Liceo Florentino

What Liceo Florentino does

Liceo Florentino (legal name: Liceo Florentino Guatemalteco) is a privately-held K-12 educational institution operating from a single campus at 5ta avenida 7-02 Zona 07, Colonia Landivar, Guatemala City. Founded in 1980, the school delivers a continuous education track from Pre-Primaria (ages 4-6) through Diversificado (upper secondary), covering Pre-Kinder and Kinder, six years of Primaria, three years of Básicos, and three specialized high-school tracks: Bachillerato en Ciencias y Letras (university preparation), Perito Contador + Administración de Empresas, and Perito en Mercadotecnia y Publicidad + Diplomado en Diseño Gráfico.

Pedagogically, the school differentiates through an active-constructivist methodology and a proprietary values framework branded as RHINO (Respect, Honesty, Integrity, Nobility, Optimism). The computing curriculum is Microsoft-certified across all three Diversificado tracks and includes legacy programming tools (MicroMundos Pro, Logo Writer) at the Básicos level and Microsoft T-Box Jr. at kindergarten, providing recognized technology credentials alongside traditional subjects. Extracurricular programming is delivered through institutional partnerships: ANBE membership for the Latin School Band and DIGEF/Parque Deportivo Erick Barrondo access for competitive sports academies.

The business model is direct-to-consumer tuition-based. Revenue is generated exclusively through recurring tuition (colegiatura) and inscription fees billed annually and processed via bank transfer through an online GoPayFee portal. Pricing is not publicly disclosed and varies by educational level. Marketing is conducted through the institutional website, phone/email/WhatsApp inquiry channels, and community reputation rather than paid acquisition. Customer segments are horizontally stratified by age/grade (Pre-Primary, Primary, Básicos, Diversificado) and serve Guatemalan families seeking values-based private education from preschool through high school graduation.

Name

Liceo Florentino

Legal name

Liceo Florentino Guatemalteco

Website

https://liceoflorentino.edu.gt

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Liceo Florentino is a privately-held K-12 school in Guatemala City, founded in 1980, serving families with students ages 4-18 across Pre-Primaria, Primaria, Básicos, and three Diversificado tracks (Bachillerato, Accounting, and Marketing + Graphic Design), differentiated by a RHINO values framework and Microsoft-certified computing curriculum.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Enrollment Fees: The school generates revenue through tuition fees (colegiatura) and enrollment/inscription fees paid by families. Payments are made via bank transfer and managed through an online payment portal (GoPayFee).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Liceo Florentino Guatemalteco is a private K-12 educational institution in Guatemala City delivering comprehensive schooling from pre-primary (ages 4-7) through upper secondary (diversificado). It offers academic programs (Pre-Primaria, Primaria, Básicos, Bachillerato en Ciencias y Letras) and vocational tracks (Perito Contador + Administración de Empresas, Perito en Mercadotecnia y Publicidad + Diplomado en Diseño Gráfico), complemented by extracurricular activities including sports and a Latin school band.

Product overview

Liceo Florentino is an educational institution offering a comprehensive K-12 educational program from pre-primary (ages 4-7) through upper secondary (diversificado). The institution provides a single unified educational platform consisting of multiple grade-level programs (Pre-Primaria, Primaria, Básicos) culminating in diversified education tracks (Bachillerato en Ciencias y Letras, Perito Contador + Administración de Empresas, Perito en Mercadotecnia y Publicidad + Diplomado en Diseño Gráfico). Supporting programs include extracurricular activities (Latin Band, excursions, thematic days, festivals) and an athletic program through DIGEF. The institution emphasizes its RHINO values philosophy (Respect, Honesty, Integrity, Nobility, Optimism), constructivist methodology, and Microsoft-certified computing education across its programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Primaria Early childhood education program for children ages 4-7 covering Pre-Kinder 1, Kinder, and Prepa-Kinder 3, focusing on pre-mathematics, pre-reading, motor skills, and introductory English and computer skills.
• Primaria Primary education for children ages 6-12, covering grades 1st through 6th, emphasizing Guatemalan culture, literacy, numeracy, technology skills, English language, and values formation.
• Básicos Three-year secondary education program (1st to 3rd básico) focused on facilitating students' transition to adolescence, using constructivist methodology with tools like MicroMundos Pro and Logo Writer to develop critical thinking.
• Bachillerato en Ciencias y Letras Two-year upper secondary program (4th and 5th) providing high school degree in Sciences and Letters, preparing students for university studies in scientific or humanities fields with Microsoft-certified computing courses.
• Perito Contador + Administración de Empresas Three-year technical career program (4th-6th) in Accounting and Business Administration, preparing students for careers in auditing, economics, accounting, and business management, with Microsoft-certified computing curriculum.
• Perito en Mercadotecnia y Publicidad + Diplomado en Diseño Gráfico Three-year technical career program (4th-6th) in Marketing and Advertising with an additional diploma in Graphic Design, including studies in Adobe Illustrator and Photoshop, with Microsoft-certified computing curriculum.
• Actividades Extracurriculares After-school enrichment activities including Latin School Band (ANBE member), educational excursions, thematic days, and festivals showcasing student talents in arts and sports.
• Programa Deportivo Sports program operating through DIGEF (Dirección General de Educación Física) and Ministry of Culture and Sports, utilizing Parque Deportivo Erick Barrondo facilities for various competitive sports disciplines.

Quantifiable outcome

• Students graduate reading 25 words per minute and writing 15 ppm from PREPA/Kinder 3

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ANBE (Asociación Nacional de Bandas Escolares)coreStrategic or Co-development PartnerLiceo Florentino is an active member of ANBE, Guatemala's National Association of School Bands. Through this membership, students participate in competitions and presentations at the national level, building musical skills, teamwork, and cultural enrichment while connecting with bands from schools across the country.
• MicrosoftcoreTechnology or IntegrationComputing courses are Microsoft certified, providing students with credentials in Microsoft technologies and Office applications. The school creates Microsoft and Office accounts for students to facilitate learning and access to educational tools.
• DIGEF (Dirección General de Educación Física)coreStrategic or Co-development PartnerThe school participates in DIGEF's sports academy program, allowing students to train at the Parque Deportivo Erick Barrondo and compete in tournaments and competitions organized by DIGEF and the Ministry of Culture and Sports.
• Ministerio de Cultura y Deportes de GuatemalacoreStrategic or Co-development PartnerThrough participation in DIGEF programs held at Parque Deportivo Erick Barrondo, students gain access to quality sports facilities and organized competitions under the oversight of the Ministry.
• Parque Deportivo Erick BarrondominorOthersThe sports complex where Liceo Florentino students train through DIGEF's sports academy program. Located in Guatemala City, it offers first-class facilities for various sports disciplines.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cognita Schools: International K-12 school group operating premium private schools worldwide. Relevant as a broader incumbent in the same end-market (premium private K-12) with a multi-country portfolio that contrasts with Liceo Florentino's single-site model.
• Nord Anglia Education: Global operator of premium private K-12 schools with presence across Latin America. Comparable as a broader incumbent offering premium, values-led K-12 education at scale, though it competes primarily in higher-priced tiers.

Direct peers

• Colegio San Ignacio: Private Catholic K-12 institution in Guatemala City with a long operating history and similar values-based positioning. Comparable customer base (Guatemala City families seeking disciplined, character-driven education).
• Colegio Maya: Long-established private K-12 school in Guatemala serving upper-middle-class families. Comparable in scale, segment, and bilingual/college-prep positioning to Liceo Florentino.
• Colegio Alemán de Guatemala: German-affiliated bilingual private school in Guatemala City. Comparable in premium positioning, foreign-language emphasis, and target families seeking differentiated K-12 education.
• Colegio Americano de Guatemala: Established private K-12 school in Guatemala City offering bilingual instruction and university-prep tracks. Highly comparable to Liceo Florentino in target market (Guatemala City families), grade span, and direct-to-family enrollment model.
• Panamerican School Guatemala: International private K-12 school in Guatemala City serving both Guatemalan and expatriate families. Competes for the same premium private-school segment and offers a comparable end-to-end K-12 pipeline.
• Liceo Javier: Jesuit private K-12 school in Guatemala City offering values-based, college-preparatory education. Closely comparable to Liceo Florentino in operating model, religious/values orientation, and Guatemala City private-school segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liceo-florentino

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liceo Florentino