Le Smash Club and Tennis Academy

What Le Smash Club and Tennis Academy does

Le Smash Club and Tennis Academy is a private, founder-operated tennis facility located in the Chong Nonsi district of Bangkok, Thailand, founded in 2010 by Head Coach Pierre Sequier. The club operates 7 Laykold plexipave courts matching the US Open professional surface, supplemented by 2 pickleball courts, a pro shop, restaurant, locker rooms, and 15-car parking, with daily operations from 6 AM to 10 PM. It serves a dual audience of children aged 3-18 through a structured Junior Academy (Mini Tennis, Group Lessons, and competitive Academy training) and adult recreational and competitive players via Ladies, Advanced, and Intermediate group sessions, private lessons, and a Bangkok Accueil mixed clinic. Head Coach Pierre Sequier brings French Tennis Federation certification, national championship credentials, and ATP/ITF player development experience, supported by co-head Joe Drew (LTA-certified) and a coaching team of approximately 14 professionals.

The business model is diversified across six revenue streams: recurring membership subscriptions (1-month, 6-month, 12-month tiers in Individual, Couple, and Family configurations), group and private coaching (assistant coaches 700 THB/hr, coaches 850-1,000 THB/hr, head coaches 2,200-2,400 THB/hr), one-time holiday training camps, pro shop retail, and on-site restaurant operations. Pricing in Thai Baht is tiered to incentivize membership, with members receiving 25-33% discounts on group sessions versus non-members. GTM motion combines direct-to-consumer acquisition (website, Facebook, WhatsApp, word-of-mouth) with a community-led International Schools program that places coaches in five partner institutions (Garden International, St. Andrews Sathorn, LFIB, British Club Bangkok, La Petite Ecole) to build a junior player pipeline.

Operational infrastructure includes an online court booking system with differentiated member vs. non-member access windows, a year-round competitive calendar (4 Grand Slam-themed adult tournaments, 3 junior tournaments per term, 1 annual doubles championship, 3 league seasons), and small-group coaching discipline (max 4 children per junior court). The company is privately held with no disclosed funding, no parent entity, and no multi-location footprint — all revenue is generated from a single Bangkok facility. The Bangkok address is 499 213 Talat Chong Nonsi Alley, Chong Nonsi, Yan Nawa, Bangkok 10120.

Name

Le Smash Club and Tennis Academy

Legal name

Le Smash Club and Tennis Academy

Website

https://lesmashclub.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Smash Club is a private Bangkok tennis facility founded in 2010, operating 7 Laykold courts and 2 pickleball courts. It serves children and adults through membership subscriptions, private and group coaching, school partnerships, and year-round tournaments.

Ownership category

akta.pro rank

Product category

Tennis Club & Coaching Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industries

Tennis Leagues & Team Competitions (MPAKAAAJ), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Tennis coaching services
• Tennis club membership
• Junior tennis academy
• Tennis facility rental
• Tennis tournament hosting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Monthly, 6-month, and annual membership options providing court access and exclusive privileges. Individual, Couple, and Family tiers with varying daily usage limits.
2. Group Training Programs: Ladies sessions (600 THB members/900 THB non-members), Advanced sessions (800 THB/1200 THB), Intermediate sessions (600 THB/900 THB), and Bangkok Accueil Clinic (400 THB/600 THB)
3. Private Lessons: Individual coaching with tiered pricing: assistant coaches 700 THB/hr, coaches 850-1000 THB/hr, head coaches 2200-2400 THB/hr
4. Pro Shop: Retail tennis equipment and merchandise sales
5. Restaurant: On-site dining facility for members and visitors
6. Holiday Training Camps: Intensive tennis camps during school holidays with varied tennis practices, fitness sessions, and tournaments

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Le Smash Club and Tennis Academy operates a private tennis facility in Bangkok, Thailand, featuring 7 Laykold plexipave courts (the official US Open surface) and 2 pickleball courts. The club offers tennis coaching for juniors and adults, structured academy programs, group and private lessons, tournaments and leagues, holiday training camps, membership packages, an on-site pro shop, and a restaurant.

Product overview

Le Smash Club and Tennis Academy operates as a comprehensive tennis facility offering a unified platform of services centered around 7 premium Laykold plexipave courts and 2 pickleball courts. The product portfolio includes the Court Booking System as the core operational platform, supplemented by structured training programs (Junior Academy with Mini Tennis, Group Lessons, and Academy Training), adult training (Ladies, Advanced, Intermediate, and International Schools programs), Private Lessons at multiple coach tiers, and Holiday Training Camps. The offering is completed with Tournaments and Leagues for competitive players, and Membership Options (daily passes, 1-month, 6-month, and 12-month plans) providing tiered access to court booking and club facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Tennis Academy

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Garden International SchoolcoreStrategic or Co-development PartnerOngoing collaboration for school tennis programs. Le Smash Club coaches deliver mini-tennis program and group lessons at the school campus, creating a pipeline of young players into the academy.
• St. Andrews SathorncoreStrategic or Co-development PartnerInternational school partnership providing tennis curriculum delivery and after-school tennis activities for students of all ages.
• LFIB (Luigi Steffanini International School)coreStrategic or Co-development PartnerSchool tennis program collaboration offering curriculum-based tennis instruction for students.
• British Club BangkokminorStrategic or Co-development PartnerCollaboration with British Club for tennis programs and member access arrangements.
• La Petite EcolecoreStrategic or Co-development PartnerInternational school partnership providing tennis programs for children of all ages and skill levels.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Royal Bangkok Sports Club: Bangkok's most established private member sports club offering tennis, squash, and other racquet facilities. Directly comparable as a Bangkok-based membership sports club serving affluent and expat members with multi-sport amenities.
• Thai Country Club: Bangkok premium private sports club with tennis and other facilities. Comparable Bangkok-based premium membership model serving affluent and international members.
• British Club Bangkok: Existing Le Smash partner and Bangkok member-based recreational club with racquet sport offerings. Comparable membership-club model targeting Bangkok's expat community with similar recreational sports programming.

Others

• Garden International School Bangkok: Existing Le Smash school partner. Comparable as a customer-side institutional partner — international schools in Bangkok form the B2B pipeline for junior tennis academy acquisition.

Broad incumbents

• Evert Tennis Academy: Florida-based professional tennis academy founded by Chris Evert. Comparable premium tennis training model with structured junior-to-professional pathway.
• David Lloyd Leisure: UK-headquartered premium tennis and health club chain where Joe Drew previously worked. Comparable racquet sport club model at scale, with multiple locations and member-based programming.
• La Manga Club: Large European sports and tennis resort club in Spain where Le Smash's Joe Drew previously coached. Comparable premium tennis facility with resort membership, coaching programs, and tournament infrastructure.
• Rafa Nadal Academy: International tennis training academy combining high-performance coaching with full boarding school. Comparable premium tennis academy model with credentialed coaches and tournament programming.
• IMG Academy: World's largest sports academy with tennis boarding school and camps. Comparable premium tennis coaching and academy model at significantly greater scale, serving international students/players.

Regional players

• Black Mountain Golf & Tennis (Hua Hin): Premium sports facility in Hua Hin, Thailand, with tennis courts and coaching programming. Comparable premium tennis facility model in Thailand but located in a different secondary market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesmashclub
• LinkedInlinkedin.com/company/le-smash-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Smash Club and Tennis Academy