LHG - London Hotel Group

What LHG - London Hotel Group does

London Hotel Group (LHG) is a privately held, family-run independent hotel group headquartered at Lynton House, 54 Clapham Common South Side, London, with 18-plus years of operating history in the UK hospitality sector. The company operates a portfolio of 9 hotels across South London boroughs including Wembley, Croydon, Peckham, Crystal Palace, Walthamstow, and Clapham, with rooms distributed across branded and unbranded properties. Branded affiliations include Best Western, Best Western Plus, and Ibis Styles, alongside unbranded LHG properties; the portfolio spans budget (Clapham South Dudley), midscale, and boutique-plus tiers, with one large Victorian property at 331 bedrooms (Queens Crystal Palace).

LHG's revenue model is multi-stream: core room revenue from individual leisure and business travelers distributed through the company's direct website (lhg.co.uk), Best Western's central reservation system, and third-party OTAs such as Booking.com; a dedicated inside-sales team handling group bookings of 8 to 500 rooms for corporate events, family reunions, and student travel; on-site food and beverage operations including PizzaPolli restaurants; and a growing public-sector vertical centered on the Constitutional House Tooting partnership with Wandsworth Council, which provides 186 rooms of temporary accommodation for homeless families under a multi-year contract. Beyond accommodation, LHG has executed one-off high-profile public-service partnerships, notably with NHS Trusts during the COVID-19 crisis to accommodate early-discharged patients.

The technology backbone is a standard hotel property management system with OTA integrations and direct booking capabilities; no proprietary technology platform or AI/ML capability is disclosed. The company is pursuing an aggressive growth strategy anchored by two major development projects: a £70m, 293-bedroom boutique hotel conversion of the former Greenwich Magistrates' Court with London Borough of Greenwich planning consent, and a £90m, 435-room plus 158-aparthotel London Road Croydon Hospitality Hub designed with Dexter Moren Associates. Leadership comprises CEO Meher Nawab, Director Christian Desira, and property-level general managers. Revenue is not publicly disclosed, and the company has no outside private equity or institutional investor involvement referenced in available data.

Name

LHG - London Hotel Group

Legal name

London Hotel Group

Website

https://lhg.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

London Hotel Group is a privately held, family-run independent hotel operator with 9 branded and unbranded properties across South London, serving leisure, business, group, and local-authority temporary-accommodation customers via direct, OTA, and Best Western channels.

Ownership category

akta.pro rank

Product category

Hotel Accommodation & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Dynamic Pricing, BAR-based Discounts & Last-Room Availability (LRA) (THACAGAC), Supplier Sourcing, Negotiation & Contract Management (THAKAMAG)

Keywords

• Hotel accommodation services
• Hospitality group operations
• Group booking services
• Temporary housing solutions
• Franchise hotel management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across 9 hotel properties in London, including branded (Best Western, Best Western Plus, Ibis Styles) and unbranded hotels. Pricing varies by property, room type, and season with discounts available for multi-night stays.
2. Temporary Accommodation Contracts: Partnership with Wandsworth Council for Constitutional House Tooting, providing 186 rooms for homeless families. This government contract provides stable revenue for temporary accommodation services.
3. Food & Beverage: On-site restaurants and bars including PizzaPolli at various locations, providing additional revenue from dining services within hotels.
4. Group Bookings: Volume bookings for groups of 8+ rooms (up to 500 rooms), with dedicated sales team and discounted rates for larger party sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

London Hotel Group (LHG) operates a portfolio of branded and unbranded hotels across South London, offering accommodation to individual leisure travelers, business travelers, families, and groups. The company operates under Best Western, Best Western Plus, and Ibis Styles franchises alongside independent properties, and also provides government-contracted temporary accommodation services through partnerships with local authorities. A dedicated sales team handles group bookings of 8–500 rooms for corporate events, family reunions, and student groups.

Product overview

London Hotel Group (LHG) operates a portfolio of branded and unbranded hotels across London, including Best Western and Best Western Plus affiliated properties, Ibis Styles hotels, and LHG-branded properties. The portfolio includes BW London Peckham Hotel, BW Plus London Wembley Hotel, BW Plus London Croydon Aparthotel (award-winning), BW London Queens Crystal Palace Hotel, London Walthamstow Hotel (Ibis Styles), London Croydon Hotel (Ibis Styles), Clapham South Belvedere, Clapham South Dudley, and LHG Hotel Wembley. Additionally, LHG manages Constitutional House in Tooting as temporary accommodation in partnership with Wandsworth Council. The group also offers group booking services for 8-500 rooms and direct booking special offers. With over 18 years of experience, LHG provides budget-friendly accommodations with amenities including WiFi, air conditioning, room service, and on-site dining.

Differentiator

Problem solved

Functional benefit

Products and services

• BW London Peckham Hotel A Best Western affiliated Victorian hotel with refurbished rooms offering traditional hospitality with a contemporary twist. Located at 110 Peckham Road, London SE15 5EU, featuring air conditioning, WiFi, room service, and complimentary toiletries. Targets leisure and business travelers visiting London.
• BW Plus London Wembley Hotel A Best Western Plus boutique hotel near Wembley Stadium featuring 40-inch smart televisions, air conditioning, free WiFi, 24-hour front desk, and on-site Pizzapolli Bar & Restaurant. Located at 365 High Road, Wembley, London HA9 6AY.
• BW Plus London Croydon Aparthotel An award-winning Best Western Plus aparthotel in south London offering spacious rooms with kitchenettes. Located at 2 Dunheved Road South, Thornton Heath, Croydon London CR7 6AD, serving business and leisure travelers with extended-stay needs.
• BW London Queens Crystal Palace Hotel A 331-bedroom Victorian hotel with air-conditioned bedrooms, free WiFi, an on-site restaurant, meeting room, bar and lounge, and satellite TV. Located at 122 Church Rd, Crystal Palace, London SE19 2UG, near Selhurst Park.
• London Walthamstow Hotel An Ibis Styles affiliated hotel featuring SweetBeds in every room, bar facilities, and free tea & coffee. Located at 538 & 586 Lea Bridge Road, Leyton, London E10 7EB, offering a 20-minute tube journey to Central London.
• London Croydon Hotel An Ibis Styles hotel with continental breakfast, colorful kids' area, and noon check-out. Located at 585 & 589 London Road, Thornton Heath, Croydon, serving families and leisure travelers.
• Clapham South Belvedere A Victorian building overlooking Clapham Common offering en-suite rooms. Located 350 yards from Clapham South London Underground Station at 90 Clapham Common South Side, London SW4 9DJ.
• Clapham South Dudley A budget hotel overlooking Clapham Common with compact bedrooms, private bathrooms, flat-screen TVs, and tea/coffee facilities. Located at 79-81 Clapham Common Southside, London SW4 9DQ, 2 minutes from Clapham South Underground Station.
• LHG Hotel Wembley A hotel in Wembley near metro station, located at 1-11 Elm Road, Wembley, Middlesex HA9 7JA. The property offers family rooms and is within walking distance of Wembley Central Station and local attractions.
• Constitutional House Tooting A 186-room development partnership with Wandsworth Council providing temporary accommodation for families. Features include individual storage units, a faith room, learning zone with desktop computers, outside play area, and communal kitchen. Gold-standard support facility saving the Council £6 million over six years.
• Group Bookings Service Group booking service for parties of 8 to 500 rooms, offering discounted rates for group travelers. Handled by dedicated sales team via phone +44 20 7720 5005 or email [email protected] for corporate events, family reunions, student groups, and business travel.

Quantifiable outcome

• Over 1 million guests accommodated in a single year
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and major.

• NHS TrustscoreStrategic or Co-development Partner · 13 January 2021Partnership to support NHS during Covid-19 crisis by accommodating early discharged hospital patients in hotel rooms to free up beds for critical Covid-19 cases. Properties installed cutting-edge clean air technology as part of the initiative. Coverage from Sky News, CNN, BBC, Guardian, and Telegraph.
• UK Homelessness CharitiesminorStrategic or Co-development Partner · 30 November 2020Partnership providing hotel rooms for homeless individuals over Christmas with meals, virtual celebrity entertainment, and podiatry services. Coordinated with charities across the country to bring cheer and assistance during the holiday season.
• Squire & PartnersmajorStrategic or Co-development Partner · 31 January 2020Architectural design partnership for the 293-bedroom boutique hotel development at former Greenwich Magistrates' Court. The design is sympathetic to the heritage building, replacing later extensions with contemporary buildings using a discreet palette of colours and materials.
• Dexter Moren AssociatesmajorStrategic or Co-development Partner · 8 November 2017Award-winning hotel architects responsible for designing the £90 million London Road Croydon Hospitality Hub and the Best Western Plus London Wembley Hotel (formerly Valiant House). The partnership has created innovative, design-led hotel developments across LHG's portfolio.
• Wandsworth CouncilcoreStrategic or Co-development PartnerPartnership to operate Constitutional House Tooting, a 186-room temporary accommodation facility for homeless families. The partnership provides gold-standard support facilities including individual storage, faith rooms, learning zones with computers, outdoor play areas, and communal kitchens. The agreement helps the Council save £6 million over six years while keeping families connected to their communities.
• Best Western Great BritaincoreChannel Partner/ Reseller/ DistributorLHG operates multiple properties under Best Western and Best Western Plus franchise brands, including BW London Peckham Hotel, BW London Queens Crystal Palace Hotel, BW Plus London Wembley Hotel, and BW Plus London Croydon Aparthotel. Best Western has over 260 independent hotel members in Great Britain with £210m invested since 2015.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Travelodge UK: UK's largest budget hotel chain operating hundreds of properties across London and the UK. Directly comparable to LHG's budget-tier positioning (e.g., Clapham South Dudley, LHG Hotel Wembley), competing for the same price-sensitive transient and group travel customers in London.
• Millennium Hotels and Resorts: Operates multiple hotel brands in London and the UK. Comparable as a multi-property London hotel operator with both midscale and premium positioning across the capital.
• Firmdale Hotels: Independent boutique hotel collection operating primarily in London. Comparable to LHG's boutique-property approach at locations like Greenwich Magistrates' Court conversion and unbranded heritage buildings.
• Edwardian Hotels London: Family-run independent London hotel group operating upscale and midscale properties. Comparable to LHG as another privately held, family-led London operator with a mixed portfolio strategy.
• GLH Hotels (Guoman / Thistle): London-centric hotel group operating multiple branded and independent properties in the city. Comparable to LHG's London-focused, multi-property operating model and reliance on group/corporate bookings.

Broad incumbents

• Premier Inn (Whitbread): UK's leading budget hotel operator with ~800 hotels and a major London presence. Direct competitor for budget and midscale demand, though at substantially larger scale than LHG.
• Accor UK (Ibis, Novotel, Mercure): Global hospitality group operating Ibis Styles properties in London. LHG directly franchises two Ibis Styles hotels (Walthamstow, Croydon), making Accor both a partner and a broader competitive force in the UK midscale and budget segments.

Others

• Best Western Great Britain: Franchise brand with 260+ independent hotel members across GB. LHG operates four properties under Best Western and Best Western Plus brands, making BWG a strategic distribution partner rather than a direct competitor.

Emerging players

• Dorsett Hospitality International: Asia-Pacific-rooted hotel group with growing UK presence including aparthotels in London. Comparable to LHG's aparthotel offering (BW Plus Croydon Aparthotel) and London expansion strategy.
• Shepherd Hospitality Group: Independent UK hospitality group operating branded and boutique hotels. Comparable to LHG's independent, mixed-brand London operating approach and similar-sized portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ldnhotelgroup
• YouTubeyoutube.com/channel/UC53Pxj5qR46XYFbxYCOj_GA
• Facebookfacebook.com/londonhotelgroup
• LinkedInlinkedin.com/company/london-hotel-group
• Instagraminstagram.com/londonhotelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LHG - London Hotel Group