NOUVEAU RELAX

What NOUVEAU RELAX does

Le Nouveau Relax is a French performing arts venue located in Chaumont, Haute-Marne, operating as a Loi 1901 association under the direction of Rémi Sabau. It was re-established in 2005 within a building dating to 1893 and holds the Scène Conventionnée d'Intérêt National designation granted by the French Ministry of Culture (DRAC Grand-Est) since 2007. The venue's core product is a 229-seat main hall (La Grande Salle) supplemented by a smaller Studio for intimate performances and residencies, a six-room Maison des Artistes housing facility for visiting artists, and La Bulle, a bar and coworking space. Programming spans theater, dance, circus, and music, with an active 2026-2027 season featuring coproductions with companies such as Compagnie du Détour, ORMONE, and La Neige est un Mystère.

The business model blends three revenue streams: ticket sales through individual, subscription (Découverte, Plaisir), and Carte Liberté products priced from €6 to €18 per seat, with school rates at €5.50 per student; public subsidies from the Ville de Chaumont, DRAC Grand-Est, Région Grand-Est, Conseil Départemental de Haute-Marne, and ONDA; and individual/corporate mécénat, supported by 66%/60% French tax deductions. Distribution is omnichannel via online ticketing (Mapado), box office, phone reservations, and a dedicated group sales function, with marketing across a website, email newsletter, Instagram, Facebook, Vimeo, and local press (JHM, France 3 Grand Est). The organization also serves defined educational and student segments through partnerships with Collège de la Rochotte, Lycée Bouchardon, primary schools (Enfance de l'Art), Université de Reims Champagne-Ardenne (SUAC), and healthcare via the Centre de Ressources Territorial Centre Sud Haute-Marne for EHPAD outreach.

Underlying technology is minimal and non-proprietary: the venue relies on Mapado for ticketing, a standard CMS-driven website, and Google Analytics for traffic measurement. There is no in-house platform, no AI/ML capabilities, and operations are handled by a lean team of approximately six to ten permanent staff plus intermittent contributors. Strategic differentiation rests on national regulatory recognition, a curated associate artist and residency program (10+ projects annually), and membership in regional networks (Quint'Est, Scène Ensemble, Grand CIEL, Arts Vivants 52) that enable circulation of works and shared best practices.

Name

NOUVEAU RELAX

Legal name

Le Nouveau Relax

Website

https://lenouveaurelax.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Nouveau Relax is a French Scène Conventionnée d'Intérêt National in Chaumont operating a 229-seat venue and Studio presenting theater, dance, circus, and music, serving general public, families, students, schools, and groups through ticketing, subscriptions, and subsidized public funding.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Dance Performances (THAJAFAD)

Keywords

• Live performing arts
• Theater venue
• Subscription ticketing
• Artist residencies
• Cultural outreach

Headquarters

HQ city

Chaumont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual tickets, subscriptions (Discovery, Pleasure), and Liberty Card membership providing recurring revenue from repeat audiences.
2. Public Subsidies: Government funding from Ville de Chaumont, DRAC Grand-Est, Région Grand-Est, Conseil Départemental de Haute-Marne, and Office National de Diffusion Artistique.
3. Mécénat/Sponsorship: Individual and corporate patronage with tax benefits (66% tax reduction for individuals, 60% for companies) supporting artistic projects and programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Le Nouveau Relax operates a nationally conventioned theater presenting live performing arts (theater, dance, circus, music) in Chaumont, France. The venue offers ticketed performances in a 229-seat Grande Salle and an intimate Studio, alongside an artist residence (Maison des Artistes), an on-site bar (La Bulle), subscription programs (Découverte, Plaisir, Carte Liberté), group bookings, and educational programs for schools. It also hosts artist residencies and coproductions with touring companies.

Product overview

Le Nouveau Relax operates as a scene conventionnée d'intérêt national (national conventioned theater) in Chaumont, France, offering a diverse portfolio of live performing arts including theater, dance, circus, and music performances. The venue encompasses four main offerings: the Grande Salle (229-seat main theater), Le Studio (intimate performance and residency space), La Maison des Artistes (artist housing), and La Bulle (bar and coworking space). The theater provides ticketing services via Mapado, subscription programs (Découverte, Plaisir, Carte Liberté), group booking services, and comprehensive school/educational programs including theater classes and subsidized school performances.

Differentiator

Problem solved

Functional benefit

Products and services

• La Grande Salle Main theater hall with 229 seats and modern technical facilities, hosting large-scale theater, dance, circus, and music performances.
• Le Studio Intimate creation and performance space hosting experimental artistic forms, residencies, and small-scale shows.
• La Maison des Artistes Six-bedroom artist residence with 4 bathrooms, kitchen, and living room, located 12 minutes from the theater, hosting resident artists.
• La Bulle On-site bar and lounge area serving drinks before and after performances, hosting expos, goûters, and game evenings; also functions as a coworking space during daytime hours.
• Ticketing Services Ticket sales through the Mapado online platform, box office, phone reservations, and group bookings with preferential rates for groups of 5 or more.
• Subscription Programs Three subscription options: Découverte (4+ shows at 11€/seat), Plaisir (8+ shows at 7€/seat), and Carte Liberté (annual card at 18€ plus 9€ per show).
• Group Bookings Tailored rates and dedicated contact (Mathilde Ouvrard) for groups, CSE committees, and associations with personalized advice on show selection and flexible reservation options.
• School Programs Educational artistic programs including theater options at local schools (Collège de la Rochotte, Lycée Bouchardon), workshops, backstage tours, and subsidized rates at 5.5€ per student for school groups.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Office National de Diffusion Artistique (ONDA)coreStrategic or Co-development PartnerNational arts distribution organization supporting circulation of live performances
• Quint'Est - Réseau de diffusion du spectacle vivantcoreStrategic or Co-development PartnerRegional network coordinating performing arts circulation across Grand Est and Bourgogne Franche-Comté
• Grand CIELminorStrategic or Co-development PartnerRegional network supporting circus arts development in Grand Est region
• Syndicat National des Scènes Publiques (Scène Ensemble)minorStrategic or Co-development PartnerNational union of public performance venues for industry advocacy and best practices
• Arts Vivants 52minorStrategic or Co-development PartnerDepartmental association for performing arts development in Haute-Marne
• La Neige est un MystèreminorStrategic or Co-development PartnerProduction company with residency and coproduction arrangement for La Dernière Fois performance
• ORMONEminorStrategic or Co-development PartnerDance company with coproduction and residence arrangement for IC EB ER GS performance
• Compagnie du DétourminorStrategic or Co-development PartnerTheater company with coproduction arrangement for Le Tour de France performance

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Market position

Strengths5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user160024497
• Facebookfacebook.com/nouveaurelax52
• Instagraminstagram.com/nouveaurelax
• LinkedInlinkedin.com/company/nouveau-relax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOUVEAU RELAX