Parque de las Leyendas

What Parque de las Leyendas does

Parque de las Leyendas, officially Patronato del Parque de Las Leyendas Felipe Benavides Barreda (PATPAL-FBB), is a government-operated zoo and cultural heritage park founded in 1964 in Lima, Peru. The institution uniquely integrates three disciplines — zoology, archaeology, and botany — within a single footprint, anchored by a headquarters site in San Miguel (Av. Las Leyendas 580) and a satellite location in Huachipa. With 215 employees, it maintains animal collections organized into themed zones (Selva, Sierra, Costa, Granja, Internacional, Museo), a Machu Picchu replica forming the archaeological backbone, and curated botanical displays.

The business operates as a municipal public trust (patronato) under the Municipalidad Metropolitana de Lima, generating revenue through multiple streams: park entry tickets (sold at gates and online via compraonline.leyendas.gob.pe), corporate and private venue rentals (Villa Carmelo, Laguna Recreativa, Campo Deportivo, Auditorios) for events such as weddings, seminars, and brand activations, commercial space arriendos managed through the SISAR system, educational programs and guided tours for schools and universities, and a volunteer program. Supporting digital infrastructure includes a cross-platform Mapa Interactivo mobile app for visitor navigation, internal electronic invoicing, and a supplier registration portal.

The customer base is intentionally diversified across families and individuals, educational institutions, corporate clients, and tourists, with no private shareholding or external capital structure. The institution's competitive position rests on its regulatory franchise, its 60+ year accumulation of animal, archaeological, and botanical content, and its municipal land tenure, rather than on technology differentiation. The founder, General FAP (r) José Enrique Barreto Estrada, passed away in June 2026 at age 101, while the Subgerencia de Arqueología celebrated its 25th anniversary in the same period.

Name

Parque de las Leyendas

Legal name

Patronato del Parque de Las Leyendas Felipe Benavides Barreda

Website

https://leyendas.gob.pe

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Parque de las Leyendas is a Lima-based municipal zoo and cultural park, founded in 1964 under the Municipalidad Metropolitana de Lima, integrating zoology, archaeology, and botany across two sites with 215 employees and serving families, schools, corporate clients, and tourists via admissions, event rentals, and educational programs.

Ownership category

akta.pro rank

Product category

Zoological and Cultural Heritage Park

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAFAD

Safari Parks & Drive-Through Wildlife Parks

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

SECONDARYTHAAAFAB

Conservation Parks & Private Nature Reserves (Visitor Operations)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

SECONDARYTHAJACAH

Parks, Gardens & Botanical Attractions

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• Zoological park services
• Cultural heritage tourism
• Event venue rentals
• Educational field trips
• Wildlife conservation

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Parque de las Leyendas operates a zoological park, archaeological heritage site, and botanical garden as a unified visitor destination in Lima, Peru. The park sells admission tickets for general visitors and offers guided tours, school programs, and event space rentals for corporate and private functions. It also leases commercial spaces for food services, photography, and recreational activities via its SISAR rental system.

Product overview

Parque de las Leyendas (PATPAL-FBB) is a Peruvian zoo and cultural park that integrates three core areas: zoology (animal conservation with species from Peru and international zones), archaeology (cultural heritage including Machu Picchu replica), and botany (flora preservation). The park operates as a dual platform offering physical visitor experiences (animal exhibits, guided tours, educational programs, event rentals) and digital services (online ticket purchasing, interactive map mobile app, supplier registration, rental management systems). The zoological collection is organized into themed zones (Selva/Sierra/Costa/Granja/Internacional/Museo), while commercial services include venue rentals for events and commercial arriendos. The park also maintains internal administrative systems for operations.

Differentiator

Problem solved

Functional benefit

Brands

• SISAR: Sistema de Arriendos - online rental management system for commercial spaces within the park
• Mapa Interactivo

Products and services

• Zoological Park (Zoológico) Zoological park showcasing animal species from Peru and around the world, organized in themed zones (Selva, Sierra, Costa, Granja, Internacional, Museo) with educational exhibits and animal interaction centers for general visitors and educational groups.
• Archaeological Park (Arqueología) Archaeological area featuring cultural heritage exhibits including a replica of Machu Picchu, with 25 years of the Subgerencia de Arqueología celebrating cultural preservation for visitors and educational institutions.
• Botanical Section (Botánica) Botanical section showcasing representative flora species of Peru and the world for educational visits and general public appreciation.
• Event Space Rental (Alquiler de Espacios para Eventos) Rental of designated areas and open spaces for corporate events, weddings, seminars, conferences, exhibitions, school events, birthdays, and photography/filming sessions. Venues include Villa Carmelo, Laguna Recreativa, Campo Deportivo, camping areas, and Auditorios.
• Commercial Space Leasing (Arriendo de Espacios Comerciales) Rental spaces for commercial economic activities including food services, restaurants, photography, recreational games, and various commercial ventures allocated through the SISAR system via public auction and open calls.
• Education and Guided Tours (Educación y Visitas Guiadas) Educational activities, guided tours through different park zones, school visits, summer courses, and birthday celebrations for groups and educational institutions.
• Mapa Interactivo Mobile App Interactive map mobile application available for Android and iOS, offering real-time location tracking, routes, points of interest, and visitor navigation throughout the park.
• Online Ticket Purchasing (Compra Online) Online ticket purchasing system for park entry, enabling visitors to buy admission tickets digitally before or during their visit.
• Volunteer Program (Voluntariado) Volunteer program for community participation in park activities, conservation efforts, and educational support.
• Scheduled Activities and Calendar (Actividades y Calendario) Scheduled activities including birthday celebrations, sea lion exhibitions, and special events at the Huachipa and San Miguel locations.
• Park Entry Tariffs (Tarifas) Park entry fee schedule and pricing information published for public reference and ticketing.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lisbon Zoo (Jardim Zoológico de Lisboa): A historic European zoological garden of comparable size with educational programming and corporate event facilities. Comparable in scale, multi-decade operating history, and mix of zoo, botanical, and educational offerings.
• Audubon Zoo (New Orleans): A mid-sized US zoo with education programs and event rentals, operating at a similar visitor scale. Comparable as a zoological park combining themed animal zones with educational programming and private venue rental operations.
• Taronga Zoo Sydney: Australian government-affiliated zoo with event venue rental, education programs, and conservation focus. Comparable as a mid-sized zoological park combining animal exhibits with cultural/educational programming and event hosting for corporate clients.
• Chapultepec Zoo (Zoológico de Chapultepec): Mexico City's government-operated zoo within Chapultepec Park. Highly comparable as a Latin American municipal zoo of similar scale, serving families and tourists with mixed zoological and cultural exhibits, and operating under a similar public-trust structure.
• Buenos Aires Ecopark (formerly Buenos Aires Zoo): Argentina's municipal zoo in Buenos Aires, recently converted to an ecopark model. Closely comparable as a Latin American government zoo of similar institutional structure, undergoing a similar transition from traditional zoo toward conservation and education focus.
• BioParque do Rio: Rio de Janeiro's municipally-operated zoological park, formerly the Rio Zoo. Directly comparable as a Latin American city-government zoo of similar visitor scale, undergoing modernization and serving educational and recreational functions.
• Berlin Zoological Garden (Zoologischer Garten Berlin): One of the world's oldest and largest zoos with a similar mix of animal exhibits, educational programs, and event venue operations. Comparable in offering a multi-zone visitor experience combining animals with educational and cultural programming.

Broad incumbents

• Singapore Zoo: A larger internationally-recognized zoological operator with multiple integrated attractions (Night Safari, River Wonders). Comparable as a multi-concept zoological park with cultural and educational programming, though considerably larger and more commercially developed.
• San Diego Zoo Wildlife Alliance: The largest and most established zoo operator in North America, with conservation, education, and event-revenue streams. Comparable as a multi-zone zoological park with educational programming, but vastly larger in scale, brand, and budget.
• Smithsonian's National Zoo and Conservation Biology Institute: US federal-government-affiliated zoo with conservation, education, and visitor services. Comparable institutional structure (public-affiliated) and mission focus on conservation, education, and public access, though operating at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parque-de-las-leyendas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Parque de las Leyendas