Les Blouses Roses
Les Blouses Roses is a French Public Utility non-profit, founded in 1944, that deploys roughly 5,000 trained volunteers across 433+ hospitals and care homes in France to combat isolation among 500,000+ hospitalized children, hospitalized adults, and elderly residents annually. It is funded primarily through individual donations.
- Company typePrivate
- Founded1944
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Les Blouses Roses does
Les Blouses Roses is a French non-profit association founded in 1944 by Marguerite Perrin and headquartered in Paris at 5 rue Barye, 75017. The organization holds the formal designation of 'Reconnue d'Utilité Publique' (Public Utility) and operates as an apolitical, non-confessional association. Its core mission is to combat loneliness, isolation, and emotional distress among hospitalized children, hospitalized adults, and elderly residents in care homes (Ehpad) through in-person volunteer engagement. Activities include play sessions, music, manual workshops, memory games, and conversation, delivered directly inside healthcare facilities.
The organization delivers its services through a community of approximately 5,000 trained volunteers, organized across 80+ regional committees covering France and embedded in 433+ hospitals and numerous Ehpad facilities. Annually, volunteers serve roughly 200,000+ hospitalized children and 300,000+ elderly persons. The volunteer base is supported by a WordPress-based internal extranet for network coordination and a separate WordPress toolkit site (La Boîte à Outils) providing volunteer resources. A digital newsletter ('Lettre infos') is used for supporter communication. IT infrastructure is maintained by a long-running vendor relationship with Azimut (web development and interactive kiosks).
The revenue model is entirely donation-based. The association accepts one-time gifts at tiered amounts (€35, €50, €80, €120, or custom) and monthly recurring donations (€10, €15, €20, €25, or custom), with payments processed via credit card, check, or direct debit. Donations are 66% tax-deductible up to 20% of taxable income under French law. The organization employs 106 paid staff to coordinate the volunteer network, with no disclosed equity, parent company, funding rounds, subsidiaries, or M&A activity.
Les Blouses Roses firmographics
Firmographics- Name
- Les Blouses Roses
- Legal name
- Les Blouses Roses
- Website
- https://lesblousesroses.asso.fr
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Les Blouses Roses is a French Public Utility non-profit, founded in 1944, that deploys roughly 5,000 trained volunteers across 433+ hospitals and care homes in France to combat isolation among 500,000+ hospitalized children, hospitalized adults, and elderly residents annually. It is funded primarily through individual donations.
- Ownership category
- akta.pro rank
Les Blouses Roses industry classification
Industry- Product category
- Volunteer Healthcare Companion Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)
- akta.pro secondary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Les Blouses Roses is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Les Blouses Roses business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The organization generates revenue through one-time and recurring donations from the public. Donation amounts include one-time options (35€, 50€, 80€, 120€) and monthly recurring options (10€, 15€, 20€, 25€). Donations are partially tax-deductible (66% deductible from taxes up to 20% of taxable income).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-time donations at fixed amounts or custom amount |
| Subscription | Monthly | Monthly recurring donations at fixed amounts or custom amount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Les Blouses Roses product offering
Product offeringCore offering
Les Blouses Roses delivers volunteer-led companion and activity services to hospitalized children (toddlers through adolescents) and elderly residents in nursing homes (Ehpad) across France. Trained volunteers run play, music, manual workshop, and memory game activities in 433+ hospitals and care facilities, aiming to break monotony, combat loneliness, and provide emotional support.
Product overview
Les Blouses Roses is a non-profit volunteer organization (recognized as Utilité Publique) rather than a technology product company. Its core offering consists of volunteer services: visiting and entertaining hospitalized children and elderly residents in care homes. The organization operates supporting digital platforms including an internal extranet for its network of 5,000 volunteers across regional committees, an online resource toolbox, an online donation system, and a newsletter subscription service. These are operational tools for volunteer coordination rather than standalone software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitalized Children Companion Activities
Quantifiable outcome
- 500,000+ beneficiaries annually (200,000+ children in 433+ hospitals, 300,000 elderly in Ehpad)
- +2 more outcomes
Companies that use Les Blouses Roses
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Les Blouses Roses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Les Blouses Roses partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Les Blouses Roses competitors and assessment
Company assessmentRegional players
- Siel Bleu: French non-profit promoting physical activity and adapted sports for seniors and vulnerable populations, often delivered in Ehpad settings. Comparable in mission around elderly wellbeing in care facilities and volunteer/instructor delivery model.
Broad incumbents
- Croix-Rouge française: France's largest humanitarian organization, with much broader scope spanning health, social support, and emergency relief. Overlaps with Les Blouses Roses on elderly companionship and healthcare volunteer services but operates at much greater scale and scope.
- Emmaüs France: Large French non-profit supporting vulnerable populations including the elderly, with a strong volunteer and community model. Comparable as a France-based volunteer-driven charitable association, though with a broader anti-poverty focus.
- Médecins Sans Frontières (MSF France): International medical humanitarian organization with a large French fundraising footprint. While its core activity is medical rather than companionship, it competes for the same charitable donor base in France and overlaps on the hospital-adjacent mission.
- Caritas France: French arm of the Caritas International network, providing broad social assistance including elderly support. Comparable as an established Catholic-affiliated charity with volunteer-driven elderly programs, but operates across a much wider mission.
Direct peers
- Petits Frères des Pauvres: Major French non-profit dedicated to combating isolation and loneliness among elderly people, particularly those in care homes. Directly comparable to Les Blouses Roses' elderly Ehpad companionship mission and volunteer-driven model.
- JALMALV (Jusqu'à la Mort Accompagner la Vie): French association providing volunteer accompaniment to terminally ill and dying persons, including in hospitals and care settings. Comparable volunteer-based model focused on emotional support of vulnerable populations.
- France Alzheimer et maladies apparentées: French non-profit supporting people with Alzheimer's and related dementias and their families, often through volunteer visitors in care homes. Shares the elderly companionship mission with overlap in Ehpad facility programs.
- Le Rire Médecin: French non-profit that sends trained clowns into hospitals to entertain and emotionally support hospitalized children, closely overlapping with Les Blouses Roses' pediatric hospital mission and volunteer-based delivery model.
- L'Envol: French association organizing recreational and therapeutic programs for seriously ill and hospitalized children. Comparable volunteer-driven mission focused on bringing joy and distraction to hospitalized minors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Les Blouses Roses social profiles
Digital presenceLes Blouses Roses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Blouses Roses leadership team
Management profileNumber of profiles
Les Blouses Roses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Blouses Roses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Blouses Roses
What does Les Blouses Roses do?
Les Blouses Roses delivers volunteer-led companion and activity services to hospitalized children (toddlers through adolescents) and elderly residents in nursing homes (Ehpad) across France. Trained volunteers run play, music, manual workshop, and memory game activities in 433+ hospitals and care facilities, aiming to break monotony, combat loneliness, and provide emotional support.
Is Les Blouses Roses a public or private company?
Les Blouses Roses is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Les Blouses Roses founded?
Les Blouses Roses was founded in 1944. It employs 101 to 250 people.
Where is Les Blouses Roses based?
Les Blouses Roses is headquartered in Paris, France, in the Europe region.
How does Les Blouses Roses make money?
One revenue line is on record: donations.
Who are Les Blouses Roses's main competitors?
Siel Bleu is listed as a regional player. Broad incumbents are Croix-Rouge française, Emmaüs France, Médecins Sans Frontières (MSF France) and Caritas France. Direct peers are Petits Frères des Pauvres, JALMALV (Jusqu'à la Mort Accompagner la Vie), France Alzheimer et maladies apparentées, Le Rire Médecin and L'Envol.
Does Les Blouses Roses have an API?
No public API is recorded for Les Blouses Roses.
What industry is Les Blouses Roses in?
Les Blouses Roses's product category is Volunteer Healthcare Companion Services. Its primary akta.pro industry code is HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities), with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8000.