le PASS.NC

What le PASS.NC does

Le Pass NC operates a digital discount subscription platform serving consumers in New Caledonia. The company distributes a single mobile application (iOS and Android) under which subscribers pay an annual fee of 12,900 XPF to access a network of more than 370 local merchant partners offering 800+ active discounts across restaurants, wellness, shopping, leisure, and services. Redemption is handled digitally — after purchase, subscribers receive a QR code that unlocks the offer catalog inside the app, and the phone screen is presented at checkout for instant discount application. The subscription is nominally personal but usable by up to two people (subscriber plus spouse/partner).

The underlying technology stack is a standard cross-platform mobile application with QR-code-based activation and an integrated partner directory; the company outsources development and hosting to SKAZY Agency. Business model is direct-to-consumer subscription recurring revenue, with no intermediaries, no enterprise contracts, and no disclosed external funding. The company is structured as a SARL under French commercial law applicable in New Caledonia, led by Gérant Hatem BELLAGI, with a 5-person operating team and stated capital of 100,000 XPF. Beyond the core New Caledonia market, the pass extends to bonus offers in French Polynesia, Vanuatu, Australia, and Wallis, but New Caledonia remains the overwhelmingly primary geography.

Customer acquisition runs through the company website, app store listings, email newsletter, and word-of-mouth referrals. Multiple disclosed subscribers report multi-year tenure (2-4 years), indicating meaningful retention for a low-friction consumer subscription. The company is GDPR/RGPD compliant under French data-protection law as applied in New Caledonia. No patents, trademarks, AI capabilities, or external investors are disclosed.

Name

le PASS.NC

Legal name

SARL Le PASS.nc

Website

https://lepass.nc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Pass NC is a New Caledonia-based mobile subscription service (12,900 XPF/year) that gives individual consumers access to discounts at 370+ local merchants across restaurants, wellness, shopping, and leisure.

Ownership category

akta.pro rank

Product category

Consumer Discount Subscription Service

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Discount subscription app
• Mobile coupon platform
• Loyalty discount program
• Digital discount pass
• Consumer savings network

Headquarters

HQ city

Nouméa

HQ country

New Caledonia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Subscription Fees: Customers pay 12,900 XPF annually for access to the discount platform. The subscription is valid for 12 months from activation and can be used by up to 2 people (the subscriber and their spouse/partner). Revenue is generated from subscriber fees paid directly by consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Pass NC sells an annual subscription to a mobile-based digital discount pass for consumers in New Caledonia. Subscribers pay 12,900 XPF per year to access 800+ offers across 370+ partner merchants (restaurants, wellness, shopping, leisure, services) via a QR code-activated app, with bonus offers available in Polynesia, Vanuatu, Australia, and Wallis. The pass is usable by up to two people (subscriber and spouse/partner) and delivers discounts of 15% to 50%.

Product overview

Le PASS.NC is a single unified mobile application that provides a digital discount subscription service. Users purchase an annual subscription (12,900 XPF) that grants access to a network of 370+ partner retailers across New Caledonia, offering 800+ discount offers. The product functions entirely digitally—users activate their pass via QR code and present it at participating businesses to receive instant savings. The service also extends to bonus offers in Polynesia, Vanuatu, Australia, and Wallis as additional benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Pass NC Subscription Pass An annual subscription service (12,900 XPF) providing consumers in New Caledonia with access to 800+ real-time discount offers from 370+ partner merchants via a QR code-activated mobile app. Discounts range from 15% to 50% across restaurants, wellness, shopping, leisure, and services. The pass is usable by up to 2 people and includes bonus offers in Polynesia, Vanuatu, Australia, and Wallis.

Quantifiable outcome

• Discounts ranging from 15% to 50% available at partner establishments

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SKAZY AgencyminorImplementation/ SI/ Consulting Partner · 1 January 2023SKAZY is the agency responsible for website development, hosting, newsletter management, and mobile application development. Located at 7 bis rue Gambetta, BP 10992, 98805 Nouméa, New Caledonia. Phone: 26 20 69.
• 370+ Local Partner BusinessescoreOthersThe company's core business model relies on partnerships with over 370 local businesses across New Caledonia, including 60+ restaurants and food establishments. Partners span categories including restaurants, wellness/spa, shopping, leisure, and services. New partners join monthly, and the company also offers bonus offers in Polynesia, Vanuatu, Australia, and Wallis.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• American Express Offers: Card-linked discount and cashback offers platform for Amex cardholders, spanning dining, retail, travel, and services. Comparable offer-aggregation mechanic but distributed through a financial-services parent rather than as an independent subscription.
• Groupon: Global deals marketplace connecting local merchants with consumers via discounted vouchers. Operates broadly across categories (dining, wellness, leisure) similar to Le Pass NC's verticals, but at much greater scale and without the annual membership gate.

Direct peers

• RetailMeNot: Digital coupon and discount platform aggregating merchant offers across dining, shopping, and services. Comparable in offering a digital-first consumer discount experience, though RetailMeNot is free/ad-supported rather than subscription-gated.
• Entertainment Book: Annual subscription discount book/club in Australia and New Zealand offering discounted dining, attractions, and lifestyle offers via app and digital membership. Closest direct analogue to Le Pass NC's subscription deal-club model in a similar Pacific/Oceania market.
• Wowcher: UK-based daily deals and discount voucher platform with merchant-partnered offers across dining, leisure, and services. Comparable category coverage and consumer value proposition to Le Pass NC, though operating at much larger scale and via flash-deal rather than annual subscription mechanics.

Emerging players

• NAB Rewards / Qantas Money Offers: Card-linked merchant offers programs in Australia providing cardholders with discounts at restaurants and retailers. Adjacent to Le Pass NC's model — overlapping on discount-at-checkout mechanics but tied to a financial institution rather than a standalone subscription.

Regional players

• TheFork (LaFourchette): Restaurant reservation and discount platform owned by Tripadvisor, operating extensively in France and French overseas territories. Comparable for the restaurant deal/discount mechanic and French-language market overlap, though focused primarily on reservations rather than cross-vertical discount membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lepass-nc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about le PASS.NC