SC Le Rheu Rugby

What SC Le Rheu Rugby does

SC Le Rheu Rugby is an amateur rugby union association based in Le Rheu, Brittany, France, founded in 1967 (per firmographics) / 1969 (per company history referencing Pierre-Yves Laval's introduction to the sport through André Lebas). The club operates as a French-law non-profit association with a 7-employee core structure supplemented by a broader volunteer and bureau network, and is led by co-president Julien Kervarrec. It fields competitive teams across all age categories - Baby-Rugby and École de Rugby (M6 through M14), Cadets/Juniors (M16, M18, M19), Senior Masculins in Fédérale 2 and Fédérale B, Senior Féminines in Fédérale 2 féminine, and a Pôle Loisir covering Vétérans, Rugby à 5, and Rugby Santé programs.

The club has no proprietary technology product. Its "products" are membership-based sports services delivered at the Beuffru stadium headquarters in Le Rheu, with multi-channel community engagement (website, Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and recurring events including the Challenge André Lebas youth tournament (1,200 children across 24 clubs in 2023) and the Festival Beach Rugby at Beach Arena Le Rheu. Underlying activity is structured around regional competition under the Ligue Régionale Bretagne de Rugby.

Revenue is generated through three documented streams: recurring annual rugby licenses across all categories, merchandise sales via the club boutique, and local-business sponsorship (Super U Le Rheu, TED Courses, Ligue Régionale Bretagne de Rugby). A freemium pricing tier - free first license for new École de Rugby members aged 3-14 - was introduced on April 1 to drive youth acquisition. Entente partnerships with XV Brétillien (M16, M19) and Vitré Rugby (M19) underpin competitive youth participation. Revenue figures are not publicly disclosed.

Name

SC Le Rheu Rugby

Legal name

SC Le Rheu Rugby

Website

https://lerheu-rugby.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

SC Le Rheu Rugby is an amateur rugby union association in Le Rheu, Brittany, offering membership-based rugby programs from baby-rugby (age 3) through senior men's and women's competitive teams to veterans and leisure formats, supported by local sponsorships and an annual youth tournament.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Amateur rugby club
• Youth rugby programs
• Competitive rugby teams
• Community sports association
• Recreational rugby services

Headquarters

HQ city

Le Rheu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership licenses: Annual rugby licenses for players across all age categories from baby-rugby through seniors and veterans.
2. Club shop: Sale of club merchandise and apparel through the club boutique.
3. Sponsorship: Partnerships with local businesses including Super U, TED Courses, and regional rugby league.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SC Le Rheu Rugby is an amateur rugby union club that operates a multi-section rugby program spanning youth development (École de Rugby, ages 3-14), cadets and juniors (Pôle Jeunes, ages 15-19), senior competitive men's and women's teams in Fédérale 2 championships, and recreational/leisure formats (Rugby à 5, Rugby Santé, Vétérans). The club runs training sessions, league competition, and community events from its Beuffru home ground in Le Rheu, Brittany.

Product overview

SC Le Rheu Rugby is an amateur rugby sports club offering a comprehensive rugby program across multiple levels. The club operates as a unified program with distinct sections: École de Rugby (youth ages 3-14), Pôle Jeunes (cadets/juniors ages 15-19), competitive Senior Men's and Women's teams (Fédérale 2 level), and Leisure Rugby programs including Rugby à 5, Rugby Santé, and Veterans. The club also hosts major events including the annual Challenge André Lebas youth tournament and Festival Beach Rugby. All sections share the club's facilities at Beuffru and participate in regional Brittany competitions under the Ligue Bretagne de Rugby federation.

Differentiator

Problem solved

Functional benefit

Products and services

• École de Rugby (Rugby School) Youth rugby training and development program for children aged 3-14, organized into M6, M8, M10, M12, and M14 age categories, with training on Wednesdays, Thursdays, and Saturdays and participation in regional tournaments.
• Pôle Jeunes (Youth Center) Competitive youth program for ages 15-19, comprising M16 (Cadets) and M19 (Juniors) teams, plus cadet/junior females (M18), operating in partnership with Vitré and XV Brétillien for competitive regional championship participation.
• Séniors Masculins (Senior Men's Team) Senior men's rugby team competing in Fédérale 2 and Fédérale B national leagues, with both fanion (first team) and reserve team squads participating in national championship playoffs.
• Séniors Féminines (Senior Women's Team) Senior women's rugby team competing in Fédérale 2 Féminine in the Grand Ouest region, with regional finals and national playoff appearances.
• Pôle Loisir (Leisure Rugby) Recreational rugby programs for adults of all ages, including Rugby à 5 (touch rugby), Rugby Santé (health-oriented rugby), and Vétérans (veterans, 35+) formats, providing social and health-based alternatives to competitive play.
• Club Boutique (Merchandise) Sale of club merchandise and apparel through the official club boutique for members, supporters, and the local community.

Quantifiable outcome

• 20% increase in École de Rugby memberships following Rugby World Cup 2023
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Super U Le RheuminorGTM or Marketing PartnerLocal supermarket sponsor appearing on website partner logos. Provides sponsorship support to the club's marketing and operations.
• Ligue Régionale Bretagne de RugbycoreStrategic or Co-development PartnerRegional rugby league governing body. Provides opportunity to participate in regional events like Foire de Rennes and coordinates Brittany rugby activities.
• TED CoursesminorGTM or Marketing PartnerLocal business partner appearing on website partner logos.
• XV BrétilliencoreStrategic or Co-development PartnerEntente partnership for youth teams (M16, M19). Combines players from multiple clubs for competitive youth rugby participation in regional championships.
• Vitré RugbycoreStrategic or Co-development PartnerEntente partnership primarily for M19 juniors playing XV. Provides opportunity for youth players to compete given relatively low departmental numbers. Club has historical exchange with Italian club Capitolina.
• Beach Arena Le RheuminorChannel Partner/ Reseller/ DistributorVenue provider for Beach Rugby Festival. Touch rugby tournaments held at Beach Arena facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• US Bressane Rugby: US Bressane is a French rugby club from Bourg-en-Bresse that has historically operated in the amateur and Fédérale tiers. Comparable to SC Le Rheu as a multi-section community rugby club drawing on a regional catchment with similar reliance on volunteers and local sponsors.
• Sporting Club Albigeois: Sporting Club Albigeois is a French rugby club from Albi that has competed in Pro D2 and Fédérale. Comparable to SC Le Rheu as a community-based French rugby club reliant on local sponsorship, multi-section programming, and volunteer infrastructure.
• USO Nevers Rugby: USO Nevers is a French rugby club that has historically cycled through Fédérale and professional divisions. It is a comparable amateur/community rugby operation in terms of operating model, scale, and reliance on volunteer structures, even though it has reached higher competitive tiers at times.
• CS Bourgoin-Jallieu Rugby: CS Bourgoin-Jallieu is a French rugby club with deep amateur roots that has oscillated between Fédérale and professional tiers. Comparable to SC Le Rheu as a community rugby club competing at the Fédérale level with a multi-generational volunteer base.
• SU Agen Rugby: SU Agen is a historic French rugby club from Agen that has competed across amateur and professional tiers. Comparable to SC Le Rheu as a community-rooted French rugby club with multi-section programming and significant reliance on local sponsorship and volunteer culture.
• US Dax Rugby Landes: US Dax is a long-established French rugby club from the Landes region with extensive amateur heritage. Comparable to SC Le Rheu in operating philosophy and dependence on community-rooted participation and local sponsorship.

Regional players

• Stade Rennais Rugby: Stade Rennais Rugby is a historic rugby club based in Rennes, the metropolitan center near Le Rheu. It is a relevant peer because both clubs draw on the same Greater Rennes catchment for players, sponsors, and volunteers, even though Stade Rennais operates at a higher competitive tier.

Broad incumbents

• RC Vannes: RC Vannes is the leading professional rugby club in Brittany, currently competing in France's top divisions from a base in Vannes. Comparable to SC Le Rheu as a Brittany-anchored rugby institution serving the same regional catchment, but operating at far greater scale and professionalism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ScLeRheuRugby
• YouTubeyoutube.com/channel/UCBBlq3164cT37ytYfwmHcoQ
• Facebookfacebook.com/lerheurugby
• LinkedInlinkedin.com/company/sc-le-rheu-rugby1
• Instagraminstagram.com/sclerheurugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Le Rheu Rugby