Level UP Travel & Lifestyle

What Level UP Travel & Lifestyle does

Level UP Travel & Lifestyle (legal entity: Level UP Travel LLC) is a Dubai-headquartered destination management company (DMC) founded in 2019 that curates and delivers bespoke travel, MICE, lifestyle, concierge, wellness, and CSR & sustainability experiences across six destinations: the UAE, Oman, Saudi Arabia, Qatar, Jordan, and Indonesia. The company operates on a B2B-first model, serving travel agents, tour operators, and corporate event planners through a dedicated trade portal (b2b.levelup-dmc.com), supplemented by direct relationships with high-net-worth individuals and corporate MICE clients reached through partner referrals. End consumers are primarily reached indirectly via the trade channel, with select direct engagement for lifestyle, concierge, and wellness offerings.

The company's underlying technology is its proprietary B2B portal that enables trade partners to design, customize, quote, and book curated itineraries across the destination portfolio, supported by a content-rich blog and active social channels (LinkedIn, Instagram, Facebook) that function as destination authority marketing. Inventory is assembled through a network of supplier relationships with luxury hotel brands (Mandarin Oriental Downtown Dubai, Nujuma Ritz-Carlton Reserve, Jumeirah Marsa Al Arab, Atlantis The Palm, Al Maha, Qasr Al Sarab), cultural and event venues (Louvre Abu Dhabi, Maraya AlUla, teamLab Phenomena), and service providers (Marhaba airport services, Lady Nara dhow cruise, DDCR). Level UP maintains a small operational team of 16 employees and is privately held with no disclosed external funding or institutional investors.

Revenue is generated through service fees, supplier commissions, and margins on packaged itineraries sold via the B2B portal and direct sales motion; pricing is fully custom-quoted per client rather than tier-based, and the company acquires trade partners through dedicated sales effort and active participation in major travel trade exhibitions (Arabian Travel Market, ILTM, IMEX, Cruise Ship Tourism Forum, LATAM, Cannes). The GTM motion is consultative and relationship-driven, anchored by "Experience Designers" who scope and deliver high-touch programs. No revenue figures, ARR, or transaction volumes are publicly disclosed.

Name

Level UP Travel & Lifestyle

Legal name

Level UP Travel LLC

Website

https://levelup-dmc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Level UP Travel & Lifestyle is a Dubai-based destination management company that curates and delivers bespoke luxury leisure, MICE, lifestyle, concierge, and wellness experiences across six countries (UAE, Oman, Saudi Arabia, Qatar, Jordan, Indonesia), distributed primarily through a dedicated B2B travel trade portal and global trade show partnerships.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Incentive Travel Design & Rewards Programs (THAHADAB), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

Keywords

• Destination management services
• Corporate event planning
• Luxury travel experiences
• MICE event services
• B2B travel trade

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Destination Management Services: Level UP acts as a destination management company (DMC), curating and orchestrating end-to-end travel experiences (leisure, MICE, lifestyle, wellness, concierge) across its portfolio of destinations. Revenue is generated through service fees, commissions from travel providers, and margins on packaged itineraries sold to B2B partners and directly to consumers.
2. MICE & Corporate Events: The company organizes corporate meetings, conferences, and incentive trips, earning revenue through event management service fees, venue commissions, and package pricing for corporate clients.
3. Lifestyle & Concierge Services: Curated lifestyle experiences, exclusive events, and luxury concierge services billed as premium add-on services to existing leisure and corporate clients.
4. Wellness Experiences: Specialized wellness travel packages and spa retreat bookings, generating revenue through negotiated commissions from partner resorts and wellness properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Level UP Travel & Lifestyle is a Dubai-based destination management company (DMC) that curates, designs, and operates leisure travel, MICE (meetings, incentives, conferences, exhibitions), lifestyle/concierge, wellness, and CSR & sustainability experiences across six destinations: UAE, Oman, Saudi Arabia, Qatar, Jordan, and Indonesia. It distributes these experiences primarily to the B2B travel trade through a dedicated agent portal, supporting travel advisors, tour operators, and corporate event planners with end-to-end on-the-ground services.

Product overview

Level UP Travel & Lifestyle is a premier destination and event management company offering a unified portfolio of travel and lifestyle services. The core offerings include Travel & Leisure (personalized luxury travel experiences), MICE (corporate meetings, conferences, and incentive trips), Lifestyle experiences, Concierge services, Wellness programs, and CSR & Sustainability initiatives. The company operates the B2B Agent Portal for travel partners to manage bookings and access resources. Services span destinations across the UAE, Oman, Saudi Arabia, Qatar, Jordan, and Indonesia, with a focus on creating experiences that go 'BeyondTheOrdinary.'

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Curated leisure travel experiences — holidays, sightseeing, and experiential itineraries — designed and operated across the UAE, Oman, Saudi Arabia, Qatar, Jordan, and Indonesia for travel trade partners and their end clients.
• MICE (Meetings, Incentives, Conferences, Exhibitions) End-to-end MICE services covering meetings, incentives, conferences, and exhibitions across the company's six destinations, including programme design, venue sourcing, ground logistics, and on-site execution for corporate clients and incentive houses.
• Lifestyle & Concierge Lifestyle and concierge services — including private dining, yachting, exclusive access, and curated luxury experiences — offered as ancillary offerings to leisure and MICE programmes across the region's destinations.
• Wellness (ELEVATE) Wellness-focused experiences under the ELEVATE programme, integrated into leisure and MICE itineraries across the company's regional destinations.
• CSR & Sustainability CSR and sustainability services that allow travel trade and corporate clients to embed responsible, community-impact experiences into their itineraries and events across the region.
• B2B Agent Portal Dedicated B2B portal (b2b.levelup-dmc.com) that gives travel trade partners — travel advisors, tour operators, and OTAs — access to Level UP's experiential inventory, itineraries, and booking capabilities across the company's six destinations.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Mandarin Oriental Downtown DubaicoreStrategic or Co-development PartnerLevel UP partnered with Mandarin Oriental Downtown Dubai (also known as Wasl Tower) to offer clients exclusive access to the property's luxury accommodations, dining, wellness, and event venues. The partnership positions Level UP as a recommended DMC for booking this landmark property.
• Louvre Abu DhabicoreStrategic or Co-development PartnerLevel UP features Louvre Abu Dhabi as a premier cultural destination in its UAE itineraries, offering clients private tours, immersive experiences, kayaking, and art classes at the museum. The partnership enhances Level UP's cultural experience portfolio.
• Dubai Desert Conservation Reserve (DDCR)coreStrategic or Co-development PartnerLevel UP actively promotes experiences within the Dubai Desert Conservation Reserve, including wildlife drives, dune bashing, desert dinners, falconry, and hot air balloon rides, as part of its sustainable tourism offering. The partnership underscores Level UP's commitment to eco-conscious travel.
• Wasl TowerminorStrategic or Co-development PartnerWasl Tower (Mandarin Oriental Downtown Dubai) is a flagship sustainable architecture project in Dubai, designed by UNStudio. Level UP features this property as a recommended luxury stay, highlighting its nine dining destinations, signature spa, and event venues.
• Maraya Event Venue (AlUla, Saudi Arabia)coreStrategic or Co-development PartnerMaraya, the world's largest mirrored building in AlUla, Saudi Arabia, is featured by Level UP as a premier event venue for conferences, concerts, weddings, and cultural celebrations. Level UP positions itself as the go-to partner for hosting events at Maraya, promoting AlUla as a unique destination.
• Marhaba ServicescoreStrategic or Co-development PartnerLevel UP offers Marhaba airport services (fast-track immigration, Meet & Greet, porter assistance) as part of its client experience package, ensuring seamless arrivals for VIP guests, families, senior travelers, and business clients arriving at Dubai airports.
• Atlantis The Palm DubaicoreStrategic or Co-development PartnerAtlantis The Palm is featured prominently across Level UP's blog and itineraries, offering Ossiano underwater restaurant, signature dining experiences, waterparks, and aquarium access. Level UP uses Atlantis as a flagship leisure and family destination.
• Jumeirah Marsa Al ArabcoreStrategic or Co-development PartnerLevel UP features the Jumeirah Marsa Al Arab as a premier luxury retreat in Dubai, promoting its unique dining experiences, adults-only oasis, wellness center, and views of the Arabian Gulf. Bookings are available through Level UP for stays starting March 14, 2025.
• Al Maha, a Luxury Collection Desert Resort & SpacoreStrategic or Co-development PartnerAl Maha is featured as an exclusive, guest-only desert oasis within the Dubai Desert Conservation Reserve. Level UP promotes the property's dune safaris, horseback riding, archery, falconry, and luxury dining for sustainable, high-end desert experiences.
• The Ritz-Carlton Ras Al Khaimah, Al Wadi DesertminorStrategic or Co-development PartnerThe Ritz-Carlton Al Wadi Desert is promoted by Level UP as a luxury desert escape in Ras Al Khaimah, offering camel treks, horseback riding, archery, and stargazing within a 1,235-acre protected reserve.
• Qasr Al Sarab by AnantaracoreStrategic or Co-development PartnerLocated in Abu Dhabi's Rub' al Khali (Empty Quarter), Qasr Al Sarab by Anantara is featured as a flagship desert experience by Level UP, offering camel treks, hammam spas, and traditional Middle Eastern cuisine.
• teamLab Phenomena Abu DhabicoreStrategic or Co-development PartnerteamLab Phenomena Abu Dhabi at Saadiyat Cultural District is featured as a cutting-edge immersive art experience. Level UP incorporates this museum into cultural itineraries as part of Abu Dhabi's cultural attraction portfolio.
• Zulal Wellness Resort (Qatar)coreStrategic or Co-development PartnerZulal Wellness Resort is promoted as a pioneering wellness destination in Qatar, blending traditional Arabic and Islamic medicine with holistic health philosophy. Level UP offers family wellness programs and personalized solo wellness retreats at the resort.
• Lady Nara (Luxury Dhow Cruise)minorStrategic or Co-development PartnerLady Nara is a custom-built luxury dhow cruise vessel offering upper and lower deck dining, bar lounge, and panoramic views of Dubai's skyline and creek. Level UP curates exclusive dhow cruise experiences combining Mediterranean and Emirati cuisine.
• Nujuma, a Ritz-Carlton ReservecoreStrategic or Co-development PartnerNujuma, a Ritz-Carlton Reserve in Saudi Arabia, is featured for its Neyrah Spa — a holistic wellness sanctuary blending traditional healing with modern luxury. Level UP incorporates this property into premium Saudi Arabia itineraries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/levelup-dmc
• Instagraminstagram.com/levelupmiddleast?igsh=ajE3ZGFsYnVyaHc2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level UP Travel & Lifestyle