Let's Go Tour Singapore

What Let's Go Tour Singapore does

Let's Go Tour Singapore is a privately held, Singapore-based experiential tour operator founded in 2013 by Robin Loh and Daniel Tan. Operating under Travel Agent License TA02829 from a single headquarters in Kallang, the company runs a portfolio of more than 30 guided experiences across seven categories: bike tours, walking tours, boat and nature tours, cooking classes, food tours, theatrical tours, and private and event-based tours. Each product is delivered by STB-certified licensed local guides, with the theatrical-tour format (e.g., 'Trails of Tan Ah Huat', 'The Red Oil Lamp: Chinatown Stories Alive!') functioning as the differentiated creative anchor. Two sub-brands — Let's Go Bike Singapore and Let's Go Cook Singapore — operate alongside the parent brand.

The company serves three primary customer segments: individual tourists from over 90 countries booking via direct website or OTAs (TripAdvisor, Viator, Google), corporate clients purchasing team-building packages, and schools purchasing MOE-aligned learning journeys from preschool through secondary level. Seasonal event tours (Singapore HeritageFest, Singapore Biennale, i Light Singapore, F1 Grand Prix) layer onto this base as demand-generation moments. Pricing is per-person unit-based, ranging from SGD 28 (i Light festival tour) to SGD 135 (Island Boat Tour + Kelong Visit), with custom corporate and school pricing on a multi-year contract cadence.

Revenue is generated entirely from per-person tour fees with no platform, subscription, or licensing revenue streams. The company reports 80,000+ lifetime guests hosted and a 4.9/5 average rating across major review platforms, and has won four consecutive Singapore Tourism Awards (2019-2022) plus an Outstanding Tour Experience award at STA 2026. Technology is limited to standard website and WhatsApp-based enquiry infrastructure; no proprietary booking platform, AI features, or data assets are referenced in the source data.

Name

Let's Go Tour Singapore

Legal name

Let's Go Tour Singapore Pte Ltd

Website

https://letsgotoursingapore.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Go Tour Singapore is a privately held Singapore tour operator offering 30+ licensed, guide-led experiences across bike, walking, food, cooking, boat, nature, and theatrical categories, serving individual tourists, corporate clients, and schools since 2013.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKADAB

Small-Group Escorted Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKAEAF

Adventure & Outdoor Local Operators (Trekking/Safari/Diving)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAJAGAA

Culinary Walking & Market Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAEAFAC

Shore Excursion Operators (Tours & Activities)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

SECONDARYTHAJAAAI

Photography & Scenic Viewpoint Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• Guided local tours
• Bicycle tour services
• Culinary experiences
• Experiential tourism
• Cultural walking tours

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Tour Bookings: Revenue is generated from per-person fees charged for tour participation across bike tours, walking tours, food tours, cooking classes, boat tours, and theatrical tours. Individual tourists book directly via the website or through contact channels. Pricing varies by tour type, duration, and group configuration. Corporate and school group bookings are handled through a dedicated enquiry and custom itinerary process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Let's Go Tour Singapore is an experiential tour operator offering 30+ guided tours across Singapore, spanning bike tours, walking tours, food tours, cooking classes, boat and nature tours, and theatrical tours. All experiences are led by licensed Singapore Tourism Board-certified guides and serve individual tourists, corporate groups, and schools. The company operates from a headquarters at Crawford Lane (Kallang, Singapore), with a kitchen studio on site for cooking classes.

Product overview

Let's Go Tour Singapore is an award-winning experiential tour company offering a diverse portfolio of guided tour products. The core offerings include Bike Tours, Walking Tours, Boat & Nature Tours, Cooking Classes, Food Tours, and Theatrical Tours—all led by licensed Singapore Tourism Board-certified guides. The company also provides Corporate Team Building and Learning Journeys for schools. The product portfolio spans from land-based cycling and walking experiences to sea-based boat tours and immersive theatrical storytelling. Key sub-brands include Let's Go Bike Singapore (bicycle tours) and Let's Go Cook Singapore (culinary experiences), with the main Let's Go Tour Singapore entity coordinating the full-spectrum of over 30 unique tour experiences across cultural, heritage, culinary, and nature themes.

Differentiator

Problem solved

Functional benefit

Brands

• Let's Go Bike Singapore: Bicycle tour brand operated by Let's Go Tour Singapore, offering historical, food, and night bike tours across Singapore.
• Let's Go Cook Singapore

Products and services

• Bike Tours A collection of bicycle tour experiences exploring Singapore's landmarks, neighborhoods, and cultural heritage on two wheels, including the flagship Historical Singapore Bicycle Tour, Marina Bay Night Bike Tour, Bike & Bites Tour, Sunset Bike Tour & Dinner, Trails of Tan Ah Huat, East Coast Bike Tour, and Tales of Four Quays.
• Walking Tours Guided walking tours covering Singapore's cultural enclaves, heritage districts, and scenic areas including Chinatown, Little India, Kampong Gelam, Singapore River, Marina Bay, Kampong Experience, and Singapore for Dummies.
• Food Tours Guided food tours through Singapore's vibrant food scenes including the Beyond Michelin Chinatown Food Tour and Little India Street Food Tour, featuring local dishes and street food experiences.
• Cooking Classes Hands-on culinary experiences teaching Singaporean cuisine, including Market-to-Table, Flavours of Singapore, Pandan Dessert Class, Discover Hainan, and Discover Hokkien.
• Boat and Nature Tours Boat tours exploring Singapore's waters, islands, and coastal ecosystems including the Kelong Boat Tour, Pulau Ubin, Chek Jawa Boardwalk, and Coastal Life Boat Tour.
• Theatrical Tours Original theatrical and storytelling-driven tours including Trails of Tan Ah Huat and The Red Oil Lamp: Chinatown Stories Alive that bring Singapore's history to life through performance.
• Corporate Team Building Team building activities for companies including Big Fun for Big Groups, Cooking Classes & Culinary Battles, Outdoor Team Building, Cultural Discovery, Creative Crafts, and Eco Purpose team bonding programs.
• Learning Journeys School programs aligned with MOE (Ministry of Education) curriculum for Preschool through Secondary levels, covering heritage trails, cultural immersion, and educational tours.
• Private Tours Customized private tours for families, friends, and individual travelers with personalized itineraries, including solo-traveller bookings with 50% private surcharge (refundable if the tour fills).
• Seasonal Events Tours Special event tours including Singapore HeritageFest, Singapore Biennale Bicycle Tours, River Cruise and Heritage Walk, i Light Singapore, and F1 Singapore Grand Prix themed experiences.
• Let's Go Bike Singapore The original bicycle tour sub-brand and standalone service operated by Let's Go Tour Singapore, offering the first-ever bike tour concept in Singapore with a dedicated fleet of Decathlon BTwin bicycles.
• Let's Go Cook Singapore Cooking class sub-brand with a kitchen studio at the Crawford Lane headquarters, offering market visits and hands-on culinary experiences for Singaporean cuisine including Discover Hokkien, Discover Hainan, and Discover Thai series.

Quantifiable outcome

• 100% satisfaction guarantee on every tour
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Singapore HeritageFest 2026minorStrategic or Co-development Partner · 1 January 2026Let's Go Tour Singapore partnered with Singapore HeritageFest 2026 to offer curated boat tours and walking tours that explore Singapore's maritime heritage. Tours included River Cruise + Heritage Walk and Coastal Life Boat Tour, aligning with the festival's theme and amplifying both brands' positioning around cultural authenticity.
• Singapore BiennaleminorStrategic or Co-development PartnerThe company offers specially curated Bicycle Tours aligned with the Singapore Biennale art festival, providing art-themed cycling experiences across Singapore's heritage core.
• i Light SingaporeminorStrategic or Co-development PartnerLet's Go Tour Singapore served as a guided tour operator for i Light Singapore 2024, Asia's leading sustainable light art festival held at Marina Bay. The company offered curated walking tours of 8 light art installations under the 'Cyclical Nature' theme, providing expert local guide narration for festival attendees.
• Singapore Tourism Board (STB)coreStrategic or Co-development PartnerLet's Go Tour Singapore has a deep ongoing relationship with the Singapore Tourism Board. The company has been supported by STB for campaigns including #PassionMadePossible (2017), participated in the SingapoRediscovers campaign during COVID-19, and won multiple Singapore Tourism Awards under STB's recognition program. STB has provided strategic support and validation for the company's innovative tour concepts.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Klook: Singapore-headquartered travel experiences marketplace that lists and distributes third-party tours including Let's Go Tour Singapore. Functions as both a distribution channel and a competitor via in-house experiences.
• Pelago: Singapore-based experiences platform backed by Singapore Airlines. Competes for the same online booking demand and offers similar Singapore tours, making it a marketplace competitor and potential partner.
• Tour East Singapore: Established Singapore-based destination management company (DMC) offering inbound tour services, group travel, and MICE programs. Larger incumbent with broader portfolio but overlapping corporate and group tour segments.

Direct peers

• Wok 'n' Stroll: Singapore food tour operator offering culinary walking tours through Chinatown and other ethnic enclaves. Direct competitor in the food tour category with overlapping customer base.
• Lion City Bike Tours: Singapore bike tour operator offering historical and themed cycling tours. Direct competitor in the bicycle tour category, the same niche where Let's Go Tour Singapore began.
• Monster Day Tours: Singapore-based tour operator offering a similarly broad portfolio of guided tours including food tours, walking tours, and day trips. Directly comparable in product category and target customer (international tourists visiting Singapore).
• Singapore Sidecars: Premium Singapore tour operator offering unique sidecar-led tours. Comparable in premium experiential positioning and tourist target market.
• Duck Tours Singapore: Singapore tour operator offering amphibious vehicle tours and city sightseeing. Direct competitor in the sightseeing tour category for tourists visiting Singapore.
• Original Singapore Walks: Singapore walking tour operator specializing in cultural districts and heritage trails. Direct peer in the cultural walking tour segment serving similar tourist and corporate clients.
• Wildside Singapore: Singapore tour operator offering nature and wildlife tours including Sungei Buloh and Pulau Ubin. Overlapping in boat/nature tour category and small-group expert-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@letsgotoursingapore6046
• Facebookfacebook.com/letsgotoursg
• Instagraminstagram.com/letsgotoursingapore
• TikToktiktok.com/@letsgotoursg
• LinkedInlinkedin.com/company/lets-go-tour-singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Go Tour Singapore