Letícia Sarabia
- Company typePrivate
- Founded2009
- HeadquartersFoz do Iguaçu, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Letícia Sarabia firmographics
Firmographics- Name
- Letícia Sarabia
- Legal name
- Leticia Sarabia Acéssorios
- Website
- https://leticiasarabia.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Letícia Sarabia industry classification
Industry- Product category
- Fashion Jewelry & Accessories
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Letícia Sarabia is headquartered
LocationHeadquarters
- HQ city
- Foz do Iguaçu
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Letícia Sarabia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail E-commerce Sales: Direct-to-consumer online sales through the company's website www.leticiasarabia.com.br, selling fashion accessories including earrings, necklaces, bracelets, rings, and brooches directly to end consumers.
- Wholesale/B2B Sales: Wholesale channel (Atacado) operating through a showroom in Foz do Iguaçu, PR, where retailers and bulk buyers can purchase products for resale.
- Physical Retail: Brick-and-mortar retail sales at the company's flagship physical store located in Foz do Iguaçu, PR, Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for fashion accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Letícia Sarabia product offering
Product offeringCore offering
Letícia Sarabia Acessórios designs, manufactures, and sells lightweight hypoallergenic crystal-studded fashion jewelry, with a flagship line of large statement earrings (maxi brincos). The product portfolio includes earrings, necklaces, bracelets, rings, brooches, coordinated sets, themed collections (Brasilidades, Elos, Samba, Pérolas, Noivas, Clássicos, Catherine, Momentos), and digital gift cards, sold via e-commerce, a flagship retail store, and a wholesale channel (Atacado). All pieces use Czech Crystals or Swarovski stones applied by hand onto brass bases with hypoallergenic plating.
Product overview
Letícia Sarabia Acessórios is a Brazilian fashion accessories brand founded in September 2009, specializing in lightweight, hypoallergenic crystal-studded jewelry. The brand offers a comprehensive portfolio of earrings (Brincos), necklaces (Colares), bracelets (Pulseiras), rings (Anéis), brooches (Broches), and coordinated sets (Conjuntos). The company is recognized as a pioneer of large crystal-studded earrings (maxi brincos) in Brazil. Products feature Czech crystals, Swarovski stones, nickel-free plating (for silver tones), and 8mm gold plating (for gold tones), with entirely handmade crystal application. The collection includes various sub-categories such as Ponteiras (stud earrings), Chokers, Rivoli designs, and themed collections like Brasilidades, Elos, Samba, Pérolas (Pearls), and Noivas (Bridal).
Differentiator
Problem solved
Functional benefit
Products and services
- Brincos (Earrings) Core fashion earrings line offered in styles including Ponteiras (studs), Cravejados (crystal-studded), Flor, Borboleta, and Rivoli designs, with hypoallergenic bases, Czech Crystals, and Swarovski stones. Sold to fashion-conscious women and bridal customers across Brazil and international markets.
- Colares (Necklaces) Necklace collection including Choker, standard Colar, and Riviera styles with floral and butterfly motifs, featuring Czech Crystals, pearls, and Swarovski stones. Targeted at fashion-conscious women and bridal customers.
- Pulseiras (Bracelets) Bracelet collection including Braceletes (cuff bracelets), Pulseiras Fina (thin crystal bracelets), and Rivoli-styled designs made with hypoallergenic bases and crystal detailing. Targeted at fashion-conscious women.
- Anéis (Rings) Adjustable crystal-studded rings featuring floral, butterfly, and oval stone designs, with hypoallergenic bases and Czech Crystals/Swarovski stone detailing. Targeted at fashion-conscious women.
- Broche (Brooches) Crystal-studded brooches featuring floral designs with Swarovski stones and Czech Crystals. Decorative pieces targeted at fashion-conscious women.
- Conjuntos (Coordinated Jewelry Sets) Coordinated accessory sets combining earrings, necklaces, and bracelets in matching designs. Sold primarily to bridal customers and fashion-conscious women seeking cohesive looks.
- Vale Presente LS (LS Gift Cards) Digital gift cards redeemable for products across the Letícia Sarabia online store. Targeted at gift purchasers and customers seeking flexible gifting options.
- Atacado (Wholesale Channel) B2B wholesale service for boutiques, jewelry stores, and fashion retailers purchasing Letícia Sarabia jewelry inventory for resale, served through the dedicated Atacado showroom in Foz do Iguaçu, PR.
Companies that use Letícia Sarabia
Customer profileSegments3 records
Ideal customer profiles3 records
Letícia Sarabia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Letícia Sarabia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Letícia Sarabia competitors and assessment
Company assessmentBroad incumbents
- Swarovski: Austrian crystal jewelry and accessories house — directly relevant because Letícia Sarabia incorporates Swarovski stones into its designs. Comparable on crystal-embellished fashion jewelry, premium materials positioning, and multi-channel global distribution, but at a dramatically larger scale.
- H. Stern: Historic Brazilian jewelry house with gold, gemstone and crystal collections. Comparable as a Brazil-anchored jewelry brand with international retail presence, though H. Stern skews toward fine jewelry rather than brass-based fashion jewelry.
- Vivara: Brazil's largest jewelry retailer/brand, offering both fine and fashion jewelry across an extensive national store footprint. Directly comparable as a Brazilian jewelry brand selling earrings, necklaces and other accessories through DTC and physical retail, but operating at substantially greater scale and broader price-segment coverage.
- Tiffany & Co. Iconic global luxury jewelry brand. Comparable on premium jewelry retail, multi-channel DTC and physical flagship model, and brand-driven positioning, though Tiffany operates at the high end of the fine jewelry segment versus Letícia Sarabia's brass/fashion positioning.
- Pandora: Global fashion jewelry brand best known for charm bracelets and accessible silver-toned pieces. Comparable in fashion jewelry positioning, multi-channel DTC/wholesale distribution, and broad consumer demographic targeting, though Pandora is far larger and more international.
Regional players
- Monte Carlo Joias: Brazilian jewelry retailer/wholesaler offering gold-plated and fashion jewelry at accessible price points. Comparable in Brazilian market positioning, brass/gold-plated product mix, and broad wholesale reach across Brazil.
Direct peers
- Accessorize: International fashion accessories brand specializing in trend-driven statement earrings, necklaces, and bracelets at accessible prices. Comparable on affordable fashion jewelry, lightweight statement earring focus, and multi-channel (DTC + wholesale + concession) retail.
- Rommanel: Brazilian fashion jewelry brand selling gold-plated and crystal pieces through a strong wholesale and direct-sales network. Comparable on brass/gold-plated fashion jewelry, multi-channel distribution (DTC, catalog, reseller), and Brazilian consumer targeting.
- APM Monaco: Fashion jewelry brand specializing in crystal and gold-tone statement earrings, necklaces and bracelets at accessible premium price points. Closely comparable in product mix (crystal-embellished, lightweight-feeling statement pieces) and target customer (fashion-forward women seeking daily or occasion wear).
Emerging players
- Talita Kühner Joias: Brazilian designer-led jewelry brand offering fashion-forward earrings, necklaces and bridal pieces. Comparable as a Brazilian independent designer jewelry brand with bridal collection, e-commerce-led DTC model, and artisan positioning, though at smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Letícia Sarabia social profiles
Digital presenceLetícia Sarabia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letícia Sarabia leadership team
Management profileNumber of profiles
Profiles1 record
Letícia Sarabia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letícia Sarabia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letícia Sarabia
What does Letícia Sarabia do?
Letícia Sarabia Acessórios designs, manufactures, and sells lightweight hypoallergenic crystal-studded fashion jewelry, with a flagship line of large statement earrings (maxi brincos). The product portfolio includes earrings, necklaces, bracelets, rings, brooches, coordinated sets, themed collections (Brasilidades, Elos, Samba, Pérolas, Noivas, Clássicos, Catherine, Momentos), and digital gift cards, sold via e-commerce, a flagship retail store, and a wholesale channel (Atacado). All pieces use Czech Crystals or Swarovski stones applied by hand onto brass bases with hypoallergenic plating.
Is Letícia Sarabia a public or private company?
Letícia Sarabia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Letícia Sarabia founded?
Letícia Sarabia was founded in 2009. It employs 1 to 10 people.
Where is Letícia Sarabia based?
Letícia Sarabia is headquartered in Foz do Iguaçu, Brazil, in the Latin America region.
How does Letícia Sarabia make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale/B2B Sales and physical Retail.
Who are Letícia Sarabia's main competitors?
Broad incumbents on record are Swarovski, H. Stern, Vivara, Tiffany & Co. and Pandora. Monte Carlo Joias is listed as a regional player. Direct peers are Accessorize, Rommanel and APM Monaco. Talita Kühner Joias is listed as an emerging player.
Does Letícia Sarabia have an API?
No public API is recorded for Letícia Sarabia.
What industry is Letícia Sarabia in?
Letícia Sarabia's product category is Fashion Jewelry & Accessories. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 33991 and its SIC code is 3960.