Les Blouses Roses

What Les Blouses Roses does

Les Blouses Roses is a French non-profit association founded in 1944 by Marguerite Perrin and headquartered in Paris at 5 rue Barye, 75017. The organization holds the formal designation of 'Reconnue d'Utilité Publique' (Public Utility) and operates as an apolitical, non-confessional association. Its core mission is to combat loneliness, isolation, and emotional distress among hospitalized children, hospitalized adults, and elderly residents in care homes (Ehpad) through in-person volunteer engagement. Activities include play sessions, music, manual workshops, memory games, and conversation, delivered directly inside healthcare facilities.

The organization delivers its services through a community of approximately 5,000 trained volunteers, organized across 80+ regional committees covering France and embedded in 433+ hospitals and numerous Ehpad facilities. Annually, volunteers serve roughly 200,000+ hospitalized children and 300,000+ elderly persons. The volunteer base is supported by a WordPress-based internal extranet for network coordination and a separate WordPress toolkit site (La Boîte à Outils) providing volunteer resources. A digital newsletter ('Lettre infos') is used for supporter communication. IT infrastructure is maintained by a long-running vendor relationship with Azimut (web development and interactive kiosks).

The revenue model is entirely donation-based. The association accepts one-time gifts at tiered amounts (€35, €50, €80, €120, or custom) and monthly recurring donations (€10, €15, €20, €25, or custom), with payments processed via credit card, check, or direct debit. Donations are 66% tax-deductible up to 20% of taxable income under French law. The organization employs 106 paid staff to coordinate the volunteer network, with no disclosed equity, parent company, funding rounds, subsidiaries, or M&A activity.

Name

Les Blouses Roses

Legal name

Les Blouses Roses

Website

https://lesblousesroses.asso.fr

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Les Blouses Roses is a French Public Utility non-profit, founded in 1944, that deploys roughly 5,000 trained volunteers across 433+ hospitals and care homes in France to combat isolation among 500,000+ hospitalized children, hospitalized adults, and elderly residents annually. It is funded primarily through individual donations.

Ownership category

akta.pro rank

Product category

Volunteer Healthcare Companion Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Hospital volunteer services
• Elderly companionship programs
• Nonprofit healthcare support
• Patient entertainment activities
• Charitable caregiving services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization generates revenue through one-time and recurring donations from the public. Donation amounts include one-time options (35€, 50€, 80€, 120€) and monthly recurring options (10€, 15€, 20€, 25€). Donations are partially tax-deductible (66% deductible from taxes up to 20% of taxable income).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Les Blouses Roses delivers volunteer-led companion and activity services to hospitalized children (toddlers through adolescents) and elderly residents in nursing homes (Ehpad) across France. Trained volunteers run play, music, manual workshop, and memory game activities in 433+ hospitals and care facilities, aiming to break monotony, combat loneliness, and provide emotional support.

Product overview

Les Blouses Roses is a non-profit volunteer organization (recognized as Utilité Publique) rather than a technology product company. Its core offering consists of volunteer services: visiting and entertaining hospitalized children and elderly residents in care homes. The organization operates supporting digital platforms including an internal extranet for its network of 5,000 volunteers across regional committees, an online resource toolbox, an online donation system, and a newsletter subscription service. These are operational tools for volunteer coordination rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitalized Children Companion Activities

Quantifiable outcome

• 500,000+ beneficiaries annually (200,000+ children in 433+ hospitals, 300,000 elderly in Ehpad)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Siel Bleu: French non-profit promoting physical activity and adapted sports for seniors and vulnerable populations, often delivered in Ehpad settings. Comparable in mission around elderly wellbeing in care facilities and volunteer/instructor delivery model.

Broad incumbents

• Croix-Rouge française: France's largest humanitarian organization, with much broader scope spanning health, social support, and emergency relief. Overlaps with Les Blouses Roses on elderly companionship and healthcare volunteer services but operates at much greater scale and scope.
• Emmaüs France: Large French non-profit supporting vulnerable populations including the elderly, with a strong volunteer and community model. Comparable as a France-based volunteer-driven charitable association, though with a broader anti-poverty focus.
• Médecins Sans Frontières (MSF France): International medical humanitarian organization with a large French fundraising footprint. While its core activity is medical rather than companionship, it competes for the same charitable donor base in France and overlaps on the hospital-adjacent mission.
• Caritas France: French arm of the Caritas International network, providing broad social assistance including elderly support. Comparable as an established Catholic-affiliated charity with volunteer-driven elderly programs, but operates across a much wider mission.

Direct peers

• Petits Frères des Pauvres: Major French non-profit dedicated to combating isolation and loneliness among elderly people, particularly those in care homes. Directly comparable to Les Blouses Roses' elderly Ehpad companionship mission and volunteer-driven model.
• JALMALV (Jusqu'à la Mort Accompagner la Vie): French association providing volunteer accompaniment to terminally ill and dying persons, including in hospitals and care settings. Comparable volunteer-based model focused on emotional support of vulnerable populations.
• France Alzheimer et maladies apparentées: French non-profit supporting people with Alzheimer's and related dementias and their families, often through volunteer visitors in care homes. Shares the elderly companionship mission with overlap in Ehpad facility programs.
• Le Rire Médecin: French non-profit that sends trained clowns into hospitals to entertain and emotionally support hospitalized children, closely overlapping with Les Blouses Roses' pediatric hospital mission and volunteer-based delivery model.
• L'Envol: French association organizing recreational and therapeutic programs for seriously ill and hospitalized children. Comparable volunteer-driven mission focused on bringing joy and distraction to hospitalized minors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/les-blouses-roses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Blouses Roses