PETR du Pays de Cocagne

What PETR du Pays de Cocagne does

PETR du Pays de Cocagne is a French public territorial development organization (Pôle d'Équilibre Territorial et Rural) constituted in July 2015, coordinating tourism promotion and territorial development across 75 communes in southwest Tarn, in the heart of the Occitanie region. It aggregates three communautés de communes — Tarn-Agout (30,603 inhabitants), Lautrécsois-Pays d'Agout (14,644 inhabitants), and Sor & Agout (23,744 inhabitants) — covering 1,022 km² with a total population of 69,024. The organization's core function is to serve as a coordination body for local stakeholders, manage contractual funding relationships with the European Union, French State, Région Occitanie, and Département du Tarn, and promote tourism through both digital and physical channels.

The organization's technology platform centers on the lepaysdecocagne.fr website, which provides an event calendar with 222+ listings, online ticketing for tours and events, downloadable thematic brochures for each village, and integration with the APIDAE national tourism database. Supporting products include the Tarn Pleine Nature mobile application for GPS-navigated hiking and the Tourisme & Handicap accessibility service offering audio guides and adapted documentation across four Tourism & Handicap-certified tourist information offices in Lavaur, Saint-Sulpice, Lautrec, and Puylaurens (with secondary reception points in Saint-Sulpice-la-Pointe, Saint-Paul-Cap-de-Joux, and Dourgne). The underlying technology stack is conventional web and mobile application development with no disclosed AI/ML components.

The revenue model combines three streams: tourist tax (taxe de séjour) collection administered across the territory; EU and regional grant management including the €2,900,000 LEADER FEADER envelope for 2023-2027; and modest transaction-based event ticketing for tours such as Castella underground visits, cabaret shows (€45 adult / €25 child), apiculture workshops (€8 flat rate), and Jardins de l'Ange garden admissions. The organization is led by President Gilles CORMIGNON and three Vice-Présidentes (Christine VALERO, Annette VEITH, Viviane BONHOMME), supported by a technical team of six agents: Yannick LEVADE (Coordinator), Erwan DUBOIS (European Funding Officer), Florian CALMÈS (Tourism Officer), and three community technicians. No private equity, venture capital, or individual ownership interests are present.

Name

PETR du Pays de Cocagne

Legal name

PETR du Pays de Cocagne

Website

https://lepaysdecocagne.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PETR du Pays de Cocagne is a French public territorial organization coordinating tourism promotion and development across 75 communes in southwest Tarn (Occitanie), serving visitors through four tourist offices, an online ticketing platform, and event programming while managing EU, state, and regional funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Lavaur

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Tax Collection: Collects tourist taxes (taxe de séjour) from accommodation providers across the territory, managed through intercommunal platforms.
2. European and Regional Funding: Manages EU funding programs including LEADER (2,900,000€ envelope), FEDER, and Regional Occitanie contracts for territorial development projects.
3. Event Ticketing and Bookings: Online ticket sales for events, guided tours, and activities including the Fête de l'Ail Rose, Castella underground tours, and various workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

PETR du Pays de Cocagne is a public territorial body that promotes and markets the south-west of Tarn as a tourism destination across 75 communes. It sells tickets and bookings for events, guided tours, and activities; provides tourist information via offices and digital platforms; coordinates territorial development projects funded by EU, state, regional, and departmental partners; and supports local producers, accommodation providers, and heritage sites.

Product overview

PETR du Pays de Cocagne operates a digital tourism ecosystem centered on its main website (lepaysdecocagne.fr), which serves as a comprehensive platform for the southern Tarn region's 75 communes. The core offering includes an online ticketing system (Billetterie en ligne) for booking events, tours, and activities; downloadable thematic brochures; an events calendar (Agenda); and the Tarn Pleine Nature mobile app for hiking trail navigation. Additional services include accessible tourism support with audio guides and adapted documentation (Tourisme & Handicap). The platform connects visitors with local producers, restaurants, accommodations, markets, and cultural attractions while facilitating group visits and itinerary planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie en ligne (Online Ticketing) Online ticket booking system for events, guided tours, activities, and attractions across the Pays de Cocagne territory, including the Souterrain du Castella, Cabaret des Folies Fermières, festivals, and workshops. Targets individual visitors, families, and groups.

Quantifiable outcome

• 69,024 residents served across 1,022 km² territory
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Communauté de communes Tarn-AgoutcoreStrategic or Co-development Partner21 communes covering 30,603 inhabitants in the Tarn-Agout territory. Primary office locations in Lavaur and Saint-Sulpice-la-Pointe. Operates tourist office providing information, ticketing, and visitor services.
• Communauté de communes Lautrécois-Pays d'AgoutcoreStrategic or Co-development Partner28 communes covering 14,644 inhabitants in the Lautrécois-Pays d'Agout area. Tourist offices in Lautrec and Saint-Paul-Cap-de-Joux. Coordinates tourism promotion for the Lautrec area including the Plus Beaux Villages designation.
• Communauté de communes Sor & AgoutcoreStrategic or Co-development Partner26 communes covering 23,744 inhabitants in the Sor & Agout territory. Tourist offices in Puylaurens and Dourgne. Focus on Terres d'Autan and Montagne Noire promotion.
• LIO OccitanieminorChannel Partner/ Reseller/ DistributorRegional public transport network providing bus connections and journey planning tools for visitor transportation within the territory.
• SNCF TER OccitanieminorChannel Partner/ Reseller/ DistributorTrain services and station information for visitor access to the territory via regional rail network.
• Comité Départemental du Tourisme du TarnmajorChannel Partner/ Reseller/ DistributorDepartmental tourism committee using APIDAE database system to manage and distribute tourism information to regional and national portals.
• Fédération Française de RandonnéeminorStrategic or Co-development PartnerPartnership for hiking trail management, promotion of the hiker's charter for environmental respect, and trail marking standards.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency operating at the broadest scale. It provides strategic, marketing, and data infrastructure that PETR leverages via the APIDAE system, and represents the incumbent tier above regional and territorial DMO functions.

Others

• ADN Tourisme: The national federation representing tourist offices across France. It is an ecosystem participant rather than a direct competitor, providing training, advocacy, and best-practice sharing for member offices including the BIT network operated by PETR.
• Fédération Française de la Randonnée Pédestre: National hiking federation already partnered with PETR for trail marking standards. It is an enabling organization that supplies trail classification, volunteer networks, and promotional infrastructure that supports PETR's outdoor tourism offering without competing for visitors.

Direct peers

• Office de Tourisme d'Albi: The municipal tourist office for Albi, another nearby Tarn city linked to PETR via the greenway and cycling routes. Both organizations promote shared heritage assets (Cathédrale, Montagne Noire approaches) and compete/cooperate for visitor flow across the southwest Tarn corridor.
• Office de Tourisme de Toulouse: The municipal tourist office for Toulouse, located at the eastern edge of PETR's territory. Both organizations promote Occitanie destinations, share visitor pipelines through the regional tourism network, and overlap in target audiences seeking regional tourism experiences.
• Comité Régional du Tourisme d'Occitanie: The regional tourism board for Occitanie, operating at the same destination-promotion function as PETR but at the regional scale. It is a natural peer because it both overlaps with PETR's territory and serves as a tier above it in France's tourism governance hierarchy.
• Parc Naturel Régional du Haut-Languedoc: The neighboring regional nature park covering Montagne Noire areas overlapping with PETR's territory. It performs comparable visitor services for protected natural areas including trail management, eco-tourism promotion, and EU-funded territorial development — directly parallel to PETR's outdoor/nature functions.
• Comité Départemental du Tourisme du Tarn: The department-level tourism committee already partnered with PETR via the APIDAE distribution network. It performs the same destination marketing and promotion role for the broader Tarn department, making it the closest governance-level peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lepaysdecocagne
• Instagraminstagram.com/lepaysdecocagne
• LinkedInlinkedin.com/company/petr-du-pays-de-cocagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETR du Pays de Cocagne