Libero Produzioni Televisive

What Libero Produzioni Televisive does

Libero Produzioni Televisive (legal entity: Libero Produzioni S.r.l.) is an independent Italian audiovisual production house founded in Milan in 2003 by Marco Falorni. The company creates, produces, and distributes original formats — docufilms, docuseries, talk shows, game shows, reality programming, fashion and makeover formats, short films, advertising spots, and music videos — for all of Italy's major free-to-air and pay-TV broadcasters, specifically Rai (including Rai Documentari and Rai per il Sociale), Sky Italia, Mediaset, La7, and Canale Italia. Beyond broadcast commissions, it generates revenue through branded content collaborations with more than 50 Italian and multinational corporate partners (Enel, Snam, Intesa Sanpaolo, Leonardo, Thales Alenia Space, ESA, Carrefour) and through a legacy talent management business for radio, television, and journalism personalities.

The production slate is technologically conventional — no proprietary platform, AI/ML pipeline, or patented technology is disclosed in the input data; the offering is purely creative and production-process driven (concept development through post-production and distribution). Distribution flows through co-production and licensing deals with the broadcast partners plus their affiliated streaming/on-demand platforms (RaiPlay, NOW, Mediaset Infinity), with one owned thematic channel (Terminal One Channel with SEA Aeroporti Milano). Pricing is opaque: all commissions and brand projects are negotiated on a project-by-project basis with no public price list. The company reports approximately 670 employees and is led by a four-person executive team (CEO/Founder Marco Falorni, CCO Andrea Frassoni, Executive Producer Simone Berardis, Art Director Kevin Guananga); ownership is founder-controlled with no disclosed institutional or PE backing.

Name

Libero Produzioni Televisive

Legal name

Libero Produzioni S.r.l.

Website

https://liberosrl.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Libero Produzioni Televisive is a Milan-based independent audiovisual production company founded in 2003, producing docufilms, docuseries, talk shows, game shows, and branded content for all major Italian broadcasters and 50+ corporate brand partners.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Independent television production
• Audiovisual content production
• Documentary and docuseries production
• Branded content production
• Talent management services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television Production Services: Libero Produzioni produces original audiovisual content for major Italian TV networks including Rai, Sky, Mediaset, La7, and Canale Italia, generating revenue through production fees and format licensing.
2. Branded Content / Brand Partner Collaborations: Collaborates with leading Italian and multinational corporate brands to create branded content solutions that promote their products, services, and corporate philosophy through Libero's creative projects.
3. Talent Management: Provides management services for talents active in radio, television, and journalism, representing showman Gianfranco Funari and managing on-screen personalities.

Distribution channels5 records

Marketing channels3 records

Core offering

Libero Produzioni is an independent audiovisual production company that creates, produces and distributes original television content for Italy's major broadcast networks (Rai, Sky, Mediaset, La7, Canale Italia). Its output spans documentaries, docuseries, talk shows, game shows, makeover and fashion programs, travel and lifestyle shows, reality shows, short films, advertising spots and music videos, complemented by talent management for radio, TV and journalism personalities and branded content production for corporate partners.

Product overview

Libero Produzioni is an independent audiovisual production company that creates content for major Italian television networks. The company's portfolio encompasses a diverse range of productions including documentaries (docufilms), docuseries, talk shows, game shows, reality shows, fashion programs, travel shows, makeover programs, short films, music videos, and thematic TV channels. Major productions include award-winning documentaries like Materia Viva (environmental), La Memoria delle Emozioni (Alzheimer's), Blu (autism), and Funari Funari Funari; docuseries such as Countdown (space), Space Walks, and Orgoglio e Pregiudizio (LGBTQ+ history); popular TV formats including Come Si Cambia, Tacco 12!, Uniche, L'Italia che fa, and L'Ora della Salute; as well as thematic productions like Terminal One Channel (airport-themed programming). The company also produces content in collaboration with major Italian broadcasters including RAI, Sky, Mediaset, La7, and Cartoons Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Materia Viva Docufilm addressing environmental themes such as recycling of WEEE (electronic waste) and circular economy, produced in collaboration with Erion WEEE for Italian television audiences.
• La Memoria delle Emozioni Documentary presented at the 80th Venice Film Festival about people living at Il Paese Ritrovato, a village dedicated to those affected by Alzheimer's disease.
• Funari Funari Funari Sky Originals docufilm celebrating the human and professional journey of Italian TV presenter Gianfranco Funari, featuring unseen videos and exclusive testimonies.
• Blu - Il Colore dell'Autismo Docufilm with Eleonora Daniele telling stories of families dealing with autism, including her personal journey with her brother Luigi who was severely autistic; recipient of the Premio Moige 2026.
• Con un Battito di Ciglia Documentary with Drusilla Foer following people with ALS, featuring Julius, Pippo, Laura and Luigi who communicate despite being trapped in their bodies.
• Orgoglio e Pregiudizio - 25 anni di Pride Docuseries produced with Sky TG24 telling the history of the LGBTQ+ community in Italy from the late 1970s to today, including World Pride 2000 in Rome.
• Space Walks Docuseries hosted by Emilio Cozzi dedicated to space and space economy, featuring astronauts like Luca Parmitano, Paolo Nespoli and Samantha Cristoforetti.
• Countdown - Dallo Spazio alla Terra Weekly program on Sky TG24 hosted by Emilio Cozzi exploring why space has become important for Earth, featuring ESA astronauts and space industry leaders.
• Il Paese Ritrovato Docureality about the 'Paese Ritrovato' village in Monza, a residential care facility where Alzheimer's patients live in a small-town environment.
• La Risposta Giusta Game show hosted by Veronica Maya featuring engaging questions and stories about solidarity, sustainability, inclusion and social innovation.
• L'Italia che fa Program hosted by Veronica Maya that gives voice to community projects and stories, focusing on environmental sustainability and technological innovation.
• L'Ora della Salute Health-focused program hosted by Eva Crosetta featuring personal testimonies and expert opinions on health and wellness topics.
• Uniche Interview program where Diego Dalla Palma meets women from the entertainment world for intimate conversations about their private and public lives.
• Come Si Cambia Makeover show hosted by Diego Dalla Palma where women receive image transformations along with sharing their personal stories.
• Bellezze in Bicicletta Travel show featuring e-bike journeys exploring Italian artistic, architectural and culinary traditions, hosted by Clive Griffiths.
• Let's Goal! Football Test Game show featuring young footballers competing in skill challenges, quizzes and penalty shootouts under the guidance of Clarence Seedorf.
• Undergames Adventure game produced with Trentino Film Commission where three couples of young people compete across different historical eras in Trentino locations.
• Ho Sposato Me Stessa Documentary about Laura Mesi, the first Italian woman to marry herself, featuring her story and decision to pursue her dream.
• Domenica Italia Live Live Sunday afternoon variety show hosted by Eugenio Ban featuring a dance troupe, audience, music, dance, games and Serie A football updates.
• Rosa Short film presented at the 79th Venice Film Festival about a person affected by Alzheimer's, directed by Marco Falorni and starring Agnese Bariani.
• Enrico Ruggeri - Dimentico Music video by Enrico Ruggeri dedicated to Alzheimer's, featuring residents from Il Paese Ritrovato in Monza.
• Terminal One Channel First thematic channel dedicated to airports, produced in collaboration with SEA Aeroporti Milano, where airports and related activities serve as the connecting theme throughout the programming.
• Tacco 12! ...Si Nasce Fashion game show hosted by Cristina Chiabotto where three girls compete to create the perfect outfit for a special event, with dream shoes as the prize.
• Baby Boom! Reality show about gender reveal parties hosted by Dario Sardonè, following the preparations and excitement leading up to revealing the baby's sex.
• Terminal One Channel (Branded Content / Brand Partner Collaboration Service) Branded content and brand partnership service in which Libero Produzioni collaborates with corporate clients (including Intesa Sanpaolo, Enel, Snam, Leonardo, Thales Alenia Space, ESA, Carrefour) to create branded content solutions that promote their products, services and corporate philosophy through Libero's creative audiovisual projects.
• Talent Management Services Management services for talents active in radio, television and journalism, including representation of Italian TV showman Gianfranco Funari and management of on-screen personalities across Libero's productions.

Quantifiable outcome

• Materia Viva won Best Green Documentary at Giffoni Innovation Hub and Green Drop Award 2023 at Venice
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• SEA Aeroporti MilanominorStrategic or Co-development PartnerCollaboration on Terminal One Channel, the first thematic channel dedicated to airports in partnership with SEA Aeroporti Milano. The channel covers all Italian airports with programming including celebrity interviews, quizzes with passengers, travel tips, weather updates, and spectacular footage of destinations to discover.
• Rai per il SocialecoreStrategic or Co-development PartnerCo-production partnership with Rai's social initiative arm on programs including La Risposta Giusta and Il Paese Ritrovato, which focus on solidarity, social inclusion, and innovation.
• Fondazione CariplocoreStrategic or Co-development PartnerPartnership with Fondazione Cariplo for the production of social programs. Fondazione Cariplo is committed to supporting social utility projects related to art, culture, environment, social causes, and scientific research.
• Fondazione Umberto VeronesiminorStrategic or Co-development PartnerThird-sector partnership supporting cancer research initiatives. Libero Produzioni is actively involved in initiatives alongside this foundation operating in various social areas.
• La MeridianaminorStrategic or Co-development PartnerThird-sector partnership with organization dedicated to the care of Alzheimer's patients. La Meridiana is featured in Libero's productions about Alzheimer's including Il Paese Ritrovato docureality.
• Intesa SanpaolominorGTM or Marketing PartnerOne of over 50 brand partners collaborating with Libero Produzioni for brand content solutions, promotional projects, and corporate communication through Libero's audiovisual productions.
• Leonardo (aerospace and security)minorGTM or Marketing PartnerItalian multinational aerospace and security company featured as a brand partner in Libero's productions, including space-themed programming.
• Thales Alenia SpaceminorGTM or Marketing PartnerAerospace company collaborating as a brand partner with Libero, particularly in space economy and aerospace-themed productions like Countdown and Space Walks.
• European Space Agency (ESA)minorGTM or Marketing PartnerESA featured as a content partner in Libero's space programming, contributing astronaut interviews and space industry expertise to productions like Space Walks and Countdown.
• Erion WEEEminorStrategic or Co-development PartnerEnvironmental organization and consortium that collaborated with Libero on the production of docufilm Materia Viva, which addresses WEEE recycling and circular economy topics.
• Rai DocumentaricoreStrategic or Co-development PartnerCo-production partner for multiple documentary projects including Blu, La memoria delle emozioni, and Con un battito di ciglia. Rai Documentari provides production support and broadcast access for these documentary projects.
• Trentino Film CommissionminorStrategic or Co-development PartnerRegional film commission that collaborated on the adventure game series Undergames, providing access to historic Trentino locations including Castel Beseno, Castel Thun, and other sites.
• Honey CommunicationminorGTM or Marketing PartnerMarketing and communications consultancy firm listed on Libero's website as a recommended partner, providing strategic consulting, event organization, and media promotion services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnolia (Banijay Italia): Italian independent television production company producing entertainment formats (Bake Off Italia, MasterChef Italy, Celebrity MasterChef) for major Italian broadcasters. Highly comparable to Libero as a similarly structured independent production house serving the same broadcaster clients with original-format programming.
• The Apartment Pictures: Italian independent film and television production company (part of Fremantle group) producing feature films and drama series. Comparable to Libero as a similarly structured independent Italian production house serving broadcasters and streamers.
• Cattleya: Leading Italian independent film and television production company known for prestige drama series (Gomorra, Suburra) and feature films. Comparable to Libero as a Milan-based independent production company operating across documentary, fiction, and branded content for Italian and international clients.
• Cross Productions: Italian independent production company producing entertainment and factual programming for Italian broadcasters. Directly comparable as an independent production peer competing for the same commission pool.
• Colorado Film: Italian independent film and television production company producing scripted and unscripted content for Italian networks. Comparable to Libero in independent production model and Italian broadcaster customer base.
• Stand By Me: Italian independent television production company producing entertainment, factual, and documentary programming for Italian broadcasters. Directly comparable as an independent production peer competing for the same broadcaster commissions.
• Wildside (Fremantle Italia): Italian independent production company producing high-end drama series (We Are Who We Are, L'Amica Geniale/The Lying Life of Adults) and factual programming. Directly comparable to Libero in operating model and customer base (major Italian broadcasters and streamers).

Broad incumbents

• Rai Cinema: Film and television production/distribution arm of Italian public broadcaster RAI. Comparable to Libero in producing content for Italian broadcasters, but operates as an in-house production and distribution entity of a major broadcaster rather than as an independent supplier.
• Fremantle Italia: Italian operations of global production group Fremantle, encompassing Wildside and The Apartment. Comparable to Libero as a producer for Italian broadcasters, but operates within a global multinational group with far greater scale, IP library, and international distribution capabilities.
• Endemol Shine Italy (Banijay): Italian operations of global production giant Banijay (formerly Endemol Shine), producing major entertainment formats (Grande Fratello, Temptation Island) for Italian broadcasters. Comparable to Libero in serving the same broadcaster clients, but operates as part of a global production conglomerate with substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libero

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libero Produzioni Televisive