L mediehus

What L mediehus does

L-Mediehus A/S is a privately held Danish media company headquartered in Langeskov, Denmark, founded in 1988 as the independent trade press for the Danish agricultural sector. The company publishes Effektivt Landbrug — described in the source data as the only daily trade newspaper in Danish agriculture, carrying the industry's shortest deadline — alongside four regional weekly titles (LandbrugNord, LandbrugSyd, LandbrugFyn, and LandbrugØst) that together constitute the largest circulation in the Danish agricultural press. The portfolio also includes niche sub-brands MaskinParken (machinery), Landbrugsmarkedet (marketplace listings), and MarkTing (agricultural marketing services).

The underlying technology is a multi-format digital media publishing platform: articles are distributed via the effektivtlandbrug.dk website, the LandKiosken e-newspaper aggregator, the Effektivt Landbrug Nyheder mobile application (iOS/Android), and email newsletters, layered on top of the print daily and regional weeklies. Operations are run by approximately 40 full-time employees spanning editorial, sales, production, IT, and finance; leadership comprises Per Jørgensen, Mikkel Jørgensen, and Jacob Lund-Larsen.

The business model combines recurring subscription revenue — both print and digital, with a publicly disclosed trial offer of 30 kr for 30 days — with advertising sales targeted at agricultural input suppliers and B2B buyers of farm products and services. The go-to-market is sales-led and vertically specialized: L-Mediehus serves Danish farmers, food producers, and adjacent agricultural businesses through direct sales (advertising) and self-serve/plg-style digital subscription acquisition, operating exclusively within Denmark.

Name

L mediehus

Legal name

L-Mediehus A/S

Website

https://l-mediehus.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

L-Mediehus A/S is a privately held Danish agricultural media house publishing Effektivt Landbrug — the country's only daily agricultural trade newspaper — plus four regional weeklies and digital platforms, serving Danish farmers, food producers, and agricultural advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Langeskov

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Paid subscriptions for digital and print access to agricultural news content, including the daily newspaper Effektivt Landbrug and local weeklies
2. Advertising: Sponsored and advertiser-funded content in publications targeting the agricultural sector

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L-Mediehus A/S publishes Effektivt Landbrug, Denmark's only daily agricultural trade newspaper, alongside four regional weekly newspapers (LandbrugNord, LandbrugSyd, LandbrugFyn, LandbrugØst) and specialized publications (MaskinParken, Landbrugsmarkedet, MarkTing). The company delivers independent news and analysis on livestock, crops, machinery, business, and markets to Danish farmers through print subscriptions, a digital website, a mobile application, an e-newspaper platform (LandKiosken), and email newsletters.

Product overview

L-Mediehus A/S operates a multi-platform agricultural media portfolio centered on Effektivt Landbrug, Denmark's only daily trade newspaper. The company offers print and digital publications including four regional weeklies (LandbrugNord, LandbrugSyd, LandbrugFyn, LandbrugØst) and specialized publications (MaskinParken, Landbrugsmarkedet, MarkTing). Digital offerings include the effektivtlandbrug.dk website, the Effektivt Landbrug Nyheder mobile app, the LandKiosken e-newspaper platform, and email newsletters. The portfolio serves Danish farmers and food producers with comprehensive coverage spanning cattle, pigs, crops, machinery, business, and markets.

Differentiator

Problem solved

Functional benefit

Brands

• Effektivt Landbrug: Denmark's only daily agricultural newspaper, covering the food cluster with the shortest deadline.
• LandbrugNord
• LandbrugSyd
• LandbrugFyn
• LandbrugØst

Products and services

• Effektivt Landbrug Denmark's only daily agricultural trade newspaper, providing independent news and analysis on livestock, crops, machinery, business, and markets for Danish farmers and agricultural professionals. Delivered in print and digitally to subscribers.
• LandbrugNord Regional weekly agricultural newspaper covering farming news relevant to Northern Denmark. Part of L mediehus's regional weekly network.
• LandbrugSyd Regional weekly agricultural newspaper covering farming news relevant to Southern Denmark. Part of L mediehus's regional weekly network.
• LandbrugFyn Regional weekly agricultural newspaper covering farming news relevant to the island of Funen (Fyn) in Denmark. Part of L mediehus's regional weekly network.
• LandbrugØst Regional weekly agricultural newspaper covering farming news relevant to Eastern Denmark. Part of L mediehus's regional weekly network.
• Effektivt Landbrug Nyheder (Mobile App) Mobile application available on Apple's App Store and Google Play that delivers Effektivt Landbrug news to Danish farmers via smartphone.
• LandKiosken (E-newspaper) Digital e-newspaper platform that allows subscribers to read L mediehus publications in electronic format.
• MaskinParken Specialized publication from L mediehus dedicated to agricultural machinery content and listings.
• Landbrugsmarkedet Marketplace-oriented publication from L mediehus that covers agricultural products and services listings for Danish farmers.
• MarkTing Specialized marketing/advertising publication from L mediehus serving as a marketing vehicle within the agricultural media portfolio.
• Nyhedsbreve (Email Newsletters) Email newsletters delivering L mediehus agricultural news and updates to subscribers.
• Advertising Services Print and digital advertising placements sold to agricultural businesses (machinery dealers, breeders, input suppliers, financial services) across L mediehus's newspaper, web, mobile, e-newspaper, and specialized publication properties.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Landbrug & Fødevarer (LF) / SEGES: Danish agricultural and food industry umbrella organisation that publishes research, news, and advisory content for Danish farmers — a broader incumbent operating across the same farmer audience, with content production but not commercial media as its primary activity.
• Bonnier Publications: Large Nordic media group operating trade and consumer titles across the region — relevant as a potential acquirer or competitor with deeper capital and broader portfolio, but not a specialist agricultural publisher.
• JP/Politikens Hus: Major Danish media house publishing Jyllands-Posten, Politiken, and a range of business titles — overlapping Danish media advertising and subscription dynamics with L-Mediehus, though not focused on the agricultural vertical.

Direct peers

• Landwirt (Austria): Austrian agricultural media brand combining a print magazine with digital coverage of crops, livestock, machinery, and rural life for Austrian farmers — a smaller-market analogue of the vertically-integrated print-plus-digital agricultural media model.
• Agra Europe / Agra Facts: Specialist European agricultural policy and markets news subscription service covering EU farm policy and commodity markets — comparable B2B agricultural information subscription product, though more policy-focused than L-Mediehus's farmer-producers focus.
• Top Agrar: Leading German agricultural trade media brand (print magazine plus extensive digital portal) covering crops, livestock, machinery, and markets for German farmers — the closest European analogue to L-Mediehus's vertically-integrated B2B agricultural media model.
• Boerderij: Long-running Dutch agricultural trade publication (print plus digital) targeting Dutch dairy, arable, and livestock farmers with daily news, market data, and machinery coverage — directly comparable niche-B2B agricultural media business in a neighboring market.
• Successful Farming / Agriculture.com: Iconic US agricultural media brand operating a magazine, website, and digital platforms covering crops, livestock, machinery, and markets for American farmers — directly analogous multi-channel B2B agricultural media business model.
• Farmers Weekly (UK): UK-based agricultural trade media brand (weekly print plus digital subscription platform) serving British arable and livestock farmers with news, market prices, and machinery content — same subscription + advertising monetization on a single-country farmer audience.
• LandbrugsAvisen (owned by DLF/DLF Seeds-adjacent titles): Danish agricultural trade publication covering farming, crops, livestock, and machinery for Danish farmers — the closest in-country direct competitor to L-Mediehus's Effektivt Landbrug daily and regional weekly portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l-mediehus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L mediehus