Liberty

What Liberty does

Liberty is a Colorado Springs-based distributor and manufacturer of AV, security, and connectivity infrastructure products, founded in 1980 and operating as a subsidiary of Wesco International (NYSE: WCC). The company sells encoders, decoders, extenders, switchers, cameras, cables, racks, and wireless/DAS infrastructure through an e-commerce storefront at libertyonline.com, complemented by account-based direct sales for enterprise customers and a channel network of systems integrators.

The company's technology platform centers on the proprietary DigiIP AVoIP transceiver family — zero-latency HDMI 2.0/4K60 4:4:4 over standard 10GbE networks — and the award-winning Arranger configuration software, both of which are interoperable with the SDVoE standard and integrate via certified drivers with Crestron, Control4, Q-Sys, Dante, and Icron USB ecosystems. Security offerings include NDAA-compliant L3 Series AI PoE cameras with on-device computer vision and the Liberty Air cloud-based video analytics platform, which adds face, body, and vehicle recognition to existing ONVIF cameras. The TeamUp+ collaboration switcher line extends the portfolio into BYOM (Bring Your Own Meeting) hybrid-work environments with auto presenter tracking and AI-assisted framing.

Liberty's revenue model is hardware-driven B2B sales under account-based pricing, supplemented by the recurring-services potential of Liberty Air's cloud recording and analytics. The company targets seven vertical markets — commercial buildings, data centers, education, industrial, residential, retail, and utilities — and three buyer types: building owners and designers, IT departments, and systems integrators. With 108 employees and Wesco's global distribution footprint as parent backing, Liberty operates as a mid-sized specialty infrastructure distributor within a much larger conglomerate portfolio.

Name

Liberty

Legal name

Liberty

Website

https://libertyonline.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Liberty is a Wesco International subsidiary selling AV, security, and connectivity infrastructure — including proprietary AVoIP transceivers, Arranger software, AI cameras, and Liberty Air cloud analytics — to systems integrators, IT departments, and building owners across seven verticals.

Ownership category

akta.pro rank

Product category

Audio Visual Distribution and Security Infrastructure

NAICS

Security Systems Services (except Locksmiths) (561621), Hardware Retailers (44414), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576), Electronic Components & Accessories (3670)

akta.pro primary industry

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)

akta.pro secondary industries

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• AV distribution equipment
• Security surveillance products
• Cable connectivity solutions
• AVoIP systems
• Video conferencing hardware

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hardware): Sale of AV equipment, security/surveillance products, cable and connectivity solutions, and wireless/DAS infrastructure. Products include encoders, decoders, extenders, switchers, splitters, matrices, cameras, monitors, and cables. B2B transaction model with account pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Liberty designs, sources, and sells AV, security, and connectivity infrastructure products including AVoIP transceivers, video distribution and switching equipment, security cameras and access control, cable and connectivity hardware, wireless/DAS systems, racks and enclosures, and collaboration/conferencing devices. Offerings span the DigiIP AVoIP line, TeamUp+ collaboration systems, Liberty Air AI video analytics, L3 IP cameras, and the Liberty Arranger configuration software, sold via an e-commerce storefront plus account-based B2B sales to systems integrators, IT departments, and building owners.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Air: AI video analytics and cloud recording solution that adds intelligence to existing ONVIF cameras, enabling smarter video security without costly replacement.

Products and services

• Audio Visual Products (AVoIP transceivers, switchers, matrices, extenders, splitters, video distribution) Comprehensive line of AV distribution and switching hardware including the proprietary DigiIP AVoIP transceiver line, HDBaseT extenders, distribution amplifiers, switchers, splitters, matrices, and signal processors for commercial AV installations. Sold to systems integrators, IT departments, and end customers.
• Security and Surveillance Products (L3 AI PoE IP cameras, access control, intrusion detection, network video, servers and storage)
• Cable and Connectivity Products
• TeamUp+ Collaboration Systems (BYOM switchers and webcams)
• Liberty Air AI Video Analytics and Cloud Recording
• Intelix USB Extension Products
• Liberty Arranger Configuration Software
• Wireless and DAS Infrastructure
• Metals, Racks, and Enclosures

Quantifiable outcome

• AI video analytics turn existing ONVIF cameras into intelligent cloud-powered security without costly rip and replace

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SDVoE AlliancecoreTechnology or IntegrationLiberty's DigiIP AVoIP products are fully interoperable with other products using SDVoE technology, enabling standardized AV-over-IP deployments across different manufacturers.
• Dante (Audinate)coreTechnology or IntegrationIntegrated Dante audio support in 6000 series transceivers allowing professional audio distribution in commercial AV installations.
• CrestroncoreTechnology or IntegrationCrestronHome and CrestronSimpl drivers available for Liberty's IPEX AVoIP products. Liberty's Arranger software integrates with Crestron control systems.
• Control4coreTechnology or IntegrationControl4 drivers available for Liberty's Arranger software and IPEX AVoIP products, enabling integration with Control4 home automation systems.
• Q-SyscoreTechnology or IntegrationQ-Sys plugin available for Liberty's Arranger software, enabling integration with Q-Sys audio and control platforms.
• Icron TechnologiescoreTechnology or IntegrationIntegrated Icron USB High Speed 2.0 support in 6000 series products, enabling USB extension and switching for cameras and peripherals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlona (Panduit): AV distribution and AVoIP product line (OmniStream) under Panduit. Closely comparable as an AV-over-IP, HDBaseT, and USB-C extension competitor addressing the same commercial AV integration market as Liberty's DigiIP and TeamUp+ lines.
• Axis Communications: Network video and surveillance specialist (ONVIF founding member) competing directly with Liberty's L3 Series AI cameras and Liberty Air AI analytics. Highly comparable in security/surveillance hardware and software for commercial and enterprise customers.
• ADI Global Distribution: Large security, AV, and low-voltage distributor serving the same systems integrator and IT installer base. Direct competitor on cable, connectivity, AV, and security SKUs, and a key distribution alternative to Liberty's e-commerce and direct-sales channels.
• Extron Electronics: Specialist in professional AV signal processing, switching, distribution, and control with a comparable product portfolio (extenders, matrix switchers, AVoIP). Direct competitor in commercial AV integration and B2B sales to systems integrators.
• Crestron Electronics: Category leader in commercial AV control, signal distribution, and AVoIP with overlapping DigiIP/Arranger-equivalent product lines (NVX, DM). Directly comparable as an enterprise AV systems provider for conference rooms, control rooms, and AV-over-IP deployments.
• Control4 (Snap One): Provider of integrated smart-building and AV control systems with deep integrator channel overlap. Comparable because Liberty's Arranger software and IPEX AVoIP integrate natively with Control4 drivers, and both target the same systems integrator network.
• Black Box: IT and AV infrastructure specialist focused on KVM, AVoIP, and signal extension across enterprise and control-room deployments. Comparable product set (extenders, switches, AVoIP) and a similar integrator-led B2B sales motion targeting commercial buildings and data centers.
• PureLink (PureLink AV): Designer and manufacturer of AV signal distribution, extension, and matrix switching solutions. Direct competitor in HDMI extension, AVoIP, and cable/connectivity categories sold through the same B2B integrator channel.

Broad incumbents

• ScanSource: Broad-line distributor of AV, security, and communications solutions with a similar hybrid manufacturer-distributor portfolio and systems integrator channel. Comparable as a broader incumbent serving overlapping AV and security verticals.
• Legrand AV: Global AV infrastructure parent owning brands like Chief, Middle Atlantic, Vaddio, and Luxul. Comparable because Legrand competes across AV mounting, racks, connectivity, and conferencing categories that overlap with Liberty's Audio Visual and Metals/Racks/Enclosures lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libertyonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty