Life Psychology Centre

What Life Psychology Centre does

Life Psychology Centre is a privately-held psychology practice headquartered at 1 Lurline Street, Cranbourne, Victoria, Australia. Founded in 2020 by Counselling Psychologist Lynette Cataldo and Director/Practice Manager Sam Guy, the practice employs 9 staff comprising 5 clinicians (a Counselling Psychologist, a Clinical Psychologist, a General Psychologist, a Provisional Psychologist, and a Clinical Psychology PhD candidate) and 4 administrative personnel. Its core service is fee-for-service psychological care for children, teens, young adults, and their families, with a narrow specialisation in autism spectrum disorder, ADHD, intellectual disabilities, and broader developmental and mental health concerns. Treatment is delivered via in-person sessions at the Cranbourne practice, online telehealth, and on-site visits to client schools, using evidence-based modalities including Applied Behaviour Analysis (ABA), Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT), and Mindfulness-Based Stress Reduction (MBSR).

The practice offers four primary clinical offerings: Individual Counselling, Autism Support, Intellectual Disabilities Support, and a comprehensive Psychological Assessment suite covering ADHD, Cognitive (IQ), ASD, ASD+ADHD, ASD+IQ, Academic Testing, and adult ASD assessments. Each assessment pathway includes a 50-minute initial consultation, multiple 100-minute assessment sessions, and a detailed report with feedback. The practice operates on a pay-as-you-go model with session fees payable prior to commencement, and accepts Medicare Mental Health Care Plan rebates (with GP/paediatrician referrals) and NDIS funding for eligible participants. The underlying technology is minimal: secure cloud-based file storage for client records, an online booking form, and telehealth delivery capability; there is no proprietary platform, no app, and no disclosed AI/ML capability.

The business model combines professional services revenue (consultations and assessments) with a small retail product line of downloadable and laminated visual tools priced from A$12.50 to A$90.00 (reward charts, visual schedules, and personalised social stories), plus referral income through partner programs such as OCD? Not Me!, The BRAVE Program, This Way Up, and Tune In Not Out. Distribution is purely direct-to-consumer, channeled through the practice's website, GP/paediatrician referrals, and word-of-mouth. There are no external funding rounds, no institutional investors, no parent company, and no public listing. The practice serves the Victorian market only, with no international footprint.

Name

Life Psychology Centre

Legal name

Life Psychology Centre

Website

https://lifepsychologycentre.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Psychology Centre is a privately-held psychology practice in Cranbourne, Victoria, Australia, providing fee-for-service individual counselling, autism and intellectual disability support, and psychological assessments to children, teens, young adults, and their families via in-person, telehealth, and school-based delivery, with Medicare and NDIS funding pathways.

Ownership category

akta.pro rank

Product category

Psychology and Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Psychology services
• Psychological assessments
• Autism intervention
• Child mental health
• Developmental psychology

Headquarters

HQ city

Cranbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology Consultation Sessions: Fee-for-service psychology sessions for individual counselling, conducted in-person at the practice, online via telehealth, or at client's schools. Sessions are payable prior to commencement.
2. Psychological Assessments: Comprehensive assessments including ADHD, Cognitive (IQ), Autism Spectrum Disorder (ASD), ASD+ADHD, ASD+IQ, Academic Testing, and ASD for Adult Clients. Includes initial consultation (50 minutes), assessment appointments (100 minutes each), and feedback session. Costs vary by assessment type and include report preparation charges.
3. Visual Tools and Resources: Sale of laminated visual tools including generic visual tools ($12.50), reward charts ($12.50), generic visual schedules ($20.00), personalised visual schedules ($45.00), and personalised social stories ($90.00). All prices inclusive of GST.
4. Medicare Rebates: Clients with a valid GP or paediatrician referral may be eligible for Medicare rebates under a Mental Health Care Plan, reducing out-of-pocket costs.
5. NDIS Funding: Services may be funded through the National Disability Insurance Scheme for eligible clients with disability support needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Life Psychology Centre provides psychological services to children, teens, young adults, and their families in Victoria, Australia. Core offerings include one-on-one individual counselling, autism spectrum disorder support, intellectual disability support, and comprehensive psychological assessments (ADHD, cognitive/IQ, ASD, ASD+ADHD, ASD+IQ, academic testing, and adult ASD). The practice also sells downloadable and laminated visual tools including reward charts, generic and personalised visual schedules, and personalised social stories. Sessions are delivered in-person at the Cranbourne practice, online via telehealth, or at client's schools.

Product overview

Life Psychology Centre provides a comprehensive suite of psychological services primarily focused on children, teens, young adults, and their families. The core offerings consist of Individual Counselling, Autism Support, Intellectual Disabilities Support, and Psychological Assessments (including ADHD, Cognitive/IQ, ASD, Academic Testing, and Adult ASD assessments). Supporting the core services are downloadable visual tools and resources including Generic Visual Tools ($12.50), Reward Charts ($12.50), Generic Visual Schedules ($20.00), Personalised Visual Schedules ($45.00), Personalised Social Stories ($90.00), Online Safety Posters, and The Power of Yet mindfulness resource. Additionally, the centre provides referrals to external mental health programs including OCD? Not Me!, The BRAVE Program, This Way Up, and Tune In Not Out. The centre also offers funding and rebate assistance through Medicare and NDIS.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling
• Autism Support
• Intellectual Disabilities Support
• Psychological Assessments
• Generic Visual Tools
• Reward Charts
• Generic Visual Schedules
• Personalised Visual Schedules
• Personalised Social Stories

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BRAVE Program: University of Queensland-developed online program for preventing and managing anxiety in children and teenagers. LPC partners with BRAVE for client referrals, indicating comparable focus on pediatric anxiety intervention via structured digital curriculum.
• This Way Up: Online CBT-based learning programs for anxiety, depression, OCD, and related conditions, developed by St Vincent's Hospital Sydney. LPC explicitly refers clients to this platform, indicating direct overlap in addressing anxiety/depression/OCD in the same client demographic through digital channels.
• OCD? Not Me!: Online 8-week treatment program for young people aged 12-18 with OCD, based on gold-standard face-to-face treatment. LPC explicitly refers clients to this program, indicating direct overlap in the OCD treatment offering for adolescents.

Broad incumbents

• Kids Helpline: Free 24/7 phone and digital counseling service for Australians aged 5-25, operated by yourtown. Comparable target demographic and clinical condition set to LPC, with broader accessibility but less continuity of care and assessment depth.
• Autism Spectrum Australia (Aspect): Australia's largest autism-specific service provider delivering autism therapy, education, and assessment across multiple states. Directly competes with LPC's autism support and ASD assessment offerings, with broader geographic reach and school-based service integration.
• Headspace Australia: Australia's national youth mental health foundation operating hundreds of centers providing free or low-cost counseling for 12-25 year olds. Directly competes with LPC for youth and family mental health clients in the Cranbourne/Victoria catchment, while operating at significantly larger scale and with government backing.
• Beyond Blue: National mental health organization addressing anxiety, depression, and suicide prevention with information, helplines, and clinical referral pathways. Overlapping client demographic and clinical conditions with LPC, particularly for adolescents experiencing anxiety and depression.
• Black Dog Institute: UNSW-affiliated mental health research and clinical institute providing evidence-based digital tools, clinician training, and clinical services. Comparable through its evidence-based approach to mood and anxiety disorders in young people, with stronger research-driven product development.
• ReachOut Australia: Digital youth mental health platform serving 14-25 year olds with peer support, self-help resources, and clinical referrals. Competes with LPC for the same young-person and family mental health audience through a digital-first delivery model.
• Emerging Minds: National collaborative focused on infants, children, and adolescents' mental health with practitioner training, resources, and family-facing programs. Comparable mission and demographic to LPC, although it operates more as a knowledge/training entity than a clinical service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/life-psychology-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Psychology Centre