What LEVENTS GLOBAL does

LEVENTS GLOBAL (Công Ty Cổ Phần Levents Global) is a privately held Vietnamese streetwear brand founded in 2020 and formally incorporated on March 11, 2021, that designs, manufactures, and sells branded apparel and accessories to young Vietnamese consumers (primarily ages 18–30). It operates an omnichannel distribution model spanning 9+ owned retail stores concentrated in Ho Chi Minh City (including a flagship at Vincom Center and locations in AEON Mall Tân Phú), with additional stores in Can Tho and Dong Nai, alongside its own e-commerce site (levents.asia), Shopee marketplace, TikTok Shop, and direct social-commerce sales via Facebook Messenger and Instagram.

The product portfolio is organized into Tops (t-shirts, hoodies, sweatshirts, outerwear, polo), Bottoms (jeans, pants, shorts), and Accessories (caps, bags, socks, scarves, wallets, slides), with pricing in Vietnamese Dong typically ranging from 450,000–880,000 VND for tees and 720,000–1,300,000 VND for hoodies. The brand's proprietary fabric line, Lì Ven Fabric (Original, Waffle, Wash), is a recurring differentiator marketed for wrinkle resistance, breathability, and 3D waffle texture. The technology stack is operational rather than differentiating: e-commerce is built on Pancake (pancake.vn), payments via VNPay, customer service via Pancake chatbot, and logistics via Giao Hàng Tiết Kiệm (GHTK), with 4-hour express delivery within HCMC.

Revenue is generated through one-time retail product sales across all channels, including limited-edition collaboration collections such as LEVENTS x Hello Kitty Fantasy Collection (2025), Poppop 'Make Poppop Famous' (2022), and Doraemon for the 3rd Anniversary 'One World One Love' (2023). A four-tier membership rewards program (Dream Starter, Dream Grower, Dream Chaser, Dream Maker) drives repeat purchase and customer engagement. The company is privately held with no disclosed investors, funding rounds, or revenue figures, operates with a lean 18-person core team, and reports no financial M&A, leadership changes, or restructuring events.

Name

LEVENTS GLOBAL

Legal name

CÔNG TY CỔ PHẦN LEVENTS GLOBAL

Website

https://levents.asia

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

LEVENTS GLOBAL is a Vietnamese streetwear fashion brand that designs and sells branded apparel and accessories to young Vietnamese consumers through 9+ owned stores, levents.asia, Shopee, and TikTok Shop, with signature licensed collaborations such as Hello Kitty and Poppop.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of streetwear apparel and accessories through owned retail stores and e-commerce website. Revenue generated from one-time product purchases across categories including t-shirts, hoodies, jeans, bottoms, and accessories.
2. E-commerce Sales: Online sales through the official website levents.asia, third-party marketplaces (Shopee), and TikTok Shop. Includes both standard and express delivery options for customers across Vietnam.
3. Social Commerce: Sales generated through social media platforms including Facebook and Instagram direct messaging, where customers can browse products and complete purchases through chat interactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LEVENTS GLOBAL is a Vietnamese streetwear fashion brand that designs and sells apparel (t-shirts, hoodies, sweaters, jeans, jackets) and accessories (caps, bags, socks, wallets, slides) primarily to young Vietnamese consumers. The brand operates an omnichannel retail ecosystem combining 9+ physical stores in Ho Chi Minh City, Can Tho and Dong Nai with an e-commerce website (levents.asia), Shopee, TikTok Shop, and social commerce on Facebook and Instagram. Its product range is anchored by a proprietary fabric line (Lì Ven Original, Waffle and Wash) and seasonal collections, plus limited-edition collaborations with IP partners such as Hello Kitty, Poppop, and Doraemon.

Product overview

LEVENTS GLOBAL is a Vietnamese streetwear fashion brand serving young consumers with a multi-channel retail ecosystem including physical stores, website (levents.asia), Shopee, TikTok Shop, and other digital platforms. The product portfolio consists primarily of apparel and accessories organized into categories: Tops (T-shirts, polo shirts, hoodies, sweatshirts, jackets), Bottoms (jeans, pants, shorts), and Accessories (caps, bags, socks, scarves, wallets, card holders, slides). The brand also features collaborative collections including LEVENTS x Hello Kitty Fantasy Collection and LEVENTS x POPPOP. Key product lines include Levents Classic (everyday basics), Levents Tee, Levents Jeans, and Levents Hoodie & Sweatshirt. The Levents Membership Rewards program provides a tiered loyalty system with benefits across all sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Levents® Tops Line Core tops product line including t-shirts (relaxed, boxy, semi-oversized, oversized fits), polo shirts, long-sleeve shirts, sweatshirts, hoodies, and outerwear (jackets, trucker jackets, nylon jackets). Sold in multiple fits (Relaxed, Boxy, Semi-Oversized, Oversized) and Vietnamese sizes 0–4/5 with proprietary Lì Ven fabrics. Targeted at young Vietnamese consumers seeking everyday streetwear.
• Levents® Bottoms Line Bottoms product line including raw denim baggy jeans, straight jeans, wash straight jeans, nylon cargo pants, sweatpants, track pants, cargo shorts, jorts, and chinos. Sizes 27–31 for denim. Designed for young Vietnamese streetwear consumers.
• Levents® Accessories Line Accessories product line including classic caps (Triple Star, Striped, Corduroy, Sakura, Dash Line), backpacks (Classic, Stripe), small wallets, leather card holders, classic and stripe socks, fur knit and striped scarves, and Triple Star slides. Targeted at young Vietnamese consumers for everyday styling.
• LEVENTS x HELLO KITTY Fantasy Collection Limited-edition collaborative apparel and accessories collection featuring Hello Kitty character designs blended with Levents streetwear aesthetic, including Striped Boxy Tee, Joy Icon heavyweight raglan tee, Emotions long sleeve tee, Double Sleeves oversized tee, Curved Boxy Hoodie, Striped Baseball Jersey, Champion Oversized Jersey, Striped Chino Pants, Emoji Pattern Shortpants, and Joy Icon Classic Cap.
• LEVENTS® CLASSIC Line — Share Your Color Everyday basics product line under the Levents Classic sub-brand covering regular t-shirts, polos, striped long sleeve shirts, sweaters, hoodies, zipper hoodies, shortpants, track pants, and wash straight jeans for daily wear.
• LEVENTS® 4th Anniversary Collection Limited anniversary merchandise including anniversary hoodie, anniversary tee, and anniversary Airpod case to mark four years of the Levents brand.
• LEVENTS® 3rd Anniversary 'One World One Love' Collection Limited third-anniversary charity collection of t-shirts and tote bags with Doraemon designs; 10% of revenue from 1,000 shirts and 200 bags was donated to SOS Children's Village Gò Vấp.
• LEVENTS® x POPPOP 'Make Poppop Famous' Collection Co-developed limited-edition collection with Poppop brand including Friends Tee, Chat Tee, Toy Wash Tee, Word Hoodie Zip, Jacket, Cargo Pants, Puffer Shoulder Bag, Pin Set, and a special collectible figure.
• LEVENTS® Spring/Summer 2022 Collection Seasonal Spring/Summer 2022 collection featuring new fabric improvements and standout colorways, including Popular Logo 2.0 Tee, Travel Tee, Pineapple Tee, Summer Vibe Tee, Travel Hoodie, and Mini Logo Zipper Hoodie.
• Levents® Membership Rewards Program Customer loyalty program with four tiers — Dream Starter, Dream Grower, Dream Chaser (from 10 orders / 8,000,000 VND), and Dream Maker (from 50 orders / 40,000,000 VND) — that lets members earn points on purchases and activities, redeemable for vouchers (e.g., 500 pts = 50,000 VND off, 200 pts = free shipping), plus birthday vouchers, exclusive merchandise, and tiered return policies.

Quantifiable outcome

• 14-day return window for clothing products, 30-day return window for accessories
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Hello Kitty (Sanrio)flagshipStrategic or Co-development Partner · 1 January 2025Levents partnered with Hello Kitty to create the 'Fantasy Collection' featuring apparel and accessories with Hello Kitty motifs. The collection includes various t-shirts, hoodies, and accessories with designs blending Levents' streetwear aesthetic with Hello Kitty's iconic charm. Launch event held at Levents flagship store with influencer attendance.
• DoraemonminorStrategic or Co-development Partner · 1 January 2023Doraemon collaboration featured in the 3rd Anniversary 'One World One Love' collection as part of the anniversary celebrations. The collaboration included special edition t-shirts with Doraemon character designs.
• PoppopcoreStrategic or Co-development Partner · 1 December 2022Collaborative collection 'Make Poppop Famous' featuring apparel, accessories, and a special limited-edition collectible figure. The partnership included exclusive pop-up event at The New Playground, special packaging, and giveaways. Collection launched in two phases: in-store exclusive first, then online and marketplace expansion.
• Giao Hàng Tiết Kiệm (GHTK)minorOthersPrimary logistics partner for deliveries across Vietnam. Handles standard shipping for orders outside Ho Chi Minh City with 3-4 day delivery timeframe.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HADES: Vietnamese streetwear label targeting young Vietnamese consumers with similar graphic-tee, hoodie, and accessory assortments sold through omnichannel retail. Directly comparable on price points, demographic, and Vietnam-only footprint.
• Dirty Coins: Vietnamese streetwear brand with comparable core demographic (Vietnamese youth), similar t-shirt/hoodie-led assortment, and omnichannel retail strategy. Closest direct local competitor to Levents in product and positioning.
• CLOT: Asia-headquartered streetwear label founded by Edison Chen, blending Eastern and Western aesthetics with limited-edition drops and collaborations. Operates in similar streetwear category and cross-cultural collab model as Levents, though at higher price points.
• MLB Korea: Korean-origin streetwear brand with strong Vietnam retail presence; targets the same 18–30 fashion-conscious consumer with logo-led apparel, caps, and accessories at comparable price tiers. Overlaps heavily on gifting/collaborative drop model.

Broad incumbents

• Kappa: Italian heritage sportswear brand with broad Asia retail footprint and growing streetwear positioning via logo-led tracksuits, tees, and accessories. Comparable on omnichannel retail and youth-targeted styling, though serves a wider portfolio.
• Supreme: Iconic US streetwear brand that defined the limited-edition drop and collaboration model Levents emulates. Comparable on hype/collaboration-led growth and youth lifestyle positioning, though at materially higher price points and global scale.
• A Bathing Ape (BAPE): Japanese heritage streetwear brand known for graphic-led apparel, limited drops, and high-visibility collaborations — the same model Levents is scaling regionally. Comparable on collab-driven hype model, though BAPE operates at premium price points globally.
• The North Face: Global outdoor/streetwear crossover brand with deep Vietnam retail presence and a strong youth following for hoodies, jackets, and accessories. Comparable on omnichannel retail and youth-targeted lifestyle apparel, with a far broader product portfolio.
• Adidas Originals: Global sportswear/streetwear division of Adidas targeting the same Gen Z fashion consumer with lifestyle tees, hoodies, and sneakers. Overlaps on Vietnam retail presence and youth demographic, though at much larger scale and broader portfolio.
• Nike Sportswear: Global sportswear giant with strong streetwear/lifestyle appeal among Vietnamese youth and dominant retail and digital commerce presence in Vietnam. Comparable on lifestyle apparel and youth targeting, with vastly larger scale and brand budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/channel/UChl4KY_EpOg4GAjrtKlu_vw
• Facebookfacebook.com/Leventsbrand
• Instagraminstagram.com/levents.official
• TikToktiktok.com/@levents.vn
• LinkedInlinkedin.com/company/levents-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEVENTS GLOBAL