Liverpool FC International Academy Michigan

What Liverpool FC International Academy Michigan does

Liverpool FC International Academy Michigan is a private youth soccer academy operating as an official licensed partner of Liverpool Football Club, delivering the club's proprietary coaching curriculum ("The Liverpool Way") to young players in the United States and Canada. Founded in 2016 and headquartered in Pontiac, Michigan, the academy operates six regional locations across Michigan (Central/Pontiac, Ann Arbor, North Oakland, South Oakland, Hartland) and Windsor, Ontario, serving more than 2,300 players with a lean team of approximately 20 employees.

The academy runs a tiered product portfolio: an entry-level Minis & Junior Academy for ages 4-12, competitive travel teams in USL Youth and USL Y leagues, elite teams in ECNL Girls, ECNL RL Boys, and NAL leagues, alongside supplemental programs including soccer camps, a Girls Mentorship Program, a College Athlete Pathway, an LFC eAcademy digital platform, and an annual UK Representative Tour. Program delivery is supported by SportsEngine's registration and club management software, and the academy maintains direct daily communication with LFC's technical and business teams in Liverpool to ensure curriculum fidelity.

Revenue is generated through recurring season registration fees for travel and academy programs, one-time camp fees, and participant fees for international UK tours, with pricing not publicly disclosed. Customer acquisition is primarily community-led, leveraging local partnerships (e.g., Troy Youth Soccer League), word-of-mouth referrals, tryouts, and community events. The organization is privately held with no disclosed institutional investment; Liverpool Football Club is identified as a strategic parent.

Name

Liverpool FC International Academy Michigan

Legal name

Liverpool FC International Academy Michigan

Website

https://lfcinternationalacademymi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Liverpool FC International Academy Michigan is a private youth soccer academy and licensed partner of Liverpool Football Club, delivering LFC's coaching curriculum across six locations in Michigan and Windsor, Ontario, to over 2,300 players ages 4-18 through tiered programs from youth fundamentals to elite travel teams.

Ownership category

akta.pro rank

Product category

Youth Soccer Academy

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth soccer academy
• Soccer coaching services
• Travel soccer programs
• Soccer player development
• Youth sports training

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Season Registration Fees: Annual and seasonal registration fees for travel soccer teams, elite programs, and academy training sessions across all six regional locations.
2. Youth Soccer Programs: Fees for Minis & Junior Academy programs (ages 4-12), offering 5-6 week training sessions focused on fundamental soccer skills.
3. Camps: Summer and seasonal soccer camps providing intensive training experiences under LFC IA curriculum.
4. UK Tour Programs: International travel programs to the UK including training at LFC facilities and competition against British clubs, generating fees from participants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

LFC International Academy Michigan is a youth soccer coaching academy that delivers the official Liverpool FC ("The Liverpool Way") curriculum to players ages 4 and up across six regional locations in Michigan and Windsor, Ontario. It offers beginner-level Minis & Junior Academy programs, competitive travel teams in ECNL, NAL, and USL Youth leagues, summer and seasonal soccer camps, and an annual US Representative Team UK Tour. The academy manages over 2,300 players and integrates a College Athlete Pathway, Girls Mentorship Program, and Alumni Network under direct guidance from LFC's technical teams in Liverpool.

Product overview

Liverpool FC International Academy Michigan is a youth soccer coaching academy that operates as a single, unified program delivering the official Liverpool FC coaching curriculum. The academy offers a comprehensive portfolio of products including Minis & Junior Academy for ages 4-12, USL Youth League competitive teams, Elite Teams (ECNL/NAL), Soccer Camps, UK Representative Tours, College Athlete Pathway, Girls Mentorship Program, Alumni Network, and LFC eAcademy. Programs are delivered across six regional locations throughout Michigan and Windsor, all under direct guidance from Liverpool FC's technical and business teams in Liverpool.

Differentiator

Problem solved

Functional benefit

Products and services

• Minis & Junior Academy Youth soccer programs designed to develop players ages 4-12 through 5- and 6-week training sessions focused on fundamental soccer skills in a fun, supportive environment following The Liverpool Way methodology.
• USL Youth League A competitive youth soccer league program offering travel team participation, tryouts, season registration, and training, including teams that have won National Championships.
• Elite Teams (ECNL/NAL) High-level competitive teams participating in ECNL Girls, ECNL RL Boys, and NAL leagues across multiple locations including Central, Ann Arbor, North Oakland, and Hartland.
• Soccer Camps Camp programs offering intensive soccer training experiences for youth players, including summer and seasonal formats under the LFC IA curriculum.
• UK Representative Tour Annual summer tour program where selected players from North American LFC International Academies travel to the UK for training at Repton (LFC's flagship residential venue) and compete in friendlies against top British clubs like Derby County, Nottingham Forest, Sheffield United, and Connah's Quay.
• College Athlete Pathway Program designed to help players progress toward collegiate soccer opportunities, including college commitments tracking and exposure to college coaches.
• Girls Mentorship Program Development program focused on supporting and mentoring female players, providing dedicated pathways for female soccer athletes.
• Alumni Network Network and events program connecting former players, including alumni games and ongoing engagement with former participants.
• LFC eAcademy Digital/online academy component offering virtual training and educational resources for players, complementing in-person coaching with remote learning content.
• Location-Based Programs (Central, Ann Arbor, North Oakland, South Oakland, Hartland, Windsor) Regional programs delivered across six locations in Michigan and Windsor, each offering season registration, tryouts, staff, training, programs, and field facilities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Troy Youth Soccer League (TYSL)coreStrategic or Co-development Partner · 27 February 2026LFC IA Michigan announced a collaborative relationship with Troy Youth Soccer League focused on strengthening player and coach development across the Troy community. LFC IA Michigan's coaching staff will provide mentorship to TYSL volunteer coaches and offer supplemental development opportunities for recreational players. TYSL has agreed to endorse LFC IA Michigan as its official travel soccer option, creating a clear pathway for recreational players to transition to competitive travel soccer.
• Liverpool Football ClubflagshipStrategic or Co-development PartnerOfficial partner of Liverpool Football Club delivering coaching programs under the guidance of LFC. The academy operates with daily communication with technical and business teams in Liverpool, with programs planned, delivered, and administered to high standards expected by LFC. Ian Rush serves as ambassador for the International Academies program.
• UWM Sports ComplexminorOthersFacility partner hosting the Central site headquarters in Pontiac, Michigan (formerly known as Ultimate Soccer Complex).
• ECNL (Elite Clubs National League)coreChannel Partner/ Reseller/ DistributorAcademy fields multiple elite teams in the ECNL and ECNL RL leagues, providing national-level competition platforms for top players.
• USL Youth LeaguecoreChannel Partner/ Reseller/ DistributorParticipating organization in the USL Youth League, providing structured national competition for academy teams.
• National Arena League (NAL)coreChannel Partner/ Reseller/ DistributorAcademy fields NAL boys teams at the Hartland location, competing in this national youth soccer league.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• FC Barcelona Academy (US): Operates a global network of licensed soccer academies using Barça's methodology, with established US locations. Competes on the same axis of European-branded youth soccer development with curriculum-driven differentiation and premium pricing.
• Manchester City Football Schools USA: MLS-affiliated Premier League club operating branded soccer schools and academy programs in the US. Direct competitor for premium youth soccer positioning driven by a top global football brand, with similar partnership/licensing model and parent-club connection.
• Liverpool FC International Academy (other US sites): Sibling academies operating under the same LFC license and curriculum in markets like Ohio, California, New York, and Florida. They share the identical value proposition, brand, and coaching methodology, making them the most direct comparables for operating economics and growth trajectory.
• Real Madrid Foundation Academy (US): US-based branded academy programs leveraging Real Madrid's coaching methodology and brand. Directly comparable European football-club-affiliated academy model targeting the same youth soccer market with similar curriculum licensing approach.
• Chelsea FC Soccer Schools US: Premier League club with branded youth soccer programs in the US. Competes for the same aspirational families seeking elite European coaching methodologies and brand affiliation through licensed partner academies.

Regional players

• Sockers FC (Chicago): Midwest-based elite youth soccer club with strong national league presence and college pipeline. Comparable in scale and ambition as a multi-location, competitive-tier youth soccer organization serving similar family segments in the broader Midwest region.
• Nationals Soccer Club (Michigan): Michigan-based competitive youth soccer club offering travel teams and development pathways. Local in-market competitor for travel/competitive players with overlapping ECNL and regional league participation.
• Michigan Wolves-Hawks SC: Established Michigan-based elite youth soccer club with ECNL and national league participation. Direct in-market competitor for elite players in Southeast Michigan, with comparable programs at the competitive travel tier.

Broad incumbents

• New York Red Bulls Academy: MLS academy offering elite youth soccer development with multiple national league affiliations and a clear professional pathway. While not a license-based brand model, it competes for the same college-recruitment-focused players and family segments in the youth elite tier.
• LA Galaxy Academy: MLS-affiliated elite youth academy providing professional pathway, ECNL participation, and structured competition. Comparable to LFC IA Michigan in serving college-bound elite players, with broader parent-club development infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LFCIAMichigan
• YouTubeyoutube.com/c/LFCInternationalAcademy
• Facebookfacebook.com/LFCIAMichigan
• Instagraminstagram.com/lfciami/?hl=en
• LinkedInlinkedin.com/company/lfcia-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool FC International Academy Michigan