Life Management Science Labs

What Life Management Science Labs does

Life Management Science Labs (LMSL) is an Australian private company founded in 2022, operating as a commercial division under The KPI Institute Pty Ltd from its headquarters at Life.lab Building, 198 Harbour Esplanade, Suite 606B, Melbourne Docklands. The company commercializes the proprietary Life Management Science Framework developed by the Institute for Life Management Science (ILMS), which structures human life management into 12 specialized domains — Personal, Relationship, Family, Parenting, Household Management, Home Organization, Personal Productivity, Personal Resilience, Happiness, Wellbeing, Affluence, and Longevity.

LMSL's core product is a course-based learning ecosystem delivered through three modalities (self-paced online, live online, and face-to-face in Riyadh, Dubai, and Kuala Lumpur), anchored by three course series — the Framework Fundamentals Bundle Series (35–129 modules per bundle), the Fundamentals of Course Series, and the Life Management Science Essentials Course Series (800+ customizable elements). The portfolio is supplemented by four ILMS-branded publication types (Concept Documentation Standards, Research Vaults, Protocols, and Framework Compendiums), a Personalized Advice service, three podcast series (All Together, Wealth Pathways, Raising Parents), and the Insights Magazine. The Know. Life. Flow (B2C) solution uses a free 7-question assessment to route users into personalized course recommendations, while the Work. Life. Thrive. (B2B) program delivers customized corporate wellbeing packages on annual subscriptions.

The business operates a hybrid GTM model: direct-to-consumer via the website and LMS, product-led growth via the freemium Know Life Assessment, and direct enterprise sales for the B2B corporate program. Revenue is generated through course enrollment fees, subscriptions (self-paced, live online, B2B corporate, premium gated content), one-time fees for face-to-face training and publications, and professional services for personalized advice. The company is bootstrapped under its parent entity, with no external funding rounds or revenue disclosures on record.

Name

Life Management Science Labs

Legal name

The KPI Institute Pty Ltd

Website

https://lifemanagementsciencelabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Life Management Science Labs (LMSL) is an Australian education platform that commercializes a proprietary 12-domain Life Management Science Framework through online and in-person courses, publications, podcasts, and B2B corporate wellbeing programs for individuals and enterprises globally.

Ownership category

akta.pro rank

Product category

Personal Development and Wellbeing Education

NAICS

Other Individual and Family Services (624190), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Life management education
• Wellbeing courses
• Personal development training
• Corporate wellness programs
• Online learning platform

Headquarters

HQ city

Docklands, Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Course Enrollment (Self-Paced & Live Online): Revenue from self-paced and live online course delivery through the LMS. Courses are structured with pre-course materials, core theory, core practice, and post-course activities. Sequential lesson progression is required for completion. Video playback speed is adjustable.
2. Face-to-Face Instructor-Led Training: In-person training sessions in cities including Riyadh, Dubai, and Kuala Lumpur, with interactive group activities, discussions, and workshops. A $100 early-bird discount is offered until specified dates. Administrative cancellation policy retains $400 of the fee for withdrawals within two weeks of course start.
3. B2B Corporate Solutions (Work. Life. Thrive.): Enterprise B2B program offering research-backed employee wellbeing solutions for corporate environments, enhancing productivity and physical, mental, and emotional health. Tailored per organization with customization by industry.
4. Publications (Concept Docs, Research Vaults, Protocols, Compendiums): ILMS-branded publications including Concept Documentation Standards, Research Vaults (centralized research data repositories), ILMS Protocols (step-by-step guides), and Framework Compendiums (visually rich resources with images, facts, and quotes).
5. Personalized Advice (Mindful Guidance): Interactive, tailored guidance sessions led by advisors with expertise in life management science, focused on sustainable purpose-driven habits and well-being.
6. Premium Content Subscriptions: Premium Content access granted to Affiliate, Associate, and Full Members via a subscription model, providing extended access to proprietary intellectual property under specific terms of use.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Life Management Science Labs delivers science-backed life management education through three course bundle series (Framework Fundamentals, Fundamentals of, and Life Management Science Essentials), four publication families (ILMS Concept Documentation Standards, Research Vaults, Protocols, and Framework Compendiums), and two packaged solutions — Know. Life. Flow (B2C personalized recommendations) and Work. Life. Thrive. (B2B corporate wellbeing). Content is organized across 12 specialized labs covering personal, relationship, family, parenting, household, productivity, resilience, happiness, wellbeing, affluence, and longevity domains, and delivered in self-paced, live online, or face-to-face formats (Riyadh, Dubai, Kuala Lumpur), with personalized one-on-one guidance sessions available.

Product overview

Life Management Science Labs operates a platform-based ecosystem centered around 12 specialized Life Management Science Labs (labs), offering science-backed educational content, publications, and mindfulness guidance. The core product portfolio includes three course bundle series (Framework Fundamentals with 35-129 modules each, Fundamentals of, and Life Management Science Essentials with 800+ customizable elements), four publication types (ILMS Concept Documentation Standards, Research Vaults, Protocols, and Framework Compendiums), two B2B/B2C solutions (Know. Life. Flow for consumers and Work. Life. Thrive for enterprises), Personalized Advice guidance, and the Know Life Assessment quiz for personalized recommendations. The 12 Labs cover Personal, Relationship, Family, Parenting, Household Management, Home Organization, Personal Productivity, Personal Resilience, Happiness, Wellbeing, Affluence, and Longevity science. Content is delivered via podcast series (All Together, Wealth Pathways, Raising Parents) and Insights Magazine, with three course delivery modes: Self-Paced, Live Online, and Face-to-Face.

Differentiator

Problem solved

Functional benefit

Brands

• Know. Life. Flow: B2C solution providing personalized course recommendations and assessments for individual well-being.
• Work. Life. Thrive
• Personal Science Labs
• Relationship Science Labs
• Family Science Labs
• Parenting Science Labs
• Household Management Science Labs
• Home Organization Science Labs
• Personal Productivity Science Labs
• Personal Resilience Science Labs
• Happiness Science Labs
• Wellbeing Science Labs
• Affluence Science Labs
• Longevity Science Labs
• ILMS (Institute for Life Management Science)
• Insights Magazine

Products and services

• Framework Fundamentals Course Bundle Series Structured courses dedicated to each of the 12 Life Management Science Framework Fundamentals, featuring 35–129 integrated modules per bundle. Delivered via self-paced online, live online, and in-person formats with sequential lesson progression, video playback controls, and progress tracking.
• Fundamentals of Course Series Focused courses featuring carefully crafted modules designed to expand knowledge and deepen understanding of key skills, personal growth, and professional development.
• Life Management Science Essentials Course Series A focused course collection that enhances well-being across 12 key life management aspects with customizable solutions drawn from over 800+ elements. Available in face-to-face and live online formats.
• ILMS Concept Documentation Standards Structured documents curated to provide a comprehensive understanding of essential life management concepts, organized according to ILMS documentation standards.
• ILMS Research Vaults Centralized repository containing detailed, comprehensive research data relevant to various life management topics.
• ILMS Protocols Systematically developed step-by-step guides outlining best practices for managing everyday life activities.
• ILMS Framework Compendiums Visually rich resources that bring the elements of the Life Management Science Framework to life with images, easy-to-understand facts, and engaging quotes.
• Know. Life. Flow (B2C Solution) A B2C solution providing personalized course recommendations through an expert assessment that analyzes lifestyle and goals to tailor a custom learning plan for individual well-being.
• Work. Life. Thrive. (B2B Solution) A B2B solution offering comprehensive, research-backed wellbeing solutions for employees in corporate settings, enhancing productivity and promoting physical, mental, and emotional health. Industry-specific customization available.
• Personalized Advice (Mindful Guidance) An interactive and engaging session offering tailored guidance led by advisors with expertise in life management science, focused on sustainable purpose-driven habits and well-being.
• Life Management Science Labs (12 Specialized Labs) A portfolio of 12 specialized science labs — Personal, Relationship, Family, Parenting, Household Management, Home Organization, Personal Productivity, Personal Resilience, Happiness, Wellbeing, Affluence, and Longevity — each with dedicated course bundles, publications, and tailored offerings organized around the ILMS Framework.

Quantifiable outcome

• 1 in 8 OECD residents experience more negative than positive emotions daily
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• The KPI Institute Pty. Ltd.coreStrategic or Co-development PartnerLMSL CLG operates under The KPI Institute Pty. Ltd. LMSL's work is based on research conducted by The Institute for Life Management Science (ILMS), and LMSL commercializes the ILMS framework through its course, publication, and solution products. The KPI Institute is the parent entity that owns and operates LMSL. The relationship is vertical — The KPI Institute provides the foundational research (ILMS) and corporate infrastructure, while LMSL serves as the operating entity for life management science products and services. Address: Life.lab Building, Suite 606, 198 Harbour Esplanade, Melbourne Docklands, Victoria 3008, Australia. Phone: +61 3 9670 2979.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindvalley: Personal-development education platform offering multi-category online courses, live events, and B2C subscription memberships. Operates in the same niche as LMSL — structured life-upgrade curricula across mind, body, relationships, and career — with comparable online + in-person delivery and freemium assessment funnels.
• The School of Life: Alain de Botton's educational brand offering courses, publications, and in-person sessions on relationships, work, family, and self-knowledge. Highly comparable to LMSL's structured life-domain approach with online + face-to-face delivery.
• MasterClass: Premium online education platform delivering expert-led video courses across personal development, wellness, and life skills. Competes with LMSL for the same consumer wallet-share on structured, premium-priced educational content.
• Coursera: Large-scale online education platform with courses across personal development, health, and lifestyle categories, plus B2B enterprise offerings (Coursera for Business). Closely comparable on multi-category course structure and enterprise channel.
• Udemy: Online course marketplace with a large catalog of personal-development, productivity, and wellbeing courses for both consumers and businesses (Udemy Business). Comparable multi-category course model and B2B channel.

Emerging players

• BetterUp: Enterprise-focused coaching and wellbeing platform combining 1:1 coaching with digital content. Closely comparable to LMSL's Work. Life. Thrive. B2B program and Personalized Advice offering, though BetterUp is venture-scaled and US-based.

Broad incumbents

• LinkedIn Learning: Subscription online learning platform owned by Microsoft, with broad coverage of personal development, productivity, and wellbeing courses for professionals and enterprises. Comparable multi-category course catalog and B2B distribution model.
• edX: Online education platform offering courses, certificates, and executive education across personal and professional development. Comparable multi-category course model with both consumer and enterprise channels.
• Calm: Wellness app offering meditation, sleep, and mental-health content, with a B2B arm (Calm Business). Adjacent competitor to LMSL's wellbeing and resilience labs, with much larger consumer brand recognition.
• Headspace Health: Wellbeing app combining guided meditation, mental-health content, and an enterprise B2B offering (Headspace for Work). Operates in the adjacent mental-health and wellbeing category where LMSL also positions its courses and B2B wellbeing solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LMScienceLabs
• YouTubeyoutube.com/@lifemanagementsciencelabs
• Facebookfacebook.com/life.management.science.labs
• LinkedInlinkedin.com/company/life-management-science-labs
• Instagraminstagram.com/life.management.science.labs
• TikToktiktok.com/@life.mgmt.science.labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Management Science Labs