meble

What meble does

LIIVING (operating under the aggregator reference "meble") is a Polish direct-to-consumer e-commerce company specializing in custom handcrafted upholstered furniture, founded in 2007 and headquartered at Kliny 14d, 63-600 Kępno in the Greater Poland (Wielkopolska) region. The company designs, produces, and sells a deep catalog of made-to-order furniture through its proprietary online storefront liiving.pl, with its signature product being the "fotel uszak" (earchair armchair) line, supplemented by sofas (kanapy), chaise lounges and daybeds (szezlongi), sofa-chaise combinations (sofy szezlong), corner sofas (narożniki), upholstered beds, rocking chairs, swivel and legged armchairs, retro mini-chairs, footstools, and standalone fabric/upholstery materials. Production is vertically integrated at the Kępno facility using solid wooden frames and wave-spring seating technology, with a customization stack spanning 21+ fabric collections (velvet, plush, boucle, corduroy, 3D textured, eco-leather), color palettes, leg finishes (gold, silver, copper, white), and decorative elements (diamond buttons, pins, crystals), plus left/right configuration on corner units.

The business model is a vertically integrated DTC e-commerce operation: revenue is generated through one-time unit-priced hardware sales of custom furniture at fixed price points ranging from 630 PLN for entry-level armchairs to 2,890 PLN for higher-end sofas, with add-on fabric sales from 35-140 PLN and shipping fees of 130-160 PLN. Distribution is exclusively through the company's own online storefront with nationwide delivery within Poland, supplemented by a secondary brand storefront at bestsale.pl. Payment options are localized for the Polish market and include cash on delivery, bank transfer, BLIK mobile payments, and PayU installment plans (Raty) processed through the mElements S.A. paynow payment gateway. Customer acquisition relies on organic content channels: a WordPress blog covering interior design and fabric trends, an active Facebook fanpage (uszakiprodukcja) for reviews and engagement, YouTube product videos, and SEO targeting glamour and velvet furniture search terms. The primary customer segment is Polish residential consumers furnishing living rooms, bedrooms, and sitting areas, with a secondary, smaller segment of beauty salons and wellness studios using daybeds and upholstered pieces for reception spaces. The company employs approximately 420 staff at its single Kępno site and is privately held with no disclosed external investment, M&A activity, or institutional ownership.

Name

meble

Legal name

LIIVING

Website

https://liiving.pl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

LIIVING is a Polish DTC e-commerce retailer founded in 2007, designing and selling custom handcrafted upholstered furniture — primarily earchair armchairs, sofas, daybeds, and beds — to Polish residential consumers via its liiving.pl storefront from its Kępno production facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Kliny

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sale of handcrafted upholstered furniture including armchairs, sofas, daybeds, corner sofas, and upholstered beds. Products are sold at fixed unit prices with customization options for fabrics, colors, and decorative elements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LIIVING manufactures and sells handcrafted upholstered furniture directly to consumers through its proprietary online store liiving.pl. Its core lineup centers on signature "fotele uszak" (earchair armchairs) in 107+ variants, alongside sofas, chaise lounges, corner sofas, sofa chaise combinations, and upholstered beds, with choices of fabric collection, color, leg finish, and decorative elements. Made-to-order production supports fabric samples and customization before delivery across Poland.

Product overview

LIIVING is a Polish e-commerce furniture store founded in 2007, specializing in custom-made upholstered furniture with a focus on signature earchair armchairs (fotele uszak), sofas, chaise lounges (szezlongi), and corner sofas. The core product lineup centers on the fotele uszak collection available in multiple variants (swivel, rocking, legged, retro), complemented by kanapy, sofy szezlong, sofy uszak, narożniki, łóżka tapicerowane, and various other upholstered pieces. The company operates on a made-to-order model with extensive personalization options: customers select from fabric collections (velvet, plush, boucle, 3D textured, eco-leather) and decorative finishes (gold, silver, copper studs, crystals). Add-on products include podnóżki (footstools) and tkaniny (upholstery fabric materials) sold separately for DIY projects or repairs.

Differentiator

Problem solved

Functional benefit

Brands

• BESTSALE: Second brand/marketplace operated by the company.

Products and services

• Fotele uszak (Earchair Armchairs) Upholstered earchair armchairs available in multiple variants (swivel, rocking, legged, retro), offered with customizable fabrics, colors, and decorative elements such as golden studs and crystals for individual consumers furnishing their homes.
• Kanapy (Sofas) Upholstered sofas including standard and Chester-style designs with optional sleep function, glamour styling with gold accents, and customizable fabric and color choices for residential living rooms.
• Szezlongi (Chaise Lounges / Daybeds) Chaise lounge and daybed furniture pieces available in various colors and fabrics including velvet, 3D textured fabric, and eco-leather, with customizable leg options (gold, silver, copper, white) for residential and beauty/wellness interiors.
• Sofy szezlong (Sofa Chaise Lounges) Sofa-bed combinations with integrated chaise lounge sections, available in 2-seater and 3-seater variants in various colors, allowing buyers to combine seating and lounging in a single piece.
• Sofy uszak (Sofa Armchairs) Sofa versions featuring the signature earchair armrest design, extending the fotele uszak aesthetic into larger multi-seat seating for living rooms.
• Narożniki (Corner Sofas) Corner sofa configurations, some with sleep functions, in various colors and fabrics, designed for larger living rooms that need sectional seating.
• Łóżka tapicerowane (Upholstered Beds) Upholstered bed frames including continental and standard designs for bedrooms, sold with customizable fabric and color choices.
• Fotele bujane (Rocking Chairs) Upholstered rocking chairs available on rockers or sled bases in various fabrics, providing a premium alternative to standard armchairs.
• Fotele na nóżkach (Legged Armchairs) Armchairs on decorative legs, offered in multiple styles and fabrics, adding a lighter visual alternative to the earchair form.
• Fotele obrotowe (Swivel Armchairs) Swivel armchairs with 360-degree rotation, featuring the signature earchair design, suited to home offices and living rooms.
• Foteliki Retro (Retro Mini Armchairs) Small-scale retro-style upholstered chairs, including FINN models in various colors, for compact spaces and accent seating.
• Meble stolarskie (Carpentry Furniture) Custom woodworking furniture pieces, complementing the upholstered line with non-upholstered accent and storage items.
• Podnóżki (Footstools) Upholstered footstools and ottomans, some with built-in storage, sold separately or added to furniture sets as complementary pieces.
• Tkaniny (Upholstery Fabrics) Fabric collection for furniture upholstery including velvet, plush, boucle, corduroy, 3D textured fabric, eco-leather, and various pattern collections (pepitka, jodełka), with fabric samples available for order.
• Pozostałe meble (Other Furniture) Miscellaneous upholstered furniture including MALM modern design tables, storage solutions like wardrobes with built-in ottomans in glamour style, and other accent pieces.
• Ławeczka tapicerowana (Upholstered Benches) Small upholstered benches for hallways and entryways, combining elegance and functionality for transitional spaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• BESTSALE (bestsale.pl)minorChannel Partner/ Reseller/ DistributorSecondary brand operating under the BESTSALE umbrella. Second brand mentioned on the company website as an additional sales channel or brand variant.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global furniture retail incumbent with strong Polish footprint. Competes with LIIVING for home furnishings customers in Poland but at a much broader scale and lower price positioning, with catalog furniture rather than bespoke upholstered pieces.
• Home24: European online furniture retailer with presence in multiple countries. Comparable D2C e-commerce furniture model with broader catalog and cross-border reach than LIIVING's domestic-only operation.
• Wayfair: Global online furniture and home furnishings platform. Comparable as a D2C e-commerce furniture seller, though operating at vastly larger scale with marketplace model rather than LIIVING's own-manufacturing bespoke approach.

Direct peers

• VOX Meble: Polish furniture manufacturer and retailer with significant branded showrooms across Poland. Comparable in scale and product breadth, serving overlapping Polish consumer demand for home furniture including upholstered pieces.
• Beliani: European online-first furniture retailer. Comparable to LIIVING's D2C e-commerce model serving multiple European markets with furniture including sofas and armchairs, though at a broader catalog and cross-border scale.
• Gala Collezione: Polish upholstered furniture manufacturer specializing in sofas, corner sofas, and armchairs. Highly comparable to LIIVING's core upholstered seating focus with similar customization offering and Polish manufacturing base.
• Black Red White (BRW): Major Polish furniture manufacturer and retailer with broad home furniture portfolio. Most directly comparable to LIIVING as a Polish-headquartered furniture producer serving the domestic market, though at a much larger scale and across many more categories.
• Agata Meble: Polish furniture retail chain operating showrooms nationwide. Comparable to LIIVING as a domestic furniture seller targeting Polish consumers, with overlap in upholstered seating categories but executed through physical retail rather than D2C custom.
• Bodzio: Polish furniture manufacturer and retailer with nationwide store network. Comparable domestic competitor for home furniture including upholstered offerings, competing on similar Polish consumer price points.

Regional players

• Signal Iduna Park (Meble Marzen): Polish custom upholstered furniture manufacturer offering made-to-order armchairs and sofas. Closest direct comparable to LIIVING in terms of Polish manufacturing, customization depth, and bespoke upholstered focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uszakiprodukcja
• LinkedInlinkedin.com/company/meble

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meble