Lercio.it
Lercio.it is an Italian satirical news website publishing fictional humorous articles about politics, society, and current events for Italian-speaking readers, monetized via a €1.90/month subscription and branded merchandise, operated as a non-profit association.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lercio.it does
Lercio.it, operated by A.P.S. Lercio (Associazione di Promozione Sociale), is an Italian satirical news website publishing explicitly fictional and humorous news articles modeled on mainstream journalism. Content covers ten thematic categories including politics (politica), crime (cronaca), world news (mondo), society (costume e società), entertainment (spettacoli), science (scienza), sport, internet culture, and culture (cultura), produced by a roster of approximately 20 listed authors. Supporting features include a magazine section, puzzle column (Lercio Enigmistico), video news (Lercionews), satirical translator (Traduttore Lercio), polls (Sondaggi), classifieds (Annunci), and live event coverage. The platform runs on a standard WordPress CMS with conventional web hosting infrastructure; no proprietary technology, AI capabilities, or app distribution are documented.
The business model is B2C and centered on a €1.90/month subscription offering ad-free reading, a weekly newsletter, and a 10% merchandise discount, alongside sales of branded apparel and accessories via an external e-commerce storefront (maxdevilstore.com). Go-to-market is product-led and community-led: free articles drive top-of-funnel traffic through organic social sharing, search, and word-of-mouth in Italian internet culture, while a self-serve subscription page converts engaged readers without an evident sales team. A media agency relationship with Melancia is disclosed in the site footer. The organization operates exclusively within Italy as a registered non-profit, with no external investors, parent company, or funding rounds identified in available data.
Lercio.it firmographics
Firmographics- Name
- Lercio.it
- Legal name
- A.P.S. Lercio
- Website
- https://lercio.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lercio.it is an Italian satirical news website publishing fictional humorous articles about politics, society, and current events for Italian-speaking readers, monetized via a €1.90/month subscription and branded merchandise, operated as a non-profit association.
- Ownership category
- akta.pro rank
Lercio.it industry classification
Industry- Product category
- Online Satirical News Publishing
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Lercio.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription (Abbonamento): Monthly subscription at €1.90/month offering ad-free experience, weekly newsletter, and 10% discount on merchandise. The primary disclosed revenue stream.
- Merchandising: Sale of Lercio branded merchandise through external shop (maxdevilstore.com/manufacturer/lercio) and bit.ly shop link, offering items like clothing and accessories to readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription with ad-free access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Lercio.it product offering
Product offeringCore offering
Lercio.it is an Italian satirical news website that publishes fictional, humorous articles parodying Italian politics, current events, celebrities, and society across ten thematic categories. The site operates as a free-to-read online publication supported by a paid monthly subscription that removes advertising, delivers a weekly newsletter, and offers merchandise discounts. Branded apparel and accessories are sold through an external e-commerce partner.
Product overview
Lercio.it is a satirical news website structured as a single core platform with multiple thematic sections and features. The main offering is the satirical news website covering Italian politics, world news, entertainment, science, sports, and culture through fictional articles. Supporting features include a magazine section, puzzle/games section (Lercio Enigmistico), video news (Lercionews), live events, classifieds, polls, and a satirical translator. A paid subscription tier offers ad-free access, weekly newsletter, and merchandise discounts. The company is registered as A.P.S. Lercio with VAT number 02224110441.
Differentiator
Problem solved
Functional benefit
Products and services
- Abbonamento Lercio (Monthly Subscription)
Companies that use Lercio.it
Customer profileSegments1 record
Ideal customer profiles1 record
Lercio.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lercio.it partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MelanciaminorMelancia is listed as the Media Agency for Lercio.it in the footer of the main website. No further details on the scope of media services provided are disclosed.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Lercio.it competitors and assessment
Company assessmentDirect peers
- The Onion: US-based satirical news website; the category-defining parody-news outlet. Directly comparable to Lercio in format (fictional articles across news categories), tone and audience model, just operating in the US English-speaking market.
- Le Gorafi: French satirical news website publishing fake news in the same parody format as Lercio. Same product/category, same digital-newsroom model, different language market — the closest international format peer.
- El Mundo Today: Spanish satirical news website parodying Spanish politics and current events. Directly comparable to Lercio in offering (fake satirical news articles), audience (national general public) and category positioning.
- The Hard Times: US satirical news site parodying music, counterculture and youth media. Comparable digital-first parody-news format to Lercio, but narrower audience segment and English-language market.
- Reductress: US feminist satirical news site parodying women's media. Comparable parody-news model and online-first publishing, but narrower audience segment than Lercio's broad Italian general-public readership.
- Babylon Bee: US conservative Christian satirical news site. Comparable satirical-news format, but serves a more ideologically defined audience segment than Lercio's horizontal Italian general-public positioning.
- Der Postillon: German satirical news site publishing parody articles on German and international affairs. Same format, same audience model and same digital publishing structure as Lercio, in the German market.
Broad incumbents
- Private Eye: Long-running UK satirical magazine (print + digital) covering politics and current affairs with parody and investigative satire. Overlaps with Lercio in audience interest in political satire, but is an established incumbent with print heritage and a wider portfolio of content.
- Charlie Hebdo: Iconic French satirical magazine with digital distribution, covering politics, religion and society through editorial cartoons and satire. Overlaps with Lercio in political-satire category and general audience appeal, but is a much larger established print/digital incumbent.
Regional players
- Il Fatto Quotidiano: Italian independent news outlet with a satirical/anti-establishment editorial stance. Comparable to Lercio in Italian-market audience and critical take on politics, but operates as a real news outlet rather than a parody publication.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lercio.it social profiles
Digital presenceLercio.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lercio.it leadership team
Management profileNumber of profiles
Profiles6 records
Lercio.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lercio.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lercio.it
What does Lercio.it do?
Lercio.it is an Italian satirical news website that publishes fictional, humorous articles parodying Italian politics, current events, celebrities, and society across ten thematic categories. The site operates as a free-to-read online publication supported by a paid monthly subscription that removes advertising, delivers a weekly newsletter, and offers merchandise discounts. Branded apparel and accessories are sold through an external e-commerce partner.
Is Lercio.it a public or private company?
Lercio.it is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lercio.it founded?
Lercio.it was founded in -1. It employs 1 to 10 people.
How does Lercio.it make money?
Two revenue lines are on record. Subscription (Abbonamento) is the primary driver. The others are merchandising.
Who are Lercio.it's main competitors?
Direct peers on record are The Onion, Le Gorafi, El Mundo Today, The Hard Times, Reductress, Babylon Bee and Der Postillon. Broad incumbents are Private Eye and Charlie Hebdo. Il Fatto Quotidiano is listed as a regional player.
Does Lercio.it have an API?
No public API is recorded for Lercio.it.
What industry is Lercio.it in?
Lercio.it's product category is Online Satirical News Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its SIC code is 2721.