Léon & Marcel

What Léon & Marcel does

Léon & Marcel is a French direct-to-consumer chef-prepared meal delivery subscription service operating under the legal entity CODE CUISINE LONGWY, headquartered in Cosnes-et-Romain in the Grand Est region of northeastern France. The company delivers primarily organic, chef-cooked meals weekly to customers across France and Luxembourg, with a primary focus on seniors aged 50-70+, families with children, and remote workers. Core offerings include a commitment-free subscription with ten tier options ranging from 6 to 24 plates per week priced at €7.61-€10.44 per plate, a dedicated senior portage de repas service, a recently launched child meal delivery service, and gift cards. The catalog exceeds 120 seasonal recipes rotated weekly, each labeled with Nutri-Score and Eco-Score ratings.

The production model is vertically integrated around a 5,000 m² on-site market garden supplying seasonal produce, supported by head chef Cyril and state-certified nutritionist Audrey (wife of founder Nicolas Rivoallan) who validates all recipes. Cold-chain delivery is executed every Friday via Chronofresh, with national reach enabled through a partnership with La Poste that grew the customer base from approximately 200 local customers around Longwy to 800+ nationwide and now reportedly over 1,000 weekly customers. Founders Nicolas Rivoallan (CEO/Responsable de la Publication) and Audrey retain full control; no external funding rounds, acquisitions, or institutional investors are disclosed.

The business model is subscription-based recurring revenue with tiered per-plate pricing that decreases as volume increases. A 35% welcome discount targets first-time customers, free delivery is offered across France and Luxembourg, and customers can pause or cancel before Saturday 8pm for the following week's delivery. Marketing is digital-first with a content blog, Instagram, Facebook, LinkedIn, and a Strava community club. Headcount is 5 employees, Google rating is 4.8/5.0 from 53 reviews, and 2024 product launches include 11 co-created recipes for the back-to-school season and a dedicated child meal delivery service with 14 child-friendly recipes.

Name

Léon & Marcel

Legal name

CODE CUISINE LONGWY

Website

https://leonetmarcel.bio

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Léon & Marcel is a French DTC chef-prepared meal delivery subscription service delivering weekly organic meals to seniors, families, and remote workers across France and Luxembourg via a 5,000 m² market garden, Chronofresh cold-chain logistics, and La Poste national distribution.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Meal delivery subscription
• Chef-prepared meals
• Organic ready meals
• Senior meal portage
• Weekly meal plans

Headquarters

HQ city

Cosnes et Romain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Weekly/Multi-week Meal Subscription: Customers subscribe to weekly or bi-weekly meal deliveries with 10 formula options ranging from 6 to 24 dishes per week. Pricing is tiered per dish, decreasing as volume increases. Subscriptions are commitment-free with ability to pause or cancel before Saturday 8pm for the following week's delivery. First-time customers receive -35% welcome discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Léon & Marcel delivers chef-cooked, organic, seasonal meals directly to consumers' homes across France and Luxembourg every Friday. Customers subscribe commitment-free to 6–24 plates per week from a rotating catalog of 120+ recipes, with all nutrition validated by an in-house state-certified dietitian. The company also operates a dedicated senior meal portage service and a recently launched child meal delivery service.

Product overview

Léon & Marcel is a chef-cooked meal delivery subscription service operating primarily in France and Luxembourg. The core product is a commitment-free weekly subscription offering 6 to 24 chef-prepared, organic, seasonal meals per week from a catalog of 120+ recipes, delivered every Friday. A second distinct offering is the Portage de Repas à Domicile service — a dedicated senior meal delivery program with dietitian-validated menus, a 5,000 m² on-site vegetable garden, and positioning against major French meal-portage competitors. The product portfolio also includes a recently launched child meal delivery service. Subscription plans range from 6 to 24 plates per week with tiered pricing, and gift cards are available as a complementary offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Léon & Marcel Chef-Cooked Meal Delivery Subscription Commitment-free weekly subscription of 6 to 24 chef-prepared, organic, seasonal meals delivered every Friday across France and Luxembourg, with over 120 rotating recipes. Targets seniors, families, and remote workers seeking ready-to-heat balanced meals with free delivery.
• Portage de Repas à Domicile (Senior Meal Portage) Dedicated home meal delivery service for elderly and senior customers, featuring dietitian-validated balanced menus, free weekly Friday delivery, and produce from the company's 5,000 m² vegetable garden. Positioned as a premium artisanal alternative to established French meal-portage providers.
• Child Meal Delivery Service Meal delivery service targeting families and children, offering child-friendly recipes aimed at getting children to eat vegetables and reducing parental meal-planning stress, with a no-commitment trial formula.
• Gift Cards (Bon Cadeau) Bon Cadeau gift cards that recipients can redeem toward the chef-cooked meal subscription, suitable as a gift for family members and friends.

Quantifiable outcome

• 4.8/5.0 Google rating from 53 reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La PostecoreChannel Partner/ Reseller/ DistributorLa Poste approached Léon & Marcel to develop and expand meal delivery services nationally, recognizing the company's quality offerings for elderly customers. Initially serving 200+ customers around Longwy, La Poste partnership enabled national expansion to 800+ customers. This collaboration positioned Léon & Marcel as a trusted national meal delivery provider for seniors.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leonetmarcel
• LinkedInlinkedin.com/company/leonetmarcel
• Instagraminstagram.com/leon_et_marcel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Léon & Marcel