Liverpool FC International Academy Australia

What Liverpool FC International Academy Australia does

Liverpool FC International Academy Australia operates the Australian arm of Liverpool Football Club's global youth coaching network. It delivers football development programs for children aged U6 to U16 across three phases (Pre-Academy, Foundation, Youth) at partner school venues in every Australian state and territory. Core offerings are weekly Skill Development Clinics priced at A$250 per term, a premium Player Development Program built around Individual Development Plans, shorter-format Masterclasses (e.g., shooting clinics at A$66), and School Holiday Camps. Supporting the coaching programs are the award-winning LFC eAcademy online learning platform, a mobile app for notifications and weather alerts, and mandatory LFC IA x Adidas Player Training Kits. All programs are delivered using the licensed Liverpool FC coaching curriculum under daily guidance from LFC technical and business teams in the UK.

The company is legally structured as ACPE Football Academy Pty Ltd (ABN 73 647 696 446), a proprietary limited company trading as both Liverpool FC International Academy Australia and Liverpool FC International Academy NSW. It is owned by the Australian College of Physical Education (ACPE) and operates as an official licensed partnership with Liverpool Football Club, with Adidas supplying co-branded kit. Distribution is hybrid: a direct-to-consumer online registration and shop on lfcacademy.com.au, combined with a channel network of 35 partner schools (predominantly Catholic and independent secondary colleges) plus a coach pipeline through ACPE students and alumni. Customers are individual parents/families enrolling children, with the partner schools serving as venue and local-promotion partners rather than paying enterprise customers. Revenue streams are a mix of recurring term-based program fees, one-time camp and masterclass fees, and merchandise sales.

Name

Liverpool FC International Academy Australia

Legal name

ACPE Football Academy Pty Ltd

Website

https://lfcacademy.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liverpool FC International Academy Australia delivers licensed LFC youth football coaching programs for children aged U6–U16 through a network of 35 partner schools across Australia, operating as ACPE Football Academy Pty Ltd under ACPE ownership.

Ownership category

akta.pro rank

Product category

Youth Football Coaching Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth football coaching
• Soccer development programs
• Football academy training
• School holiday sports camps
• Player development clinics

Headquarters

HQ city

Homebush

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Weekly Skill Development Clinics: School term-based weekly training programs (6-8 weeks) priced at $250 per term. Includes coaching, access to LFC eAcademy, and Player Training Kit with shipping. Programs delivered at partner schools across Australia.
2. Player Development Program: Enhanced 6-week program with Individual Development Plan (IDP) booklets, 90-minute sessions, and personal growth focus. Includes training top.
3. Masterclasses: Specialized 2-hour shooting and skill clinics priced at $66, targeting specific age groups at partner schools.
4. School Holiday Camps: Holiday camp programs featuring ball mastery, dribbling, passing, and shooting activities. Player Training Tops available for purchase during registration.
5. Player Training Kit and Merchandise: Mandatory LFC IA x Adidas Player Training Kits (top, shorts, socks) sold to registered players. Shipping fee of $11 applies. Custom printed to order with LFC IA logo.
6. Gift Cards: Digital gift cards in fixed amounts valid for 12 months from purchase, redeemable only for LFC IA Australia programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Liverpool FC International Academy Australia delivers authentic Liverpool FC-branded youth football coaching programs for boys and girls aged U6-U16 across Australia. Programs include weekly Skill Development Clinics during school terms, school holiday camps, the Player Development Program with Individual Development Plans, and specialized Masterclass clinics, all delivered at 35 partner school venues under The Liverpool Way methodology. Families register and pay online, receiving access to the LFC eAcademy digital platform, the LFC IA mobile app, and mandatory Adidas-branded training kits.

Product overview

Liverpool FC International Academy Australia operates as a youth football development organization offering a portfolio of coaching programs. The core offerings consist of weekly Skill Development Clinics (U6-U16, delivered across three phases: Pre-Academy, Foundation, and Youth), School Holiday Camps, Player Development Programs with Individual Development Plans, and specialized Masterclass programs. These programs are delivered through an official partnership with Liverpool Football Club and ACPE (Australian College of Physical Education). Supporting the programs are a mobile app for communications and notifications, the LFC eAcademy digital platform for at-home practice, and branded merchandise (Player Training Kits and Tops) via an Adidas partnership. Programs operate through a network of partner schools across Australian states and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Skill Development Clinics

Quantifiable outcome

• Programs open to all skill levels from beginners to club footballers
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Liverpool Football ClubflagshipOEM/ Whitelabel/ Licensing PartnerOfficial partner of Liverpool Football Club delivering the global youth coaching arm of LFC. Programs under direct guidance of LFC with daily communication with technical and business teams in Liverpool. Uses authentic Liverpool FC Academy curriculum and methodology.
• Australian College of Physical Education (ACPE)coreStrategic or Co-development PartnerPartnership program between Liverpool Football Club and ACPE. Legal entity is ACPE Football Academy Pty Ltd (ABN: 73 647 696 446) trading as Liverpool FC International Academy NSW and Liverpool FC International Academy Australia. Provides education support, resources, and student coaching pathway.
• AdidascoreOEM/ Whitelabel/ Licensing PartnerOfficial kit supplier for LFC IA Player Training Kits. Products are custom printed with LFC IA logo and sold exclusively to registered program participants.
• Partner Schools NetworkcoreChannel Partner/ Reseller/ Distributor35 partner schools across Australia including Salesian College Chadstone (first metro Melbourne partner), St Joseph's College Geelong (first regional Victoria partner), Servite College Perth (first WA partner), Xavier College SA (first SA partner), Dominic College Tasmania (first Tasmania partner), and others. Schools provide facilities while LFC IA provides curriculum, coaching accreditation, and brand.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chelsea FC Soccer Schools: Chelsea FC runs international soccer schools delivering Premier League-branded youth coaching, closely mirroring LFC IA's licensed curriculum and partner-venue delivery model.
• Real Madrid Foundation Clinics: Real Madrid's official international coaching clinics deliver branded elite youth football training across multiple markets, directly comparable to LFC IA Australia's licensed-club academy model.
• Manchester City Football Schools: Manchester City operates a global network of branded football coaching schools using the same licensed-academy model as LFC IA Australia, delivering elite-club-branded youth coaching programs in multiple countries including Australia.
• FCBEscola (FC Barcelona Academy): FC Barcelona's official international academy network offering elite-club-branded football coaching programs globally, directly comparable to LFC IA Australia's licensed-branded youth development model.
• Juventus Academy: Juventus operates a global network of branded youth academies delivering Serie A-club methodology to international markets, paralleling LFC IA Australia's licensed-club coaching model.
• AC Milan Academy: AC Milan runs an international academy network offering elite-club-branded youth coaching, structurally comparable to LFC IA Australia in licensing, curriculum, and partner-venue delivery.

Emerging players

• ASPIRE Academy: Qatar-based elite youth sports academy offering high-performance coaching across multiple sports, representing an emerging global player in the premium youth football development space.

Regional players

• British Football Academy Australia: An Australia-based youth football coaching provider operating in the same domestic market as LFC IA Australia, offering comparable age-group skill development sessions though without Premier League licensing.

Broad incumbents

• Football Australia (FFA) National Training Centres: The national federation operates official development pathways and training centres across Australia, constituting the dominant institutional incumbent competing for youth player participation alongside LFC IA Australia.
• Nike Academy Programs: Nike operates global youth football programs and clinics leveraging its brand and sports infrastructure, providing a broader incumbent alternative to licensed-club-branded academies like LFC IA Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LFCIAAUS
• LinkedInlinkedin.com/company/liverpool-fc-international-academy-australia
• Instagraminstagram.com/lfciaAUS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool FC International Academy Australia