Lerøy

What Lerøy does

Lerøy Seafood Group ASA is a publicly listed Norwegian integrated seafood company (Oslo Børs: LSG, ISIN NO-000-3096208), majority-owned by Austevoll Seafood ASA (itself controlled by Laco AS) and tracing its operating history to 1899. The company operates the full value chain from roe to finished product: salmon and trout aquaculture across Northern, Central, and Western Norway (Lerøy Aurora, Lerøy Midt, Lerøy Vest / Sjøtroll Havbruk); wild-caught whitefish through Lerøy Havfisk's 10-vessel trawler fleet and intake from more than 600 coastal vessels; primary and secondary processing at facilities in Stamsund, Smögen, Urk, and Pinto (Spain); and global distribution through owned sales offices and processing centers in 13+ countries outside Norway.

Its commercial portfolio spans eight trademarked brands — Lerøy, Aurora Salmon (Japanese sushi market, 36-hour delivery), Fjordørret (glacier-fed fjord trout, Norway's largest producer), Norway Seafoods (sustainable Arctic whitefish), Arctic Supreme (packaged within 12 hours of catch), Fossen (200-year-old smoking tradition, Osterøy), Sea Eagle (smoked salmon), and Mǽr (seaweed) — alongside a broad consumer product range of sushi, sushi bowls, salmon and trout burgers, fish gratin, breaded plaice, cod fillets, fish tacos, and ready meals sold through grocery chains including KIWI and MENY. Technology is rooted in cold-water aquaculture specialization (farming at 70°N for Aurora Salmon; deep fjord and glacial meltwater for Fjordørret), rapid cold-chain logistics (12-hour catch-to-pack for Arctic Supreme, 72 hours to Far East for Fjord Trout), and proprietary fish-farming systems via wholly-owned Preline Fishfarming System AS.

Lerøy is a B2B enterprise-field-sales operator generating revenue through transaction-based seafood sales, both domestic and export, across 80+ markets. Pricing is quote-based with no public bulk disclosure; dedicated sales teams manage enterprise retail accounts, foodservice operators, and wholesale distribution. The company employs 4,500–6,000 people across Norway and internationally (sources vary), supplies seafood equivalent to 5.5 million meals per day or 1.8 billion meals per year, and serves named customers ranging from Norwegian grocery chains (KIWI, MENY, ASKO) and wholesale distributors to premium Japanese sushi chefs and Michelin-starred restaurants.

Name

Lerøy

Legal name

Lerøy Seafood Group ASA

Website

https://leroy.no

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Lerøy Seafood Group ASA is a publicly listed Norwegian integrated seafood company that farms salmon and trout, operates wild-caught whitefish trawlers, processes branded seafood, and distributes to 80+ countries across retail and foodservice channels.

Ownership category

akta.pro rank

Product category

Seafood Products

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446), Aquaculture (11251)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Salmon aquaculture
• Wild whitefish
• Seafood distribution
• Smoked fish
• Fish processing

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Seafood Product Sales: Lerøy generates revenue through the sale of farmed salmon, trout, and wild-caught whitefish products. Products include fresh whole fish, fillets, smoked products, processed seafood, sushi, and ready meals. Revenue comes from both Norwegian domestic market and exports to over 80 countries worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Lerøy Seafood Group ASA is a vertically integrated Norwegian seafood company producing farmed Atlantic salmon and trout, wild-caught whitefish (cod, haddock, halibut, saithe), and processed seafood products including sushi, smoked fish, fish burgers, and ready meals. Products are sold under premium brands (Aurora Salmon, Fjordørret, Norway Seafoods, Arctic Supreme, Sea Eagle, Fossen, mǽr) to grocery retail chains, foodservice operators, and wholesale distributors across 80+ countries, supported by an in-house cold-chain distribution network and processing facilities across Europe and Asia.

Product overview

Lerøy Seafood Group is a world-leading integrated seafood company operating across the entire value chain from roe to finished products. The portfolio includes consumer-facing brands (Lerøy core brand, Norway Seafoods, mǽr seaweed products, Aurora Salmon, Fjordørret, Arctic Supreme, Sea Eagle, and Fossen) alongside a wide range of packaged seafood products including fish tacos, salmon/trout burgers, sushi bowls and platters, fish gratin, breaded fish, and fresh/frozen fillets of salmon, trout, cod, and tuna. The company delivers seafood equivalent to 1.8 billion meals annually to over 80 markets worldwide, with operations spanning marine farming, wild catch, and value-added processing.

Differentiator

Problem solved

Functional benefit

Brands

• Norway Seafoods: Quality brand for sustainable whitefish caught in the wild - sourced from Arctic seas in the north. Products include Arctic cod, saithe, haddock and halibut.
• Arctic Supreme
• Fjord Trout
• Aurora Salmon
• Fossen
• Sea Eagle
• mǽr

Products and services

• Lerøy (Core Brand) The flagship brand of Lerøy Seafood Group, offering a wide range of Norwegian seafood products including salmon, trout, whitefish, sushi, smoked fish, and ready meals to retail and foodservice customers in 80+ markets.
• Aurora Salmon Premium salmon produced in fjords of Northern Norway at 70°N with cold-climate growing conditions producing slower-maturing salmon with unique flavor, texture, and color. Harvested and packed within 2 hours and shipped to Japan within 36 hours. Popular among top Japanese sushi chefs (Itamae).
• Fjord Trout (Fjordørret) Trout brand born and farmed in the fjords of Western Norway, raised in fresh water from the Folgefonna glacier and farmed in deep fjord waters. Norway's largest producer of fjord trout, delivered to the Far East within 72 hours of packaging.
• Norway Seafoods Quality brand for sustainable wild-caught whitefish from Arctic seas, including Arctic cod, saithe, haddock, and halibut. Processed in facilities north of the Arctic Circle with packaging within 12 hours of catch under the Arctic Supreme label.
• Arctic Supreme Premium whitefish selection from North Norway developed in partnership with skilled coastal fishermen, with packaging guaranteed within 12 hours of catch to ensure peak freshness.
• Sea Eagle Premium seafood brand with 65 years of heritage, recognized for high-quality smoked salmon and an extensive range of Norwegian seafood products sold worldwide.
• Fossen Smoked trout products from the Osterøy facility, including hot smoked, cold smoked, and marinated variants. The smoking process uses black elder wood and follows traditions dating back more than 200 years.
• mǽr (Norwegian Seaweed) Norwegian seaweed products of gourmet-standard quality. 'mǽr' is an old Norse word meaning 'the untouched', positioning seaweed as a superfood.
• Lerøy Fish Taco Sticks Ready-to-cook fish taco sticks in 300g packs, available in classic and Jalapeño & Lime variants, for the Norwegian consumer retail market.
• Lerøy Salmon and Trout Burgers Natural salmon burger (2x130g) and natural trout burger (2x130g) for consumer retail, ready-to-cook seafood protein products.
• Lerøy Sushi Products Pre-packaged sushi products including the 10-piece sushi platter with salmon nigiri and maki (sold at KIWI stores) and sushi bowls with salmon and mango (281g) with sushi rice, mango, cucumber, leek, sesame, and soy sauce.
• Lerøy Ready Meals (Fish Gratin, Plukkfisk) Traditional Norwegian ready-to-eat meals including authentic Norwegian fish gratin (540g), traditional Bergensk plukkfisk mixed fish stew (390g), and quick ready shrimp (200g).
• Lerøy Fish Fillets and Loins Frozen and fresh natural fillets and loins including salmon loin (variable weight), salmon fillet (2x125g), trout loin (ca 250g), cod fillet, premium Norwegian cod (420g), and tuna steak (180g).

Quantifiable outcome

• 36 hours from harvest to Japan for Aurora Salmon
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Norskott Havbruk AScoreOthers50% owned associate company operating as Scottish Sea Farms Ltd., providing salmon farming operations in Scotland. Lerøy holds joint venture interest through this entity.
• Scottish Sea Farms Ltd.coreOthersSalmon farming operations in Scotland, operated through Norskott Havbruk AS (50% Lerøy ownership). Laurel House facility in Stirling serves as UK base.
• Seistar Holding ASminorOthersAssociate company with operations in Torangsvåg, Norway. Nature of partnership not specified in detail.
• SALTminorStrategic or Co-development PartnerResearch, communication and advice company related to seas and coast with specialized expertise in marine sciences. Responsible for planning, organization and execution of Fishing for Litter (FFL) project in Norway.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bakkafrost: Faroese vertically integrated Atlantic salmon farmer and processor with its own feed business. Comparable to Lerøy in scale, geographic specialization (Arctic/clean waters), and commitment to branded premium salmon.
• Mowi ASA: World's largest Atlantic salmon farmer and a fully vertically integrated seafood producer headquartered in Norway. Mowi competes head-to-head with Lerøy across farmed salmon, value-added processing, and global distribution to retail and foodservice.
• SalMar ASA: Major Norwegian Atlantic salmon farmer with a similar end-to-end value chain from broodstock and smolt to processing and sales. SalMar's Northern Norwegian operations (via SalMar Aker Ocean and Nova Sea) overlap directly with Lerøy Aurora's footprint.
• Grieg Seafood ASA: Norwegian salmon farming group with operations in Norway, British Columbia, and Newfoundland. Direct competitor in Norwegian salmon farming with similar exposure to retail and foodservice customers in Europe and North America.
• Multiexport Foods: Chilean salmon and trout producer with vertically integrated operations in farming, processing, and value-added products. Competes with Lerøy in the global Atlantic salmon and trout markets.
• Cooke Aquaculture: Privately held, vertically integrated salmon farmer and seafood processor headquartered in Canada with operations in Atlantic Canada, the US, Scotland, Chile, and the Falklands. Similar full-chain approach from farming to global distribution.
• Cermaq: Norwegian-owned (Mitsubishi) global salmon farmer with operations in Norway, Chile, and Canada. Overlaps directly with Lerøy in Atlantic salmon farming, processing, and supply to Asian and European markets.

Broad incumbents

• Thai Union Group: Global seafood conglomerate (Chicken of the Sea, King Oscar, John West) with a much broader portfolio of canned, frozen, and value-added seafood. Overlaps with Lerøy in salmon processing, value-added seafood, and global foodservice distribution.
• Maruha Nichiro: Japan's largest seafood company, with integrated fishing, aquaculture, processing, and global trading operations. Comparable to Lerøy as a large-scale, vertically integrated seafood business with strong presence in the Japanese market, where Lerøy's Aurora Salmon competes.
• High Liner Foods: North American frozen seafood value-added manufacturer supplying retail and foodservice channels. Competes with Lerøy's value-added and prepared seafood portfolio (fish tacos, ready meals, breaded products) in North American retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LeroySeafood
• YouTubeyoutube.com/channel/UCiz9SLwBWdx0ANe3nisdpsQ?view_as=subscriber
• Facebookfacebook.com/leroynorge
• LinkedInlinkedin.com/company/ler%C3%B8y
• Instagraminstagram.com/leroynorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lerøy