Letsgoactive training groep B.V.

What Letsgoactive training groep B.V. does

Letsgoactive training groep B.V. is a Dutch B2B professional-services firm that delivers in-company training programs in hospitality, leadership, customer-oriented selling, and team development. Founded circa 2000 and headquartered in Voorburg, South Holland, the company serves enterprise and mid-market clients across at least eight verticals — hospitality (hotels, restaurants, catering), healthcare (hospitals, eldercare, clinics), retail, museums and theaters, financial services, education, government, and facility services — operating in five countries including the Netherlands, other European markets, and the United States. Letsgoactive is the self-described leading Dutch specialist in energetic, practical hospitality and people-centered leadership training, with a cumulative training footprint of 860,000+ participants over its 25-year history (160,000+ trained in its core Givability® program).

The firm's core asset is its proprietary Givability® philosophy, a codified methodology built around seven principles that combine genuine hospitality with personal leadership, complemented by the Gevend Leiderschap (GIVING-Leadership®) leadership framework. Supporting tools include the Helpen-Venster (Help Window) for mapping customer needs, the Puzzel van Gastvrijheid (Puzzle of Hospitality) covering four customer-journey phases, the 5 Gouden Regels for retail selling, the Ik-Ik-Jij feedback method, and the Dagelijkse 5-Minuten Training methodology for continuous reinforcement. The product portfolio spans 3.5-hour inspirational workshops, one-day intensives, multi-day training series, masterclasses for senior leaders, sector-specific programs (e.g., Healthcare, Gen Z leadership), and inspirational speaking engagements. Delivery is exclusively trainer-led and on-site; no digital, e-learning, or software product exists.

Letsgoactive generates revenue through customized, quote-based in-company training engagements priced per program (no public pricing). The go-to-market model is enterprise field sales: prospects reach the company through its website proposal-request form, phone, email, or referrals; proposals are tailored to participant counts, functions, and training objectives; and engagements may run as multi-year contracts. The 15-person trainer team delivers programs in Dutch, English, and German. Marketing is driven by owned content (a multi-platform podcast, a frequently updated blog/column, and active LinkedIn/Facebook/Instagram channels), customer reviews (a published 10/10 review score from 24 testimonials), and thought-leadership speaking at industry events. The firm is privately held, bootstrapped, and shows no external funding, parent company, or acquisition activity.

Name

Letsgoactive training groep B.V.

Legal name

Letsgoactive training groep B.V.

Website

https://letsgoactive.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch B2B in-company training provider specializing in hospitality, leadership, and customer-experience training. Uses its proprietary Givability® methodology to serve enterprise and mid-market clients across hospitality, healthcare, retail, government, and cultural sectors in five countries.

Ownership category

akta.pro rank

Product category

Corporate Hospitality & Leadership Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Support & Troubleshooting (EDABACAD)

Keywords

• Hospitality training services
• Leadership development training
• Customer experience training
• In-company training programs
• Guest relations training

Headquarters

HQ city

Voorburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Company Training Services: Letsgoactive generates revenue through providing customized in-company training programs delivered at client locations. Training programs are sold directly to organizations (B2B) across multiple industries including hospitality, healthcare, retail, and corporate services. Programs range from single-session workshops (half-day) to multi-day intensive training series. Pricing is quote-based and tailored to each organization's specific needs, team size, and training requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Letsgoactive training groep B.V. is a Dutch B2B training services provider that delivers customized in-company training programs in hospitality, customer service, leadership, sales, and team development. Built around its proprietary Givability® philosophy and Gevend Leiderschap (Giving Leadership®) methodology, the company trains employees of organizations across multiple industries including hotels, restaurants, hospitals, retail, museums, financial services, government, and education. Training is delivered by a team of 15 trainers in Dutch, English, and German across 5 countries, with programs ranging from half-day workshops to multi-day intensive series.

Product overview

Letsgoactive training groep B.V. is a Dutch training services provider specializing in hospitality, leadership, sales, and team development. The company offers a comprehensive portfolio of training programs built around its proprietary Givability® philosophy (launched in 2017), which combines hospitality/guest relations with personal leadership principles. The core offerings include: Givability® Training programs (ranging from 3.5-hour workshops to 3-day intensive trainings), Leadership training programs including Gevend Leidinggeven (Giving Leadership), and specialized sector-specific training for hospitality, healthcare, retail, and horeca. Training is delivered through a team of 15 trainers across 5 countries in Dutch, English, and German. The company emphasizes practical, high-energy training methodology focused on immediate application and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Givability® Training Program Proprietary flagship hospitality and leadership training program built around the 'power of giving' and 7 core principles (take initiative, be generous in welcoming, make real connection, think and work from the Help Principle, act without prejudices, feel responsible, play and make fun). Available in half-day Inspiratie Workshop (3.5 hours), one-day, and three-day intensive formats, customized per industry and team. Combines genuine hospitality with personal leadership to transform customer experience, team energy, and business results.
• Hospitality, Gastvrijheid & Klantgerichtheid Training Practical hospitality and customer-friendliness training programs for organizations across industries, covering customer experience, service quality, and guest relations. Includes sector-specific adaptations for horeca, hotels, healthcare, retail, and other branches.
• Leiderschap & Leidinggeven Training Leadership and management training programs for operational and middle management, focused on human-centered, effective leadership approaches with the Gevend Leiderschap (Giving Leadership) methodology.
• Effectief & Motiverend Leidinggeven (3-Part Series) Three-part leadership training series (Parts 1, 2, 3) covering effective and motivating leadership, situation-based leadership (SLII), coaching, and team development for managers.
• Gevend Leiderschap Training Human-centered leadership training based on the Givability® philosophy, focused on empowering employees and creating extraordinary teams. Available as a 2-day training program or as a 1-day/half-day Masterclass for experienced leaders.
• Basistraining Leidinggeven Entry-level leadership training for less experienced managers, covering foundational leadership skills and situational leadership basics.
• Masterclass Leidinggeven aan Generatie Z Masterclass focused on effectively leading Generation Z employees, addressing the unique characteristics, expectations, and management approaches required for this generation.
• Klantgericht Verkopen in Retail Training Two-session sales training for retail staff covering customer-oriented selling techniques, the Helpen-Principe, and the 5 Golden Rules for sales (greet warmly, ask 3 questions, give optimal advice, ask where to help further, thank and create memorable farewell).
• Service & Upselling Training in Horeca Two-session intensive training (2 half-days) focused on service excellence and upselling techniques for hospitality and catering professionals, including the Ster aan Tafel power training for restaurant service staff.
• Hospitality Training voor Zorg Specialized hospitality training for healthcare sectors including elderly care, hospital care, clinic care, and practice care, focusing on patient/resident experience, compassionate communication, and reception hospitality.
• Teamontwikkeling & Teambuilding Team development programs including team days, team sessions, and team DNA workshops for improved collaboration, team energy, and group dynamics.
• Omgaan met Lastige Situaties Training Training focused on professionally handling complaints, handling difficult customers, and managing challenging situations with confidence. Applicable to hospitality and other service industries.
• Inspirerende Spreker (Keynote Speaking) Keynote speakers and inspirational sessions on hospitality, Givability®, and human-centered leadership for corporate events, seminars, conferences, and team kick-offs.
• Dagelijkse 5-Minuten Training Half-day training teaching managers the methodology of conducting effective 5-minute daily team training sessions, enabling them to continuously reinforce training content with their teams.

Quantifiable outcome

• 860,000+ people trained over 25 years across multiple countries
• +3 more outcomes

Named customers70 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dale Carnegie & Associates: Global training incumbent offering leadership, sales, communication, and customer service programs through a network of certified trainers across 90+ countries. Comparable to Letsgoactive as both deliver in-person professional training in leadership and customer engagement, but Dale Carnegie operates at vastly greater scale with a standardized curriculum.
• DDI (Development Dimensions International): Global leadership development and talent management firm specializing in leadership training, assessment, and succession. Comparable to Letsgoactive's leadership and management training offerings, particularly the Leidinggeven and Basistraining programs, but operating at much greater scale with research-backed methodologies.
• FranklinCovey: Global leadership and effectiveness training company delivering content on leadership, execution, and organizational change. Comparable to Letsgoactive's Gevend Leiderschap and leadership training portfolio, but FranklinCovey operates at much larger scale with licensed content and a global facilitator network.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and professional training practice. Comparable to Letsgoactive on the leadership development side but operates at far greater scale, combining executive coaching, assessment, and broader HR consulting.
• Disney Institute: Professional development business of The Walt Disney Company delivering customer service, leadership, and hospitality training programs to business clients. Direct overlap with Letsgoactive's hospitality training focus on guest experience and service excellence, leveraging the Disney brand as a reference point.
• Wilson Learning Worldwide: Global sales, leadership, and customer experience training company serving enterprise clients worldwide. Overlaps directly with Letsgoactive's Klantgericht Verkopen and hospitality training programs, and like Letsgoactive emphasizes customized in-company delivery and measurable behavior change.
• Crucial Learning: Global training company formed from the merger of VitalSmarts and The Other 80, offering courses in leadership, communication, and performance improvement. Comparable to Letsgoactive's leadership and feedback training (e.g., Omgaan met Lastige Situaties), but at much greater scale with broader course catalogue.

Direct peers

• American Hotel & Lodging Educational Institute (AHLEI): Educational arm of the American Hotel & Lodging Association providing hospitality training, certifications, and curriculum to hotels and hospitality employers. Directly comparable to Letsgoactive's hotel training portfolio (Hotellerie vertical), though AHLEI is U.S.-focused and offers more standardized certification programs.
• Service Quality Institute: U.S.-based training company specializing in customer service and service quality programs delivered through a certified trainer network. Directly comparable to Letsgoactive's Klantgerichtheid and customer experience training, with both emphasizing behavioral change and customer-centric culture.
• Hospitality Performance: European hospitality training and consulting firm focused on hotel operations, guest experience, and service culture. Closest direct competitor to Letsgoactive's hospitality training offerings, operating in similar European geography with comparable in-company delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LetsgoactiveNL
• LinkedInlinkedin.com/company/letsgoactive-the-hospitality-company
• Instagraminstagram.com/letsgoactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Letsgoactive training groep B.V.