Théâtre Le Reflet

What Théâtre Le Reflet does

Théâtre Le Reflet is a Swiss regional performing arts venue based in Vevey (Canton of Vaud), operating as a non-profit foundation. Its artistic mandate spans theater, dance, circus, and music, with programming structured around a main hall and an upcoming modular secondary space. The venue generates earned revenue through ticket sales, venue rental, and bar services, supplemented by public-interest foundation status and a large volunteer base.

The business model is a hybrid of earned and subsidized arts funding. Earned revenue flows from ticketed performances, rentals to third-party producers, and on-site F&B. Non-financial capital is significant: the foundation relies on a permanent team of approximately 13 employees supported by more than 100 volunteers, a structure typical of public-benefit cultural institutions in Switzerland. Programming is curated around accessible productions with explicit positioning for families, school groups, and inclusive audiences (including French Sign Language interpretation and hearing loops).

The operating footprint is geographically bounded to the Riviera vaudoise region, with audience drawn from Vevey and surrounding communities. Partnerships extend commercial reach: a ticketing arrangement with Casino Théâtre de Rolle, membership since 2012 in the Midi théâtre association (a network of eight Swiss theater institutions), and collaboration with the Biennale Images Vevey visual arts festival. The most significant near-term operational change is the planned September 2026 opening of Le Petit Reflet, an 88-seat modular venue targeting youth and school audiences, which would expand both capacity and addressable customer segments.

Name

Théâtre Le Reflet

Legal name

Fondation des Arts et Spectacles de Vevey

Website

https://lereflet.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre Le Reflet is a Swiss non-profit performing arts theater in Vevey offering theater, dance, circus, and music programming to the regional public, families, and schools, with revenue from ticketing, venue rental, and bar services.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Dance Performances (THAJAFAD), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live performing arts
• Theater programming
• Youth theater
• Performing arts venue
• Venue rental services

Headquarters

HQ city

Vevey

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue generated from individual tickets and season subscriptions for theatrical performances, circus, dance, and music events. Prices range from CHF 15 (student/AI) to CHF 78 (full price). Tickets sold online via PostFinance-secured portal or at the physical box office.
2. Venue Rental (Location): The theater and the del Castillo room are available for rental to external organizers. The theater provides technical infrastructure and on-site staff.
3. Bar Services: The theater operates an in-house bar (Le Bar) with a dedicated technical fiche and floor plan, serving audiences before and after performances and during intermissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Théâtre Le Reflet programs and presents a season of live performing arts — theater, circus, dance, and music — across two venues in Vevey, including the main theater and a dedicated youth venue (Le Petit Reflet). It also rents its spaces and technical resources to external organizations for private events and productions.

Product overview

Théâtre Le Reflet is a performing arts venue in Vevey, Switzerland (operated by Fondation des Arts et Spectacles de Vevey). Its core offering is live performance programming across theater, circus, dance, and music on its grand plateau, complemented by the intimate 88-seat Le Petit Reflet (opened September 2026) dedicated to young audiences aged 2–12. Ancillary services include Midi théâtre (lunchtime performances with vegetarian meals), babysitting during shows, accessibility provisions (hearing loops, LSF interpretation, surtitling, mobility seating), venue rental (Le Reflet hall and del Castillo hall), technical services for visiting productions, and a newsletter subscription. Online ticket sales are managed via the billetterie.theatredevevey.ch platform.

Differentiator

Problem solved

Functional benefit

Brands

• Le Petit Reflet: An intimate modular 88-seat hall dedicated primarily to performances for children aged 2-12, inaugurated in September 2026.

Products and services

• Ticketed Performing Arts Season (Theater, Circus, Dance, Music) Year-round program of live performances spanning theater, circus, dance, and music, presented at the main Reflet venue and sold to adult audiences through tiered ticket pricing (Tarif A/B/C).
• Le Petit Reflet (Youth Programming) Dedicated small-venue programming for young audiences aged 1.5 and up, with free admission for children under 18 and accompanying adults paying full price. Runs in parallel to the main season.
• Midi théâtre (Lunch Theater) Daytime lunch-time theater performances offering an alternative attendance window for audience members who cannot attend evening shows.
• Babysitting Service Free on-site childcare service enabling parents to attend adult performances while their children are supervised.
• Location & Salles (Venue and Hall Rental) Rental of the Reflet and Le Petit Reflet venues for private events, conferences, rehearsals, screenings, and productions, often bundled with technical services.
• Technical Services (Light, Sound, Video) On-site technical production services (lighting, sound, video) provided to support both the theater's own performances and rental clients.
• Lettre du Reflet (Newsletter) Periodic email newsletter (Lettre du Reflet) delivering the latest news and programming updates to subscribers and donors.

Quantifiable outcome

• Petit Reflet — 88-seat modular space dedicated to young audiences ages 2–12, opening September 2026
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Midi théâtre Association (Romande)coreStrategic or Co-development Partner · 1 January 2012An association of eight French-speaking Swiss theater institutions (including Le Reflet) formed in 2012, offering daytime performances combined with a vegetarian meal. Le Reflet is a member hosting Midi théâtre events. The partnership broadens audience reach and cross-promotes among member theaters.
• Casino Théâtre de RollecoreChannel Partner/ Reseller/ DistributorJoint ticketing infrastructure partner. Le Reflet uses the Casino Théâtre de Rolle's ticketing platform (billetterie.theatredevevey.ch) for online ticket sales. This shared ticketing system serves multiple venues across the region.
• Théâtre des Marionnettes de LausanneminorStrategic or Co-development PartnerCo-presenter of Meuuuh nooon! by Collectif les cRis de l'asphAlte, a puppet theater production. Le Reflet hosted the production with support from the Lausanne Marionette Theater.
• IVT – International Visual Theatre (Paris)minorStrategic or Co-development PartnerPartnered for Je(s), a chansigned concert by Emmanuelle Laborit. IVT is a Paris-based institution dedicated to deaf culture and French Sign Language, providing artistic and linguistic expertise for the production.
• Théâtre Varia (Belgium)minorStrategic or Co-development PartnerLead producer of Tadam by Cie Renards / Effet Mer, presented at Le Reflet. Théâtre Varia is the primary producing partner, with Le Reflet hosting as a copresenter.
• Association Écoute VoirminorOthersAccessibility partner providing French Sign Language (LSF) interpretation for selected performances including Meuuuh nooon! on December 6, 2026.
• Biennale Images VeveyminorStrategic or Co-development PartnerCollaboration for MIRE OUT OF FRAME, a site-specific outdoor performance by Jasmine Morand at the Jardin du Rivage in Vevey, marking the 10th anniversary of the MIRE installation and combining performing arts with the visual arts biennale.
• Théâtre Am Stram GramminorStrategic or Co-development PartnerPartner venue for Perchée, an outdoor site-specific production based on Italo Calvino's Le Baron perché, created by Collectif CCC in partnership with La Filiale Fantôme and multiple institutional supporters.
• Bibliothèque-Médiathèque de VeveyminorStrategic or Co-development PartnerCurated thematic reading lists and media recommendations linked to performance themes are displayed on Le Reflet's show pages, cross-referencing books available at the Vevey library and deepening audience engagement.
• Association des Ami·e·s du RefletminorStrategic or Co-development PartnerA friend/donor association that supports the theater, notably offering free admission for Perchée (co-sponsored with the Bibliothèque municipale de Vevey).
• Théâtre du Passage (Neuchâtel)minorStrategic or Co-development PartnerVenue of origin for Swiss Maker by Cie Le Préfixe, presented at Le Reflet as part of the Midi théâtre program. Labeled as a 'Création neuchâteloise.'
• Saison culturelle CO2 / Nuithonie (Fribourg)minorStrategic or Co-development PartnerCopresenter of COSMOGONIA by HUMAN BUSINESS, a clown/theater production. The Fribourg venue co-hosted with Le Reflet.
• Nebia (Bienne)minorStrategic or Co-development PartnerCreation venue and copresenter for Tavolo Pour Drü by Tomoskar Productions. Described as a 'Création bernoise à Nebia (Bienne).' Nebia is a cultural center in Biel/Bienne.
• Théâtre des Marionnettes de GenèveminorStrategic or Co-development PartnerCo-presenter of Meuuuh nooon! alongside Théâtre des Marionnettes de Lausanne, supporting the puppet theater production.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Théâtre Am Stram Gram (Genève): Geneva theater dedicated to young audiences, partnered with Le Reflet on Perchée. A direct comparable in youth-focused programming, though operating at larger scale in Geneva.
• Equilibre – Nuithonie (Fribourg): Fribourg cultural venue that co-presented COSMOGONIA with Le Reflet. Similar size and Romandie regional scope, with comparable mixed-genre programming.
• Théâtre du Crochetan (Monthey): Regional theater in Valais serving a similar catchment and presenting comparable contemporary theater, dance, and music programming. Closely comparable in size and mandate to Le Reflet.
• Casino Théâtre de Rolle: Regional theater in Canton Vaud that provides the billetterie.theatredevevey.ch platform used by Le Reflet. Closest direct comparable in terms of size, regional positioning, and audience profile in French-speaking Switzerland.
• Théâtre du Passage (Neuchâtel): Neuchâtel-based theater that originated the Swiss Maker production presented at Le Reflet. Comparable in scale and focus on contemporary Swiss-French performing arts.

Regional players

• Nebia (Bienne/Biel): Cultural center in bilingual Biel/Bienne that co-produced Tavolo Pour Drü with Le Reflet. Comparable niche programming model but serves a different linguistic region.
• Théâtre des Marionnettes de Lausanne: Puppet theater co-presenter of Meuuuh nooon! at Le Reflet. Comparable only in segment (young audiences/family) but with a much narrower artistic focus.

Broad incumbents

• Comédie de Genève: Major Geneva theater with a much broader portfolio of drama, dance, and music programming. Listed as a coproduction partner of Le Reflet, indicating overlapping curatorial networks.
• Théâtre de Vidy-Lausanne: Larger Lausanne-based theater and coproduction partner of Le Reflet. Offers a broader multi-hall venue portfolio with similar programming scope but greater scale and resources.
• Théâtre Vidy – Lausanne (Saison culturelle): Refers to the broader Vidy programming complex that overlaps with Le Reflet's seasons — useful for benchmarking programming strategy and venue diversification in the Vaud region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXOyP_TOqKsl-1Z2bLg_FQ
• Facebookfacebook.com/lereflet
• Instagraminstagram.com/theatre_le_reflet
• LinkedInlinkedin.com/company/th%C3%A9%C3%A2tre-le-reflet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Le Reflet