Liebermann-Villa Am Wannsee

What Liebermann-Villa Am Wannsee does

The Liebermann-Villa am Wannsee is a privately operated art museum in Berlin-Wannsee, housed in the former summer residence of the German Impressionist painter Max Liebermann (1847–1935), which Liebermann acquired in 1909 and used as a family retreat until 1934. The museum is operated by the Max-Liebermann-Gesellschaft Berlin e.V., a registered charitable association founded in 1995 with the mission of preserving Liebermann's legacy and the heritage-listed reform garden. The museum opened to the public in 2006 and received the Europa Nostra Award in 2008 for cultural heritage preservation. It maintains a permanent collection of approximately 150 Liebermann works, supported by long-term loans from the Nationalgalerie and Stadtmuseum Berlin, and runs rotating special exhibitions on Liebermann and his artistic network.

The institution serves approximately 80,000 visitors annually through a diversified set of offerings: paid admission (€12 regular / €6 reduced), a free 11-stop audio guide, guided tours, and educational workshops for schools. Supporting revenue streams include an online and on-site museum shop, the Café Max located in the villa's former dining room, and private event rentals of the villa grounds, garden, and Wannsee pier for weddings and corporate functions. The Max-Liebermann-Gesellschaft sustains operations through over 2,200 paying members, 120+ active volunteers, donations, and project-specific grants from foundations including the German Lost Art Foundation and Deutsche Forschungsgemeinschaft; the museum receives no public base funding.

The operating model is asset-light in technology terms: digital infrastructure is limited to a website, online ticket and merchandise shop, email newsletter via Brevo, Matomo analytics, and a garden webcam broadcasting still images every 15 minutes. Distribution is primarily on-site, complemented by an e-commerce storefront and an active content-marketing program across blog, Instagram, Facebook, LinkedIn, and YouTube. Strategic partnerships with the University of Oxford (a collaborative doctoral project on provenance), TU Berlin, and media partner ullstein bild extend curatorial and research reach without significant operational complexity.

Name

Liebermann-Villa Am Wannsee

Legal name

Max-Liebermann-Gesellschaft Berlin e.V.

Website

https://liebermann-villa.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Liebermann-Villa am Wannsee is a privately funded nonprofit art museum in Berlin that preserves the former summer house and reform garden of Impressionist painter Max Liebermann, serving 80,000+ annual visitors through exhibitions, events, and educational programs.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

Keywords

• Art museum services
• Cultural heritage preservation
• Artist house museum
• Historical garden tours
• Art exhibition programs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Tickets: Visitors pay admission fees to access the museum, garden, and exhibitions. Regular admission €12, reduced €6, free for children under 18 and members. No public base funding.
2. Annual Memberships: The Max-Liebermann-Gesellschaft Berlin e.V. has over 2,200 members who pay annual dues. Members receive free admission, exclusive event invitations, members' letters, and a 10% discount on venue rentals.
3. Museum Shop: The museum operates a shop selling Liebermann merchandise, culture and garden articles, and a large selection of literature, available both on-site and online via shop.liebermann-villa.de.
4. Café Max: The museum café, Café Max, operates in the former dining room and terrace of the villa, serving hot and cold drinks, cakes, and snacks during regular opening hours. Access requires museum admission.
5. Venue Rental: The villa, garden, and Wannsee pier can be rented for private events outside opening hours. The pier accommodates up to 20 persons for up to 2 hours; the villa and garden host up to 100 people outdoors, with exhibition rooms available for additional fees.
6. Gift Memberships: One-year gift memberships in the Max-Liebermann-Gesellschaft are sold for a one-time fee of €100.
7. Donations: The museum solicits donations via bank transfer (IBAN provided) and in-kind gifts. No public base funding; donations support restoration projects such as the ground floor renovation.
8. Publications: The museum publishes and sells exhibition catalogs and books, including the anniversary catalog 'Wir feiern Liebermann!' (€19.80) and the Carl Blechen exhibition catalog (€12).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Liebermann-Villa am Wannsee operates as an art museum and cultural institution housed in the former summer residence of painter Max Liebermann (1847–1935) in Berlin-Wannsee. It offers a permanent exhibition of Liebermann's works alongside rotating temporary exhibitions, an audio guide, guided tours, educational workshops, museum shop, café, and private event venue rental (villa, garden, pier).

Product overview

The Liebermann-Villa am Wannsee is a museum and cultural institution that serves as the former summer house of painter Max Liebermann (1847-1935). The museum offers a unified portfolio of visitor services centered around the permanent exhibition 'Max Liebermann at Wannsee' and rotating special exhibitions. Supporting offerings include an audio guide, guided tours and educational programs, private event venue rental (pier, garden, villa rooms), café and museum shop, membership program (Max-Liebermann-Gesellschaft), donation/sponsorship opportunities, and a garden webcam. The institution does not receive public base funding and operates primarily through entrance fees, memberships, and donations.

Differentiator

Problem solved

Functional benefit

Brands

• Café Max: Museum café located on the terrace and in the former dining room of the villa, serving hot and cold drinks, cakes, and snacks during museum opening hours. Only accessible with an admission ticket.
• Newsletter
• Café Max

Products and services

• Max Liebermann at Wannsee – Permanent Exhibition Permanent exhibition in the Liebermann-Villa showcasing a selection of Max Liebermann's Wannsee garden paintings, along with paintings, drawings, and pastels depicting the artist and his family. Access included with standard museum admission.
• Special and Temporary Exhibitions Rotating special exhibitions exploring Max Liebermann, his contemporaries, and related art historical topics, such as exhibitions on Carl Blechen, Grete Ring, Edgar Degas, and architectural photography by Hélène Binet.
• Private Events Venue Rental Rental of the Wannsee Pier, villa ground floor, garden, and terrace for private events, weddings, corporate gatherings, and evening receptions. Available outside regular museum opening hours; up to 100 persons outdoors.
• Max-Liebermann-Gesellschaft Membership Annual membership in the Max-Liebermann-Gesellschaft Berlin e.V. offering free admission, exclusive guided tours, event invitations, members' letters, and a 10% discount on venue rentals. Gift memberships available for €100 for one year.
• Museum Shop & Online Store Museum shop offering Liebermann-related merchandise, cultural and garden articles, exhibition catalogs, and a large selection of literature. Online store available at shop.liebermann-villa.de.
• Café Max Museum café located in the former dining room of the Liebermann family and on the terrace overlooking the garden, serving hot and cold drinks, cakes, and snacks during museum opening hours. Accessible only with museum admission ticket.
• Guided Tours and Educational Programs Public and private guided tours led by volunteer tour guides, as well as educational workshops for school classes in cooperation with Jugend im Museum e.V. Kitagruppen and school classes receive free admission.

Quantifiable outcome

• Over 80,000 visitors per year to the museum and garden
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ullstein bild CollectioncoreGTM or Marketing Partner · 1 January 2026In the anniversary year 2026, the Liebermann-Villa and the Ullstein bild collection entered a media partnership to celebrate the museum's 20th anniversary. Selected Ullstein photographs documenting Max Liebermann accompany the jubilee, entering into a living dialogue with the historical site. A key output is the house publication 'Haus. Kunst. Garten. – 20 Jahre Liebermann-Villa am Wannsee', published for the festive anniversary launch.
• ullstein bild CollectioncoreStrategic or Co-development Partner · 1 January 2023Building on the successful 2023 exhibition 'Meeting Liebermann – Fotoporträts aus der Sammlung Ullstein', which showed a selection of original photographs from Ullstein documenting Max Liebermann's life and work, the partnership was extended into 2026 for the 20th anniversary.
• Jugend im Museum e.V.minorStrategic or Co-development PartnerCooperation with Jugend im Museum e.V. (Youth in Museum) to offer workshops for school classes, providing educational cultural programs for children and teenagers.
• Nationalgalerie – Staatliche Museen zu BerlincoreStrategic or Co-development PartnerThe National Gallery Berlin has supported the Liebermann-Villa since its opening, contributing works for the permanent exhibition as long-term loans. This partnership provides the museum with significant art-historical authority and visitor appeal.
• Stadtmuseum BerlinminorStrategic or Co-development PartnerThe Stadtmuseum Berlin provides long-term loans to the Liebermann-Villa's permanent exhibition, contributing works that enrich the museum's collection narrative.
• Deutsches Zentrum Kulturgutverluste (German Lost Art Foundation)coreStrategic or Co-development PartnerThe Deutsches Zentrum Kulturgutverluste funded the museum's first comprehensive provenance research project starting December 2020, enabling investigation of 73 artworks from the collection (71 by Max Liebermann) for Nazi-era provenance. This enables the museum to actively participate in NS-era provenance research and work toward fair and just solutions per the Washington Principles.
• Stiftung Fürst-Pückler-Museum (Cottbus)minorStrategic or Co-development PartnerPartner for the Carl Blechen exhibition (October 2021 – January 2022). The foundation loaned works from the Carl Blechen Collection of the City of Cottbus, which Liebermann himself had championed in a 1921 Academy retrospective.
• University of Oxford – Jewish Country Houses ProjectcoreStrategic or Co-development PartnerA collaborative doctoral project with the University of Oxford (Open Oxford Cambridge Doctoral Training Partnership) supervised by Professor Dr. Abigail Green and Dr. Lucy Wasensteiner (Liebermann-Villa director). The project 'Private actors, public memory and provenance research: Contextualising the Liebermann-Villa, Berlin' began autumn 2022. The exhibition 'Vision and illusion: Architectural photographs by Hélène Binet' (September 2025 – January 2026) is presented as a collaborative exhibition as part of this project.
• Deutscher MuseumsbundminorOthersThe museum is a member of the Deutscher Museumsbund. Members receive free admission to the Liebermann-Villa.
• Artist's Studio Museum NetworkminorOthersThe museum participates in the Artist's Studio Museum Network, connecting it with other artist-house museums globally.
• Kulturkorso Museen im GrünenminorOthersThe museum participates in Kulturkorso Museen im Grünen, a regional network of museums in green spaces around Berlin.
• Technische Universität Berlin – Fachgebiet Digitale ProvenienzforschungminorStrategic or Co-development PartnerThe museum co-hosted an online conference on 5 November 2021 titled 'Provenienzforschung zu Max Liebermann und seinem Netzwerk. Berichte aus der Praxis' in collaboration with TU Berlin's Digital Provenance Research department.
• RBB Radio3minorGTM or Marketing PartnerRBB Radio3 is the media partner for the 2026 exhibition 'Liebermann's Pastels: A World in Chalk', running 6 June – 21 September 2026.
• ullstein bild Collection (Media Partner)minorGTM or Marketing Partnerullstein bild serves as a media partner for the 2026 exhibition 'Liebermann's Pastels: A World in Chalk'.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lenbachhaus (Munich): Munich's art museum housed in a historic villa, focused on the Blaue Reiter artist group including Kandinsky and Münter. Comparable as a single-city, villa-based art museum with a focused curatorial theme and a strong membership/sponsorship model.
• Fondation Claude Monet (Giverny): Monet's house and gardens in Giverny, operating as a museum and visitor attraction. Closely comparable to Liebermann-Villa as an artist-house museum where the preserved home and garden are central to the visitor experience and seasonal attendance drives revenue.
• Musée national Picasso (Paris): Single-artist museum in a Paris hôtel particulier dedicated to Pablo Picasso. Highly comparable as a museum devoted to one artist's life, work, and former living space, with a similar revenue model of tickets, shop, and event rental.
• Frida Kahlo Museum (Casa Azul, Mexico City): Artist-house museum in the 'Blue House' where Frida Kahlo was born and lived. Comparable as a globally recognized single-artist house museum combining art collection, preserved home, garden, café, shop, and high visitor traffic.

Broad incumbents

• Neue Nationalgalerie: Berlin's museum of 20th-century modern art, reopened after Mies van der Rohe renovation. Comparable as a major Berlin modern-art institution overlapping on visitor segments interested in Liebermann's era and German modernism.
• Brücke Museum (Berlin): Berlin museum dedicated to German Expressionism (Die Brücke), located in a villa setting in the Grunewald. Comparable as a Berlin villa-museum focused on a defined early-20th-century art movement, with overlapping visitor segments and a shared cultural-tourism ecosystem.
• Berlinische Galerie: Berlin's museum of modern art, photography, and architecture. Comparable as a Berlin art museum competing for similar cultural-tourism and local-visitor segments, though with a much broader curatorial scope.
• Alte Nationalgalerie: Berlin's flagship 19th-century art museum on Museum Island. Comparable as a Berlin institution with relevant 19th-century German painting collections (including works by Liebermann's circle), and a competitor for cultural-tourism attention.

Regional players

• Haus der Wannsee-Konferenz: Memorial and museum at the Wannsee villa where the 1942 Wannsee Conference was held. Comparable as a heritage-listed villa museum in the immediate Wannsee neighborhood focused on German-Jewish history and memory work, sharing the local visitor catchment.

Emerging players

• Museum Berggruen (Berlin): Berlin museum of modern classical art (Picasso, Klee, Matisse) housed in the Stüler Villa in the Kulturforum. Comparable as a Berlin villa-museum with a focused single-curator thesis, similar scale, and overlapping premium exhibition programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKZcZjP4z-a34sN4pmHrQHg
• Facebookfacebook.com/LiebermannVilla
• LinkedInlinkedin.com/company/liebermann-villa-am-wannsee
• Instagraminstagram.com/liebermannvilla

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebermann-Villa Am Wannsee