Leonardo Hotels
Leonardo Hotels is a European and Israeli multi-brand hotel operator running 315+ properties across 137+ destinations under brands including Leonardo, Royal, NYX, Limited Edition, Boutique, master, and FATTAL COLORS. It serves leisure and corporate travelers via direct booking, Business Booker, and the AdvantageCLUB loyalty programme as part of Fattal Hotels Group.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Leonardo Hotels does
Leonardo Hotels is a European and Israeli multi-brand hotel operator that runs 315+ properties across 137+ destinations in 10 countries (United Kingdom, Ireland, Germany, Spain, Netherlands, Italy, Austria, Hungary, Czech Republic, and Israel). The portfolio is segmented into seven operating brands — Leonardo Hotels (mid-scale), Royal (upscale), Boutique, NYX Hotels (urban lifestyle), Limited Edition (heritage/luxury), master (value), and FATTAL COLORS (designer concept) — plus legacy UK/Ireland heritage properties including Jurys Inns, The Dilly, The Grand Brighton, The Midland, The Rex, and The g Hotel. Founded in 1993 in Ireland and operating today as part of Fattal Hotels Group with approximately 5,000 employees, the company is privately held through its UK legal entity Leonardo Hotel Management (UK) Limited.
The core consumer product is the Leonardo Hotels direct booking website, which supports search, pricing, and reservation across the full portfolio with a price match guarantee. Distribution is layered: direct consumer bookings, GDS feeds for travel agents, third-party OTAs, and the Leonardo Business Booker B2B portal for corporate travel with negotiated rates and expense reporting. The AdvantageCLUB free loyalty programme adds 10% direct booking discounts, 15% F&B discounts at selected properties, upgrades, late check-out, and points convertible to Miles or BahnBonus. Revenue is generated through room bookings, food and beverage, and meetings & events (MICE), with unit pricing starting from €56/night (Munich) to €107/night (Barcelona) depending on market and season.
Operationally, Leonardo Hotels is supported by an award-winning GROW Learning & Development ecosystem (GROWonline e-learning, apprenticeship tracks, 18-month graduate programme, and career academies), which has produced over 70% of its General Managers and Hotel Managers via internal promotion. The UK & Ireland segment alone operates 55+ hotels with concentrated presence in London (12), Munich (11), Amsterdam (11), Hamburg (9), Berlin (7), and Barcelona (6). Strategic positioning emphasizes brand segmentation across price tiers, direct-channel loyalty economics, and an integrated talent pipeline as the primary operating differentiators.
Leonardo Hotels firmographics
Firmographics- Name
- Leonardo Hotels
- Legal name
- Leonardo Hotel Management (UK) Limited
- Website
- https://leonardohotels.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leonardo Hotels is a European and Israeli multi-brand hotel operator running 315+ properties across 137+ destinations under brands including Leonardo, Royal, NYX, Limited Edition, Boutique, master, and FATTAL COLORS. It serves leisure and corporate travelers via direct booking, Business Booker, and the AdvantageCLUB loyalty programme as part of Fattal Hotels Group.
- Ownership category
- akta.pro rank
Leonardo Hotels industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Leonardo Hotels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Leonardo Hotels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hotel Room Bookings: Primary revenue stream from direct and indirect hotel room reservations across 315+ properties in Europe, UK and Israel. Includes direct website bookings with 10% loyalty discount and corporate negotiated rates through Business Booker.
- Food and Beverage: Restaurants and bars operating within Leonardo Hotels properties, offering 15% discount for loyalty program members on food and drinks at selected hotels.
- Meetings & Events: Conference and event venue rental services for corporate and private events across the hotel portfolio.
- Loyalty Program Membership: AdvantageCLUB free loyalty program generating repeat bookings through points collection, earning Miles, or BahnBonus points on stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hotel rooms across 315+ properties |
| Subscription | Annual | Leonardo Business Booker corporate accounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Leonardo Hotels product offering
Product offeringCore offering
Leonardo Hotels operates and sells overnight hotel accommodations across 315+ properties in Europe, the UK, and Israel under seven distinct brands (Leonardo Hotels, Boutique, Limited Edition, Royal, NYX, master, and FATTAL COLORS). It also operates on-site food and beverage outlets, meetings and events venues, a free loyalty programme (AdvantageCLUB) and a corporate travel booking service (Leonardo Business Booker).
Product overview
Leonardo Hotels operates a multi-brand hotel portfolio across Europe, UK, and Israel with 315+ properties spanning seven distinct brands (Boutique Hotels, Leonardo Hotels, Limited Edition Hotels, Royal Hotels, NYX Hotels, master, FATTAL COLORS). The consumer-facing product is the direct booking website enabling guests to search and reserve rooms across all properties. A parallel B2B channel includes Leonardo Business Booker for corporate travel management. The company also maintains a guest loyalty programme (AdvantageCLUB) offering discounts and points, plus a dedicated careers portal for recruitment across its UK, Ireland, and European operations. Internal HR platforms include the GROW Learning & Development programme with e-learning platform, apprenticeship tracks, and graduate management programmes.
Differentiator
Problem solved
Functional benefit
Brands
- Leonardo Hotels: Core hotel brand operating centrally located hotels in vibrant cities across Europe, UK, and Israel.
- Boutique Hotels
- Limited Edition Hotels
- Royal Hotels
- NYX Hotels
- FATTAL COLORS
- Jurys Inns
Quantifiable outcome
- 70%+ of General Managers and Hotel Managers started in operational roles and progressed through the company
- +1 more outcomes
Companies that use Leonardo Hotels
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Leonardo Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leonardo Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fattal Hotels GroupcoreLeonardo Hotels is part of the Fattal Hotels Group, which operates over 290 hotels across Europe and Israel. Leonardo Hotels specifically manages 55+ hotels in the UK and Ireland. Fattal Hotels Group is the parent company providing operational backing, brand strategy, and expansion support for Leonardo Hotels brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Leonardo Hotels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leonardo Hotels social profiles
Digital presenceLeonardo Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonardo Hotels leadership team
Management profileNumber of profiles
Leonardo Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonardo Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonardo Hotels
What does Leonardo Hotels do?
Leonardo Hotels operates and sells overnight hotel accommodations across 315+ properties in Europe, the UK, and Israel under seven distinct brands (Leonardo Hotels, Boutique, Limited Edition, Royal, NYX, master, and FATTAL COLORS). It also operates on-site food and beverage outlets, meetings and events venues, a free loyalty programme (AdvantageCLUB) and a corporate travel booking service (Leonardo Business Booker).
Is Leonardo Hotels a public or private company?
Leonardo Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Leonardo Hotels founded?
Leonardo Hotels was founded in 1993. It employs 11 to 50 people.
Where is Leonardo Hotels based?
Leonardo Hotels is headquartered in London, United Kingdom, in the Europe region.
How does Leonardo Hotels make money?
Four revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food and Beverage, meetings & Events and loyalty Program Membership.
Does Leonardo Hotels have an API?
No public API is recorded for Leonardo Hotels.
What industry is Leonardo Hotels in?
Leonardo Hotels's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.