LES ARGOUSIERS

What LES ARGOUSIERS does

LES ARGOUSIERS (legal name: Camping Brasserie les Argousiers) is a privately held, family-operated campsite and brasserie located at 766 rue des Hemmes d'Oye in Oye-Plage, France, on the Côte d'Opale coast roughly 400 meters from Plage des Hemmes-d'Oye. The site is operated under three commercial banners: Camping Brasserie les Argousiers (accommodations), La Table d'Olivier (on-site artisanal brasserie), and LOVE SPA (premium romantic gîte). The business employs 5 people and operates year-round.

The core product is a unified hospitality offering combining accommodation, dining, wellness, and event hosting. Accommodation is built around three tiers: 11 stabilized pitches of 100–150 m² with electricity (plus an unreserved green area for tents, caravans, and camping-cars), a fleet of fully equipped mobil-homes for weekend through monthly stays, and a single premium LOVE SPA gîte with private jacuzzi and infrared sauna. La Table d'Olivier serves as the on-site F&B anchor — an artisanal brasserie offering breakfast, lunch, dinner, pizzas, pasta, craft beer, cocktails, and takeout, with extended hours in July–August. Event hosting (weddings, seminars, baptisms, communions, birthdays, retirements) utilizes a 130-person hall with catering, a covered terrace, and on-site lodging for 44 guests. Ancillary services include a pay-per-use WiFi mesh (€5/day, €15/week, €25/month), paid showers (€1.30 per 6 minutes), laundry (€4/load), an on-site épicerie with fresh bread, and dog-friendly accommodations (€2.50/day on pitches, €7/day in mobil-homes).

The business runs a direct-to-consumer model with online booking and walk-in arrivals (no arrivals after 20h00), accepts ANCV (Agence Nationale des Chèques Vacances) vacation vouchers, and is listed on the regional tourism office (Office de Tourisme Audruicq Oye-Plage) and aligned with the Platier d'Oye Nature Reserve and the La Vélomaritime (EuroVelo 4) cycling route. A mobil-home ownership program ('Devenez Propriétaire') allows customers to purchase or install units on-site, converting guests into landowner-tenants. No proprietary technology underpins the operation — only standard hospitality infrastructure and online reservation tooling — and the company has no disclosed funding, M&A activity, subsidiaries, or management team.

Name

LES ARGOUSIERS

Legal name

Camping Brasserie les Argousiers

Website

https://lesargousiers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LES ARGOUSIERS is a family-owned campsite and brasserie on France's Côte d'Opale in Oye-Plage, offering pitches, mobil-homes, a premium spa cottage, on-site dining, and event hosting for families, glampers, wellness seekers, and event clients.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality (Campsite & Brasserie)

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)

Keywords

• Campsite accommodations
• Mobil-home rentals
• Bar brasserie dining
• Event venue hosting
• Outdoor hospitality services

Headquarters

HQ city

Oye-Plage

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Campsite Pitches: Traditional camping with 11 stabilized pitches (100-150 m²) and additional green space for tents, caravans, and camping-cars with optional electricity. Pitches are available year-round.
2. Mobil-home Rentals: Fully-equipped mobil-home rentals available for weekend, mid-week, weekly, or monthly stays year-round. Accommodations include TV, bathroom, kitchenware, appliances, bedding, covered wooden terrace, garden furniture, and barbecue.
3. Gîte LOVE SPA: Premium cottage rental with private spa (jacuzzi) and infrared sauna. Romantic getaway accommodation for couples seeking relaxation and tranquility.
4. Bar Brasserie Operations: On-site brasserie 'La Table d'Olivier' serving breakfast, lunch, dinner, and beverages. Open year-round with extended hours during high season (July-August). Offers take-out options including pizzas, pasta, and fries. Also open to external visitors.
5. Event Hosting: Event venue rental for weddings, seminars, birthdays, baptisms, communions, and retirement parties. Includes catering services, reception hall (up to 130 people), outdoor terrace, podium, and accommodation for up to 44 guests in mobil-homes.
6. Ancillary Services: Additional revenue streams including paid WiFi (5€/day, 15€/week, 25€/month), laundry (4€ per load), groceries, fresh bread/viennoiseries, and dog-friendly accommodations with daily supplements.
7. Mobil-home Ownership Program: Opportunity for customers to purchase or install mobil-homes on campsite plots for personal use or rental income. Customers become property owners at the coastal location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LES ARGOUSIERS operates a year-round family campsite and on-site artisanal brasserie on the Côte d'Opale in Oye-Plage, France. It rents fully-equipped mobil-homes, leases 11 stabilized 100–150 m² pitches with electricity, and offers a premium spa cottage (LOVE SPA) with private jacuzzi and infrared sauna. The integrated "La Table d'Olivier" brasserie serves local cuisine, and a 130-person reception hall hosts weddings, seminars and family events with on-site lodging for 44 guests.

Product overview

LES ARGOUSIERS is a family-friendly campsite-brasserie offering a unified hospitality experience centered around vacation accommodations and dining. The core offerings include: Mobil-homes (modern rental cottages with full amenities) and traditional campsite pitches for tents, caravans, and motorhomes; the on-site La Table d'Olivier bar-brasserie serving local cuisine; the premium LOVE SPA gîte for romantic wellness retreats; and event venue rental for celebrations. Supporting services include outdoor sports access, recreational activities, wellness facilities, on-site epicerie, laundry, and a property ownership program. The portfolio is designed as a complete vacation destination combining lodging, dining, wellness, recreation, and event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil-home rentals Fully-equipped mobil-homes rented to families, couples, and small groups for self-catered coastal holidays on the Côte d'Opale. Available weekend, mid-week, weekly, or monthly year-round, with TV, bathroom, kitchenware, appliances, bedding, covered wooden terrace, garden furniture and barbecue.
• Campsite pitches 11 stabilized 100–150 m² pitches with electrical hookups plus adjacent green space for tents, caravans, and motorhomes. Guests share the on-site sanitary block (3 showers, 3 toilets including PMR). Suitable for traditional campers and motorhome travelers seeking pet-friendly, year-round outdoor stays.
• La Table d'Olivier bar-brasserie On-site artisanal brasserie serving made-from-scratch local cuisine (pizzas, pasta, fries), homemade ice cream, crêpes, draft beers and cocktails for dine-in or take-out. Open year-round with extended hours in July-August, and accessible to both staying guests and external walk-in visitors.
• LOVE SPA gîte Premium standalone cottage combining rustic and contemporary décor with a private jacuzzi and infrared sauna, marketed to couples and individuals seeking a wellness/romantic retreat. Guests can opt to dine in the on-site brasserie or on the terrace.
• Event venue rental Reception hall (up to 130 people) with covered outdoor terrace, outdoor podium, bar, catering, giant screen and dance floor, plus on-site mobil-home lodging for up to 44 guests. Offered to couples, families, and organizations for weddings, corporate seminars, birthdays, baptisms, communions, and retirement celebrations.
• Devenez Propriétaire mobil-home ownership program Program enabling customers to purchase or install a mobil-home on a plot within the campsite, so they can return repeatedly to enjoy the seaside location year-round and tap into the on-site leisure facilities (and optional rental income potential).
• On-site amenity services On-site épicerie with fresh bread and pastries (baked on premises), shared laundry facilities, free motorhome waste disposal, paid WiFi access, pay-per-use showers, and dog-friendly accommodation supplements. Purchasable by staying guests and walk-in customers as ancillary services.

Quantifiable outcome

• 170 km of hiking trails available through local partnership network
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ANCV (Agence Nationale des Chèques Vacances)minorChannel Partner/ Reseller/ DistributorAccepts ANCV vacation vouchers as payment for campsite stays and services, providing accessible payment options for French vacationers using government-backed holiday benefits.
• La Vélomaritime (EuroVelo 4)minorOthersCycling route connecting Roscoff to Bray-Dunes. The campsite is situated at the midpoint of the 26.93 km stage between Calais and Gravelines, serving cyclists on this regional attraction.
• Platier d'Oye Nature ReserveminorOthersThe campsite is located near the Platier d'Oye nature reserve, a major regional attraction featuring preserved natural landscapes and diverse wildlife.
• Office de Tourisme Audruicq Oye-PlageminorOthersRegional tourism office promoting the Audruicq Oye-Plage area where the campsite is located, providing marketing and visitor referrals.

Scale indicators5 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LesArgousiers
• Instagraminstagram.com/camping_brasserie_argousiers
• LinkedInlinkedin.com/company/les-argousiers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES ARGOUSIERS