Region Liberec

What Region Liberec does

Region Liberec (legal name: Liberecký kraj) is a self-governing regional government entity (samosprávný kraj) in the Czech Republic, established around 2000 as part of the country's administrative reform creating 13 regional authorities. The entity is responsible for regional governance, development, and tourism promotion across Northern Bohemia, covering five primary sub-destinations: Český ráj (Czech Paradise), Jizerské hory (Jizera Mountains), Lužické hory (Lusatian Mountains), Máchův kraj (Mách's Region), and Krkonoše (Giant Mountains). Tourism operations are managed through Centrála cestovního ruchu Libereckého kraje (CCRLK), which operates under ARR - Agentura regionálního rozvoje spol. s r.o., a regional development agency. The organization has a small core team of 6 employees and is led by Director Ing. David Pastva.

The entity's primary service is destination management, delivered through a multilingual web portal (www.liberecky-kraj.cz) in Czech, English, German, Russian, Polish, and Dutch, a centralized tourism data warehouse (Datový sklad) that synchronizes information across information centers, municipalities, and partner websites, and an event calendar (Kalendář akcí) for regional activities. Specialized tourism products include Crystal Valley (Křišťálové údolí), a glass-making heritage tourism initiative, and the Northern Bohemia Convention Bureau, which provides MICE (Meetings, Incentives, Conferences, Events) services. The organization is actively involved in 7 European cross-border projects (as of January 2025), primarily under Interreg Česko-Polsko 2021-2027, coordinating with Polish, German, and other Czech regional partners.

Region Liberec does not generate commercial revenue; it is funded through the Liberecký kraj regional government budget and supplemented by EU Interreg project grants. End users of the portal are domestic and international tourists seeking information on accommodations, hiking trails, cycling routes, events, and attractions — the region ranked as the 5th most visited in the Czech Republic with approximately 773,000 tourists in 2020 despite COVID-19 disruptions. B2B stakeholders include local governments, municipalities, tourist information centers, and tourism businesses that integrate with the data warehouse. Marketing is conducted through the portal, social media (Facebook, Instagram, LinkedIn), newsletters, and participation in 8+ international tourism trade fairs annually across the Czech Republic, Germany, Poland, the Netherlands, and Denmark.

Name

Region Liberec

Legal name

Liberecký kraj

Website

https://liberecky-kraj.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Region Liberec (Liberecký kraj) is a Czech regional government entity managing destination promotion for Northern Bohemia through a tourism portal, data warehouse, and event calendar, serving domestic and international tourists across five sub-regions.

Ownership category

akta.pro rank

Product category

Destination management and tourism promotion services

NAICS

Administration of Urban Planning and Community and Rural Development (92512)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYBPAMANAE

Location Intelligence, Analytics & Geospatial BI

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYBPADAOAL

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs

Business & Public Services/International Organizations & Development/Donor Coordination, Grantmaking & Development Finance Programs

Keywords

• Regional tourism promotion
• Destination management
• Tourism information services
• Convention bureau services
• Cross-border tourism

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Government funding: Organization established by Liberecký kraj (regional government) under ARR - Agentura regionálního rozvoje spol. s r.o. for destination management functions. Funded through regional government budget for tourism promotion activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Region Liberec (Liberecký kraj) is a self-governing regional authority operating Centrála cestovního ruchu Libereckého kraje (CCRLK) as a destination management organization for Northern Bohemia. It delivers a centralized tourism information portal, a shared tourism data warehouse (Datový sklad) for partner information centers and municipalities, a regional event calendar, downloadable brochures in multiple languages, and MICE services through the Northern Bohemia Convention Bureau. Specialized initiatives include Crystal Valley (Křišťálové údolí) promoting glass-making heritage.

Product overview

Region Liberec operates a comprehensive tourism information portal for the Liberecký kraj (Liberec Region) in northern Bohemia, Czech Republic. The offering consists of multiple interconnected services: the primary web portal (www.liberecky-kraj.cz) serving as the main information hub, a Data Warehouse (Datový sklad) providing shared tourist database access and data exports for partners, an Event Calendar (Kalendář akcí) for regional events, destination management services covering five sub-regions (Český ráj, Jizerské hory, Lužické hory, Máchův kraj, Krkonoše), and specialized tourism initiatives including Crystal Valley (focused on glass-making heritage) and Northern Bohemia Convention Bureau for MICE services. The platform also provides downloadable brochures, strategic planning documents, and tourism statistics/infographics. The organization is managed through Centrála cestovního ruchu Libereckého kraje (CCRLK) under ARR - Agentura regionálního rozvoje.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Valley: Glass-making tourism route showcasing glass production heritage in the Liberec Region
• Křišťálové údolí
• Northern Bohemia Convention Bureau

Products and services

• Datový sklad (Tourism Data Warehouse)
• Kalendář akcí (Event Calendar)
• Křišťálové údolí (Crystal Valley)
• Northern Bohemia Convention Bureau
• Centrála cestovního ruchu Libereckého kraje (CCRLK)
• Brožury a mapy ke stažení (Downloadable brochures and maps)
• Strategické dokumenty (Strategic Documents)
• Infografiky Libereckého kraje (Regional Tourism Infographics)

Quantifiable outcome

• 379,705+ page views for data warehouse
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ARR - Agentura regionálního rozvojecoreStrategic or Co-development PartnerCCRLK (Centrála cestovního ruchu Libereckého kraje) is established by Liberecký kraj under ARR - Agentura regionálního rozvoje spol. s r.o. ARR serves as the parent organization for destination management operations in Northern Bohemia.
• Okresní hospodářská komora Liberec (Regional Chamber of Commerce Liberec)coreStrategic or Co-development PartnerLead partner in cross-border tourism projects including 'Objev skryté skvosty II' (Interreg Česko-Polsko 2021-2027) and 'Objev skryté skvosty I'. Collaboration on promoting lesser-visited locations in Czech-Polish border areas.
• Královéhradecká krajská centrála cestovního ruchumajorStrategic or Co-development PartnerProject partner in Interreg cross-border tourism project 'Objev skryté skvosty II' focusing on promoting lesser-visited destinations in Czech-Polish border regions.
• DMO Lužické a Žitavské hory, z.s.majorStrategic or Co-development PartnerPartner in cross-border tourism project promoting hidden gems in the Lusatian and Zittau Mountains area.
• Dolnośląska Organizacja Turystyczna (Lower Silesian Tourist Organization, Poland)majorStrategic or Co-development PartnerPolish partner in cross-border Interreg projects for Czech-Polish tourism promotion and development.
• Jizerské hory – Turistický region Liberecko, Jablonecko, Frýdlantsko a TanvaldskocoreStrategic or Co-development PartnerRegional destination management organization partner in cross-border tourism projects.
• Destinační společnost Východní ČechyminorStrategic or Co-development PartnerRegional destination management partner in eastern Bohemia for cross-border project collaboration.
• Entwicklungsgesellschaft Niederschlesische Oberlausitz mbHmajorStrategic or Co-development PartnerGerman development company partner in cross-border projects including 'Hvězdicová cyklojízda' (Star Cycling Tour) to Olbersdorf and 'Za společným dědictvím na kole a pěšky' focusing on shared cultural heritage.
• Ústecký krajmajorStrategic or Co-development PartnerLead partner in project 'Za společným dědictvím na kole a pěšky' for cross-border cycling and hiking trail development.
• Kudyznudy.czmajorChannel Partner/ Reseller/ DistributorCo-branded tourism portal partner providing additional distribution channel for Liberec region tourism content.
• Obec Olbersdorf, okres Görlitz, Sparkasse Oberlausitz-NiederschlesienminorStrategic or Co-development PartnerLocal partners in German-Czech cross-border Hvězdicová cyklojízda cycling event project.
• Panevropská univerzita v PrazeminorStrategic or Co-development PartnerAcademic partner in V4 inclusion in tourism project analyzing market for disabled tourists in Liberec region.
• Technická univerzita LiberecminorStrategic or Co-development PartnerUniversity partner for marketing strategy development and infographic creation for tourism statistics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Bohemia (agentura): Czech inbound tourism marketing entity operating at a broader geographic scale. Comparable on destination promotion mandate and international trade fair presence, though broader in geographic scope than Liberec.
• CzechTourism: National tourism agency of the Czech Republic. Comparable as the parent DMO body that sets national strategy, allocates marketing budget, and coordinates inbound campaigns that Region Liberec plugs into. Both share the destination promotion mandate.

Direct peers

• Dolnośląska Organizacja Turystyczna: Polish regional DMO (Lower Silesia) and active cross-border project partner of Region Liberec on Interreg Česko-Polsko programs. Direct comparator on DMO structure, EU funding dependency, and cross-border destination marketing in a shared border region.
• Královéhradecký kraj (Centrála cestovního ruchu): Adjacent Czech regional DMO and active cross-border project partner ('Objev skryté skvosty II'). Operates the same destination management mandate, public-sector funding model, and MICE/regional promotion portfolio, including overlap on the Krkonoše (Giant Mountains) sub-region.
• Destinační společnost Východní Čechy: Czech regional DMO partner on cross-border Interreg projects. Direct peer on DMO model, public-sector mandate, and EU project delivery in the Czech regional tourism ecosystem.
• Karlovarský kraj (Destination Management): Czech regional DMO with comparable structure, mandate, and funding model. Competitor for inbound tourism share and EU Interreg project funding; useful benchmark for tourism marketing ROI and visitation metrics.
• Ústecký kraj: Czech regional DMO that is an active cross-border project partner ('Za společným dědictvím na kole a pěšky'). Direct comparator on the same DMO model, with similar Interreg-funded programming and shared northern Bohemia tourism themes.
• DMO Lužické a Žitavské hory: Micro regional DMO and active project partner on the 'Objev skryté skvosty II' cross-border project. Direct peer on DMO mandate, but smaller in scale — a useful comparator for sub-regional destination management structure.
• Pardubický kraj (Centrála cestovního ruchu): Another Czech regional DMO with comparable government funding model, destination management scope, and EU project participation. Useful peer for benchmarking tourism marketing strategy and Interreg program execution.

Regional players

• Tourismus Marketing Gesellschaft Sachsen (TMGS): State-level DMO for Saxony, Germany. Cross-border neighbor and potential partner in the Trojmezí (CZ/DE/PL) tourism triangle. Comparable DMO mandate and EU Interreg funding model, but operates in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqMSMw0rLxSmHPg-Z6YGnWA
• Facebookfacebook.com/visitnorthernbohemia
• LinkedInlinkedin.com/company/regionliberec
• Instagraminstagram.com/visitnorthernbohemia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region Liberec