Liberty Life Insurance Zambia

What Liberty Life Insurance Zambia does

Liberty Life Insurance Zambia Limited is a Zambian-licensed specialist life insurer (Reg. No. 120485) operating as a subsidiary of Liberty Holdings, the South African financial services group. Founded in 2015 and headquartered in Lusaka, the company provides group and individual/personal risk insurance solutions covering life-changing events including death, critical illness, permanent disability, physical impairment, funeral costs, hospitalisation, and education funding needs. Its product portfolio spans Group Risk, Credit Life, Individual Life (Funeral Cover, Simple Life Plan, Platinum Life Plan, Hospital Cash Back), investment-linked education savings (Education Protector and Education Legacy Plan), and health insurance under the Liberty Health Cover sub-brand.

The company distributes its products through a five-branch physical network covering Lusaka, Eastern, Copperbelt, and North-Western provinces, supplemented by a dedicated online member portal at online.libertyhealth.net for health cover policyholders. Its Kitwe branch is co-located inside the Stanbic Bank Building, indicating embedded banking-channel distribution. Customer segments are split across group/employer clients (corporate, SME, and micro-enterprise), individual consumers, and organisations purchasing employee health cover. Revenue is generated through recurring insurance premiums; no pricing is publicly disclosed, and quotes are obtained through direct contact, brokers, or advisors.

The company operates with approximately 22 employees and reported no disclosed proprietary technology, AI capabilities, patents, awards, or named enterprise customers in the source material. A 2025 brand identity refresh and the launch of Liberty Health Cover represent the most recent material strategic moves. Operating geographies are limited to Zambia; no cross-border or international underwriting activity is disclosed beyond a 24-hour international medical emergency evacuation number routed to South Africa.

Name

Liberty Life Insurance Zambia

Legal name

Liberty Life Insurance Zambia Limited

Website

https://liberty.co.zm

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Life Insurance Zambia is a Lusaka-based specialist life insurer and subsidiary of South Africa's Liberty Holdings, offering group risk, credit life, individual life, funeral, education savings, and health cover products through a five-branch network across Zambia.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Group Term Life Insurance (FSAIAAAJ)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Whole Life Insurance (FSAIABAA)

Keywords

• Life insurance
• Group risk insurance
• Health insurance
• Funeral cover
• Credit life insurance

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Group and Personal Risk Insurance Premiums: Liberty Life Insurance Zambia generates revenue primarily through insurance premiums charged to group employers and individual policyholders. The company offers group risk, credit life, individual life, funeral, investment, and health insurance products, all funded by recurring premium payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Liberty Life Insurance Zambia is a specialist life insurance company that provides group and individual/personal risk insurance solutions for life-changing events. Its product portfolio spans Group Risk, Credit Life, Individual Life (Funeral Cover, Simple Life Plan, Platinum Life Plan, Hospital Cash Back Plan, Education Protector), Investment offerings (Education Legacy Plan), and Liberty Health Cover, distributed through a branch network and online member portal.

Product overview

Liberty Life Insurance Zambia is a specialist life insurance company providing group and individual/personal risk insurance solutions for life-changing events. The company operates as a platform of interconnected products including: (1) Liberty Health Cover - comprehensive health insurance for organisations and employees; (2) Individual life and funeral products including Funeral Cover, Simple Life Plan, Platinum Life Plan, Hospital Cash Back Plan, and Education Protector; (3) Investment products such as the Education Legacy Plan for education savings; (4) Group Risk and Credit Life offerings for organisations. The products are designed to provide financial protection and peace of mind through various life-changing events including loss of life, critical illness, disability, hospitalization, and education funding needs.

Differentiator

Problem solved

Functional benefit

Brands

• Funeral Cover: Funeral plan providing lump sum to cover funeral costs with options for policyholder, spouse, children, parents and extended family
• Simple Life Plan
• Platinum Life Plan
• Hospital Cash Back Plan
• Education Protector
• Education Legacy Plan
• Education Legacy Plan

Products and services

• Group Risk Offering Group risk insurance solutions providing coverage for life-changing events such as death, critical illness, disability, retrenchment and funeral benefits for organisations and their employees in Zambia.
• Credit Life Offering Credit life insurance solutions covering life-changing events related to outstanding credit obligations of borrowers, typically arranged through lending partners.
• Funeral Cover Individual funeral insurance plan providing a lump sum benefit to cover funeral costs, with options to cover the policyholder, one spouse, up to six children, and extended family members such as parents and parents-in-law.
• Simple Life Plan Comprehensive life cover with no medical tests or questions required, paying a lump sum benefit on the passing of the policyholder, with optional additional benefits covering critical illness, physical impairment and permanent disability.
• Platinum Life Plan Comprehensive life cover providing a high lump sum benefit on the policyholder's passing with limited underwriting, plus additional benefits covering inability to earn income, critical illness, physical impairment and permanent disability.
• Hospital Cash Back Plan Individual insurance plan providing a lump sum benefit to assist with living expenses while the policyholder is hospitalized.
• Education Protector Risk insurance providing a lump sum benefit on events such as loss of life to help fund a child's education even after the policyholder is gone.
• Education Legacy Plan Education savings/investment product that considers the policyholder's financial circumstances, allowing structured savings for a child's education with a range of benefits.
• Liberty Health Cover Comprehensive health insurance solution for organisations and their employees in Zambia, providing access to a large network of trusted healthcare providers with day-to-day benefits, chronic condition management (100+ conditions), hospital and major disease cover, and 24-hour international medical emergency evacuation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Liberty Holdings South Africa:

Direct peers

• Professional Insurance Corporation Zambia (PICZ): PICZ is a Zambian general and life insurer providing corporate and individual insurance solutions. It is comparable as a domestic multi-line competitor with overlapping group and individual insurance offerings in the same Zambian market.
• Hollard Life Assurance Zambia: Hollard Life is a pan-African life insurer with a Zambian subsidiary offering group life, credit life, funeral, and individual life products. It is highly comparable to Liberty in product mix, target customer (group employers and individuals), and emerging-market distribution model.
• Sanlam Life Insurance Zambia: Sanlam is a major pan-African financial services group with a Zambian life insurance operation offering group, individual, and investment products. It competes head-to-head with Liberty across corporate group risk, individual life, and education savings in Zambia.
• Madison Life Insurance Zambia: Madison Life is a long-established Zambian life insurer offering group and individual life, education, and funeral products. It is the closest domestic peer to Liberty Life Insurance Zambia given overlapping product lines, target segments, and multi-branch distribution in Zambia.

Broad incumbents

• Zambia State Insurance Corporation (ZSIC): ZSIC is a state-owned Zambian insurer offering life and general insurance products with national footprint. As a broad domestic incumbent, it competes with Liberty across both group and individual segments and benefits from state relationships that Liberty does not have.
• Old Mutual Zambia: Old Mutual is one of Zambia's largest and longest-established financial services groups, offering life, health, and asset management products with broad branch coverage. It is a broader incumbent than Liberty, with deeper scale and a wider product set, but directly competitive in the same group and individual life segments.

Regional players

• NICO Insurance Zambia: NICO is a Malawi-headquartered insurance group with a Zambian subsidiary offering life and general insurance. It is a comparable regional player competing in the same Zambian market with a similar product mix, though its primary base lies outside Zambia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liberty-life-insurance-zambia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Life Insurance Zambia