Leroy Meats Of Horicon Inc

What Leroy Meats Of Horicon Inc does

Leroy Meats is a family-owned traditional meat market and processor headquartered in Horicon, Wisconsin, operating three retail storefronts in Horicon, Fox Lake, and Ripon. Founded in 1938 as Leroy Locker using old-world German sausage-making recipes brought by immigrants, the company produces fresh meats, over 60 bratwurst varieties, in-house smoked bacon and sausages, snack sticks, summer sausage, homemade pizzas, Wisconsin artisan cheeses, sauces and seasonings, and curated gift boxes. The business model is multi-channel: direct-to-consumer retail across the three storefronts, wholesale distribution to more than 300 accounts spanning gas stations, grocery stores (including Piggly Wiggly locations), taverns, and restaurants via weekly delivery routes, fee-based venison and wild game processing at the Fox Lake facility, and catering/party planning services for events ranging from corporate functions to family gatherings. Pricing is unit-based with meat bundles ranging from $169 (40 lb freezer pack) to $1,019 (116 lb half beef), and most fresh-cut and specialty items require in-store or call-in quoting.

The company's operational footprint centers on an 11,000-square-foot Fox Lake facility that employs approximately 80 skilled individuals and houses sausage-making, in-house smoking, pizza production, and the wild game processing center, with a new dedicated retail space and production expansion completed in summer 2025. Production is vertically integrated — cutting, smoking, processing, packaging, and wholesale fulfillment all occur in-house. Wholesale logistics run on dedicated weekly delivery routes across Wisconsin, with a dedicated wholesale email ([email protected]) and contact line. The product line is unified under the Leroy Meats brand with no modular platform architecture, and the business does not maintain an e-commerce store beyond Toasttab-powered gift cards.

Following the May 2023 ownership transition from retiring founder Scott Hurst to Steve and Valerie Christian, the company has accelerated reinvestment, opening a third retail location in Ripon in October 2024 and completing a Fox Lake retail and production capacity expansion in summer 2025. Marketing is conducted through organic Facebook and Instagram channels, an email newsletter, weekly print-style ads, and a Toasttab loyalty program. The company has accumulated a substantial awards record — Best Brat in Wisconsin for three consecutive years, multiple AAMP and WAMP product awards, and international recognition including Ghent, Belgium — supporting premium positioning within its regional Wisconsin market.

Name

Leroy Meats Of Horicon Inc

Legal name

Leroy Meats

Website

https://leroymeats.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Leroy Meats is a family-owned Wisconsin meat market operating three retail storefronts (Horicon, Fox Lake, Ripon) and wholesale distribution to 300+ accounts, producing fresh meats, 60+ bratwurst varieties, in-house smoked sausages, pizzas, and wild game processing services using recipes dating to 1938.

Ownership category

akta.pro rank

Product category

Specialty Meat Market

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD)

Keywords

• Specialty meat market
• Meat processing services
• Wild game processing
• Sausage and bratwurst
• Wholesale meat distribution

Headquarters

HQ city

Horicon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Meat Sales: Direct retail sales of fresh meats, sausages, bratwurst, bacon, and other products at three store locations with full-service meat counters
2. Wholesale Distribution: Products distributed to over 300 wholesale customers including gas stations, grocery stores, taverns and restaurants
3. Catering and Party Planning: Party planning and catering services for events from intimate gatherings to corporate events, with heat and serve menu options and custom orders
4. Wild Game Processing: Fee-based processing of deer and wild game for hunters, including smoking services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Leroy Meats Of Horicon Inc is a traditional, full-service Wisconsin meat market operating three retail locations (Horicon, Fox Lake, and Ripon). The company sells fresh meats, bratwurst, sausages, bacon, beef jerky, snack sticks, Wisconsin cheese, pizza, sauces, seasonings, meat bundles, gift boxes, and gift cards, while also providing party planning/catering and wild game processing. A wholesale distribution channel supplies more than 300 business customers in addition to the retail storefronts.

Product overview

Leroy Meats is a traditional old-fashioned meat market operating as a single unified retail and production business with three Wisconsin locations (Horicon, Fox Lake, and Ripon). Founded in 1938, the company offers a diverse portfolio of fresh meats, award-winning bratwursts (60+ varieties including pork, beef, turkey, and chicken), in-house smoked bacon, smoked sausages and summer sausages, homemade pizzas distributed to 300+ wholesale customers, snack sticks, Wisconsin artisan cheeses, BBQ sauces and seasonings, meat bundles, gift boxes, and party catering services. The Fox Lake facility handles wild game and venison processing. The product line is unified under the Leroy Meats brand with no modular platform architecture—the company functions as a vertically integrated meat market combining retail, wholesale distribution, custom processing, and catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Meat Counter Retail sale of fresh meat cuts from the in-store butcher counter at all three Wisconsin locations, targeting local households and walk-in customers.
• Bratwurst and Sausages Small-batch bratwurst and sausages made from traditional German recipes, sold retail and wholesale to consumers and food service buyers.
• Bacon and Beef Jerky House-cured bacon and beef jerky sold at retail counters and through wholesale channels.
• Snack Sticks and Wisconsin Cheese Shelf-stable snack sticks paired with Wisconsin-sourced cheese, sold as retail grab-and-go and gifting items.
• Pizza Ready-to-eat or take-and-bake pizza sold at the meat market locations.
• Sauces and Seasonings House and branded sauces and seasonings sold at retail as complements to the meat and sausage products.
• Meat Bundles and Gift Boxes Pre-assembled bundles of meats, sausages, cheeses, and sauces sold as gifts or family meal packs.
• Gift Cards Physical or digital gift cards redeemable for products across all three retail store locations.
• Party Planning and Catering Custom party trays, event platters, and catering services using the company's meat and specialty products.
• Wild Game Processing Custom butchering, processing, and packaging of hunter-supplied wild game carcasses into finished cuts and sausage.
• Wholesale Meat Distribution Bulk distribution of fresh meats, sausages, bratwurst, and related products to more than 300 wholesale business customers.

Quantifiable outcome

• Best Brat in Wisconsin - multiple consecutive years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Farmers (Deer Donation Program)minorOthersFarmers partner with Leroy Meats for coordination of deer processing. The company also serves as a donation location where customers can donate deer meat to local food pantries, with CWD testing available on-site.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Trig's / Trig's Smokehouse: Wisconsin-based grocery chain with full-service meat counters, in-house sausage production, and award-winning smoked meats. Comparable Wisconsin retail-with-production model focused on fresh meats and regional sausage offerings.

Direct peers

• Karl's Country Market: Wisconsin meat market and butcher shop offering fresh cuts, sausages, smoked meats, and catering. Directly comparable as a multi-generational Wisconsin butcher shop with similar in-house smoking and sausage production capabilities.
• Nueske's Applewood Smoked Meats: Wisconsin specialty meat company focused on applewood-smoked bacon, hams, and sausages sold via direct-to-consumer, retail, and foodservice channels. Comparable in-house smoking capability, Wisconsin craft-meat positioning, and premium pricing model.
• Klement's Sausage Company: Milwaukee-based sausage producer offering summer sausage, snack sticks, bratwurst, and meat gift boxes distributed through grocery, retail, and online channels. Comparable Wisconsin heritage, similar sausage/snack stick portfolio, and overlapping gift-box/wholesale business model.
• Usinger's Famous Sausage: Milwaukee-based, multi-generational sausage maker specializing in German-style sausages, snack sticks, and gift boxes with both retail and wholesale distribution. Closely comparable product mix (bratwurst, summer sausage, smoked sausages), Wisconsin roots, and family-owned heritage.

Emerging players

• Metcalfe's Market: Wisconsin specialty grocery chain featuring in-store butcher counters, fresh meats, cheeses, and prepared foods. Comparable as a Wisconsin-based specialty food retailer with butcher services, fresh meat cases, and prepared/specialty offerings.
• Pine River Pre-Pack: Wisconsin-based meat processing and packaging company offering custom processing, sausages, and smoked meats. Comparable as a regional Wisconsin meat processor with custom processing and wholesale distribution focus.

Broad incumbents

• Johnsonville: Wisconsin-based national sausage and bratwurst brand. Comparable as a Wisconsin-rooted sausage maker with award-winning bratwurst, though operating at far larger national CPG scale with broader distribution channels than Leroy Meats.
• Boar's Head Provision Co. National premium deli meats and sausage brand sold through grocery delis nationwide. Comparable in cured/smoked/luncheon meats and wholesale-to-grocer distribution, though operating at dramatically larger CPG scale than Leroy Meats.

Others

• Widmer's Cheese Cellars: Wisconsin artisan cheese maker whose aged brick and cheddar cheeses are sold at Leroy Meats (multiple award wins referenced). Comparable as a Wisconsin traditional craft food producer and supply-chain/ecosystem partner; not a direct competitor but a co-supplier of award-winning regional specialty foods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leroymeatsllc
• Instagraminstagram.com/leroymeats
• LinkedInlinkedin.com/company/leroy-meats-of-horicon-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leroy Meats Of Horicon Inc