Aigles de Trois-Rivières

What Aigles de Trois-Rivières does

Les Aigles de Trois-Rivières (legal name: Les Aigles de Trois-Rivières) is a privately held, non-profit professional baseball organization founded in 2013 and entering its 14th season in 2026. The club operates a single franchise in the Frontier League — having transitioned from the Quebec Major Junior Baseball League in 2023–2024 — and plays home games from May to September at its stadium on avenue Gilles-Villeneuve in Trois-Rivières, Québec, with administrative offices operated off-season at a nearby address. Day-to-day leadership rests with owner Philippe Tremblay, President René Martin, and General Manager Michel Laberge, supported by a roughly 30-person staff spanning ticketing, group/VIP sales, corporate partnerships, marketing, communications, concessions, and on-field personnel including head coach T.J. White (appointed May 31, 2026).

The team's product surface centers on live professional baseball games, sold through a multi-tier ticketing stack (individual game tickets, season tickets with 25% savings, and Flexichoix flexible packages with up to 20% discount) powered by the new Stadli online ticketing platform. Layered onto the core game are premium add-on experiences — Terrasse Sleeman (terrace with unlimited food and three drinks), Loge du Président ($61 + tax), Espace Grand Chelem (group of 10 for $200 + tax), Lounge Somavrac (private VIP for 20–35) — plus a $3 children's Family Zone Canadel, youth programs (Les P'tits Pros, Batboys), children's birthday parties, on-site merchandise, and a 50/50 raffle. The 2026 season introduced an attendance-linked promotion whereby all food is priced at $1 once attendance reaches 2,000, alongside enhanced weekly programming (themed Fridays, Saturday fireworks, Sunday children's terrace, Tuesday–Saturday live music).

The business model combines direct-to-consumer ticket sales, concession and merchandise transactions, premium VIP/group packages, and a diversified regional sponsorship portfolio including flagship partner Sleeman and core partners Somavrac, Canadel, CFOU 89.1 FM, HomeTeamLive, and Stadli, plus minor partners such as Subaru Trois-Rivières, Normandin, Pattison Outdoor, MNP, Siemens, Vertdure, and LOB. Reach is extended through radio (CFOU/TuneIn), web streaming (HomeTeamLive), YouTube, and active Facebook/Instagram/TikTok channels. The organization serves regional Quebec audiences, primarily families, corporate groups, and general sports fans in the Mauricie region.

Name

Aigles de Trois-Rivières

Legal name

Les Aigles de Trois-Rivières

Website

https://lesaiglestr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Aigles de Trois-Rivières is a privately held, non-profit professional baseball team in the Frontier League, founded in 2013, that plays home games in Trois-Rivières, Québec. It sells tiered tickets, VIP and family experiences, concessions, and merchandise, supported by a regional sponsor ecosystem.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Events & Match Tickets (THAJAFAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional baseball games
• Live sports entertainment
• Sports ticketing
• Stadium fan experiences
• Corporate hospitality events

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season passes offering 25% savings, and Flexichoix flexible packages with up to 20% discount. Primary sales channel through Stadli online ticketing platform.
2. VIP and Premium Experiences: Revenue from VIP lounge rentals, President Lodge at $61+taxes per ticket, and Grand Chelem Space add-on at $20 per person for groups. Group packages for corporate events and private celebrations.
3. Concessions and Food Services: Food and beverage sales at the stadium, including the Terrasse Sleeman package with unlimited food and three drinks. Promotional pricing triggers when attendance reaches 2000 spectators.
4. Merchandise and Souvenirs: Revenue from the team boutique selling merchandise and souvenirs to fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Les Aigles de Trois-Rivières is a professional baseball team in the Frontier League that plays home games from May to September at its stadium in Trois-Rivières, Quebec. The team sells individual game tickets, season passes, and flexible Flexichoix packages, alongside premium add-on experiences such as the Terrasse Sleeman terrace, Lounge Somavrac, Loge du Président, Espace Grand Chelem, and the Zone Famille Canadel family zone. Revenue is also generated through on-site concessions, merchandise, group and corporate hospitality packages, children's programs, and in-game 50/50 raffles.

Product overview

Les Aigles de Trois-Rivières is a professional baseball team in the Frontier League offering a comprehensive portfolio of sports entertainment products and fan experiences. The core product is live professional baseball games played from May to September at the stadium. The offering is structured as a unified match experience with multiple ticketing tiers (Season Tickets, Flexichoix, Individual Tickets) and premium add-on packages (Terrasse Sleeman, VIP Lounges, Family Zone, children's programs). The product portfolio also includes merchandise sales and 50/50 raffle draws. The 2026 season introduced a new Stadli-powered ticketing platform and enhanced weekly event programming including themed nights, fireworks, and live music.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Baseball Games Live professional baseball games played at the stadium in Trois-Rivières from May to September as part of the Frontier League season, providing sports entertainment for fans and families.
• Season Tickets (Billets de saison)

Quantifiable outcome

• 25% savings on season tickets vs individual game pricing
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• StadlicoreTechnology or IntegrationOfficial online ticketing platform powering all ticket sales, season passes, and flex packages. Platform provides faster, more user-friendly experience with account management, ticket exchange, and sharing capabilities.
• SleemanflagshipGTM or Marketing PartnerTitle sponsor of Terrasse Sleeman terrace package and provider of live music entertainment on the terrace from Tuesday to Saturday. Key partner for pre-game experience and festive atmosphere.
• Groupe SomavraccoreGTM or Marketing PartnerSponsor of the Lounge Somavrac private VIP space at field level, providing exclusive group viewing experience for 20-35 people.
• CanadelcoreGTM or Marketing PartnerSponsor of Family Zone Canadel section offering affordable $3 children's tickets, making family outings accessible.
• Subaru Trois-RivièresminorGTM or Marketing PartnerRegional automotive dealer partnership providing sponsorship and brand visibility at the stadium.
• CFOU 89.1 FMcoreGTM or Marketing PartnerRadio broadcast partner for live game coverage on TuneIn platform, extending reach to audio listeners.
• HomeTeamLivecoreTechnology or IntegrationOfficial web streaming partner for live game broadcasts, enabling remote fan engagement.
• LOB (Location)minorGTM or Marketing PartnerEquipment rental company partnership providing sponsorship support.
• VertdureminorGTM or Marketing PartnerLawn care franchise partnership for Trois-Rivières location, supporting stadium maintenance.
• Normandin RestaurantminorGTM or Marketing PartnerRegional restaurant chain partnership providing dining sponsorship.
• Pattison OutdoorminorGTM or Marketing PartnerOutdoor advertising partner providing signage and promotional visibility.
• MNPminorGTM or Marketing PartnerProfessional services firm partnership providing business support.
• SiemensminorGTM or Marketing PartnerTechnology and engineering company partnership for operational support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadiens de Montréal: The NHL's Montreal Canadiens are the dominant professional spectator sports franchise in Quebec and compete with the Aigles for the regional sports entertainment dollar, corporate sponsorship budgets, and media attention — but at a vastly larger scale and with a far broader product portfolio.
• CF Montréal (Impact): MLS club based in Montreal. Operates as a larger, affiliated professional sports franchise in the same Quebec market, competing for summer entertainment share, family audiences, and corporate sponsors, though in a different sport and venue tier.

Direct peers

• Ottawa Titans: Frontier League team based in Ottawa, the closest Canadian counterpart outside Quebec. Same league, same independent-league business model, comparable bilingual-bicultural market dynamic, and competing for the same regional corporate sponsor pool.
• Florence Y'alls: Frontier League franchise in Florence, Kentucky. Same league and same independent-baseball revenue model, providing a useful peer reference for group-sales packaging, VIP/club pricing, and regional sponsorship mix.
• Lake Erie Crushers: Frontier League team based in Avon, Ohio. Directly comparable league-mate with similar ticketing, concessions, and sponsorship structures, useful for benchmarking independent-baseball unit economics.
• Evansville Otters: Long-standing Frontier League franchise in Evansville, Indiana. Same league, similar small-market independent baseball operating model, with comparable product tiers (season tickets, group sales, suites, concessions, merchandise).
• Schaumburg Boomers: Frontier League team in the Chicago suburb of Schaumburg, IL. Directly comparable as an independent-league, mid-sized-market team that monetizes through ticketed games, group/theme nights, premium seating, and sponsorship activation.
• Québec Capitales: Another independent professional baseball team in Quebec playing in the Frontier League, headquartered in Qu\u00e9bec City. Operates the same league with the same business model (ticketed games, concessions, sponsorship, merchandise) and directly competes for the limited pool of Quebec baseball fans, sponsors, and regional media attention.
• Joliet Slammers: Frontier League team in Joliet, Illinois. Similar small-city independent baseball economics, with overlapping approaches to themed nights, family sections, and corporate hospitality packages.

Others

• Sleeman Breweries: Title sponsor of the Aigles' Terrasse Sleeman package and live-music partner. Included as an ecosystem participant because it is both a flagship sponsor and a key commercial relationship shaping the team's premium experience revenue stream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AiglesdeTrois-Rivi%C3%A8res2026
• Facebookfacebook.com/lesaiglestr
• Instagraminstagram.com/aiglestr
• TikTokinstagram.com/aiglestr
• LinkedInlinkedin.com/company/aiglestr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aigles de Trois-Rivières