical drama), automotive (Hyundai IONIQ 6, E-GMP platform, Odyssey ARK campaigns), electronics (Samsung Induction, BESPOKE), energy/chemicals (Hanwha Solutions), and retail (SPC Group/Samlip). Geographic footprint covers South Korea and China-linked publishers, with strategic partnerships (VERS, 012VXR, Baekseok University, GearVR) extending capability into immersive media, film-grade VFX, talent pipelines, and VR distribution.

Name

STUDIO LENNON Co., Ltd.

Legal name

(주)스튜디오레논 (STUDIO LENNON Co., Ltd.)

Website

https://lennon.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

STUDIO LENNON is a Seoul-based CG/VFX production studio delivering full 3D game cinematics, advertising, VFX post-production, immersive AR/VR, motion art, and AI-assisted content services to enterprise clients including Netease Games, KBS, Samsung, and Hyundai.

Ownership category

akta.pro rank

Product category

VFX and CG Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• CG VFX production
• Game cinematic videos
• Visual effects studio
• 3D animation services
• Digital content creation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Video Production Services: Project-based professional services for cinematics, advertising, VFX, and motion graphics. Clients commission specific video production projects with deliverables across game cinematics, TV drama VFX, commercial advertising, and corporate content.
2. VFX Post-Production Services: Specialized VFX post-production services for film, drama, and OTT content, including crowd simulation, creature effects, and compositing for major broadcast and streaming projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

STUDIO LENNON is a CG/VFX-based comprehensive video production company delivering commissioned game cinematics, advertising, motion art, VFX post-production, AR/VR/immersive content, and AI-powered content services to enterprise clients. The studio executes end-to-end projects from planning through filming, post-production, and delivery, supported by an R&D center (LAB) and a wholly-owned VFX subsidiary (Beluca) for film, drama, and OTT work.

Product overview

STUDIO LENNON Co., Ltd. (스튜디오레논) is a CG/VFX-based comprehensive video production company offering five core service lines: Game PV (Full 3D game promotional videos), Advertising (one-stop production from planning to delivery), New Entertainment (AR/VR/immersive content), Motion Art (opening sequences, creatures, digital environments), and AI Contents (AI-powered content production). The company also operates VFX production through its subsidiary Beluga and maintains an R&D center (LAB) for technology development including deepfake, Web 3D, and render submission tools. The portfolio ranges from game cinematics and commercials to drama VFX and immersive VR experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Game PV (Game Promotion Video)

Quantifiable outcome

• Over 1,200 CG cuts in 30-minute battle sequences for major drama production
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VERS (벌스)coreStrategic or Co-development Partner · 8 March 2024Strategic business cooperation for immersive content production and technology development. VERS is a spatial-based new media art group. The partnership aims to combine VERS's expertise in media art business with Lennon's technical capabilities to produce high-quality immersive content and achieve market leadership through commercialization.
• Baekseok University (백석대학교)minorOthers · 19 October 2022Industry-academia cooperation agreement for cultivating VFX professionals and nurturing K-content industry. Partnership leverages Lennon's VFX expertise to develop specialized talent meeting current market demands, with plans for digital content utilizing film and metaverse technologies.
• 012VXRcoreStrategic or Co-development Partner · 17 October 2022MOU for VFX production capability enhancement and alliance partnership. 012VXR is a movie VFX production studio founded by Weta Digital VFX Supervisor Kim Ki-beom. Partnership aims to secure global network, movie VFX production know-how, and new technology capabilities, building a multi-studio system for film and drama VFX production and creative value chain.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dexter Studios: Korean VFX and post-production studio best known for Squid Game and other major K-drama VFX. Operates film/TV post-production facilities comparable to Studio Lennon's Beluca subsidiary and competes for the same Korean broadcasting and OTT mandates.
• Weta FX: New Zealand-based premium VFX studio (formerly Weta Digital) responsible for Avatar, Lord of the Rings, and Planet of the Apes. Directly comparable in advanced VFX capabilities and is the parent pedigree of Studio Lennon's 012VXR partner Kim Ki-beom, representing the aspirational film-VFX tier.
• Luma Pictures: US-based VFX studio specializing in creature work, digital environments, and complex CG for film and episodic content. Comparable in size, creature/simulation specialization, and project-based studio economics to Studio Lennon.
• Rising Sun Pictures: Australia-based VFX studio with credits across Marvel, Fox, and HBO properties. Mid-sized premium VFX house that benchmarks Studio Lennon's path to scaling from local success into tier-1 international feature work.
• Midas Post Production: Korean post-production and VFX studio serving the domestic drama, film, and advertising markets. Directly competes for the same Korean enterprise clients (broadcasters, brands) and is a primary benchmark for Studio Lennon in domestic VFX rankings.

Broad incumbents

• Framestore: UK-headquartered VFX and immersive content studio with offices globally. Comparable in delivering large-scale film VFX (Harry Potter, Gravity) and immersive/VR content, directly overlapping Studio Lennon's film VFX and New Entertainment service lines.
• DNEG: Global VFX and animation studio (formerly Double Negative) with credits across film (Tenet, Dune) and episodic content. Provides a benchmark for premium VFX pricing, scale, and global delivery that Studio Lennon competes against in drama and feature film bidding.
• Industrial Light & Magic (ILM): Lucasfilm-owned premium VFX studio operating globally across film, episodic, and themed entertainment. Sets the technical and creative benchmark for crowd simulation, creature effects, and large-scale CG production that Studio Lennon's Goryeo-Khitan War work aspires to.
• Digital Domain: Hong Kong/US-based VFX studio with strong Asia-Pacific presence and a history of large-scale crowd simulation and digital human work. Comparable in regional film/TV VFX ambitions and immersive content offerings.

Emerging players

• Buck: US-based creative studio specializing in motion design, advertising content, and brand experiences. Highly comparable to Studio Lennon's Advertising and Motion Art service lines in serving premium brand clients (Samsung, automotive, consumer) with high-end design-led video work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-lennon-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDIO LENNON Co., Ltd.