The Liberty Trust

What The Liberty Trust does

The Liberty Trust is a privately held, single-property boutique hotel operating from a restored 1910 historic bank building at 101 South Jefferson Street in downtown Roanoke, Virginia. The seven-story, 54-room property opened in March 2022 after conversion of the former First National Bank building, which is listed on the National Register of Historic Places and regarded as the most well-preserved Edwardian-era bank building in Virginia. Guest accommodations include Deluxe King, Classic King, ADA King, Classic Double Queen, Classic Queen, and Petite Queen configurations, with original architectural elements (Roman Ionic columns, Doric columns derived from the Temple of Apollo at Delos, custom copper guest room doors, the original bank vault) preserved alongside modern amenities. The property is managed by Savara Hospitality and is a member of Preferred Hotels & Resorts participating in the I Prefer rewards program.

The hotel generates revenue from four primary streams: nightly room bookings (distributed through direct website booking via the Sabre SynXis engine, the I Prefer program, and phone reservations); on-site F&B at The Vault restaurant (breakfast, lunch, dinner — eclectic shareable plates, specialty cocktails, international wines, and local craft beers); a Meetings & Events business centered on the 400 sq ft Mezzanine Board Room (capacities up to 30 reception / 18 banquet / 20 theater / 15 classroom); and ancillary gift certificates plus themed packages (FloydFest, Staycation, Bed & Breakfast, Romance, Pet Lover's). Restaurant reservations flow through OpenTable and the Vault operates cashless on Toast Tab. The technology stack is built on third-party platforms — Sabre (PMS/booking), OpenTable (F&B reservations), WebRez (gift certificates), Toast Tab (restaurant POS), and VeriSign SSL — with no proprietary technology platform disclosed.

The customer base spans three segments: leisure travelers (primary) drawn to Blue Ridge Parkway, Appalachian Trail, and downtown Roanoke attractions; corporate/business travelers requiring small meeting space and room blocks; and wedding/social event customers hosting intimate rehearsals, elopements, and receptions. Distribution relies on direct-to-consumer booking, the Preferred Hotels & Resorts / I Prefer channel for global reach, and a corporate sales process via Request a Proposal. Pricing is nightly across all room types, with discount packages, member rates, and advance-purchase tiers layered on top. No AI/ML capabilities, proprietary technology platform, or publicly disclosed financials are present in the record.

Name

The Liberty Trust

Legal name

The Liberty Trust

Website

https://libertytrusthotel.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

The Liberty Trust is a 54-room boutique hotel in downtown Roanoke, Virginia, operating from a restored 1910 historic bank building and serving leisure travelers, corporate groups, and small wedding/event customers with on-site dining at The Vault restaurant.

Ownership category

akta.pro rank

Product category

Boutique Hotel / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industry

Heritage & Historic Boutique Hotels (THAGADAD)

Keywords

• Boutique hotel lodging
• Historic hotel accommodations
• On-site restaurant dining
• Event venue rental
• Hospitality services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Overnight accommodations in 54 guest rooms including various room types (Deluxe King, Classic King, ADA King, Classic Double Queen, Classic Queen, Petite Queen). Revenue generated through direct bookings, Sabre booking engine, and third-party OTA platforms.
2. Restaurant Dining - The Vault at The Liberty Trust: On-site restaurant serving breakfast (7AM-10AM), lunch (12PM-1:30PM), and dinner (starting 4PM). Offers eclectic menu of shareable plates, specialty cocktails, international wines, and local craft beers. Cashless business accepting major credit cards.
3. Meetings & Events: Event space rental including Mezzanine Board Room (400 sq ft) for meetings, corporate retreats, private dinners, rehearsal dinners, elopement ceremonies, and cocktail receptions. Catering services through The Vault restaurant.
4. Gift Certificates: Hotel stay gift certificates and restaurant gift certificates available for purchase online.
5. Packages and Special Offers: Various packages including FloydFest exclusive rates, Staycation Package, Bed and Breakfast Package, Romance Package, Pet Lover's Package, and member rates through I Prefer program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Liberty Trust operates a seven-story, 54-room boutique historic hotel in Downtown Roanoke, Virginia, housed in a restored 1910 First National Bank building on the National Register of Historic Places. The property offers overnight guest accommodations, an on-site restaurant (The Vault at The Liberty Trust) serving breakfast, lunch, and dinner, and event/meeting spaces including the Mezzanine Board Room.

Product overview

The Liberty Trust is a single-property boutique hotel offering a unified hospitality experience centered around its 54-room historic hotel in Downtown Roanoke, Virginia. The product portfolio includes core hotel accommodations (Deluxe King, Classic King, ADA King, Classic Double Queen, Classic Queen, and Petite Queen rooms), on-site dining at The Vault at The Liberty Trust restaurant, and Meetings & Events venues featuring the Mezzanine Board Room. Additional offerings include the I Prefer Hotel Rewards loyalty program, Gift Certificates, and various promotional packages such as FloydFest rates, Staycation, Bed and Breakfast, Romance, and Pet Lover's packages. The hotel is managed by Savara Hospitality and is a member of Preferred Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• The Vault at The Liberty Trust: The hotel's on-site restaurant offering an eclectic menu of shareable plates featuring authentic recipes from around the world, paired with specialty cocktails, international wines, and local craft beers. Includes private dining options.

Products and services

• The Liberty Trust Hotel A seven-story, 54-room boutique historic hotel located at the corner of South Jefferson Street and Salem Avenue SW in Downtown Roanoke, Virginia, featuring custom-made furnishings, restored Edwardian-era architecture, and upscale amenities for leisure and business travelers.
• The Vault at The Liberty Trust On-site restaurant housed in the building's original walk-in bank vault, offering an eclectic menu of shareable plates featuring authentic international recipes paired with specialty cocktails, international wines, and local craft beers. Serves breakfast (7-10AM), lunch (12-1:30PM), and dinner (from 4PM); includes private dining options.
• Meetings & Events Event venue services featuring the 400 sq ft Mezzanine Board Room, accommodating up to 30 guests for receptions, 18 for banquets, 20 theater-style, and 15 classroom-style. Hosts board meetings, corporate retreats, private dinners, rehearsal dinners, elopement ceremonies, and cocktail receptions, with catering provided by The Vault restaurant.
• Guest Room Accommodations Overnight accommodations across six room types: Deluxe King, Classic King, ADA King, Classic Double Queen, Classic Queen, and Petite Queen. Rooms feature King or Queen beds, eco-friendly window inserts, walk-in showers with custom tilework, personal workspaces, and city or mountain views depending on configuration.
• Gift Certificates

Quantifiable outcome

• Tripadvisor Travelers' Choice Awards Best of the Best 2026
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorThe Liberty Trust is a member property of Preferred Hotels & Resorts, participating in the I Prefer rewards program. This partnership provides access to over 650 independent hotels worldwide, offering member rates, points for stays, and benefits including room upgrades and complimentary WiFi.
• I Prefer (SM) Hotel Rewards ProgramcoreGTM or Marketing PartnerFree rewards program from Preferred Hotels & Resorts offering exclusive Member Rates, points for each stay, and benefits at member properties. Enrollment code ROATL and hotel code ROATL used for The Liberty Trust.
• Sabre CorporationcoreTechnology or IntegrationThird-party booking engine vendor providing the reservation interface and booking functionality on the hotel website. Implements comprehensive security programs with VeriSign Secure Server ID and SSL encryption.
• Brady's DistilleryminorOthersLocal spirits supplier for The Vault restaurant, providing locally-sourced alcoholic beverages.
• Chesapeake Bay DistilleryminorOthersLocal spirits supplier for The Vault restaurant, providing locally-sourced alcoholic beverages.
• chocolatepaperminorOthersLocal chocolate supplier from Roanoke for The Vault restaurant.
• Virginia ArtesianminorOthersArtesian water supplier for The Vault restaurant.
• Taubman Museum of ArtcoreStrategic or Co-development PartnerArt exhibition partnership featuring works from the Taubman Museum of Art's Sharing Collection displayed in public spaces at The Liberty Trust. Includes historical artifacts, photographs, lithographs, and paintings that complement the museum's permanent collection.
• Savara HospitalitycoreImplementation/ SI/ Consulting PartnerHotel management company overseeing operations of The Liberty Trust. Footer indicates 'Managed by Savara Hospitality'.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Hotel Roanoke & Conference Center: The largest historic hotel in Roanoke, Virginia (Curio Collection by Hilton), operating 300+ rooms and extensive meeting space. Direct competitor for leisure and group demand in the same downtown market as The Liberty Trust.
• L'Auberge Provençale: Select Registry boutique inn in Boyce, Virginia with on-site French restaurant and event programming. Comparable Virginia boutique hospitality operator with strong F&B component.
• Quirk Hotel Richmond: Boutique hotel in Richmond, Virginia combining heritage architecture with an on-site restaurant and gallery programming. Closely aligned operating model — restored historic building, full-service F&B, curated cultural partnerships.
• The Blackburn Inn: Restored 19th-century boutique hotel in Staunton, Virginia operating as part of the I Prefer / Preferred Hotels network. Directly comparable heritage-boutique positioning and Preferred Hotels distribution.

Regional players

• The Inn at Virginia Tech and Skelton Conference Center: Boutique-style full-service hotel in Blacksburg, Virginia with on-site dining and event space, also part of the Preferred Hotels network. Comparable Virginia boutique with similar event/F&B mix.
• The Georges: Boutique historic hotel in Lexington, Virginia operating in a restored 18th-century building. Comparable small-market Virginia boutique heritage property.
• The Berkeley Hotel: Boutique historic hotel in Richmond, Virginia offering similar upscale accommodations in a heritage setting. Comparable as a Virginia independent boutique hotel with event and F&B components.

Broad incumbents

• Curio Collection by Hilton: Hilton's soft-brand collection of historic and boutique hotels including the direct Roanoke competitor Hotel Roanoke. Comparable positioning platform for heritage-independent hotels, though Curio operates as part of a much larger global portfolio.
• Salamander Resort and Spa: Luxury resort in Middleburg, Virginia offering comparable high-end accommodations, multiple F&B outlets, and event programming. Comparable as a Virginia luxury destination property but at significantly larger scale.
• The Jefferson Hotel: Iconic luxury historic hotel in Richmond, Virginia operating at much larger scale but offering a comparable heritage-luxury positioning, full-service F&B, and event space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-liberty-trust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Liberty Trust