Leonardo Hotels

Leonardo Hotels is a European and Israeli multi-brand hotel operator running 315+ properties across 137+ destinations under brands including Leonardo, Royal, NYX, Limited Edition, Boutique, master, and FATTAL COLORS. It serves leisure and corporate travelers via direct booking, Business Booker, and the AdvantageCLUB loyalty programme as part of Fattal Hotels Group.

Company typePrivate
Founded1993
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Leonardo Hotels does

Leonardo Hotels is a European and Israeli multi-brand hotel operator that runs 315+ properties across 137+ destinations in 10 countries (United Kingdom, Ireland, Germany, Spain, Netherlands, Italy, Austria, Hungary, Czech Republic, and Israel). The portfolio is segmented into seven operating brands — Leonardo Hotels (mid-scale), Royal (upscale), Boutique, NYX Hotels (urban lifestyle), Limited Edition (heritage/luxury), master (value), and FATTAL COLORS (designer concept) — plus legacy UK/Ireland heritage properties including Jurys Inns, The Dilly, The Grand Brighton, The Midland, The Rex, and The g Hotel. Founded in 1993 in Ireland and operating today as part of Fattal Hotels Group with approximately 5,000 employees, the company is privately held through its UK legal entity Leonardo Hotel Management (UK) Limited.

The core consumer product is the Leonardo Hotels direct booking website, which supports search, pricing, and reservation across the full portfolio with a price match guarantee. Distribution is layered: direct consumer bookings, GDS feeds for travel agents, third-party OTAs, and the Leonardo Business Booker B2B portal for corporate travel with negotiated rates and expense reporting. The AdvantageCLUB free loyalty programme adds 10% direct booking discounts, 15% F&B discounts at selected properties, upgrades, late check-out, and points convertible to Miles or BahnBonus. Revenue is generated through room bookings, food and beverage, and meetings & events (MICE), with unit pricing starting from €56/night (Munich) to €107/night (Barcelona) depending on market and season.

Operationally, Leonardo Hotels is supported by an award-winning GROW Learning & Development ecosystem (GROWonline e-learning, apprenticeship tracks, 18-month graduate programme, and career academies), which has produced over 70% of its General Managers and Hotel Managers via internal promotion. The UK & Ireland segment alone operates 55+ hotels with concentrated presence in London (12), Munich (11), Amsterdam (11), Hamburg (9), Berlin (7), and Barcelona (6). Strategic positioning emphasizes brand segmentation across price tiers, direct-channel loyalty economics, and an integrated talent pipeline as the primary operating differentiators.

Leonardo Hotels firmographics

Firmographics

Name: Leonardo Hotels
Legal name: Leonardo Hotel Management (UK) Limited
Website: https://leonardohotels.com
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 11–50 employees
Short description: Leonardo Hotels is a European and Israeli multi-brand hotel operator running 315+ properties across 137+ destinations under brands including Leonardo, Royal, NYX, Limited Edition, Boutique, master, and FATTAL COLORS. It serves leisure and corporate travelers via direct booking, Business Booker, and the AdvantageCLUB loyalty programme as part of Fattal Hotels Group.
Ownership category
akta.pro rank

Leonardo Hotels industry classification

Industry

Product category: Hotel Accommodations
NAICS: Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
SIC: Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Urban & Downtown Full-Service Hotels (THAGAAAA)
akta.pro secondary industries: Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

Hotel accommodations
Corporate travel booking
Guest loyalty program
Meetings events venues
Multi-brand hotels

Where Leonardo Hotels is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Leonardo Hotels business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

Hotel Room Bookings: Primary revenue stream from direct and indirect hotel room reservations across 315+ properties in Europe, UK and Israel. Includes direct website bookings with 10% loyalty discount and corporate negotiated rates through Business Booker.
Food and Beverage: Restaurants and bars operating within Leonardo Hotels properties, offering 15% discount for loyalty program members on food and drinks at selected hotels.
Meetings & Events: Conference and event venue rental services for corporate and private events across the hotel portfolio.
Loyalty Program Membership: AdvantageCLUB free loyalty program generating repeat bookings through points collection, earning Miles, or BahnBonus points on stays.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard hotel rooms across 315+ properties
Subscription	Annual	Leonardo Business Booker corporate accounts

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Leonardo Hotels product offering

Product offering

Core offering

Leonardo Hotels operates and sells overnight hotel accommodations across 315+ properties in Europe, the UK, and Israel under seven distinct brands (Leonardo Hotels, Boutique, Limited Edition, Royal, NYX, master, and FATTAL COLORS). It also operates on-site food and beverage outlets, meetings and events venues, a free loyalty programme (AdvantageCLUB) and a corporate travel booking service (Leonardo Business Booker).

Product overview

Leonardo Hotels operates a multi-brand hotel portfolio across Europe, UK, and Israel with 315+ properties spanning seven distinct brands (Boutique Hotels, Leonardo Hotels, Limited Edition Hotels, Royal Hotels, NYX Hotels, master, FATTAL COLORS). The consumer-facing product is the direct booking website enabling guests to search and reserve rooms across all properties. A parallel B2B channel includes Leonardo Business Booker for corporate travel management. The company also maintains a guest loyalty programme (AdvantageCLUB) offering discounts and points, plus a dedicated careers portal for recruitment across its UK, Ireland, and European operations. Internal HR platforms include the GROW Learning & Development programme with e-learning platform, apprenticeship tracks, and graduate management programmes.

Differentiator

Problem solved

Functional benefit

Brands

Leonardo Hotels: Core hotel brand operating centrally located hotels in vibrant cities across Europe, UK, and Israel.
Boutique Hotels
Limited Edition Hotels
Royal Hotels
NYX Hotels
FATTAL COLORS
Jurys Inns

Quantifiable outcome

70%+ of General Managers and Hotel Managers started in operational roles and progressed through the company
+1 more outcomes

Companies that use Leonardo Hotels

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Leonardo Hotels technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Leonardo Hotels partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Fattal Hotels GroupcoreOthers · 1 January 1993Leonardo Hotels is part of the Fattal Hotels Group, which operates over 290 hotels across Europe and Israel. Leonardo Hotels specifically manages 55+ hotels in the UK and Ireland. Fattal Hotels Group is the parent company providing operational backing, brand strategy, and expansion support for Leonardo Hotels brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Leonardo Hotels competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Leonardo Hotels financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Leonardo Hotels leadership team

Management profile

Number of profiles

Leonardo Hotels funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Leonardo Hotels M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonardo Hotels

What does Leonardo Hotels do?

Is Leonardo Hotels a public or private company?

Leonardo Hotels is a private company. It is classified as corporate owned and is currently operating.

When was Leonardo Hotels founded?

Leonardo Hotels was founded in 1993. It employs 11 to 50 people.

Where is Leonardo Hotels based?

Leonardo Hotels is headquartered in London, United Kingdom, in the Europe region.

How does Leonardo Hotels make money?

Four revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food and Beverage, meetings & Events and loyalty Program Membership.

Does Leonardo Hotels have an API?

No public API is recorded for Leonardo Hotels.

What industry is Leonardo Hotels in?

Leonardo Hotels's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.