Liberty Financial Ltd

What Liberty Financial Ltd does

Liberty Financial Ltd is a privately held, founder-owned chartered accountancy firm based in London (Unit 20 The Circle, Queen Elizabeth Street, SE1 2JE) that was established in 2018 by Peter Leshinsky to deliver outsourced finance functions to SME owners who lack an in-house finance team. The firm operates with five to six delivery staff organised around named roles (Founder, The Original, The Paymaster, The Client Quarterback, Cash King, The Balance Keeper), each handling a discrete client relationship or specialisation including CIS payroll, entertainment and luxury goods, retail credit control, and statutory accounts preparation.

The core product is a continuous, real-time outsourced finance function rather than year-end compliance work, with all client records maintained on the Xero cloud accounting platform. Service lines comprise Company Formation (incorporation, HMRC set-up, share structure guidance), Bookkeeping & Back-Office Finance (ongoing bank reconciliations, expense allocation, tax payment management under a dedicated account manager), and Year-End Accounts & Corporation Tax (statutory accounts and CT600 preparation with proactive tax position review). Communication channels include direct phone (020 3092 5744), email and WhatsApp, with a stated same-business-day response commitment.

The revenue model combines recurring retainer-based outsourced finance engagements with traditional professional-services billings for year-end compliance, CIS returns, payroll and tax filings. Pricing is quote-based and tailored to client turnover and complexity rather than publicly listed. The firm serves English SMEs, with vertical emphasis on construction (CIS), entertainment, luxury goods and retail, and has supported clients with turnover up to £15 million. Distribution is entirely direct via the website, SEO, content marketing through blog/Insights articles, and word-of-mouth referrals; no third-party channels, partnerships, funding or M&A activity are disclosed.

Name

Liberty Financial Ltd

Legal name

Liberty Financial Chartered Accountants

Website

https://liberty-financial.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberty Financial is a London-based chartered accountancy firm founded in 2018 that provides outsourced finance functions—including Xero-backed bookkeeping, payroll, tax compliance, and advisory—to London SME owners across construction, entertainment, luxury goods, and retail sectors.

Ownership category

akta.pro rank

Product category

Chartered Accountancy Services

SIC

Finance Services (6199)

akta.pro primary industry

Corporate Cash Management & Treasury Services (FSAMAOAA)

Keywords

• Outsourced accounting services
• Chartered accountancy firm
• Sme bookkeeping services
• Payroll management services
• Corporation tax filing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Finance Function: Ongoing back-office finance support with dedicated account management. Clients receive real-time financial oversight, bookkeeping, payroll, tax preparation, and advisory services throughout the year. Revenue appears to be recurring retainer-based for continuous finance function outsourcing.
2. Accounting and Tax Services: Company formation, year-end accounts preparation, corporation tax returns, VAT compliance, and payroll processing. These services may be bundled with ongoing outsourcing or offered as standalone engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Liberty Financial provides an outsourced finance function for SME owners, delivering ongoing back-office support that replaces a full in-house finance team. Core services include company formation (Companies House registration, HMRC set-up, share structure advice), bookkeeping and back-office finance (Xero cloud accounting with continuous bank reconciliations, expense allocation, and tax payment management), and year-end accounts and corporation tax filing. Each client is assigned a dedicated account manager with direct communication via phone, email, and WhatsApp.

Product overview

Liberty Financial Ltd operates as a chartered accountancy firm offering a unified suite of financial services rather than a software product. The core offering is an outsourced finance function that provides ongoing back-office finance support for SME owners. This is delivered through three interconnected service lines: Bookkeeping & Back-Office Finance (using Xero cloud accounting software), Company Formation, and Year-End Accounts & Corporation Tax. Each client is assigned a dedicated account manager, and all clients use Xero for cloud accounting, ensuring financial information is current and accessible throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Finance Function Back-office finance support for SME owners providing real-time financial visibility, consistent bookkeeping and oversight, and proactive tax and cash flow management without the client needing to build an in-house team. Each client is assigned a dedicated account manager, and all financial records are maintained in Xero cloud accounting throughout the year.
• Bookkeeping and Back-Office Finance Ongoing bookkeeping service using Xero cloud accounting software for SME clients. Includes continuous bank reconciliations, expense allocation, and tax payment management, with each client assigned a dedicated account manager for year-round continuity and WhatsApp-based communication for prompt responses to queries.
• Company Formation Incorporation and structuring service for new businesses, including Companies House registration, HMRC setup, and guidance on share structure and director responsibilities so that businesses start on solid, properly registered ground.
• Year-End Accounts and Corporation Tax Preparation and filing of statutory accounts and corporation tax returns, with the financial information reviewed ahead of year-end to anticipate tax liabilities and allow time for appropriate planning before the accounting period ends.

Quantifiable outcome

• Financial information accessible when needed - real-time maintained records
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crunch: UK online accountancy firm (now part of Karma Group) providing bookkeeping, tax and compliance to SMEs, freelancers and contractors via subscription model. Direct overlap in subscription pricing and SME client base with Liberty Financial.
• Gorilla Accounting: UK chartered accountants targeting SMEs and contractors with cloud-based bookkeeping, payroll and tax filing on a fixed-fee model. Similar SME customer profile and use of cloud accounting tooling to deliver ongoing support.
• DNS Accountants: UK-based chartered accountancy practice serving small and medium businesses with bookkeeping, tax and compliance services. Highly comparable business model and SME target segment to Liberty Financial's outsourced finance function offering.
• 1st Formations: UK provider of company formation plus ongoing accounting and tax services for new and small businesses. Comparable service stack (incorporation + bookkeeping + ongoing compliance) to Liberty Financial's three-line offering.
• Mazuma: UK online accountancy targeting small businesses, freelancers and contractors with subscription-based bookkeeping and tax services. Comparable recurring-revenue model and SME focus, with similar mix of compliance and advisory services.

Broad incumbents

• Grant Thornton UK: Major UK accounting practice serving mid-market, SMEs and owner-managed businesses with audit, tax and advisory. Comparable SME customer segment but much broader service portfolio and geographic footprint.
• BDO UK: Top-tier UK accounting and advisory network serving SMEs alongside mid-market and large corporates. Provides overlapping bookkeeping, tax and outsourced finance capabilities as part of a much broader portfolio.
• RSM UK: Mid-tier UK accounting firm offering audit, tax and consulting to SMEs and owner-managed businesses. Overlaps with Liberty Financial on SME-focused compliance and advisory work but at significantly larger scale.

Regional players

• Bench: US-based outsourced bookkeeping platform pairing software with dedicated bookkeepers for small businesses. Similar recurring-revenue outsourced-bookkeeping model to Liberty Financial but US-focused rather than UK.
• Pilot.com: US-based bookkeeping, accounting and tax service for SMEs and startups combining software with dedicated accountants. Comparable outsourced-finance-function value proposition but operates in North America rather than UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/libertyca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Financial Ltd