Les 3 éléphants

What Les 3 éléphants does

Les 3 éléphants is an annual music and street-arts festival operated by Association Poc Pok, a non-profit (association loi 1901) registered in Laval, France (Siret 482 378 452 000 23), and structured under the Économie Sociale et Solidaire (ESS) framework with disinterested, non-lucrative management. Founded in 1998 at Lassay-les-Châteaux and relocated to central Laval (Place de Hercé) circa 2010, the festival runs roughly 5–8 days each year across multiple venues — the paid 6PAR4 venue, the free outdoor Square de Boston, the Théâtre de Laval, and a boat-concert site — offering a mix of concerts, street arts (arts de la rue), and participatory projects (Fait Main, Plus Plus, Kidztival). The 2023 edition drew 38,000 festival-goers across 76 spectacles, the 2024 edition over 38,000 across 8 days, and the 2025 edition 33,500 spectators; approximately 60% of programming is free, with paid tickets priced €12–€40.

The business model is a hybrid of three revenue streams underwritten by an 11-person staff supplemented by 450 volunteers: (1) transactional ticket sales through the festival's own billetterie.6par4.com platform (Soticket by Socoop), PassCulture, and physical outlets (M'Lire, Le Carré, Le Kiosque); (2) institutional and public subsidies from Ville de Laval, Laval Agglomération, Département de la Mayenne, DRAC Pays de la Loire, CAF, CNM, SACEM, and Copie Privée; and (3) private sponsorship from Crédit Mutuel and a network of ~20+ business mécènes (Krys, MCT, Artemis, Pegase, La Fosse, Cofidur, Altoneo, etc.), plus donations via HelloAsso. Distribution is augmented by transport partnerships (Ticket Live at €5 with SNCF/Région Pays de la Loire, TUL shuttles at €0.50, Aléop at €2.40) and accessibility integration with Quest'Handi. No proprietary technology platform, mobile app, or meaningful technology stack is present; the core product is a live event whose competitive basis is programming, community participation, and institutional anchoring.

The organization is at a strategic inflection point: cost inflation of ~30% over three years and tightening public funding have forced Association Poc Pok to declare 2025 as the final edition on Place de Hercé and to relaunch as a remodeled 29th edition scheduled for May 21–25, 2026. The festival operates under three music exploitation licenses (L-R-25-2365/2367/2368) and is governed by a Conseil d'Administration of two co-presidents, a trésorière, two co-secrétaires, and members. Its core audience is broad and cross-generational, with 50% of paid concert attendees aged 18–25, and its geographic reach concentrates on the Grand Ouest / Pays de la Loire / Mayenne corridor.

Name

Les 3 éléphants

Legal name

Association Poc Pok

Website

https://les3elephants.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Les 3 éléphants is an annual ESS non-profit music and street-arts festival operated by Association Poc Pok in Laval, France, drawing 33,500–38,000 attendees across multi-venue, predominantly free programming funded by ticket sales, public subsidies, and private mécénat.

Ownership category

akta.pro rank

Product category

Live Music and Performing Arts Festivals

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival
• Street arts
• Cultural events
• Participatory arts
• Live concerts

Headquarters

HQ city

Laval

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket sales: Revenue from paid concert tickets sold through the festival's own ticketing platform (6par4), PassCulture, and physical outlets. Ticketing handled via Soticket by Socoop.
2. Public subsidies and institutional funding: Funding from municipal, departmental, and national cultural bodies (Ville de Laval, Laval Agglomération, Département de la Mayenne, DRAC Pays de la Loire, CAF). Part of ESS (Économie Sociale et Solidaire) sector.
3. Private sponsorship and patronage: Support from private partners including Crédit Mutuel, and a network of about 20+ business patrons/mécènes (Krys, MCT, Artemis, Pegase, La Fosse, Cofidur, Altoneo, and others). Donation page via HelloAsso.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Les 3 éléphants is an annual multi-day music and street-arts festival held in Laval, Mayenne, offering a mix of paid concerts (12€–40€) at venues such as 6PAR4 and Le Théâtre de Laval, free outdoor programming at Square de Boston (~60% of content), street arts performances (arts de la rue), and participatory community projects (Fait Main, Plus Plus, Kidztival). It is operated as an associative, non-lucrative event under the Économie Sociale et Solidaire model by Association Poc Pok.

Product overview

Les 3 éléphants is an annual associative music and street arts festival held in Laval, Mayenne, established in 1998. The festival operates across multiple venues (6PAR4, Square de Boston, Le Théâtre de Laval, and outdoor spaces) and combines three main offerings: paid concerts featuring established and emerging artists, free street arts performances, and participatory projects (Fait Main and Plus Plus) that engage local residents and associations in co-creating the festival experience. The festival is known for maintaining approximately 60% of its programming free of charge, emphasizing accessibility and community participation.

Differentiator

Problem solved

Functional benefit

Brands

• Fait Main: A participatory project open to all inhabitants, allowing everyone to participate in the festival through collective creation, constructing a collective work
• Plus Plus
• Club 6PAR4
• Kidztival

Products and services

• Les 3 éléphants Festival Annual music and street arts festival held in Laval, Mayenne, featuring concerts, street performances, participatory projects and family-friendly activities across multiple venues including Square de Boston, 6PAR4, Théâtre de Laval and outdoor spaces.
• Fait Main Participatory decorative project where residents and local structures collaboratively create festival decorations, allowing inhabitants to appropriate the festival through collective making.
• Plus Plus Participatory projects allowing local associations and residents to become actors of the festival through activities such as blind tests, karaoke, workshops and community events.
• Arts de la Rue Street arts programming featuring circus, theatre, dance and spectacle performances by various companies throughout the festival venues.
• 6PAR4 Venue Main paid concert venue hosting concerts and club nights during the festival, located at 177 rue du Vieux Saint-Louis, Laval.
• Square de Boston Free outdoor venue hosting concerts and various performances in the heart of Laval's city center, with no ticket required for entry.
• Le Théâtre de Laval Paid indoor venue hosting concerts and performances, including shows by artists like Oxmo Puccino and Bertrand Belin.
• Club 6PAR4 Nightclub programming at 6PAR4 featuring DJ sets and electronic music events, including curated Club 6PAR4 nights.
• Les Gazettes Daily digital and print newspaper publications covering festival activities and programming, released during each edition of the festival.
• Bateau-Concert Unique floating concert venue offering intimate musical performances aboard a boat, featured during the festival.

Quantifiable outcome

• 38,000+ annual festival-goers; 76 spectacles offered in 2023
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CNM (Centre National de la Musique)coreStrategic or Co-development PartnerNational music industry body providing professional institutional support and funding for the music sector.
• SACEMcoreStrategic or Co-development PartnerSociété des auteurs, Compositeurs et Editeurs de Musique. Professional music rights organization providing institutional support to the festival.
• Copie PrivéeminorStrategic or Co-development PartnerPrivate copying rights organization providing institutional support.
• L'Autre RadiominorGTM or Marketing PartnerRegional radio station (101.7 FM Laval / 107.9 FM Château-Gontier). Media partner broadcasting from the festival, offering live shows and interviews during festival dates.
• Ici MayenneminorGTM or Marketing PartnerRegional media outlet (France 3 / Radio France network). Media partner providing press coverage of the festival.
• Théâtre de LavalminorOthersMunicipal theatre venue in Laval used as a paid concert site during the festival.
• Le Carré (Château-Gontier)minorOthersCultural venue in Château-Gontier functioning as a physical ticket outlet for festival sales.
• Le Kiosque (Mayenne)minorOthersCultural venue in Mayenne functioning as a physical ticket outlet for festival sales.
• Quest'HandicoreStrategic or Co-development PartnerLaval-based disability association collaborating with the festival on accessibility planning and inclusive welcome for all festival-goers.
• TUL (Transports Urbains Lavallois)minorOthersLocal public transport operator providing shuttle services from throughout Laval Agglomération to festival sites (0.50€ per ticket). Some return routes require reservation.
• Aléop (Région Pays de la Loire)minorOthersRegional transport network providing shuttle services from throughout the Mayenne department to the festival (2.40€ per trip).
• SNCF / Région Pays de la Loire (Ticket Live)minorOthersPartnership offering 5€ train tickets from all Pays de la Loire stations to/from Laval during festival dates.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• La Route du Rock: Smaller French music festival in Saint-Malo with similar scale and indie/alternative focus. Closely comparable on size and independent, non-commercial festival positioning.
• Les Trans Musicales: Music discovery festival in Rennes with a strong reputation for surfacing emerging artists and electronic music programming. Comparable on the discovery-focused, multi-genre French festival positioning.
• Les Vieilles Charrues: Large French music festival in Carhaix (Brittany) that originated as a non-profit association before scaling to ~280,000 attendees. Most directly comparable on the non-profit, community-anchored French music festival model that Les 3 éléphants could aspire to scale into.
• Festival OFF d'Avignon: Performing arts festival in Avignon with a multi-venue, multi-disciplinary model featuring independent companies. Comparable on the multi-disciplinary arts and street arts programming components of Les 3 éléphants.
• Festival de Poupet: Smaller regional French music festival with comparable scale (~30,000 attendees) and a discovery-oriented indie/rock/electronic lineup. Most directly comparable on size and regional festival positioning.
• Le Printemps de Bourges: Established French music discovery festival with a multi-venue format and strong focus on emerging artists, similar to Les 3 éléphants' programming philosophy. Comparable audience scale and genre breadth across paid and free programming.
• Les Eurockéennes de Belfort: Major French music festival with broad multi-genre programming (rock, electronic, world). Comparable on the multi-genre music festival positioning though operating at a significantly larger scale.
• Les Nuits de Fourvière: Multi-disciplinary performing arts and music festival in Lyon combining concerts, theater, and dance across multiple venues. Closely comparable on the multidisciplinary programming mix and venue-based festival model.
• Festival Interceltique de Lorient: Multi-arts community-rooted cultural festival in Brittany with similar non-profit governance and a mix of music and broader cultural programming. Comparable in its regional anchor status and audience scale (~700,000+ across the city). Les 3 éléphants operates at a meaningfully smaller scale within a similar model.

Emerging players

• Astropolis: Electronic music-focused festival and cultural organization in Brest. Comparable on the multi-genre electronic and discovery programming, though operating in a different primary genre focus than Les 3 éléphants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOiEt_fKPsyUr2wEaxXGQjQ
• Facebookfacebook.com/3elephants
• Instagraminstagram.com/les3eleph
• TikToktiktok.com/@les3elephants
• LinkedInlinkedin.com/company/les-3-%C3%A9l%C3%A9phants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les 3 éléphants