Liebenzeller Mission gemeinnützige GmbH

What Liebenzeller Mission gemeinnützige GmbH does

Liebenzeller Mission gemeinnützige GmbH is a German evangelical mission society founded in 1899 and headquartered at the Missionsberg in Bad Liebenzell, Baden-Württemberg. The organization deploys missionaries to approximately 30 countries — including Ecuador, Japan, Malawi, Zambia, Bangladesh, Papua New Guinea, Canada, Spain, and the United States — where they found Christian communities, deliver theological education, and operate medical, social, and emergency relief projects. Domestically, it runs the Missionsberg-Gemeinde local congregation, a sisterhood network, the Internationale Hochschule Liebenzell (IHL), the Interkulturelle Theologische Akademie (ITA), the Studien- und Lebensgemeinschaft (SLG), and a research institute, with a wholly-owned subsidiary Geben tut gut GmbH focused on children's biblical educational materials.

The organization's product portfolio centers on digital and print media connecting German-speaking supporters to its global mission work. The core digital product is the "Meine Mission" mobile app (iOS and Android), aggregating daily news, prayer requests, missionary updates, an event calendar, audio/video content, and e-paper downloads of its magazines. Supporting publications include "MISSION weltweit" (six issues annually for adults), "GO!" children's magazine featuring the mascot Mäxi, and the bimonthly "Meine Mission" newsletter, alongside audio sermon archives, the "weltweit – am Leben dran" TV magazine, video biographies, country documentaries, an annual Missionskalender, and a Spreadshirt merchandise shop. A 2026 product extension is a LEGO-compatible brick series with biblical stories produced by Geben tut gut GmbH.

Revenue is generated primarily through donations (one-time gifts, monthly support, and child/project/church sponsorships) received via SEPA, bank transfer, credit card, and PayPal, with suggested donation tiers of €50 one-time and €25 monthly. Secondary streams include printed and digital magazine subscriptions, merchandise sales, and event participation fees for festivals such as PfingstMissionsFest, HerbstMissionsFest, and Kindermissionsfest, which together draw approximately 40,000 annual visitors to the Missionsberg. The supporter base comprises individual donors, partner churches, children, youth, and missionaries, with go-to-market executed through the website, social media (Instagram, Facebook, X, YouTube, Vimeo, SoundCloud), email, events, and app-store distribution.

Name

Liebenzeller Mission gemeinnützige GmbH

Legal name

Liebenzeller Mission, gemeinnützige GmbH

Website

https://liebenzell.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Liebenzeller Mission gemeinnützige GmbH is a German evangelical mission society founded in 1899 that deploys missionaries to about 30 countries and serves German-speaking donors, partner churches, youth, and children through charitable giving, theological education, and digital/print media products.

Ownership category

akta.pro rank

Product category

Missionary and Religious Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Religious Organizations (81311), Religious Organizations (813110)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Communications Services, Nec (4899)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Christian Broadcasting (TV & Radio) (MPABALAA), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based & Mission Service Programs (EDAIAGAI), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB)

Keywords

• Christian missionary work
• Charitable donations
• Theological education
• Evangelical outreach
• Religious media publishing

Headquarters

HQ city

Bad Liebenzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream through individual donations, corporate donations, and sponsorship arrangements. The organization receives donations via SEPA direct debit, bank transfer, cash deposits, credit cards, and PayPal. IBAN: DE27 6665 0085 0003 3002 34 at Sparkasse Pforzheim Calw.
2. Child Sponsorships: Monthly sponsorship programs for children, project sponsorships, and church sponsorships providing recurring donation revenue.
3. Media and Publication Sales: Sale of magazines ('MISSION weltweit', 'GO!', 'Meine Mission'), calendars, and media materials through the online shop. Also includes e-paper subscriptions and PDF downloads.
4. Event Participation: Revenue from major events including PfingstMissionsFest, HerbstMissionsFest, Kindermissionsfest, and youth conferences like YouPC and eXchange.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Liebenzeller Mission is a non-profit evangelical missionary organization that deploys missionaries to approximately 30 countries, runs theological education programs, produces Christian media (magazines, audio, TV, video, mobile apps), and hosts large-scale events. It sustains its mission primarily through individual donations, child/project/church sponsorships, magazine subscriptions, merchandise sales, and event participation.

Product overview

Liebenzeller Mission operates a portfolio of digital and print media products organized around its core mission of global Christian missionary work. The primary digital product is the 'Meine Mission' mobile app (available on iOS and Android), which serves as a hub for daily news, prayer requests, missionary updates, an event calendar, and audio/video content access. Supporting the app is a suite of magazines: 'MISSION weltweit' (six issues/year for adults), 'GO! Kinderzeitschrift' (children's magazine featuring the mascot Mäxi), and 'Meine Mission' bimonthly newsletter. The media portfolio includes audio recordings of Gottesdienste (church services), Veranstaltungen (events), and Jugendevents (youth events); TV programming including the 'weltweit – am Leben dran' magazine format; and video content in formats such as Länderfilme, Kurzclips, and Filme für Kinder. A physical Missionskalender ('Einblicke') and a Spreadshirt-based online Shop extend the product range. The organization also runs educational institutions (IHL, ITA, SLG, Forschungsinstitut), the local Missionsberg-Gemeinde, youth program YouPC, and short-term mission program impact — all connected through the Meine Mission app ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• MISSION weltweit: Mission magazine for adults published six times per year with thematic focus
• GO!
• Meine Mission
• impact
• STRONGER
• Mäxi
• Internationale Hochschule Liebenzell (IHL)
• Interkulturelle Theologische Akademie (ITA)
• Studien- und Lebensgemeinschaft (SLG)
• Missionsberg-Gemeinde (MBG)
• Missionsberg
• YouPC
• eXchange
• Pfingstmissionsfest
• Herbstmissionsfest
• Kindermissionsfest
• MISSION3:16
• Lebensbilder
• imPuls
• weltweit – am Leben dran

Products and services

• Meine Mission App
• MISSION weltweit Magazine
• GO! Kinderzeitschrift
• Meine Mission Zeitschrift
• Missionskalender (Einblicke)
• LM Online Shop (Spreadshirt)
• Internationale Hochschule Liebenzell (IHL)
• Interkulturelle Theologische Akademie (ITA)
• impact Short-Term Mission Program
• Missionsberg-Gemeinde (MBG)
• YouPC (Youth Prayer Congress)

Quantifiable outcome

• Missionary presence in approximately 30 countries
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Christliche Gästehäuser Monbachtal gemeinnützige GmbHminorOthersRelated entity operating guest houses in the Monbachtal area, closely connected to Liebenzeller Mission. Separate legal entity with its own privacy policy. Located near Bad Liebenzell, providing hospitality services for visitors.
• Liebenzeller Mission Freizeiten und Reisen GmbHminorOthersSubsidiary company specializing in leisure activities and travel services related to the mission organization's programs and events.
• SCM Verlagsgruppe (Buchhandlung der Liebenzeller Mission)minorOthersChristian bookstore operated by SCM Publishing Group located in Bad Liebenzell, offering Christian literature and resources. Has its own privacy policy as a separate legal entity.
• netzwerk-m e.V.minorOthersOrganization providing external data protection officer services. Contact: Andreas Steuer, certified external data protection officer, based in Kassel, Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bayerische Mission: Another German evangelical mission society with a similar profile of overseas missionary deployment, theological training, and donor-driven funding — competing directly for German evangelical supporters.
• Evangelische Mission in Solidarität (EMS): German-based evangelical mission alliance coordinating missionary work across multiple countries; comparable in geographic reach, theological education, and donor-supported mission deployment.
• Vereinte Evangelische Mission (VEM): United Evangelical Mission, a German-headquartered international mission organization active across multiple continents, with similar integrated programs spanning missionary deployment, education, and member church support.
• Arbeitsgemeinschaft Evangelikaler Missionen (AEM): German umbrella association of evangelical mission organizations; Liebenzeller is part of this broader ecosystem and competes/cooperates with member organizations for donors, missionaries, and field partnerships.
• Deutsche Missionsgemeinschaft (DMG): German evangelical mission society sending missionaries internationally, closely comparable in mission model, donor-funded structure, and evangelical orientation. Directly competes for the same German evangelical donor base.

Broad incumbents

• Kirche in Not / Aid to the Church in Need: International Catholic aid organization headquartered in Germany, focused on faith-based humanitarian relief and church support; comparable in donation-funded, internationally operating faith-based model, though serving a different denomination.
• Missio (Internationales Katholisches Missionswerk): Larger German-headquartered Catholic mission society with global reach and similar missionary deployment plus humanitarian aid focus; comparable in scope but differs in denomination.

Regional players

• Willow Creek Deutschland (Heimathafen): German arm of the Willow Creek movement, a major evangelical organization; comparable in German evangelical audience, event programming, and digital content strategy, though more focused on church leadership than cross-cultural missions.
• Campus für Christus: German evangelical organization focused on student/young adult ministry with missionary orientation; comparable in evangelical DNA, German donor base, and event-driven engagement model.

Others

• Christliche Gästehäuser Monbachtal: Affiliated hospitality entity closely connected to Liebenzeller Mission; comparable as a related organization within the same ecosystem providing accommodations for mission events and visitors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liebenzeller
• YouTubeyoutube.com/liebenzellermission
• Facebookfacebook.com/liebenzellermission
• Instagraminstagram.com/liebenzeller.mission
• LinkedInlinkedin.com/company/liebenzeller-mission

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebenzeller Mission gemeinnützige GmbH