中华联合人寿保险股份有限公司

What 中华联合人寿保险股份有限公司 does

China United Life Insurance Co., Ltd. (中华联合人寿保险股份有限公司) is a state-controlled nationwide joint-stock life insurance company established on November 24, 2015 and headquartered in Beijing. It operates as a subsidiary of China United Insurance Group, which holds an 80% stake (with China United Property Insurance holding the remaining 20%) and is in turn ultimately controlled by China Orient Asset Management. The company sells life, health, annuity, participating, and universal life insurance products across five operating regions — Beijing, Xinjiang, Hebei, Sichuan, and Tianjin — and distributes through five primary channels: bancassurance with major state-owned and joint-stock banks (ICBC, ABC, CCB, Minsheng Bank, CMB, Kunlun Bank, Dalian Bank), insurance intermediaries, group insurance for enterprise and government clients, a professional individual agent sales force, and an innovation channel targeting the aging market.

Underlying technology is conventional digital insurance service infrastructure rather than AI-native: the company operates an online policy-services platform via its official WeChat account and website, electronic policy verification certified through Beijing authoritative electronic-signature authentication, QR-code-based digital claims processing with a 2-working-day SLA for simple cases under 3,000 RMB, and internal platforms branded 'Cloud Butler' (云管家) and 'Bowen Zhibo' (博闻智博) for partner training and customer service. Products are priced via actuarial assessment based on coverage, term, insured amount, age, gender, health, and occupation; revenue is generated from recurring premiums, participating-policy investment returns, reinsurance, and permitted insurance-fund investment.

Total assets reached 373.0 billion RMB as of December 2024 (up from >100 billion RMB in September 2020), and registered capital was increased to 4.1 billion RMB in June 2025. Customer engagement is reinforced through a tiered VIP program (Silver to Supreme, gated by annual converted premium thresholds up to >100,000 RMB) and an annual Customer Service Festival since 2018.

Name

中华联合人寿保险股份有限公司

Legal name

中华联合人寿保险股份有限公司

Website

https://life.cic.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

China United Life Insurance is a Beijing-headquartered state-controlled joint-stock life insurer (est. 2015) offering life, health, annuity, and universal products across five Chinese provinces through bancassurance, intermediary, group, agent, and innovation channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Participating (Dividend) Whole Life Insurance (FSAIABAI), Non-Participating Whole Life Insurance (FSAIABAJ), Level Term Life Insurance (FSAIAAAA), Long-Term Disability (LTD) Insurance (FSAIAIAD)

Keywords

• Life insurance products
• Health insurance coverage
• Annuity retirement planning
• Group employee benefits
• Bancassurance distribution

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Core revenue from life insurance products including term life, whole life, endowment, annuity, health insurance, and accident insurance. Revenue is generated through premium payments from policyholders over the insurance period.
2. Participating Insurance Investment Returns: Revenue from participating (分红型) and universal (万能型) insurance products where policyholders share in the company's investment performance through dividends and interest credits.
3. Reinsurance Operations: Reinsurance business as allowed by regulatory approval, ceding and accepting insurance risks from other insurers.
4. Insurance Fund Investment: Investment of insurance funds as permitted by law, generating returns from the company's asset portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

China United Life Insurance is a state-controlled joint-stock life insurer offering traditional life, health, accident, annuity, participating, and universal life insurance products to individuals, families, and enterprise/government group clients. The company sells through multiple channels — bancassurance with major Chinese banks, professional agents, insurance intermediaries, group benefits, and innovation channels — while providing digital policy services, claims processing, and VIP value-added services such as telephone doctor and global emergency rescue. As of December 2024, the company holds RMB 373 billion in total assets across five regional branches (Beijing, Xinjiang, Hebei, Sichuan, Tianjin).

Product overview

中华联合人寿保险股份有限公司 operates a multi-channel life insurance platform offering individual life, health, annuity, participating, and universal life insurance products. The core product portfolio includes named products such as 中华福满堂养老年金保险, supplemented by enterprise employee benefit plans (企业员工综合福利保险计划), VIP value-added services, and a comprehensive suite of policy services and claims processing. Products are distributed through five channels: bank insurance (银行保险渠道), insurance intermediaries (中介渠道), group insurance (多元团险渠道), individual marketing (个人营销渠道), and innovation channels (创新渠道), leveraging internal technology platforms such as '云管家' and '博闻智博'. The company also conducts annual customer service festivals since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Life Insurance (普通型人寿保险)
• Health Insurance (健康保险)
• Annuity Insurance (年金保险)
• Participating Insurance (分红型保险)
• Universal Life Insurance (万能型保险)
• Zhonghua Fuman Tang Pension Annuity Insurance (中华福满堂养老年金保险)
• Enterprise Employee Comprehensive Welfare Insurance Plan / Staff Welfare Plan (企业员工综合福利保险计划／员福计划)
• Policy Service (保单服务)
• Claims Service (理赔服务)
• VIP Customer Value-Added Service (VIP客户增值服务)
• Electronic Policy Verification (电子保单验真)

Quantifiable outcome

• 2个工作日内结案 (Claims processed within 2 working days for simple cases)
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, major and flagship.

• 国家电网 (State Grid Corporation of China)coreStrategic or Co-development Partner · 1 January 2020Became the designated national insurance service supplier for State Grid in 2020, providing comprehensive insurance coverage for employees nationwide.
• 中国工商银行 (Industrial and Commercial Bank of China)coreChannel Partner/ Reseller/ DistributorBancassurance partnership for wealth planning, education pension, medical protection, and health management products. One of the major bank partners for distributing life insurance through bank branches nationwide.
• 中国农业银行 (Agricultural Bank of China)coreChannel Partner/ Reseller/ DistributorBancassurance partner for bank insurance channel. Also a group insurance customer receiving employee benefits services including accident, health, and retirement coverage.
• 中国建设银行 (China Construction Bank)coreChannel Partner/ Reseller/ DistributorBancassurance partnership for distributing insurance products including annuity, whole life, universal life, participating, critical illness, and health insurance.
• 中国民生银行 (China Minsheng Bank)majorChannel Partner/ Reseller/ DistributorBancassurance partner for distributing life insurance products through bank network.
• 招商银行 (China Merchants Bank)majorChannel Partner/ Reseller/ DistributorBancassurance partner for distributing life insurance products through bank network.
• 昆仑银行 (Kunlun Bank)majorChannel Partner/ Reseller/ DistributorBancassurance partner for distributing life insurance products.
• 大连银行 (Dalian Bank)majorChannel Partner/ Reseller/ DistributorBancassurance partner for distributing life insurance products.
• 中华联合财产保险股份有限公司 (China United Property Insurance)flagshipStrategic or Co-development PartnerSecond largest shareholder holding 20% stake. Co-owned group company providing property insurance, allowing cross-selling and integrated insurance solutions for customers.
• 华夏银行 (Huaxia Bank)majorChannel Partner/ Reseller/ DistributorGroup insurance customer receiving employee benefits coverage through the company's group insurance channel.
• 东兴证券 (Dongxing Securities)majorChannel Partner/ Reseller/ DistributorGroup insurance customer receiving employee benefits services including insurance protection.
• 中国中车股份有限公司 (CRRC)majorChannel Partner/ Reseller/ DistributorGroup insurance customer receiving insurance protection services.

Scale indicators6 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• China Life Insurance Company Limited: China Life is the largest state-owned life insurer in China with a nationwide branch network and a comprehensive product portfolio. It is a broad incumbent competing across every channel China United Life uses, and serves as the benchmark for state-owned life insurance scale in China.
• Ping An Life Insurance Company of China, Ltd. Ping An Life is the largest private-sector life insurer in China and the dominant integrated financial services life carrier. It operates across bancassurance, agency, and group channels with overlapping product lines, making it a broad incumbent competitor and a relevant benchmark for digital and product innovation.

Direct peers

• Sunshine Life Insurance Co., Ltd. Sunshine Life is a mid-sized privately-affiliated Chinese life insurer focused on bancassurance and agency distribution of life, annuity and health products. It is comparable to China United Life as a similarly-sized non-top-tier Chinese life carrier competing through banking and individual agent channels.
• Taikang Life Insurance Co., Ltd. Taikang Life is a major private Chinese life insurer with a strong emphasis on bancassurance, individual agent productivity (including MDRT focus), and elderly-care-linked products — closely aligned with China United Life's channel mix and its innovation channel targeting the aging market.
• New China Life Insurance Company Ltd. New China Life (601336.SH / 1336.HK) is a state-controlled joint-stock life insurer offering term, whole life, participating, health and annuity products through bancassurance, individual agent, and group channels — directly comparable to China United Life's product mix, distribution strategy and state-controlled shareholder structure.
• PICC Life Insurance Company Ltd. PICC Life is the life insurance arm of People's Insurance Company of China (PICC), another major state-owned insurance group. The two are directly comparable as sister subsidiaries of state-controlled insurance groups pursuing similar bancassurance-driven growth strategies in life and health products.
• China Pacific Life Insurance Co., Ltd. China Pacific Life is the life insurance subsidiary of CPIC and one of China's major listed life insurers, with a similar mix of long-term life, participating, annuity and health products distributed via bancassurance and agency channels — directly comparable in scale, channel strategy and product breadth.

Regional players

• AIA Life Insurance Co., Ltd. (Mainland China): AIA's mainland China life insurance subsidiary offers protection, savings and health products through agency and bancassurance channels. It is comparable as a foreign-affiliated Chinese life carrier competing for the same urban middle-class life and health insurance demand, though operating under foreign ownership constraints.
• Generali China Life Insurance Co., Ltd. Generali China Life is a Sino-foreign joint venture life insurer operating in mainland China with a similar product menu (life, health, annuity) sold through bancassurance and agency channels. Comparable as another non-top-tier Chinese life carrier, though with foreign ownership and a more limited regional footprint.

Others

• Fubon Life Insurance Co., Ltd. Fubon Life (Taiwan) is listed as one of the major shareholders of China United Insurance Group, the parent of China United Life. The two are related as part of the same cross-strait insurance shareholder ecosystem, though Fubon Life does not directly compete in mainland Chinese life insurance underwriting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%AD%E5%8D%8E%E8%81%94%E5%90%88%E4%BA%BA%E5%AF%BF%E4%BF%9D%E9%99%A9%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 中华联合人寿保险股份有限公司