Les Pépinières de Carthage

What Les Pépinières de Carthage does

Les Pépinières de Carthage is a Tunisian ornamental plant nursery founded in 2006, operating a 30-hectare production facility in Mornag with headquarters in Ben Arous. The company breeds, cultivates, and commercializes Mediterranean ornamental plants — trees, shrubs, palms, large specimens, climbers, succulents and cacti, herbaceous and aquatic plants, and floral plants — producing more than 200,000 plants per year across 120+ varieties. Its core capability is the full production cycle from cutting to commercialization, supported by a long-running strategic partnership with Piante Faro, described as the European leader in Mediterranean ornamentals.

The business serves a diversified set of Tunisian customers across six segments: landscapers, hoteliers, municipalities, real estate developers, other nurseries (wholesale), and individual consumers. Enterprise clients include luxury hotels (Four Seasons, The Russelior, Concorde, Marco Polo, Africa Jade), high-end residential projects (Résidence Marbella, Résidence Zéphir II, Résidence Samarrah, Maison de Maître), and public infrastructure (Aéroport d'Enfidha). Pricing is quote-based rather than publicly disclosed, and the distribution model is direct sales with no intermediaries; the company operates a WordPress-based website as catalog and lead-generation channel but does not conduct e-commerce transactions online.

The company claims 18+ years of leadership in the Tunisian ornamental plant market and reports no subsidiaries, no external funding, no parent company, and no M&A activity. Geographic operations are confined to Tunisia. Revenue, ownership structure, and management team details are not publicly disclosed.

Name

Les Pépinières de Carthage

Legal name

Les Pépinières de Carthage

Website

https://lespepinieresdecarthage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Pépinières de Carthage is a Tunisian ornamental plant nursery founded in 2006, producing 200,000+ plants annually across 120+ Mediterranean varieties on a 30-hectare site. It sells wholesale and direct to landscapers, hotels, developers, municipalities, other nurseries, and individuals, in partnership with European leader Piante Faro.

Ownership category

akta.pro rank

Headquarters

HQ city

Ben Arous

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Ornamental Plant Sales: Production and sale of Mediterranean ornamental plants including trees, shrubs, palms, mature specimens, climbers, succulents and cacti, herbaceous and aquatic plants, and floral plants. Revenue generated from wholesale and retail sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Les Pépinières de Carthage breeds, cultivates, and sells Mediterranean ornamental plants including trees, shrubs, palms, large specimen plants, climbing plants, succulents and cacti, herbaceous and aquatic plants, and floral plants. The company operates a 30-hectare production facility in Mornag, producing more than 200,000 plants per year across 120+ varieties, and provides technical advisory services on soil, climate, varieties, planting periods, and plant adaptation to landscapers, hotels, municipalities, developers, other nurseries, and individual consumers.

Product overview

Les Pépinières de Carthage offers ornamental Mediterranean plants and related services through a unified product portfolio. The core offering is ornamental plants including trees (arbres), shrubs (arbustes), palms (palmiers), large specimens (grands sujets), climbing plants (plantes grimpantes), succulents and cacti (plantes grasses et cactées), herbaceous and aquatic plants (plantes herbacées et aquatiques), and floral plants (plantes florales). Production capacity reaches 200,000 plants annually across more than 120 varieties. The company also provides technical consultation services on soil, climate, varieties, and planting periods. The company operates in partnership with European leader Piante Faro, benefiting from shared expertise in ornamental plant cultivation from cutting to commercialization.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantes ornementales méditerranéennes (Mediterranean Ornamental Plants)
• Grands sujets (Large Specimen Plants)
• Palmiers (Palms)
• Conseil et accompagnement technique (Technical Advisory and Consulting)

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Piante FarocoreStrategic or Co-development PartnerStrategic partnership with the European leader Piante Faro, providing access to Mediterranean plant expertise and breeding knowledge. This partnership strengthens Les Pépinières de Carthage's position as the market leader in Tunisia.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Viveros Algeciras: Spanish nursery producing Mediterranean ornamental plants including palms and large specimens for the Iberian market. Comparable climate adaptation and product mix, but geographically focused on Spain rather than North Africa.

Broad incumbents

• Bruns Pflanzen: Major German wholesale nursery offering a broad range of trees, shrubs, and ornamental plants. Comparable in operational scale and product breadth, though focused on Northern European markets.
• Monrovia Nursery: Major US-based wholesale nursery producing ornamental plants for landscape professionals. Comparable in product breadth and B2B focus on landscapers and developers, though at much larger scale and temperate climate focus.
• Bailey Nurseries: Large US wholesale nursery producing a wide range of ornamental plants. Comparable in serving landscapers and developers, though geographically distant and serving temperate rather than Mediterranean climates.
• Lorenz von Ehren: Premium German tree nursery established for over a century, specializing in large specimen trees for prestigious European landscaping projects. Comparable in serving high-end real estate and hospitality with mature specimens.

Direct peers

• Pépinières Jean Huchet: Established French nursery specializing in ornamental trees, shrubs, and large specimen plants. Comparable business model focused on premium landscaping projects for hospitality, real estate, and municipal clients.
• Pépinières Naudin: French nursery specializing in ornamental and landscape plants including Mediterranean varieties. Similar customer segments (landscapers, municipalities, developers) and similar full-cycle production approach.
• Piante Faro: Leading European (Sicilian) ornamental plant nursery and Les Pépinières de Carthage's strategic partner. Directly comparable in Mediterranean ornamental plant production, though operating at larger scale and serving broader European markets.
• Pépinières Thuilleaux: Well-known French nursery producing ornamental and fruit trees, shrubs, and large specimens. Comparable in targeting professional landscapers and developers with full-cycle propagation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-pepinieres-de-carthage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Pépinières de Carthage