Fédération des Acteurs du Commerce dans les Territoires (FACT)

What Fédération des Acteurs du Commerce dans les Territoires (FACT) does

FACT (Fédération des Acteurs du Commerce dans les Territoires) is a French non-profit trade federation (association loi 1901), founded in 1983, that represents and convenes stakeholders across the commercial real estate and retail value chain. Its approximately 240 members include real estate investors and asset managers (Klépierre, Unibail-Rodamco-Westfield, Carmila, BNP Paribas Real Estate, AEW, Redevco), retailers (IKEA, Zara, Decathlon, Intersport), and service providers, alongside PropTech firms and consultancies. The federation is headquartered at 11 avenue de l'Opéra in Paris and operates with a lean staff of around 24 employees, led by President Marie Cheval (CEO of Carmila, re-elected in June 2026) and Délégué général Christophe Noël.

FACT's product and service portfolio centers on five pillars: (i) advocacy and public-policy engagement, notably through its partnership with the Agence Nationale de la Cohésion des Territoires (ANCT) on Action Cœur de Ville and Petites Villes de Demain; (ii) the SIEC trade show (Shopping Industries, Events & Connections) co-organized with Comexposium; (iii) the Valorpark® label for retail parks and the Trophées des Acteurs du Commerce awards; (iv) Qualiopi-certified professional training delivered to members; and (v) market intelligence, including chiffre d'affaires indices, footfall benchmarks, and commissioned studies such as the 2025 national commercial vacancy study produced with Codata and Sad Marketing.

The business model is a membership-dues-driven non-profit, supplemented by training fees (around €750 per day per participant) and event-related revenues. Underlying technology is conventional: commercial real estate data aggregation through partnerships with data providers (Codata, Sad Marketing, Quantaflow) and standard cloud infrastructure (OVHcloud), with no proprietary software platform or AI/ML capability disclosed in the available material.

Name

Fédération des Acteurs du Commerce dans les Territoires (FACT)

Legal name

Fédération des Acteurs du Commerce dans les Territoires (FACT)

Website

https://lesacteursducommerce.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FACT is a French non-profit federation, founded in 1983, representing approximately 240 commercial real estate investors, asset managers, retailers, and service providers through advocacy, market intelligence, training, and events such as the SIEC trade show.

Ownership category

akta.pro rank

Product category

Trade Association Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Commercial real estate federation
• Retail industry advocacy
• Shopping center association
• Trade federation services
• Retail park certification

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: FACT is a professional trade federation (association loi 1901) that generates revenue primarily through annual membership fees paid by its 240+ members including real estate investors, asset managers, retailers, and service providers. The membership provides access to exclusive resources, training, the public directory, and representation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FACT is a French non-profit trade federation (association loi 1901) that represents approximately 240 member organizations active in commercial real estate and retail, including shopping centers, retail parks, city centers, brand villages, and travel retail. It sells membership services, runs the SIEC trade show, manages the Valorpark® retail-park label, delivers Qualiopi-certified professional training, and publishes market studies and activity indices (shopping-center revenue and foot-traffic data) for B2B audiences of investors, asset managers, retailers, brokers, and service providers.

Product overview

FACT operates as a professional federation serving the commercial real estate and retail sectors in France, offering a portfolio of services including membership, industry events, certifications, training, and research. Its core offerings include the SIEC trade show (major annual exhibition), the Valorpark® label (recognizing quality retail parks), the Trophées des Acteurs du Commerce (annual industry awards), professional training programs (Qualiopi-certified), and documentation including market studies, commercial activity indices, and foot traffic data. The federation also facilitates working groups and regional outreach programs to connect industry professionals across France.

Differentiator

Problem solved

Functional benefit

Brands

• Valorpark®: A label distinguishing exemplary retail parks for their quality and integration.
• SIEC

Products and services

• FACT Membership (Adhésion FACT) Annual membership in the French commercial real estate and retail federation, providing access to the private Espace Adhérent, market studies, regulatory guidance, working commissions, regional events, SIEC visibility, and industry representation for retailers, asset managers, investors, brokers, and service providers.
• SIEC — Salon de l'Immobilier des Espaces Commerciaux Reference annual trade show for commercial real estate in France, organized by FACT in partnership with Comexposium, bringing together retail, real estate, and commerce professionals for two days of networking, innovation showcases, and industry discussions.
• Valorpark® Label A quality label managed by FACT that distinguishes exemplary retail parks in France for their quality, integration, and design. Recognizes retail parks demonstrating excellence across sustainability, community integration, and operational standards.
• Trophées des Acteurs du Commerce Annual awards program (27th edition in 2026) recognizing remarkable commercial real estate projects and innovative initiatives by shopping centers and local authorities, including Trophée Action Cœur de Ville, Trophée Petites Villes de Demain, RSE, marketing, renovation, and multifunctional project categories; organized in partnership with Agence Nationale de Cohésion des Territoires (ANCT).
• Professional Training Programs (Formations FACT) Qualiopi-certified training courses covering commercial real estate topics including ethics and deontology, commercial leases (bail commercial), urbanisme commercial, and retailer business fundamentals. Open to members (€750 HT/day) and non-members (€1,100 HT/day), with half-day options and OPCO funding eligibility.
• Documentation & Studies (Documentations) Collection of market studies, monthly shopping-center activity indices (CA des centres co.), foot-traffic indices, thematic fact sheets, economic indicators, and observatory reports providing industry intelligence to FACT members.
• Member Directory (Annuaire des Adhérents) Public directory of FACT members including retailers, property owners/investors, asset managers, service providers, and commercial sites, providing visibility and business-development opportunities for members.

Quantifiable outcome

• 37% of 355 French cities studied reduced commercial vacancy between 2019 and 2024; 48% of cities with 50-100k inhabitants reduced vacancy.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• CodatacoreStrategic or Co-development Partner · 1 January 2025Codata is a research partner for FACT's national study on commercial vacancy in French city centers and employment evolution in commerce. The study covered 355 French cities over two municipal terms (2019-2024).
• Sad MarketingcoreStrategic or Co-development Partner · 1 January 2025Sad Marketing is a research partner for FACT's national study on commercial vacancy and commerce employment dynamics. Sad Marketing also provides monthly conjuncture indicators published by FACT.
• ComexposiumcoreImplementation/ SI/ Consulting PartnerComexposium organizes and hosts the SIEC (Salon de l'Immobilier des Espaces Commerciaux), the flagship annual trade show of FACT. FACT partners with Comexposium for the execution of this major industry event. SIEC contacts include Cyril Szczerbakow (Event Manager) and Antoine Chaignon (Commercial Manager).
• Agence Nationale de Cohésion des Territoires (ANCT)coreStrategic or Co-development PartnerThe Agence Nationale de Cohésion des Territoires is a governmental partner of FACT for the Trophées des Acteurs du Commerce. The partnership operates within the framework of the Action Cœur de Ville and Petites Villes de Demain government programs. Dominique Consille, Director of ACV/PVD programs at ANCT, sits on the jury of the Trophées.
• QuantaflowsupportingTechnology or IntegrationQuantaflow provides foot traffic data for French shopping centers, which is published by FACT as part of its documentation resources. FACT provides the platform for distributing Quantaflow's foot traffic indices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AECC (Asociación Española de Centros y Parques Comerciales): The Spanish trade association for shopping centers and retail parks. Comparable to FACT as a national federation organizing events, awards, and advocacy for Iberian retail real estate professionals with a similar member typology.
• Revo: UK trade body for retail property and placemaking, formed from the merger of BCSC and other bodies. Comparable to FACT as a national federation representing shopping centers, retail parks, and town-center retail with events, training, and advocacy offerings.
• ICSC (Innovating Commerce Serving Communities): The global trade association for the shopping center and retail real estate industry, organizing RECon and producing industry research. It is the international counterpart to FACT, serving an analogous advocacy, networking, and data role for the same customer base.
• GCSC (German Council of Shopping Centres): The German equivalent of FACT for shopping centers and retail parks, providing industry representation, networking events, and data for the German commercial real estate sector. Directly comparable in mandate, member profile, and product mix.
• MAPIC (by RX / RELX): The leading international retail property trade show held annually in Cannes. It competes directly with FACT's SIEC for retail-real-estate audience, sponsorships, and exhibitor mindshare, and serves an overlapping member profile (asset managers, retailers, brokers).

Broad incumbents

• Conseil du Commerce de France (CCF): A French retail trade body representing a broader coalition of commerce actors (including independents and franchise networks). Overlaps with FACT on French retail advocacy but covers all formats and is not specialized in commercial real estate like FACT.
• EuroCommerce: The umbrella European trade association representing the broader retail and wholesale sector to EU institutions. Overlaps with FACT on policy advocacy for French retail, but operates at a pan-European level and across all retail formats rather than focusing on commercial real estate.
• ULI Europe (Urban Land Institute): A global research and education organization focused on land use and real estate, with active European programming. Comparable to FACT as a real-estate knowledge and networking platform, but broader in scope (all asset classes) and operating across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/actcommerce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fédération des Acteurs du Commerce dans les Territoires (FACT)