Les pieds dans l'eau
- Company typePrivate
- Founded1993
- HeadquartersRezé, Pays de la Loire, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Les pieds dans l'eau does
Les pieds dans l'eau (operated by SARL FRANCE COM, registered in France with €40,000 share capital) is a private French label and booking discovery platform founded in 1993 and headquartered in Rezé. The company's core proposition is the certification and promotion of campings and hotels that offer guaranteed direct water access — sea, lake, river, or lagoon — across French regions including Brittany, Normandy, Nouvelle-Aquitaine, Occitanie, Provence-Alpes-Côte d'Azur, Rhône-Alpes, Burgundy, and Corsica. Member establishments span 2- to 5-star ratings and include traditional pitches, mobile homes, chalets, bungalows, lodges, and unusual accommodations such as treehouses and floating cabins, alongside seaside hotels and hotel-restaurants with ocean views.
The platform is a web-based booking aggregator and directory (with Google Maps integration for location display) that allows travelers to search and filter by destination, dates, stay type, and amenities such as "Bord de mer," "Bord de lac," "Bord de rivière," "Lagon," "Famille," "Insolite," "PMR," and "VACAF." Importantly, the platform does not process transactions; bookings are completed directly with member establishments. The company also publishes an extensive blog covering regional and thematic travel guides and operates Facebook and Instagram accounts plus an email newsletter for marketing. Supplementary products include optional cancellation insurance and a user "Mes Favoris" favorites feature.
Les pieds dans l'eau generates revenue primarily through recurring membership/subscription fees paid by campings and hotels joining the label program — explicitly without charging commissions on customer bookings. Customer acquisition is direct-to-consumer, driven by organic search, content marketing, and social media. The company serves individual leisure travelers (families, couples, groups) seeking verified water-adjacent accommodations in France. Headcount is in the 11–50 band, consistent with a small operating organization.
Les pieds dans l'eau firmographics
Firmographics- Name
- Les pieds dans l'eau
- Legal name
- Les pieds dans l'eau
- Website
- https://lespiedsdansleau.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Les pieds dans l'eau industry classification
Industry- Product category
- Travel Accommodations
- NAICS
- Tour Operators (56152)
- SIC
- Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Coastal & Marine Nature Lodges (THAGAIAH)
Keywords
Where Les pieds dans l'eau is headquartered
LocationHeadquarters
- HQ city
- Rezé, Pays de la Loire
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Les pieds dans l'eau business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership/Subscription fees from campings and hotels: The company generates revenue through membership fees charged to campings and hotels that join the Les Pieds dans l'eau label/certification program. Member establishments gain visibility through the platform and the right to use the certified label. The company explicitly states it does not charge commissions on customer bookings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Les pieds dans l'eau product offering
Product offeringCore offering
Les pieds dans l'eau operates a curated label and online directory for campings and hotels with direct water access (sea, lake, or river) in France. The company aggregates member establishments under a quality label founded in 1993 and provides travelers with a search/bookable catalog that links them to participating properties. It also offers optional cancellation insurance to travelers booking through the platform.
Product overview
Les Pieds dans l'Eau operates as a label and booking platform for water-adjacent accommodations in France. The core offering combines a quality certification brand (Les Pieds dans l'Eau Label) that identifies campings and hotels with guaranteed direct water access, paired with an online booking service. The platform covers diverse accommodation types including traditional camping pitches, mobile homes, chalets, bungalows, lodges, and unusual stays such as treehouses and floating cabins. Member establishments span seaside, lakeside, and riverside locations across French regions including Brittany, Normandy, Nouvelle-Aquitaine, Occitanie, Provence, and Corsica, ranging from 2 to 5 star properties. The platform also offers supplementary services like cancellation insurance and a favorites feature for user accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Pieds dans l'Eau Label Quality label/certification granted to campings and hotels with verified direct water access (sea, lake, or river), founded in 1993 and operated as a SARL. Establishments join as members and are promoted through the curated catalog.
- Waterfront Camping Directory Searchable online catalog of member campings located directly on the sea, a lake, or a river, allowing individual travelers to browse and book stays with member establishments.
- Waterfront Hotel Directory Searchable online catalog of member hotels offering direct water access (sea, lake, or river), enabling individual travelers to discover and book stays at certified properties.
- Cancellation Insurance (Add-on) Optional travel cancellation insurance product offered to travelers booking through the Les pieds dans l'eau platform, allowing them to protect reservations at member campings and hotels.
Companies that use Les pieds dans l'eau
Customer profileSegments1 record
Ideal customer profiles2 records
Les pieds dans l'eau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Les pieds dans l'eau partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Les pieds dans l'eau competitors and assessment
Company assessmentDirect peers
- Eurocamp: European camping-holiday specialist with significant French park coverage. Comparable because it aggregates and distributes camping inventory in France and targets UK/European family travelers seeking outdoor stays.
- Logis Hôtels: Long-standing French hotel label/network operating a membership-driven quality certification and distribution platform. Comparable because it applies the same label-plus-booking-aggregator structure that Les pieds dans l'eau uses for water-adjacent hotels.
- Gîtes de France: France's leading label/network for gîtes (rural vacation rentals), using a membership-and-label model analogous to Les pieds dans l'eau's certification framework. Closely comparable because it monetizes via member subscriptions and aggregates certified accommodations for discovery.
- Gîtes de France Camping: Camping arm of the Gîtes de France label network. Most directly comparable as it applies the same French label-membership model specifically to campings, head-to-head with Les pieds dans l'eau's core offering.
- Tohapi: European camping holiday operator offering mobile homes and pitches across France. Comparable because it focuses on camping accommodation distribution in French tourist regions, overlapping directly with Les pieds dans l'eau's core inventory.
- Relais & Châteaux: Global association of luxury hotels and restaurants marketed under a quality label. Comparable because it combines curated certification with discovery and booking, applying a label-led business model similar to Les pieds dans l'eau's water-access certification.
- Clef Verte (Green Key): International eco-label for tourism accommodations (hotels, campings, holiday rentals). Comparable as it certifies French accommodations on a single attribute (sustainability) and aggregates labeled properties for traveler discovery.
- Camping.fr: Leading French camping directory and booking aggregator. Comparable because it offers discovery and booking for French campings and competes for the same leisure-traveler audience as Les pieds dans l'eau.
Broad incumbents
- Airbnb: Global alternative-accommodation marketplace with growing French vacation-rental supply. Comparable because travelers increasingly use it to discover water-adjacent stays in France, competing for the same booking intent as Les pieds dans l'eau.
- Booking.com: Global OTA with extensive coverage of French campings and hotels, including water-adjacent properties. Comparable as a broad incumbent that competes for the same French traveler demand and member establishment relationships, but without Les pieds dans l'eau's certification specificity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Les pieds dans l'eau social profiles
Digital presenceLes pieds dans l'eau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les pieds dans l'eau leadership team
Management profileNumber of profiles
Les pieds dans l'eau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les pieds dans l'eau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les pieds dans l'eau
What does Les pieds dans l'eau do?
Les pieds dans l'eau operates a curated label and online directory for campings and hotels with direct water access (sea, lake, or river) in France. The company aggregates member establishments under a quality label founded in 1993 and provides travelers with a search/bookable catalog that links them to participating properties. It also offers optional cancellation insurance to travelers booking through the platform.
Is Les pieds dans l'eau a public or private company?
Les pieds dans l'eau is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Les pieds dans l'eau founded?
Les pieds dans l'eau was founded in 1993. It employs 11 to 50 people.
Where is Les pieds dans l'eau based?
Les pieds dans l'eau is headquartered in Rezé, Pays de la Loire, France, in the Europe region.
How does Les pieds dans l'eau make money?
One revenue line is on record: membership/Subscription fees from campings and hotels.
Who are Les pieds dans l'eau's main competitors?
Direct peers on record are Eurocamp, Logis Hôtels, Gîtes de France, Gîtes de France Camping, Tohapi, Relais & Châteaux, Clef Verte (Green Key) and Camping.fr. Broad incumbents are Airbnb and Booking.com.
Does Les pieds dans l'eau have an API?
No public API is recorded for Les pieds dans l'eau.
What industry is Les pieds dans l'eau in?
Les pieds dans l'eau's product category is Travel Accommodations. Its primary akta.pro industry code is THAGAIAH, Coastal & Marine Nature Lodges. Its NAICS code is 56152 and its SIC code is 8600.