Levitt at the Falls
Levitt at the Falls is a non-profit operating the Levitt Shell outdoor amphitheater in downtown Sioux Falls, SD, delivering 50 free summer concerts annually plus educational and community programming, funded by corporate sponsorships, donations, and foundation grants.
- Company typePrivate
- Founded2019
- HeadquartersSioux Falls, SD, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Levitt at the Falls does
Levitt at the Falls is a non-profit outdoor music venue operating the Levitt Shell in Falls Park West, downtown Sioux Falls, South Dakota. Founded in 2019 and part of the national Mortimer & Mimi Levitt Foundation network, it runs a 50-concert free-admission season every summer spanning 10 musical genres, accompanied by the Saturday Family Series, the All My Relatives Festival with South Dakota State University's Wokini Initiative, That Sounds Decent Festival, and Fourth of July programming. The venue also operates educational offerings (Levitt Jam Camp with Augustana University), the Share the Stage opening-act program, Levitt in Your Neighborhood pop-up concerts, and Levitt In Your Living Room digital broadcasts streamed via Facebook Live, YouTube, and Instagram. In 2022 the organization reached 98,855 in-person concert attendees and 92,505 livestream viewers, with 202 volunteers contributing 3,152 hours.
The underlying technology is a purpose-built outdoor amphitheater (stage, lawn seating, production capabilities) supplemented by livestreaming infrastructure on Facebook and YouTube for virtual attendance. A $5 million venue expansion (Sweetman Atrium, including the T. Denny Sanford Hospitality Center and Paulson Family Green Room) is under construction, with mural commissions from Les Cotton and Rough Edge Collective adding a visual-arts layer. The core technology stack is event-presentation and broadcast rather than software-as-a-product.
The business model is a freemium, donation- and sponsorship-funded non-profit. All concerts are free to attend; there are no ticket or admission fees. Revenue streams include corporate sponsorships (MarketBeat as 2026 Season Presenting Sponsor, Augustana University for Share the Stage, Avera and Sanford Health, Ballard Spahr), individual donations (including a $5 million capital campaign with lead gifts from Dick and Kathy Sweetman and Tess Kirby), food-vendor participation fees (~16 vendors), beverage sales operated through partner JJ's Wine, Spirits, & Cigars, and support from the City of Sioux Falls / Sioux Falls Arts Commission and the national Levitt Foundation. Go-to-market is community-led and event-driven, relying on social media, email, local media, volunteer word-of-mouth, and physical venue foot traffic.
Levitt at the Falls firmographics
Firmographics- Name
- Levitt at the Falls
- Legal name
- Levitt at the Falls
- Website
- https://levittsiouxfalls.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Levitt at the Falls is a non-profit operating the Levitt Shell outdoor amphitheater in downtown Sioux Falls, SD, delivering 50 free summer concerts annually plus educational and community programming, funded by corporate sponsorships, donations, and foundation grants.
- Ownership category
- akta.pro rank
Levitt at the Falls industry classification
Industry- Product category
- Live Music & Performing Arts Venue
- NAICS
- Arts, Entertainment, and Recreation (71), Musical Groups and Artists (711130), Civic and Social Organizations (813410)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Levitt at the Falls is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls, SD
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Levitt at the Falls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorships: Corporate sponsors fund the concert season. MarketBeat serves as the 2026 season presenting sponsor. Augustana University sponsors the Share the Stage program. Other sponsors include Avera Health, Sanford Health, and various local businesses.
- Donations: Individual donations from community members support free concert programming. The organization conducts fundraising campaigns including a $5 million expansion campaign.
- Beverage Sales: JJ's Wine, Spirits, & Cigars provides beverage sales at concerts, with happy hour starting at 6 p.m.
- Food Vendor Fees: Food trucks and vendors pay fees to participate at concerts. Featured vendors include Valentinos, Double D BBQ, Rudy's Tex Mex, and others.
- Government/City Support: City of Sioux Falls approved naming gifts and supports the venue through arts initiatives. The venue is part of a national network of Levitt venues supported by the Mortimer & Mimi Levitt Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free admission to all concerts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Levitt at the Falls product offering
Product offeringCore offering
Levitt at the Falls is a 501(c)(3) nonprofit that operates the Falls Park West Amphitheater in downtown Sioux Falls, South Dakota, presenting a free summer concert series of roughly 50 concerts each season spanning multiple genres. Programming extends to community-curated concerts (Share the Stage), family music education (Jam Camp), an indoor winter series at Sweetman Atrium, and outreach concerts through Levitt in Your Neighborhood, all funded by sponsorships, donations, and grants.
Product overview
Levitt at the Falls is a non-profit outdoor music venue in downtown Sioux Falls, SD, that operates as part of the national Levitt network of free outdoor concert venues. The organization provides a unified portfolio of offerings centered on its core product: the Levitt Shell outdoor amphitheater hosting 50 free concerts each summer. Related products and programs include the Share the Stage opening act program for local/regional artists, the Saturday Family Series for youth audiences, festival programming (That Sounds Decent, Fourth of July Weekend, All My Relatives Festival), and food/beverage amenities. The venue also operates educational programs (Levitt Jam Camp), digital content (Levitt In Your Living Room), and community outreach (Levitt in Your Neighborhood). A major expansion (Sweetman Atrium) is underway to enhance the venue infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Summer Concert Series Annual free outdoor concert series of roughly 50 concerts at the Falls Park West Amphitheater in downtown Sioux Falls, open to the general public and spanning multiple genres.
- Share the Stage Community-curated concert in which local organizations or community members program and stage a concert with Levitt at the Falls support, designed to elevate community voices on the Levitt stage.
- Jam Camp Family music education program associated with the Levitt at the Falls season, designed to introduce children and families to live music participation.
- Sweetman Atrium Concert Series Indoor winter concert series presented at the Sweetman Atrium, extending Levitt at the Falls programming beyond the outdoor summer season.
- Levitt in Your Neighborhood Outreach concert series delivering Levitt-style free live music programming to surrounding neighborhoods and communities in the Sioux Falls region.
Quantifiable outcome
- Over 106,000 people reached through in-person programming (2022)
- +3 more outcomes
Companies that use Levitt at the Falls
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Levitt at the Falls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Levitt at the Falls partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- MarketBeatflagshipMarketBeat serves as the 2026 Season Presenting Sponsor for all 50 free concerts. Matt Paulson, Founder and CEO of MarketBeat, expressed continued partnership commitment. The sponsorship makes free live music possible for the Sioux Falls community.
- Augustana UniversitycoreAugustana University sponsors the Share the Stage program, which provides opening act opportunities for local and regional artists. Pam Homan, Chief Strategy Officer & Executive Vice President at Augustana University, stated the partnership creates meaningful opportunities for emerging artists.
- JJ's Wine, Spirits, & CigarscoreJJ's Wine & Spirits provides beverage sales at concerts with happy hour starting at 6 p.m. The partnership enhances the concert experience with beverage options for attendees.
- Mortimer & Mimi Levitt FoundationflagshipThe Levitt Shell in Sioux Falls is part of a national network of Levitt venues dedicated to strengthening communities through free, live music in outdoor public spaces. The foundation provides support, programming resources, and shared best practices.
- South Dakota State University - Wokini InitiativecorePartner for the All My Relatives Festival, now in its fourth year. The festival was also recognized through the Smithsonian's Of the People: Festival of Festivals, a national America 250 initiative.
- City of Sioux Falls / Sioux Falls Arts CommissioncorePartnered with the City of Sioux Falls Arts Coordinator and Sioux Falls Arts Commission for the mural selection process. The mural projects align with the city's expanding arts and culture initiatives.
- Avera HealthcoreSponsor of the Share the Stage program (2024 season), which provided opening act opportunities for local artists. Tom Bosch, Avera VP and Levitt Board Member, represented the partnership.
- Sanford HealthflagshipPresenting sponsor for the inaugural 2019 season and 2020 season (canceled due to COVID-19). Major founding sponsor for the organization.
- Ballard Spahr, LLPminorSponsor of opening acts for the 2019 inaugural season, expanding opportunities for local artists to perform alongside headliners.
- Les Cotton DesignminorSioux Falls-based artist Les Cotton created the interior mural for the Paulson Family Green Room. Previously collaborated with Levitt on branding for Innoskate and That Sounds Decent festivals.
- Rough Edge CollectiveminorHusband-and-wife artist team (Maria-Jose and Josh Lindo-Lawyer) from San Francisco Bay Area creating the exterior mural for the Sweetman Atrium. Internationally recognized with work featured at de Young Museum.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Levitt at the Falls competitors and assessment
Company assessmentDirect peers
- Wolf Trap National Park for the Performing Arts: National Park Service-operated outdoor performing arts venue in Vienna, VA featuring free and ticketed concerts, opera, and dance. Comparable outdoor performing arts venue with similar educational programming mission.
- Blossom Music Center: Outdoor amphitheater in Cuyahoga Falls, OH hosting summer concert season with the Cleveland Orchestra and touring acts. Comparable outdoor summer amphitheater operating model with seasonal programming.
- Levitt Pavilion Denver: Sister Levitt Foundation venue in Denver offering free outdoor concerts. Same network affiliation, mission, operational model, and programming approach as Levitt at the Falls—directly comparable network affiliate in a different city.
- Prescott Park Arts Festival: Free outdoor arts festival in Portsmouth, NH offering summer concerts and cultural programming. Comparable free outdoor community arts venue with similar nonprofit funding model.
- Stern Grove Festival: San Francisco-based free outdoor concert series in Sigmund Stern Grove offering free admission to performances. Comparable mission of free access to live music and similar nonprofit community-focused operating model.
- Cain Park: Outdoor community arts venue in Cleveland Heights, OH offering summer concerts, theater, and dance programming. Comparable free outdoor community arts venue with similar municipal nonprofit structure.
- Levitt Pavilion Los Angeles: Sister Levitt Foundation venue in Los Angeles offering free outdoor concerts in MacArthur Park. Same network affiliation, mission, and operational model—directly comparable Levitt network venue.
- BRIC Celebrate Brooklyn!: Free outdoor performing arts festival at the Prospect Park Bandshell in Brooklyn, NY offering free summer concerts. Comparable free outdoor summer concert programming model with similar mission.
- Levitt Pavilion Arlington: Sister Levitt Foundation venue in Arlington, TX offering free outdoor concerts. Same network affiliation, mission, and operational model as Levitt at the Falls—directly comparable Levitt network venue.
- Frederik Meijer Gardens Amphitheater: Outdoor amphitheater at Meijer Gardens in Grand Rapids, MI hosting a summer concert series with educational and community programming. Comparable outdoor summer venue with similar community programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Levitt at the Falls social profiles
Digital presenceLevitt at the Falls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levitt at the Falls leadership team
Management profileNumber of profiles
Profiles3 records
Levitt at the Falls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levitt at the Falls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levitt at the Falls
What does Levitt at the Falls do?
Levitt at the Falls is a 501(c)(3) nonprofit that operates the Falls Park West Amphitheater in downtown Sioux Falls, South Dakota, presenting a free summer concert series of roughly 50 concerts each season spanning multiple genres. Programming extends to community-curated concerts (Share the Stage), family music education (Jam Camp), an indoor winter series at Sweetman Atrium, and outreach concerts through Levitt in Your Neighborhood, all funded by sponsorships, donations, and grants.
Is Levitt at the Falls a public or private company?
Levitt at the Falls is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Levitt at the Falls founded?
Levitt at the Falls was founded in 2019. It employs 1 to 10 people.
Where is Levitt at the Falls based?
Levitt at the Falls is headquartered in Sioux Falls, SD, United States, in the North America region.
How does Levitt at the Falls make money?
Five revenue lines are on record. Sponsorships are the primary driver. The others are donations, beverage Sales, food Vendor Fees and government/City Support.
Who are Levitt at the Falls's main competitors?
Direct peers on record are Wolf Trap National Park for the Performing Arts, Blossom Music Center, Levitt Pavilion Denver, Prescott Park Arts Festival, Stern Grove Festival, Cain Park, Levitt Pavilion Los Angeles, BRIC Celebrate Brooklyn!, Levitt Pavilion Arlington and Frederik Meijer Gardens Amphitheater.
Does Levitt at the Falls have an API?
No public API is recorded for Levitt at the Falls.
What industry is Levitt at the Falls in?
Levitt at the Falls's product category is Live Music & Performing Arts Venue. Its primary akta.pro industry code is EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 71 and its SIC code is 7900.