LES CYCLISTES

What LES CYCLISTES does

Les Cyclistes is a 100% independent, boutique communication agency founded in May 2015 and headquartered at 7 rue Joubert in the 9th arrondissement of Paris. The firm operates as a creative "collectif" (collective) of named professionals — founder Jean-Jacques Sebille, creative director Eric Poupy, strategists/creators Henri Blanc and Dahbia Haddadi, and digital consultant Grégory Jeandot — supplemented by a wider network of collaborators. It deliberately rejects affiliation with any larger communication group and emphasizes horizontal organization and creative freedom as part of its positioning.

The agency offers a full-service creative offering across display advertising (Affichage), TV advertising (Publicité TV), publishing (Édition), graphic identity (Identité graphique), website development (Site internet), brand content, internal and corporate communication, digital advertising, and print advertising. It does not operate any proprietary technology platform; deliverables are conventional creative assets produced by human practitioners. Its client base spans French higher-education institutions (Collège de France, Université Paris Dauphine-PSL, Université Toulouse Capitole, PSL, Faculté de Pharmacie d'Aix-Marseille), food and dairy brands (Siggi's, LIDEA, Graindorge, Fromagerie de l'Etoile, Lindahls, Leerdammer, Lactalis), financial and professional services firms (Accuracy, UI Investissement, Eleven), industrial and real-estate companies (Crouzet, Pochat&fils, Novaxia), insurance (AGIPI), energy (Photosol), and nonprofit/public-interest organizations (ANLCI).

The business model is straightforward professional services: project-based engagements sold directly to institutional and enterprise clients via inbound contact (website form, email, phone). The firm is bootstrapped with no external funding, charges on a quote basis with no publicly disclosed pricing, and markets itself through an editorial blog that positions the founders as thought leaders in the French advertising industry. Its 2018 COMENTARGENT award for the Université Paris Dauphine annual report stands as the most notable third-party recognition of its work.

Name

LES CYCLISTES

Legal name

Les Cyclistes

Website

https://lescyclistes.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Cyclistes is a 100% independent, Paris-based boutique creative agency founded in 2015, offering advertising, publishing, branding, and digital communications to French institutional, food/dairy, financial, industrial, and nonprofit clients through a named collective of senior creatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and Advertising Services: Revenue generated through creative and communication services including display advertising, TV advertising, website development, graphic identity design, publishing/edition, brand content, internal corporate communication, and digital advertising. B2B client engagements for various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Les Cyclistes is a 100% independent communication agency providing advertising, brand content, and corporate communication services for B2B clients. Its work includes display and TV advertising, website development, graphic identity, publishing, internal and corporate communication, and digital and print advertising.

Product overview

Les Cyclistes is a 100% independent communication agency offering advertising and communication services. The agency's core offering includes display advertising (Affichage), TV advertising (Publicité TV), publishing (Édition), graphic identity (Identité graphique), website development (Site internet), brand content, internal and corporate communications, digital ads, and print advertising. The agency serves diverse clients across academia (Collège de France, Université Paris Dauphine-PSL, Faculté de Pharmacie d'Aix Marseille), food/dairy (Siggi's, Graindorge, Fromagerie de l'Etoile, LIDEA), professional services (Accuracy, Eleven, UI Investissement), and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication and Advertising A 100% independent communication agency service for B2B clients, covering display and TV advertising, website development, graphic identity, publishing, brand content, internal and corporate communication, and digital and print advertising.

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• W&Cie: Independent Paris-based content and creative agency with similar boutique positioning. Competes for premium creative and editorial mandates in the same French market segment.
• Rosapark: Paris-based independent creative agency of comparable boutique scale. Competes for similar premium creative mandates and shares the independent-from-holding-group positioning that defines Les Cyclistes.
• Australie.GAD: Paris-based independent creative agency offering brand content, advertising, and editorial work. Comparable boutique independent positioning competing for similar French premium accounts.
• Romance: Independent creative agency based in Paris with similar boutique positioning and full-service advertising capabilities. Directly comparable in size, independence, and target client profile.
• Herezie: Independent Paris-based creative agency focused on brand and creative work. Similar boutique scale and independent positioning targeting comparable French enterprise clients.
• BETC Paris: One of France's most awarded independent creative agencies, headquartered in Paris. Direct competitor for premium creative briefs across brand content, advertising, and integrated campaigns for similar French and international clients.

Broad incumbents

• Havas Paris: Paris-based arm of Havas, the global advertising holding company. Represents the holding-company model that Les Cyclistes explicitly differentiates from; competes for the same enterprise creative briefs at much greater scale.
• TBWA\Paris: Paris office of TBWA, the global creative network. Competes for the same premium French creative briefs as Les Cyclistes but with network scale, media integration, and international reach.
• Marcel: Paris-based creative agency within the Publicis network. Comparable creative capabilities but with the backing, scale, and integrated media/data offerings of a major holding company.
• Publicis: Paris-headquartered global advertising holding company and dominant force in the French market. Sets the structural competitive backdrop Les Cyclistes operates against for premium French enterprise and institutional clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/les-cyclistes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES CYCLISTES