Les Lunettes de Pauline

What Les Lunettes de Pauline does

Les Lunettes de Pauline (legal entity Optique Borras, SIREN 509 142 428) is an independent optical retailer operating two physical boutiques in Gignac and Clermont-l'Hérault in the Hérault department of southern France (Occitanie region). Founded in 2009 by Pauline Soulié-Borras as Optique Le Forum, the business rebranded in 2017 when it opened its second location. The company employs approximately 11 people across retail, optician, administrative, and communications functions, with €8,000 of registered share capital. It is privately held by the founder with no disclosed venture capital, private equity, or institutional backing.

The company offers a comprehensive optical retail portfolio: prescription glasses (single vision, progressive, blue light, photochromic), sunglasses (prescription and non-prescription), and contact lenses (daily, semi-annual, annual, rigid). Frame offerings span nearly 40 adult brands (Maui Jim, Ray-Ban, Burberry, Prada, Oakley, Lafont, Etnia Barcelona, Face&Cie, Einstoffen, WOOW, XIT, etc.) and multiple children's collections (Tête à Lunettes, KI ET LA, LuluCastagnette, Nano Vista, Popiz, Marvel). Lens technology is sourced from third-party partners including Nikon, BBGR, Ophtalmic, Hoya, and Essilor, with specialty products including Hoya MiYOSMART and Essilor Stellest for myopia control and Colorsee lenses for colorblindness.

The business differentiates through two specialty verticals: Optikid, a certified pediatric vision service for children from infancy through adolescence (including baby fittings and myopia management), and M'Yeux Voir, a dedicated low vision subsidiary launched in 2023 at Clermont-l'Hérault with Un Dixième Plus-certified expertise for patients with AMD, glaucoma, macular holes, and diabetic retinopathy. Revenue is generated primarily through one-time retail sales of prescription eyewear and contact lenses, supplemented by professional services (eye examinations, contact lens adaptation, low vision assessments, frame adjustments, and ultrasonic cleaning). Pricing is structured around the French 100% Santé reform (zero-copay frames from €30, complete packages from €39, second pair from €1) plus 2-4 installment payment plans. Third-party billing is handled directly with CPAM and supplementary health insurers. Distribution is exclusively direct-to-consumer via the two physical stores and Calendly-based appointment booking, with marketing conducted through an educational blog and organic social media (Facebook, Instagram, LinkedIn).

Name

Les Lunettes de Pauline

Legal name

Optique Borras

Website

https://leslunettesdepauline.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Lunettes de Pauline is an independent French optical retailer operating two boutiques in Gignac and Clermont-l'Hérault, offering prescription eyewear, contact lenses, and specialized pediatric (Optikid) and low vision (M'Yeux Voir) services to local consumers in southern France.

Ownership category

akta.pro rank

Product category

Optical Retail Services

NAICS

Optical Goods Retailers (456130), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Prescription eyewear retail
• Optical retail services
• Contact lens fitting
• Children vision care
• Low vision aids

Headquarters

HQ city

Gignac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Optical Frames and Lenses Retail: Sale of prescription eyeglasses including frames and lenses. Offers include 100% Santé (zero copay frames), first-price packages starting at €39, and second-pair promotions. Revenue generated through direct retail sales, third-party payment (tiers payant) with CPAM and health insurance.
2. Contact Lenses Sales: Sale of contact lenses including daily disposables, semi-annual, annual, and rigid lenses. Multiple laboratory partnerships provide diverse product range. Contact lens sales are not reimbursed by French Social Security but may be covered by supplementary health insurance.
3. Visual Health Services: Eye examinations (adaptation lentille), vision testing, prescription renewals, adjustments, maintenance (ultrasonic cleaning), and specialized consultations for low vision and children's vision.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Les Lunettes de Pauline operates two physical optical retail boutiques in Gignac and Clermont-l'Hérault (southern France) selling prescription eyeglasses, sunglasses, contact lenses, and optical lenses, while delivering in-store vision services including eye examinations, contact lens fitting, and warranty/adjustment support. Two clinical specializations extend the core offering: Optikid-certified pediatric vision care (with myopia control solutions such as MiYOSMART and Stellest lenses) and M'Yeux Voir low vision services for patients with AMD, glaucoma, and other retinal pathologies.

Product overview

Les Lunettes de Pauline operates as a dual-location optical retailer (Gignac and Clermont-l'Hérault, France) offering a comprehensive portfolio of eyewear products and specialized vision services. The core offering centers on prescription glasses (lunettes de vue), sunglasses (lunettes de soleil), and contact lenses (lentilles), complemented by specialized optical lenses from partners including Nikon, BBGR, Ophtalmic, Hoya, and Essilor. Two specialized divisions extend the core business: Optikid provides pediatric eye care with myopia management (featuring MiYOSMART and Stellest lenses) for infants through teenagers, while M'Yeux Voir offers dedicated low vision services with Un Dixième Plus certification for conditions like AMD and glaucoma. The company carries nearly 40 adult frame brands and multiple children's collections, with offerings structured around the 100% Santé government reform and backed by adaptation and breakage warranties.

Differentiator

Problem solved

Functional benefit

Brands

• M'Yeux Voir: A dedicated low vision and visually impaired patient services space launched in 2023 by Pauline and Anna at the Clermont-l'Hérault boutique. Offers specialized expertise, visual aids (loupes, filters, tinted lenses, tele-magnifiers), and customized solutions for patients with retinal pathologies including DMLA, glaucoma, macular holes, diabetic retinopathy, and optic neuropathies. Website: myeuxvoir.fr.

Products and services

• Lunettes de vue (Prescription Glasses) Prescription eyeglasses with a wide selection of frames for adults and children, including single vision, progressive, and specialized lenses, sold across both boutiques with full third-party payment and adjustment services.
• Lunettes de soleil (Sunglasses) Prescription and non-prescription sunglasses with polarized, mirrored, or tinted lenses offering UV protection, available in adult and children's collections.
• Lentilles de contact (Contact Lenses) Contact lenses including daily disposables, semi-annual, annual, and rigid gas permeable options, with personalized fitting, trials, and follow-up provided by contactology specialists.
• Optikid - Santé visuelle des enfants Pediatric eye care specialization covering infants to teenagers, with specially adapted frames, myopia management (MiYOSMART and Stellest lenses), and specialized testing for conditions like strabismus, amblyopia, and proprioceptive disorders. Delivered by Optikid-certified specialists.
• M'Yeux Voir - Basse vision Dedicated low vision center at Clermont-l'Hérault offering specialized assessment, visual aids (magnifiers, filters, tinted lenses, telescopic magnifiers), and personalized solutions for conditions including AMD, glaucoma, macular holes, diabetic retinopathy, and optic neuropathies. Practitioners are Un Dixième Plus certified and use the Fonda method.
• Examen de vue et adaptation lentille (Eye Examination and Contact Lens Adaptation) Vision testing, prescription renewal within regulatory validity windows, and contact lens adaptation consultations performed by qualified opticians with university diplomas in optometry and contactology.
• Verres optiques (Optical Lenses) Optical lenses in various types: unifocal, progressive, indoor/mid-distance, photochromic (Transitions), thin/aspherical, polarized sunglasses, blue light filtering, and colorblindness-correcting (Colorsee). Customized via partner manufacturers.
• MiYOSMART (Hoya) - Myopia Control Lenses Myopia control lenses using D.I.M.S. technology to correct vision while significantly slowing myopia progression in children. Sold through the Optikid service.
• Stellest (Essilor) - Myopia Control Lenses Myopia control lenses creating a peripheral signal volume to slow myopia progression while providing optimal visual comfort. Sold through the Optikid service.
• 100% Santé - Zero Copay Eyewear Offer French government-backed eyewear offering ensuring zero out-of-pocket cost for essential optical equipment (frames from €30 and standard lenses), available at both boutiques for eligible patients.
• Garanties (Warranties and Maintenance Services) Warranty packages including 6-month adaptation guarantee for progressive lenses, 70% coverage on broken lenses for 2 years, and 2-year manufacturer defect coverage for frames. Also includes ultrasonic cleaning and in-store adjustments.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• OptikidcoreTechnology or IntegrationCertification program for optical pediatric expertise. Les Lunettes de Pauline team (Pauline and Lou-Anne) trained through Optikid to provide specialized children's vision care from infancy to adolescence. Enables them to offer specialized fittings for babies and children with appropriate frame selection.
• Un Dixième PluscoreTechnology or IntegrationSpecialized training program in Paris for low vision. Pauline and Anna completed the Un Dixième Plus certification to become experts in low vision (basse vision) care, enabling them to assess and provide solutions for visually impaired patients using the Fonda method.
• Nikon (Optical Lenses)majorTechnology or IntegrationJapanese precision lens technology manufactured in Provins, France. Offers custom-made optical lenses for Les Lunettes de Pauline customers, including single vision, progressive, and specialized lenses.
• Hoya (MiYOSMART Lenses)majorTechnology or IntegrationHoya MiYOSMART lenses with D.I.M.S. technology for myopia control in children. Provides Les Lunettes de Pauline with advanced myopia progression prevention solutions for young patients.
• Essilor (Stellest Lenses)majorTechnology or IntegrationEssilor Stellest lenses with peripheral signal volume technology for myopia control. Alternative myopia management solution offered alongside Hoya MiYOSMART.
• Coopervision, Alcon, Bausch & Lomb, Menicon, Johnson & JohnsonmajorTechnology or IntegrationContact lens manufacturers providing daily disposable, semi-annual, annual, and rigid contact lenses. Enables Les Lunettes de Pauline to offer comprehensive contact lens services with diverse product options for patients.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GrandOptical: French optical chain (part of GrandVision) with over 300 stores. Directly comparable multi-store optician offering prescription eyewear, sunglasses, contact lenses, and in-store eye exams.
• Krys Group: France's largest optical retail cooperative with ~1,500 stores nationwide. Directly comparable as a French optical retailer selling prescription eyewear, contact lenses, and low-vision services through a network of branded boutiques.
• Alain Afflelou: Major French optical chain with over 1,000 stores in France offering prescription glasses, sunglasses, contact lenses, and hearing aids. Directly comparable business model of multi-store retail optical sales with strong national brand presence.
• Atol Les Opticiens: French optical retail cooperative with ~900 stores. Directly comparable as a chain optician offering frames, lenses, contact lenses, and children's vision services across France.
• Optic 2000: French optical cooperative of approximately 1,200 stores. Comparable as a multi-store French optician offering prescription eyewear, contact lens fitting, and low-vision services with tiered brand positioning.
• Lissac: Independent French optical chain with around 150 stores emphasizing service quality and independent optician positioning. Comparable in its emphasis on personalized service and specialist credentials vs. discount-led competitors.

Broad incumbents

• Specsavers: International optical and audiology retail chain with a growing French footprint. Comparable as a multi-store optician serving French consumers but operating at much larger scale across multiple countries.
• EssilorLuxottica: Global eyewear and lens giant combining Essilor's lens manufacturing with Luxottica's frame brands and retail (Ray-Ban, Oakley, Sunglass Hut). Comparable as the upstream supplier and downstream retail competitor whose products (Stellest, Ray-Ban, Oakley, etc.) Les Lunettes de Pauline resells.

Emerging players

• Polette: France-born online-first eyewear retailer selling low-cost prescription glasses and sunglasses direct-to-consumer. Comparable as an eyewear seller targeting French consumers but bypasses the physical retail and clinical service model.
• Direct Optic: French online optical retailer selling prescription glasses, sunglasses, and contact lenses at discounted prices. Comparable product offering with same French consumer base but competing primarily on price and convenience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leslunettesdepauline
• LinkedInlinkedin.com/company/les-lunettes-de-pauline
• Instagraminstagram.com/leslunettesdepauline

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Lunettes de Pauline