Hôtel & Spa Les Violettes****

What Hôtel & Spa Les Violettes**** does

Hôtel & Spa Les Violettes is a 4-star independent hotel and spa located in Jungholtz, in the Haut-Rhin department of Alsace, France, operated as a privately-held family business under the management of Geoffrey Bosc. The property operates from a historic building originally constructed in 1924 and redeveloped into a hospitality venue by Philippe Bosc. The hotel offers 57 rooms and suites distributed across four thematic universes (Romantic with Private Jacuzzi, Typical Alsatian, Romantic, and La Gentilhommi\u00e8re), with six rooms featuring private jacuzzis and terraces.

The core product combines accommodation with an extensive 1,500 m² spa and wellness facility (Spa des Violettes), operated in partnership with the Lara Spa beauty institute, offering an indoor/outdoor heated pool, three saunas, bio sauna, hammam, salt cave, laconium, ice fountain, and relaxation rooms, plus a broad treatment menu. F&B consists of two restaurants (Le Jardin des Violettes fine dining and La Ferme des Moines regional cuisine) and a lounge bar, supported by a wine cellar of over 1,000 references including prestige labels. Day spa access, gift boxes via secretbox.fr, weddings, banquets, and corporate seminars extend the offering beyond overnight stays.

Revenue is generated from accommodation (€239–€780+ per night depending on package and day), spa and wellness services (€85–€220 day packages, €25–€349 individual treatments), F&B, gift boxes, and events. The go-to-market is primarily direct-to-consumer via the hotel's multilingual website (FR/EN/DE), the secure-hotel-booking.com engine, phone/email reservations, and third-party platforms such as Kayak. The customer base is a mix of couples on romantic getaways, business travelers on the Mulhouse/Colmar corridor, day spa visitors, and group/event organizers, with no individual customer concentration disclosed.

Name

Hôtel & Spa Les Violettes****

Legal name

Hôtel Spa les Violettes

Website

https://les-violettes.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel & Spa Les Violettes is a privately-held 4-star hotel and spa in Jungholtz, Alsace, offering 57 rooms, a 1,500 m² wellness facility (with Lara Spa), two restaurants, and a 1,000+ reference wine cellar, primarily serving couples, business travelers, day spa visitors, and event groups.

Ownership category

akta.pro rank

Product category

Boutique Spa Hotel & Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury spa hotel
• Wellness retreat
• Alsace hospitality
• Fine dining hotel
• Romantic getaway

Headquarters

HQ city

Jungholtz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation: Room and suite rentals across 4 thematic universes (Romantic with private jacuzzi, Typical Alsatian, Romantic, La Gentilhommière). Pricing varies by category, season, and day of week. Revenue from nightly stays, weekend supplements, and Saturday evening surcharges.
2. Spa & Wellness Services: Day spa packages (Spa Gourmand, Halte ressourcante, L'instant détente, Day Spa & Candle massage), individual treatments (massages, facials, body treatments, hair removal, beauty add-ons), and spa access fees for external guests.
3. Food & Beverage: Restaurant Le Jardin des Violettes (fine dining, open daily 12h–14h and 19h–20h45), La Ferme des Moines (regional cuisine, 300m below hotel), and lounge bar. Dinner reservations required; Saturday evening dining exclusively for hotel residents.
4. Gift Boxes & Packages: Pre-paid gift boxes sold via secretbox.fr for spa days, gourmet meals, and dream getaways. Stay packages including Demi-Pension Privilège, Bed & Breakfast, and Absolute Relaxation in Love packages bundling accommodation, meals, and spa access.
5. Events & Private Hire: Themed evenings (Soirées Amis des Violettes), corporate seminars, weddings, and banquets. Event venue hire and catering services.
6. Professional / MICE: Evening stopover offer for business travelers at €140/night including dinner and breakfast, with optional spa access at €35 supplement. Seminar and meeting facilities for corporate groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hôtel & Spa Les Violettes is a 4-star hotel and spa establishment in Jungholtz, Alsace, offering 57 rooms and suites across four thematic universes, a 1,500 m² wellness area with pool, saunas, hammam, salt cave, and jacuzzi, and an on-site Lara Spa beauty institute. It also operates the fine-dining Le Jardin des Violettes restaurant and the lounge bar, and provides day spa packages, romantic stays, and corporate seminar/event hosting.

Product overview

Hôtel & Spa Les Violettes is a 4-star hotel and spa establishment operating as a unified hospitality product. The property features 57 rooms and suites across four distinct thematic universes (Romantic with Private Jacuzzi, Typical Alsatian, Romantic, and Gentilhommière), complemented by a comprehensive 1500m² spa and wellness area operated by Lara Spa. Dining options include the main restaurant Le Jardin des Violettes and the nearby La Ferme des Moines, plus a lounge bar with an extensive wine cellar of over 1000 references. The hotel offers various stay packages (Demi-Pension Privilège, Bed & Breakfast, and romantic packages), spa day packages (Spa Gourmand, Halte Ressourçante, Instant Détente), and event services for seminars, weddings, and banquets. Gift boxes are available through a third-party platform.

Differentiator

Problem solved

Functional benefit

Brands

• Lara Spa: Beauty institute operated within the hotel, offering body treatments, facials, scrubs, massages, and hydro-massage baths.
• Le Jardin des Violettes
• La Ferme des Moines
• Amis des Violettes

Products and services

• Hôtel & Spa Les Violettes - Accommodation 4-star hotel with 57 rooms and suites across four thematic universes (Romantic with private jacuzzi, Typical Alsatian, Romantic, and La Gentilhommi\u00e8re) for leisure and business travelers.
• Spa des Violettes 1,500 m² wellness area with indoor/outdoor heated pool at 31°C, 3 saunas (45-90°C), bio sauna, hammam, salt cave (halotherapy), laconium, ice fountain, and relaxation rooms, available to hotel guests and external day visitors.
• Lara Spa Institute On-site beauty and wellness institute offering body treatments, facials, scrubs, massages (Californian, Indonesian, hot stone, candle), hydro-massage baths, and nail care.
• Restaurant Le Jardin des Violettes

Quantifiable outcome

• Spa facilities: 1,500 m² with indoor/outdoor heated pool at 31°C, 3 saunas, bio sauna, hammam, salt cave, laconium, ice fountain, and relaxation rooms
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered moderate, core and minor.

• Marque AlsacemoderateGTM or Marketing PartnerHôtel & Spa Les Violettes is an official partner of the Marque Alsace (shared Alsace brand), associating the hotel with the regional brand's values and promotional ecosystem. This partnership supports regional tourism marketing and positions the hotel within Alsace's shared brand identity.
• Lara SpacoreStrategic or Co-development PartnerLara Spa (laraspa.fr) operates the on-site beauty and wellness institute within Hôtel & Spa Les Violettes. The institute offers body treatments, facials, massages, and nail care services, managed by Lara Spa's team of expert estheticians and practitioners. Spa access is 7 days a week from 10h00 to 19h00, with treatments by reservation at 03 89 28 83 98.
• La Ferme des MoinesminorStrategic or Co-development PartnerLa Ferme des Moines is a complementary restaurant located 300 meters below the hotel near Notre-Dame de Thierenbach basilica. It offers hearty regional Alsatian cuisine with a unique volcanic stone cooking concept. The restaurant is separately owned and operated but promoted as part of the Les Violettes hospitality ecosystem.
• Kayak (Travel Awards)minorGTM or Marketing PartnerThe hotel is listed on Kayak with Travel Awards recognition, increasing visibility among international travelers searching for Alsace spa hotels.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hostellerie Le Maréchal: A 4-star romantic hotel in Colmar's Petite Venise with traditional Alsatian charm and wellness-leaning amenities. Direct competitor to Les Violettes for the romantic couple getaway and Alsace tourism segments.
• La Maison des Têtes: A 5-star boutique hotel and Michelin-starred restaurant in Colmar city center. Comparable luxury positioning, gastronomy focus, and Alsace location, though less spa-centric than Les Violettes.
• Château d'Isenbourg: A 4-5 star castle hotel set amid the vineyards near Rouffach, Alsace, offering accommodation, fine dining, and spa/wellness facilities. Closest comparable in scale and positioning to Les Violettes within the Alsace resort/hotel-spa segment.
• Hôtel & Spa Le Schlossberg: A 4-star hotel with wellness/spa facilities in Lembach, Northern Alsace (Parc naturel régional des Vosges). Compares directly on the wellness-couple segment targeting Alsace/Vosges leisure travelers.
• Hôtel des Berges: Luxury 5-star member-style hotel and Michelin-starred restaurant in Illhaeusern, on the Alsace wine route. Direct competitor for high-end gastronomic and leisure weekends with spa-style amenities.
• Hôtel & Spa Le Chambard: A 5-star Relais & Châteaux hotel in Kaysersberg, Alsace, with a Michelin-starred restaurant and spa. Direct competitor on the Alsace wine route targeting the same luxury couple, wine-tourism, and wellness segments as Hôtel & Spa Les Violettes.

Broad incumbents

• Groupe Hotels Barrière: A leading French luxury hotel and casino group operating palace hotels and resorts (Deauville, Cannes, Enghien-les-Bains). Establishes the standard for premium French hospitality scale that boutiques like Les Violettes are benchmarked against.
• Relais & Châteaux (group): A collection of luxury hotels and gourmet restaurants worldwide, with multiple Alsace properties. Provides a benchmark for luxury positioning, marketing scale, and membership-driven distribution that an independent like Les Violettes must match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lesviolettes68
• LinkedInlinkedin.com/company/h%C3%B4tel-&-spa-les-violettes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel & Spa Les Violettes****