Léveillé Mazda Laval

Name

Léveillé Mazda Laval

Legal name

Léveillé Mazda Laval

Website

https://leveillemazdalaval.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mazda vehicles including Mazda3, Mazda CX-5, CX-30, CX-70, CX-90, and MX-5 models
2. Pre-Owned Vehicle Sales: Sales of used vehicles including certified pre-owned program with extended warranties
3. Financing Services: Vehicle financing and leasing options through financial institution partnerships
4. Service and Maintenance: Mazda maintenance, repairs, and service appointments
5. Parts and Accessories: Mazda parts, accessories, and tires sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Léveillé Mazda Laval is an authorized Mazda franchise dealership that sells new 2026 Mazda vehicles (sedans, SUVs, sports cars) and certified pre-owned vehicles. The dealership also provides vehicle financing and leasing through financial institution partnerships, Mazda-certified maintenance and repair services, and genuine Mazda parts, accessories, and tires. It operates a single showroom and service facility in Laval, Quebec, serving individual consumers in the Greater Montreal and Rive-Nord region.

Product overview

Léveillé Mazda Laval is a Mazda automobile dealership offering a comprehensive portfolio of new and pre-owned vehicles along with automotive services. The core offering consists of Mazda's vehicle lineup including sedans (Mazda3), hatchbacks (Mazda3 Sport), sub-compact SUVs (CX-30), compact SUVs (CX-5), electrified midsize SUVs (CX-70 and CX-90 in both MHEV and PHEV variants), and two-seat sports cars (MX-5 and MX-5 RF). Supporting services include vehicle financing, maintenance and repair, genuine parts and accessories, and warranty programs. The dealership operates as part of Groupe Léveillé, serving customers in Laval and the greater Rive-Nord region of Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda3 2026 sedan Compact sedan offering refined styling, advanced safety features, and an available Skyactiv-G turbo engine producing 250 horsepower; aimed at individual buyers and households in the Greater Montreal market. Starting price $28,263.
• Mazda3 Sport 2026 hatchback Compact hatchback with versatile cargo space, sportier styling, available turbo engine, and premium Bose audio system; for individual buyers and households seeking a sportier alternative to the sedan. Starting price $29,013.
• Mazda CX-30 2026 sub-compact SUV Sub-compact SUV offering sophisticated design, improved driving dynamics, advanced technologies, and available all-wheel drive; targeted at urban and small-family buyers. Starting price $32,413.
• Mazda CX-5 2026 compact SUV Compact SUV featuring a redesigned exterior and interior, advanced safety technologies, and modernized powertrains; targeted at small families and individual buyers. Starting price $39,413.
• Mazda CX-70 2026 (MHEV and PHEV) electrified midsize SUV Two-row electrified midsize SUV available as Mild Hybrid (MHEV) or Plug-in Hybrid (PHEV), for buyers seeking electrified powertrains with midsize SUV practicality. PHEV starts at $52,112, MHEV at $52,863.
• Mazda CX-90 2026 (MHEV and PHEV) three-row midsize SUV Three-row electrified midsize SUV with seating for up to seven passengers, available as Mild Hybrid (MHEV) or Plug-in Hybrid (PHEV); for larger families. MHEV starts at $50,213, PHEV at $53,112.
• Mazda MX-5 2026 / MX-5 RF 2026 roadster Two-door roadster sports car available in soft-top and Retractable Fastback (RF) configurations with lightweight design and rear-wheel drive, for driving-enthusiast buyers. Soft-top starts at $38,713, RF at $45,713.
• Pre-owned vehicle sales

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mazda CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer representing the Mazda brand. Sales of new Mazda vehicles, access to Mazda warranties, parts, and certified pre-owned program.
• Magnetis AutocoreTechnology or IntegrationWebsite development and digital platform provider. Developed and operates the dealership website with inventory management, financing tools, and customer management systems.
• Financial InstitutionsminorChannel Partner/ Reseller/ DistributorPartnership with financial institutions for vehicle financing and leasing services. Provides financing options for customers including specialized financing programs.
• Facebook (Meta)minorGTM or Marketing PartnerSocial media marketing and advertising through Facebook platform. Facebook Pixel for conversion tracking.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Others

• Magnetis Auto: Digital platform provider that built and operates the Léveillé Mazda Laval website with inventory management, financing tools, and CRM. Comparable as an adjacent ecosystem enabler rather than a competing dealer.

Direct peers

• Bourassa Auto: Quebec-focused automotive dealer group with multiple franchises. Directly comparable as a franchised dealer operating in the Montreal market with sales, service, and parts revenue streams.
• Other Mazda Canada Authorized Dealers: Network of authorized Mazda franchised dealers across Canada. Direct peers operating the same OEM franchise model with identical brand lineup, manufacturer programs, and certified pre-owned offerings.
• Dilawri Group: Canada's largest privately-owned automotive dealer group with 140+ dealerships. Operates Mazda franchises in multiple Canadian provinces, offering a directly comparable franchised dealer business model.
• AutoCanada: TSX-listed Canadian automotive dealer group operating 80+ franchised dealerships across Canada. Directly comparable as a multi-brand franchised auto retailer serving regional Canadian markets including Quebec.
• Groupe Park Avenue: Quebec-based multi-brand automotive dealer group with luxury and volume franchises in Greater Montreal. Comparable as a regional Quebec dealer group operating authorized franchises with similar service and parts operations.
• Spinelli Auto Group: Quebec-based automotive dealer group with multiple rooftops in the Greater Montreal area. Comparable as a regional dealer group operating franchised new vehicle sales, service, and parts operations in the same catchment area.

Regional players

• Penchina Auto Group: Quebec-based regional dealer group with multiple rooftops in Greater Montreal. Comparable as a regional franchised dealer operating in adjacent Quebec sub-markets with overlapping customer demographics.
• Groupe Laperrière: Quebec regional automotive dealer group. Comparable as a regional franchised dealer serving similar Rive-Nord and Greater Montreal customer base with multi-brand sales and service operations.

Broad incumbents

• Lithia Motors: One of the largest automotive retailers in North America. Comparable as a broad incumbent franchised dealer group, though significantly larger and operating across the U.S. and select Canadian markets rather than a single Quebec rooftop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@leveillemazdalaval
• Facebookfacebook.com/L%C3%A9veill%C3%A9-Mazda-Laval-106122495196242
• LinkedInlinkedin.com/company/l%C3%A9veill%C3%A9-mazda-laval

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Léveillé Mazda Laval