Liberate (Guernsey)

What Liberate (Guernsey) does

Liberate (Guernsey) is a registered charity (No. CH468) founded on 15 February 2014 that operates the only comprehensive LGBTQ+ support infrastructure in the Bailiwick of Guernsey, covering Guernsey, Alderney, Sark, and Herm. Its service portfolio spans four pillars — Reform, Inform, Support, and Include — delivered through peer-led support groups (Trans Guernsey Get Together, LGBTQ+ Youth Network, Liberate LGBTQ+ Families, OUT, Art Club, Book Club, Rainbow Creatives), community events including the 8,000-attendee Channel Islands Pride flagship, education and training programs for schools, businesses, and the public sector (Pride Certified, Rainbow Mark, DIFERA), and a sustained law-reform advocacy function that has contributed to same-sex marriage (2017), same-sex adoption, Sark marriage law (2020), the end of the blood ban (2021), and Anti-Discrimination Legislation Phase 1 (2023).

The underlying technology is a simple WordPress CMS website (liberate.gg) integrated with Google Analytics, Complianz, Adobe Fonts, and YouTube, supplemented by an active social media presence on Facebook and Instagram. There is no proprietary software, no mobile app, and no API surface; all services are delivered in person by a minimal staff of one full-time CEO (Ellie Jones), one part-time marketing/admin hire, a volunteer base, and a board of eight trustees. An affiliated Liberate Jersey entity extends the brand into Jersey under a wider equality remit.

Liberate operates on a non-commercial revenue model funded by three streams: individual donations and fundraising events, recurring grants from Lloyds Bank Foundation CI, the Social Investment Fund, and the Guernsey Community Foundation, and corporate sponsorships (Co-Op, JT, EY, Julius Baer, Saffery Rotary Walk, Mourant, Babbé). All services to beneficiaries are provided free of charge; there is no pricing model and no disclosed revenue. The organization has successfully influenced the 2024 government-funded gender-affirming health care agreement for Trans and Non-Binary adults in Guernsey, signaling a continued shift from pure advocacy toward direct service access.

Name

Liberate (Guernsey)

Legal name

Liberate

Website

https://liberate.gg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberate (Guernsey) is a registered charity founded in 2014 that delivers the only comprehensive LGBTQ+ support, education, training, and law-reform advocacy infrastructure across the Bailiwick of Guernsey, serving individuals, families, schools, and organizations.

Ownership category

akta.pro rank

Product category

LGBTQ+ Community Support Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• LGBTQ+ community support
• Peer-led support groups
• Community awareness training
• Law reform advocacy
• Inclusive education programs

Headquarters

HQ city

St Peter Port

HQ country

Guernsey

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: Individual donations, regular 'Liberate Legend' donations, one-off donations, bequests, and fundraising events such as cake sales, mufti days, corporate Lip Sync Battles, and drag shows
2. Grant Funding: Ongoing support from grant-giving organisations including Lloyds Bank Foundation CI, Social Investment Fund (SIF), and Guernsey Community Foundation
3. Corporate Sponsorships: Sponsorship from local businesses for events and programs, such as Co-Op and JT sponsoring OUT Active, Saffery Rotary Walk funding events, and Julius Baer sponsoring Art Club

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Liberate is a Guernsey-registered LGBTQ+ charity that runs peer-led support groups, community events, and activity groups, and delivers LGBTQ+ awareness training and certification (Rainbow Mark, Pride Certified) to schools, businesses, and public sector organisations. It also campaigns for law reform and provides identity information resources for LGBTQ+ individuals, families, and allies across the Bailiwick of Guernsey. All services are provided free of charge, funded by donations, corporate sponsorships, and grants.

Product overview

Liberate (Guernsey) is a community charity organization, not a technology product company. It offers a unified set of community support services focused on LGBTQ+ inclusion in the Bailiwick of Guernsey. The portfolio consists of community events and activities (youth clubs, sports groups, social gatherings), peer-led support groups (trans, youth, families), education and training programs (school lessons, organizational training, Pride Certified), law reform advocacy, and comprehensive identity information resources. There is no platform-plus-modules architecture — all services are delivered directly by the organization through physical events, one-on-one support, educational sessions, and online information resources.

Differentiator

Problem solved

Functional benefit

Brands

• OUT: A social group for Over 18s which doesn't revolve around going to the pub, offering activities like OUT Active sports.
• OUT Active
• Rainbow Mark
• Pride Certified
• The Back Door

Products and services

• Community Events and Activities Community events and social activities for LGBTQ+ individuals and allies in the Bailiwick of Guernsey, including youth clubs, OUT Active sports groups (football, OUT to Sea swimming), art clubs, book clubs, and The Back Door pop-up queer bar. Designed to create safe social spaces and facilitate community inclusion.
• Peer-Led Support Groups Peer-led support groups for LGBTQ+ individuals and their families, including Trans Guernsey Get Together (18+), LGBTQ+ Youth Network (11-18, run with the Youth Commission), Liberate LGBTQ+ Families, and one-to-one support for those struggling with gender identity or sexuality. Approximately 130 group sessions and 60 hours of individual support annually.
• Education and Training Programs LGBTQ+ awareness training and lessons delivered to schools, businesses, charities, and public sector organisations in Guernsey. Includes the Pride Certified training program and Rainbow Mark certification for organisations seeking to demonstrate commitment to LGBTQ+ inclusion. Approximately 35 sessions delivered to 750+ attendees per year, plus 75 lessons and assemblies in secondary schools reaching 3,000+ students.
• Law Reform and Advocacy Campaigning to reform outdated laws and policies affecting LGBTQ+ people in Guernsey, including same-sex marriage, adoption rights, anti-discrimination legislation, hate crime laws, and access to gender-affirming healthcare. Liberate acts as policy advisor to the States of Guernsey.
• Identity Information and Resources Comprehensive online guides and resources on gender identity, sexuality, intersex topics, coming out, and being an ally, including specific resources for trans individuals on healthcare, legal recognition, and transition (trans FAQ, helpful how-to guides, myth-debunking).
• Channel Islands Pride Annual flagship Pride event held in the Channel Islands, hosted in Guernsey on alternating years. One of the largest free community events in the Bailiwick, attracting approximately 8,000 attendees to celebrate LGBTQ+ identity and visibility.
• Rainbow Mark Certification Certification program that allows Guernsey organisations (businesses, charities, public sector) to evidence their commitment to LGBTQ+ inclusion through meeting defined standards set by Liberate.
• Pride Certified Training Training certification program for organisations and their staff to build LGBTQ+ awareness and inclusive practice, delivered by Liberate's training team.

Quantifiable outcome

• Reaches 15,000+ people annually across 30 community events
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Youth Commission of Guernsey and AlderneycoreStrategic or Co-development PartnerPartnership for running the LGBTQ+ Youth Network for 11-18 year olds, with Youth Commission providing dedicated LGBTQ+ youth workers. Runs twice monthly in term time.
• Choices and The Orchard CentreminorStrategic or Co-development PartnerLGBTQ+ friendly sexual health service providers in Guernsey that Liberate refers members to for sexual health services, HIV testing, PrEP/PEP, and related support.
• Safer (Guernsey Domestic Abuse Charity)minorStrategic or Co-development PartnerLong-standing partnership with Guernsey's domestic abuse charity, which welcomes everyone within the trans and non-binary community.
• The Hub (Cour du Bordier)minorOthersCommunity venue partner hosting the Guernsey LGBTQ+ Youth Club at Units 6&7, Cour du Bordier, St Peter Port.
• MourantminorStrategic or Co-development PartnerLocal law firm with long-standing partnership providing free notary services for Gender Recognition Certificate applications through Rachel Guthrie and Alison Wood.
• Liberate JerseycoreStrategic or Co-development PartnerAffiliated branch of Liberate in Jersey with a wider equality remit. Together they host ChannelIslandsPride.org with events switching between Guernsey and Jersey most years.
• Babbé LLPminorStrategic or Co-development PartnerLocal advocate firm partnered with Liberate to offer reduced rate of £343.50 (including court fees) for lodging Deed Poll paperwork with the Royal Court for name and gender marker changes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liberate-ci

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberate (Guernsey)